A FRAMEWORK FOR MARKETING MANAGEMENT - 20 items

  1. The Art of Digital Marketing

    ... guide to digital marketing that works, and a solid framework for success, The ... Art of Digital Marketing is the ...

    author: Ian Dodson

    Textbook $61.52
  2. Marketing in the Participation Age

    ... desires into your most powerful marketing, tool. Marketing in the Participation Age ... as an agency and provided a framework for doing, business with clients ...

    author: Daina Middleton

    Textbook $36.58
  3. The Six Disciplines of Agile Marketing

    The Six Disciplines of Agile Marketing provides a framework for how to adopt Agile ... in marketing organizations. This framework is based ...

    author: Jim Ewel

    Textbook $30.35
  4. Customer-Centric Marketing

    ... new consumer, Customer-Centric Marketing is a comprehensive game plan on succeeding ... and demanding customers and outlines a framework that helps marketers exploit these ...

    author: Aldo Cundari

    Textbook $30.35
  5. Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

    ... hismost salient ideas on marketing, and constructedthem into a framework that not only ... outlines Drucker's marketing philosophy but ...

    author: Cohen, William

    Textbook $46.39
  6. Strategic Corporate Communications: A Global Approach for Doing Business in the New India

    ... creates a complex challenge for communication directors, HR executives, and marketing departments ... outlets in the West Build a framework dedicated to handling investor relations ...

    author: Argenti, Paul A.

    Textbook $72.56
  7. Scenarios in Marketing

    ... , marketing tactics. They are a weapon for perceiving the unseen and, a framework for ... have driven creativity in a range of consumer marketing, applications - even ...

    author: Gill Ringland / Laurie Young / Andrew Curry / David Young / Tim Westall / Merlin Stone / David Haigh / Graham Clark / Don Scultz / Crawford Hollingworth / Lloyd Burnett

    Textbook $52.95
  8. The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

    ... marketing by: Positioning marketing as a business partner—not as a tool for meeting a ... of everyone else From research frameworks and concept development to planning ...

    author: Pearson, Timothy R.

    Textbook $37.10
  9. Marketing Strategies for the New Economy

    ... authors present a, "critical path" which is a coherent framework that pulls together ... examples of marketing plan structures, a, high-tech marketing audit, and a chronology of ...

    author: Lars Tvede / Peter Ohnemus

    Textbook $95.81
  10. Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

    ... : Plan, strategize, and implement a complete marketing campaign that best suits you ... investment (ROI). Reshape your management framework and redesign your company for ...

    author: Greenberg, Eric / Kates, Alexander

    Textbook $46.39
  11. Dynamic Digital Marketing

    ... multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by ... online whilst transforming yourself into a proficient digital marketer. This must ...

    author: Dawn McGruer

    Textbook $39.70
  12. Data-First Marketing

    ... of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers ... tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone ...

    author: Janet Driscoll Miller / Julia Lim

    Textbook $30.35
  13. Marketing 4.0

    ... , Every few years brings a "new" marketing movement, but experienced marketers ... customers themselves. Marketing 4.0 provides a solid framework based on a real-world ...

    author: Philip Kotler / Hermawan Kartajaya / Iwan Setiawan

    Textbook $30.35
  14. The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI

    ... -Driven Marketing is the first book to offer a practical, proven framework that ... help get your marketing ROI initiative off to a strong start, the ...

    author: Moeller, Leslie / Landry, Edward

    Textbook $60.74
  15. Global Marketing

    ... Scan and Marketing Scan - that provides a consistent framework for analyzing the ... tremendous variety of global marketing problems ...

    author: Douglas Lamont

    Textbook $56.06
  16. Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence

    ... topics within an easily digestible framework, enabling marketers to implement these ... , Altimeter Group"You can launch a social marketing strategy, but unfortunately it ...

    author: Lewis, Mike

    Textbook $32.04
  17. The Nonprofit Marketing Guide

    ... reader-friendly tips for, implementing a marketing program day in and day ... , this book, provides a simple yet powerful framework for building support for ...

    author: Kivi Leroux Miller / Katya Andresen

    Textbook $49.05
  18. The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

    ... . Johnson Distinguished Professor of International Marketing at the Kellogg School of ... . Linden and Chris provide a unique framework and road map to build ...

    author: Brown, Linden / Brown, Christopher

    Textbook $46.39
  19. The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone

    ... underway.The Mobile Marketing Revolution gives you the framework to listen to ... the briefest initial interaction into a permanent engaged relationship. Better still ...

    author: Alpert, Jed

    Textbook $42.17
  20. Hacking Marketing

    ... management frameworks from the software industry to the practice of marketing for ... , , As a marketer and a manager, Hacking Marketing will expand your ...

    author: Scott Brinker

    Textbook $34.25
  21. Other matching results

  22. Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

    ... the blueprint for engineering a modern scalable content marketing operation." -- PAWAN ... global content marketing! Whether you are a small business or a Fortune 500 ...

    author: Didner, Pam

    Textbook $32.04
  23. Free Marketing

    ... of any business with a limited marketing budget. Free, Marketing delivers more than ... ! , , Grow a successful business without letting your marketing budget, tell ...

    author: Jim Cockrum

    Textbook $33.47
  24. What You Need to Know About Marketing

    ... and do marketing without, having to study a degree or a diploma in ... need to know about marketing., Introduction - Marketing: the world's second ...

    author: Simon Middleton

    Textbook $21.00
  25. The Marketing Century

    ... have seen a rapid rise in the impact of, marketing. It is ... future of a, different area of marketing, with chapters covering:, Strategic Marketing (Martha ...

    author: The CIM / Jeremy Kourdi

    Textbook $34.25
  26. Marketing and Finance

    ... rigorous due diligence in marketing. It connects marketing plans and investment to ... case examples as well as a completely new first chapter containing ...

    author: Malcolm McDonald / Brian D. Smith / Keith Ward

    Textbook $49.05
  27. Marketing Automation

    ... and benefit to the, marketing process, Marketing Automation shows you how to ... their business, Marketing Automation, makes every marketing dollar count with a sound road ...

    author: Jeff LeSueur

    Textbook $49.05
  28. Successful Direct Marketing Methods

    ... international marketing--both direct and telemarketing Successful Direct Marketing Methods offers professionals a ... comprehensive roadmap for direct marketing success ...

    author: Stone, Bob / Jacobs, Ron

    Textbook $101.26
  29. Managers Guide to Marketing, Advertising, and Publicity

    ... The 14 principles of marketing communications strategy Common marketing mistakes to avoid ... must come up with a bigger, better, brighter marketing campaign, or you ...

    author: Callen, Barry

    Textbook $28.66
  30. The Portable MBA in Marketing

    ... managers with a solid grounding in MBA-level marketing theory and practice ... such as cohort marketing, person-to-person marketing, and marketing on the Internet ...

    author: Charles D. Schewe / Alexander Hiam

    Textbook $98.14
  31. Enterprise Marketing Management

    ... Zyman Marketing Group introduce a, revolutionary new method for marketing, managers—Enterprise Marketing Management ... , adopted by many Z-Marketing clients, is a proven, strategy for transforming ...

    author: Dave Sutton / Tom Klein / Sergio Zyman

    Textbook $46.71
  32. Marketing Genius

    ... , Management, and author of Marketing Management, "A fantastic book, full of relevant ... deserves a special place in the substantial library of books, on marketing ...

    author: Peter Fisk

    Textbook $24.90
  33. Account-Based Marketing

    ... leads, ABM helps sales and marketing professionals coordinate their efforts against ... successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world ...

    author: Chris Golec / Peter Isaacson / Jessica Fewless

    Textbook $42.04
  34. Salesforce Marketing Cloud For Dummies

    ... : Take your digital marketing on a journey!, Everything seems to be ... a variety of features, this suite of tools offers email marketing, mobile marketing ...

    author: Chester Bullock / Mark Pollard

    Textbook $33.47
  35. Marketing Automation For Dummies

    ... , and much, more., , Marketing automation is a next-generation, CRM-related ... at, Pardot (ExactTarget), a leading provider of marketing automation, solutions , Covers ...

    author: Mathew Sweezey

    Textbook $33.47
  36. The Big Book of Marketing

    ... . Each chapter covers a fundamental aspect of the marketing process, broken down ... , he has held a variety of key marketing positions at Fortune 500 ...

    author: Bennett, Anthony G.

    Textbook $55.67
  37. The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

    ... lives.Rather than pushing a product or service,Marketing with Meaning woos ... .In The Next Evolution of Marketing, Gilbreathunveils a revolutionary new approach tobusiness ...

    author: Gilbreath, Bob

    Textbook $51.45
  38. Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

    ... Hughes is database marketing's Great Explainer. He has a unique gift for ... , Dell“Arthur Hughes is truly a direct marketing database guru. This edition ...

    author: Hughes, Arthur Middleton

    Textbook $90.28
  39. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

    ... develop your content marketing mission statement Set up a process for creating ... those organizations struggling to create a content marketing program that drives results ...

    author: Pulizzi, Joe

    Textbook $37.10
  40. The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

    ... wrote the book on strategic marketing--comes a powerful new blueprint for growth ... how to develop a plan by identifying your marketing objectivesand goals. Finally ...

    author: Hamper, Robert J.

    Textbook $75.93
  41. Content Marketing For Dummies

    ... and learn to create a successful online, content marketing program , Successful ... . It explores ways to create a content marketing strategy,, identify the content ...

    author: Susan Gunelius

    Textbook $30.35
  42. Successful Marketing Strategies for Nonprofit Organizations

    ... expert on nonprofit marketing, the only marketing, handbook a nonprofit manager will ever ... your market and developing a, comprehensive marketing plan , Marketing strategies that will ...

    author: Barry J. McLeish

    Textbook $59.96
  43. Precision Marketing

    ... taking a more scientific approach to marketing, and treating it as a true ... provide a definitive roadmap for combining precision marketing with mass marketing to cut ...

    author: Jeff Zabin / Gresh Brebach / Philip Kotler

    Textbook $42.82
  44. Fashion Marketing

    ... with, buyers?, , , Marketing is now a firmly established element of ... , · exclusively about fashion marketing, , , · a unique contribution on range ...

    author: Mike Easey

    Textbook $45.94
  45. Influencer Marketing For Dummies

    ... get 'in' with influencer marketing, Are you a marketing guru looking to stay ... the know on influencer marketing. A hybrid of content marketing and native advertising ...

    author: Kristy Sammis / Cat Lincoln / Stefania Pomponi / Jenny Ng / Edita Gassmann Rodriguez / Judy Zhou

    Textbook $33.47
  46. Marketing Basics for Designers

    ... you for that!Marketing Basics for Designers is a long overdue resource ... established firm, Marketing Basics for Designers helps youdevelop a successful marketing strategy based ...

    author: Jane D. Martin / Nancy Knoohuizen

    Textbook $108.27
  47. Professional Services Marketing

    ... client, development , Professional Services Marketing is a fully field-tested, and ... : creating a marketing and, growth strategy; establishing a brand and reputation; implementing, a marketing communications ...

    author: Mike Schultz / John E. Doerr / Lee Frederiksen

    Textbook $36.58
  48. Conscious Marketing

    ... , an Awesome Business With a New Approach to Marketing, author, Carolyn Tate ... why it, matters. Conscious Marketing is a comprehensive guide to, fixing the ...

    author: Carolyn Tate

    Textbook $27.23
  49. Marketing For Dummies

    ... the right time , Develop a cohesive marketing plan for any budget ... analytics, or need a full-blown comprehensive web marketing strategy, this book ...

    author: Jeanette McMurtry

    Textbook $33.47
  50. Marketing Your Services

    ... these myths in Marketing Your Services, a grassroots guide to marketing and building ... . Crandall intentioned this book as a marketing crash course specifically for service ...

    author: Crandall, Rick

    Textbook $28.66
  51. Marketing Demystified

    ... -driven campaign Strategies for leading a marketing team Techniques for branding from ... , but challenging enough for a veteran marketing manager, Marketing DeMystified is the most ...

    author: Anselmo, Donna

    Textbook $33.72
  52. Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives

    ... and Exceed Revenue Goalswith iDirect Marketing!“A simple concept ties this incredibly ... how to benefit from a fundamentaltruth about marketing in the digital era ...

    author: Rapp, Stan

    Textbook $56.52
  53. 30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business

    ... for BIG COMPANIES anymore!A social media marketing handbook for small business ... , you will have completed a social-media marketing plan that produces real ...

    author: Gunelius, Susan

    Textbook $26.98
  54. Mobile Marketing

    ... AdvertisingAbout the BookToday, integrating a mobile marketing platform into existing communication channels ... operator, Turkcell, Mobile Marketing is a blueprint for creating a mobile platform that ...

    author: Varnali, Kaan / Toker, Aysegul / Yilmaz, Cengiz

    Textbook $38.79
  55. 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

    ... OF THE KILLER MARKETING TACTICS!A few years back, marketing super-guru Tom ... /Reopening and Holidays Four Walls Marketing Direct Mail and Ads, Coupons ...

    author: Feltenstein, Tom

    Textbook $33.72
  56. Marketing By Algorithm

    ... ," and, marketing automation are transforming marketing , Marketing is going through a fundamental transformation ... , the discipline of marketing. As digital has become a larger and, larger ...

    author: Joseph Zawadzki

    Textbook $36.58
  57. Smart Marketing

    Most people think that marketing has entered a new era thanks to, the ... and, relationship matter a lot - especially in marketing. Customers are, people ...

    author: John L. Mariotti

    Textbook $21.00
  58. The Marketing Agency Blueprint

    ... that pursue a, higher purpose. The Marketing Agency Blueprint is a, practical and ... the future of the marketing services industry. A future, defined and led ...

    author: Paul Roetzer

    Textbook $36.58
  59. Marketing with Social Media

    ... , social media effectively, establish a simple marketing plan and, measure the results ... Instagram., Social media is a low-cost marketing strategy that can be ...

    author: Linda Coles

    Textbook $21.78
  60. Marketing the Unknown

    ... . His book represents a major marketing, contribution with a profusion of valuable ideas ... , not exist - in essence a marketing strategy for technical, innovations. This ...

    author: Paul Millier

    Textbook $78.66
  61. Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

    ... are on the cusp of a marketing revolution., And it is being ... influence More than a dozen original social influence marketing case studies Even ...

    author: Schaefer, Mark

    Textbook $37.10
  62. YouTube Marketing For Dummies

    ... buying advertising, launching a content marketing campaign, building a branded channel and community ... identify, launch, and measure a YouTube marketing campaign? Everything you need is ...

    author: Will Eagle

    Textbook $30.35
  63. Pinterest Marketing

    ... , then shows how to develop a strategic, marketing plan, set up an ... , implement, measure, and optimize a successful, Pinterest marketing plan , Explore the ...

    author: Jennifer Evans Cario

    Textbook $36.58
  64. Marketing For Dummies

    ... your business noticed., Plan a successful marketing campaign and move your business ... the right strategy and preparing a marketing plan, to igniting your imagination ...

    author: Ruth Mortimer / Gregory Brooks / Craig Smith / Alexander Hiam

    Textbook $28.01
  65. Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

    ... will hopefully spark a movement against traditional, stodgy marketing. A must-read for ... and contributions from a global team of movement marketing forerunners—among them ...

    author: Goodson, Scott

    Textbook $48.92
  66. The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency

    , , The breakthrough marketing strategy from the world's ... the first time. In a world saturated with marketing messages, making your ...

    author: Sugiyama, Kotaro / Andree, Tim

    Textbook $53.14
  67. The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave

    ... Corp.“Finally, a great social media marketing book from a brand's perspective ... legendary among business leaders and marketing directors. The company's uncanny ...

    author: Amos, James / Emerson, BJ

    Textbook $48.07
  68. Using the Decoding The Disciplines Framework for Learning Across the Disciplines

    ... learning in their courses, provides a framework for identifying and remedying course ... Decoding interviews, extends the Decoding framework using different theoretical lenses, and ...

    author: Janice Miller-Young / Jennifer Boman

    Textbook $35.81
  69. How to Castrate a Bull

    ... anecdotes, How to Castrate a, Bull is a story for everyone interested ... Michael, Malcolm. He served as a programmer, marketing evangelist, technical, architect, and ...

    author: Dave Hitz / Pat Walsh

    Textbook $34.25
  70. Fearless Performance Reviews: Coaching Conversations that Turn Every Employee into a Star Player

    ... framework for making the review process more collaborative and gives us a framework ... rather than a script.”, —Annamarie Shanahan ...

    author: Russell, Jeff / Russell, Linda

    Textbook $26.98
  71. The Art of Bank M&A: Buying, Selling, Merging, and Investing in Regulated Depository Institutions in the New Environment

    ... financial businesses take place in a framework of regulation, which makes them ... important step of a bank M&A, including: The regulatory framework of bank ...

    author: Lajoux, Alexandra / Roberts, Dennis J.

    Textbook $111.39
  72. Solid Waste Analysis and Minimization: A Systems Approach

    ... . Solid Waste Analysis and Minimization: A Systems Approach offers up-to ... practices. This authoritative resource presents a framework for the proper application of ...

    author: Franchetti, Matthew J.

    Textbook $192.43
  73. The Prepared Mind of a Leader

    ... , and Teaching. These skills provide a framework that the, thoughtful leader or ... ) is President of Adaptive Strategies,, a consulting firm focused on helping ...

    author: Bill Welter / Jean Egmon

    Textbook $40.48
  74. Have a Nice Conflict

    ... popular Strength Deployment, Inventory, Have a Nice Conflict follows one man ... enhance, relationships , Includes a five-step framework (anticipate, prevent, identify,, manage ...

    author: Tim Scudder / Michael Patterson / Kent Mitchell

    Textbook $28.01
  75. A Guide to Financial Regulation for Fintech Entrepreneurs

    ... . Nothing spells missed opportunity like a competitor building market share with ... the US), and it develops a framework for including regulations into the ...

    author: Stefan Loesch

    Textbook $49.05
  76. Crisis Leadership Now: A Real-World Guide to Preparing for Threats, Disaster, Sabotage, and Scandal

    ... to effectively communicate your decisionsin a timely manner to employees, shareholders ... every day. These studies form a framework for building crisis management thinking ...

    author: Barton, Laurence

    Textbook $63.27
  77. Design for Operational Excellence: A Breakthrough Strategy for Business Growth

    ... for Operational Excellence is a blueprint for a joined up, end-to ... Operational Excellence, Kevin Duggan provides a framework that focuses on the real ...

    author: Duggan, Kevin J.

    Textbook $53.14
  78. The Process Improvement Handbook: A Blueprint for Managing Change and Increasing Organizational Performance

    ... Process-Oriented Architecture (POA) Creating a process ecosystem Managing process improvements ... Group “Boutros and Purdie present a framework that is invaluable for any ...

    author: Boutros, Tristan / Purdie, Tim

    Textbook $125.74
  79. The Resource Management and Capacity Planning Handbook: A Guide to Maximizing the Value of Your Limited People Resources

    ... chaos tocontrol: the Capacity Quadrant, a framework for addressing visibility, prioritization, optimization ... : The latest benchmark data from a comprehensive study of resource management ...

    author: Manas, Jerry

    Textbook $70.87
  80. Preparing a Building Service Life Plan for Green Buildings

    ... Buildings explains how to create a framework for managing theperformance requirements and ... of building components. A customizable template for creating a comprehensive green BSLP ...

    author: Meadows, Dru

    Textbook $85.22
  81. The New Era of Regulatory Enforcement: A Comprehensive Guide for Raising the Bar to Manage Risk

    ... enforcement landscape and a framework for compliance. Assisted by a team of subject ... matter professionals, the book covers a broad range of topics including ...

    author: Girgenti, Richard H. / Hedley, Timothy P.

    Textbook $106.32
  82. The Financial Services Marketing Handbook

    ... -to's, and a structured approach, to marketing strategy and tactics that ... an overview of the, basic marketing functions?segmentation, positioning, brand, building ...

    author: Evelyn Ehrlich / Duke Fanelli

    Textbook $91.91
  83. Nonprofit Marketing Best Practices

    From a leader in nonprofit marketing, a hands-on guide to the ... an organization-wide commitment to a, comprehensive marketing strategy that increases awareness ...

    author: John J. Burnett

    Textbook $72.43
  84. Account-Based Marketing For Dummies

    ... If you're a member of a sales or marketing team already using ... Group Director, SiriusDecisions, "Like a Hollywood agent, marketing's job is to get ...

    author: Sangram Vajre

    Textbook $33.47
  85. AI for Marketing and Product Innovation

    ... marketing revolution, AI for Marketing and Product Innovation offers creatives and marketing professionals a ... a team of experts at the intersection of neuroscience, technology, and marketing ...

    author: A. K. Pradeep / Andrew Appel / Stan Sthanunathan

    Textbook $35.81
  86. The Professional's Guide to Financial Services Marketing

    ... marketing, approaches and successful consumer marketing, this book provides a, fresh perspective on a ... variety of marketing issues ...

    author: Jay Nagdeman

    Textbook $36.58
  87. Social Media Marketing For Dummies

    ... , launching, managing, and assessing a social, media marketing campaign. In an easy ... Includes tips on creating a social media marketing campaign,, avoiding common mistakes ...

    author: Shiv Singh / Stephanie Diamond

    Textbook $33.47
  88. Visual Marketing

    ... David Langton has, worked for a range of businesses from Fortune ... , photos, and illustrations, Visual, Marketing displays creative marketing campaigns that brought, attention ...

    author: David Langton / Anita Campbell

    Textbook $36.58
  89. Everything I Know about Marketing I Learned From Google

    ... it? In a word: marketing.You may not think Google does much marketing.Indeed, it ... doesn't do a ...

    author: Goldman, Aaron

    Textbook $46.39
  90. Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

    ... LINE WITH A POWERFUL WOMM CAMPAIGN"Word of mouth marketing has always ... lines of cutting-edge marketing, Fizz is a one-stop guide to ...

    author: Wright, Ted

    Textbook $37.10
  91. Conversations with Marketing Masters

    ... wisdom of the most influential marketing, thinkers of our age, each ... ? and a glimpse of the, marketing future. , The Marketing Masters featured ...

    author: Laura Mazur / Louella Miles

    Textbook $54.51
  92. Marketing Kit for Dummies

    ... Edition enable readers to start a successful, marketing program from the beginning ... , how to implement and execute a, successful marketing strategy. , Note: CD ...

    author: Alexander Hiam

    Textbook $36.58
  93. The New Relationship Marketing

    ... networking has caused a paradigm, shift in relationship marketing. This book helps ... skill set. Social marketing, expert Mari Smith outlines a step-by-step ...

    author: Mari Smith / Guy Kawasaki

    Textbook $30.35
  94. Marketing Nonprofit Programs and Services

    ... promotion media., A 15-point checklist for developing marketing strategy spells out ... , the essential steps for finer marketing performance.; Format: Textbook; Type: New

    author: Douglas B. Herron

    Textbook $63.86
  95. Behavioral Marketing

    ... and avoiding their pitfalls., Behavioral marketing, a term first coined in 2008 ... marketing approach are often a more predictable revenue stream and a more efficient marketing ...

    author: Dave Walters / Bill Nussey

    Textbook $30.35
  96. Marketing Excellence

    ... by two marketing thought leaders and featuring insights, from a host of ... above all relevant, lessons in Marketing Excellence.; Format: Textbook; Type: New

    author: Hugh Burkitt / John Zealley

    Textbook $52.95
  97. Content Marketing Strategies For Dummies

    ... creation and documentation of a targeted content marketing strategy, and allows you ... to gain a critical, competitive advantage through targeted content marketing strategies.; Format ...

    author: Stephanie Diamond / Paul Clifford

    Textbook $36.58
  98. Marketing Plans

    ... developments in marketing., Marketing Plans is designed as a tool and a user-friendly ... professional marketers and students of marketing, from undergraduate and postgraduate to ...

    author: Malcolm McDonald / Hugh Wilson

    Textbook $63.86
  99. Marketing Social Change

    ... of that action. Marketing, Social Change offers a wealth of information for ... developing an, effective social marketing plan ...

    author: Alan R. Andreasen

    Textbook $73.21
  100. Twitter Marketing

    ... guide to a successful Twitter marketing, campaign, Twitter is a microblogging service that ... its value, and Twitter, Marketing: An Hour a Day offers marketers, advertisers ...

    author: Hollis Thomases

    Textbook $36.58
  101. Blog Marketing

    ... essential to success. Blog Marketing shows marketing and PR professionals as well ... leaders. "Blogs will soon become a staple in the information diet ...

    author: Wright, Jeremy

    Textbook $51.45