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  1. 50% Off
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    Integrated Marketing Communications with Online Study Tools 12 months

    ... to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a ...

    Textbook $179.95 $89.98 In stock Leaves in 1-2 days
  2. 17% Off

    Integrated Marketing Communication

    ... their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets., , Students of marketing communication, advertising and ...

    Textbook $116.00 $97.15
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    Integrated Marketing Communication

    ... their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets., , Students of marketing communication, advertising and ...

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    Integrated Marketing Communications with Online Study Tools 12 months

    ... to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a ...

    Textbook $164.95 $135.45
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  5. 19% Off

    Advertising: An Integrated Marketing Communication Perspective 4e

    ... . To introduce students to the power of digital marketing, this edition contains two new chapters on Search and Analytics, which underpin all modern communication systems. A third new chapter on Integration and Synergy ...

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    Advertising Promotion and Other Aspects of Integrated Marketing Communications

    Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the ...

    Textbook $219.95 $183.30
  7. 19% Off

    Advertising: An Integrated Marketing Communication Perspective

    ... marketing tools to communicate with their customers. The third edition of this market-leading text ... up to date with latest and best examples of integrated marketing communications from industry., , ; authors: George E. ...

    Textbook $154.95 $125.90 In stock Leaves in 1-2 days
  8. 9% Off

    Integrated Advertising, Promotion, and Marketing Communications, Global Edition

    ... world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. , This text covers advertising and promotions, the role of ...

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    Advertising, Promotion, and other aspects of Integrated Marketing Communications

    ... IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. ... communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market ...

    Textbook $204.95 $102.48 In stock Leaves in 1-2 days
  10. 19% Off

    ISE Advertising and Promotion: An Integrated Marketing Communications Perspective

    ... real world of marketing communications via real-life examples, -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout, -Emphasizes on the integration of advertising with other promotional ...

    Textbook $149.95 $121.83
  11. 19% Off

    ISE Contemporary Advertising

    ... version” (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts, journalism, mass communication, and business programs. However, due to ...

    Textbook $149.95 $121.83
  12. 19% Off

    PACK ADVERTISING AND PROMOTION 11e + DEVELOPING YOUR IMC PLAN 1e

    ... . Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors' extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and ...

    Textbook $259.00 $210.44
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    Advertising: An IMC Perspective + Developing Your IMC Plan (Pack)

    ... highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan ...

    Textbook $182.95 $148.65
  14. 19% Off

    Advertising: An IMC Perspective (Pack with Connect, LearnSmart)

    ... marketing tools to communicate with their customers. The third edition of this market-leading text ... up to date with latest and best examples of integrated marketing communications from industry., , ; authors: George E. ...

    Textbook $169.95 $138.08
  15. 19% Off

    Cases in Advertising Management

    ... real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case ...

    Textbook $112.00 $91.00
  16. 9% Off

    Advertising & IMC: Principles and Practice, Global Edition

    ... marketing communications, Advertising & IMC: Principles and Practice presents the strategic use of communications ... with a practical guide to executing integrated marketing communications., , And with a new author ...

    Textbook $109.95 $100.33 In stock Leaves in 1-2 days
  17. 11% Off

    Advertising

    ... the text covers all the important aspects of advertising, including the changing face of the advertising world, web advertising and the concept of Integrated Marketing Communications (IMC). It describes in detail how to ...

    Textbook $38.50 $34.65
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    The Blueprint for Strategic Advertising

    ... for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive ...

    Textbook $263.00 $220.26
  19. 17% Off

    The Blueprint for Strategic Advertising

    ... for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive ...

    Textbook $96.99 $81.23
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  21. 50% Off

    E-marketing

    ... broader look at social media as it is now integrated throughout the book, instead of confined to one ... rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe ...

    Textbook $122.00 $61.00
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    E-marketing | USED

    ... broader look at social media as it is now integrated throughout the book, instead of confined to one chapter ... rewritten to reflect the move from traditional marketing communication tools to the way practitioners current ...

    Textbook $110.91 $33.27 In stock Leaves in 1-2 days
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    Dictionary of Marketing: Concepts Laws Theories and Effects

    ... , dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other ...

    Textbook $88.95 $74.16
  24. 13% Off

    Marketing

    ... . This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.; authors ...

    Textbook $137.95 $120.71
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    Marketing

    ... Covers the role and benefits of marketing planning, when marketing planning occurs, the marketing planning process, key observations on marketing planning, market selection and marketing objective setting and what design ...

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    Marketing Strategy: A Decision-Focused Approach

    ... solutions move students from theory to application while the end-of-chapter exercises facilitate practice of essential marketing planning skills., , ; authors: Orville C. Walker / John Mullins / Felix Mavondo / John ...

    Textbook $129.95 $64.98 In stock Leaves in 1-2 days
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    The Routledge Companion to the Future of Marketing

    ... sequential optimization by each of the competitors in a market place in a game theoretic context. In such a ... to guide future research to improve the field of Marketing and define the next generation of research efforts as ...

    Textbook $420.00 $341.25
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  28. 70% Off

    Marketing Principles with Online Study Tools 12 months | USED

    ... and best practices in Asia-Pacific undergraduate marketing through: o The importance of being market-oriented, considering the expanded marketing mix through all areas of marketing o The need for a dynamic outlook ...

    Textbook $149.95 $44.99 In stock Leaves in 1-2 days
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    Marketing Strategy: A Decision-Focused Approach | USED

    ... n, \nMarketing Strategy: a decision focused approach moves beyond the traditional "4P" approach in other marketing titles by utilising the broader analytical framework of competitive strategy. The text offers a clear and ...

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    Marketing Principles with Online Study Tools 12 months

    ... and best, practices in Asia-Pacific undergraduate marketing through:, o The importance of being market-oriented, considering the expanded marketing mix through all areas of marketing, o The need for a dynamic outlook ...

    Textbook $164.95 $82.48 In stock Leaves in 1-2 days
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    Strategic Marketing: Decision-making and Planning with Online Study Tool s 12 months

    ... Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step ...

    Textbook $134.95 $112.46
  32. 19% Off

    Foundations of Marketing, 6e

    ... application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the ... commercial success How new digital marketing communication techniques are being used by companies ...

    Textbook $130.96 $106.41
  33. 17% Off

    Value in Marketing

    ... the unique value delivered by products and services that defines firm's competitive market positioning. Recent advances in marketing theory have enhanced the interpretation of value in terms of its types, manifestations ...

    Textbook $252.00 $211.05
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    Marketing, Rhetoric and Control

    ... a target for anti-marketing sentiment, the source of marketing's value in the modern ... marketing, marketing communications, and the related disciplines of marketing theory, critical marketing, and digital marketing ...

    Textbook $252.00 $204.75
  35. 13% Off

    Wired Marketing

    ... business-to-business markets. , The second part of the book broadens the marketing concept by, exploring the move towards new interactive forms of marketing and, changing communication processes as a consequence ...

    Textbook $105.95 $92.71
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    Marketing Management, Global Edition | USED

    ... in reasonable to good condition. All sales are final and non-refundable. For undergraduate and graduate courses in marketing management. , \r\nStay on the cutting-edge with the gold standard text that reflects the latest ...

    Textbook $145.41 $43.62
  37. 18% Off

    Marketing Strategy

    ... strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process. Authored by world-leading experts in ...

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    Marketing Research: Asia-Pacific Edition with Online Study Tools 6 month s

    ... reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a ...

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    The Art and Science of Marketing

    ... programs work. This is the province of academics and market researchers. The science of marketing provides the foundations for good marketing practice. Sometimes this science is ignored in the rush to embrace new ...

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    Marketing, 2nd Edition

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    Accountable Marketing

    ... ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities., , This book marks the first-ever reference point for practicing professionals, faculty and ...

    Textbook $98.99 $82.90
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    Fundamentals of Marketing

    ... and Noble, Dyno Rod and New Zealand wool., The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of ...

    Textbook $122.00 $102.17
  43. 19% Off

    Greener Marketing

    ... , environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries. , reener Marketing is not only a sequel ...

    Textbook $110.00 $89.38
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  44. 19% Off

    Marketing Performativity

    ... uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing-theorising landscape of ...

    Textbook $81.99 $66.62
  45. 19% Off

    Interactive Marketing

    ... rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2 ...

    Textbook $83.99 $68.24
  46. 19% Off

    Strategic Marketing Management (RLE Marketing)

    ... manager can master each 'weapon' in the marketing 'armoury' and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where ...

    Textbook $242.00 $196.63
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    Strategic Marketing Management (RLE Marketing)

    ... manager can master each 'weapon' in the marketing 'armoury' and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where ...

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  48. 19% Off

    Interactive Marketing

    ... rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2 ...

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    Marketing Performativity

    ... uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing-theorising landscape of ...

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    Accountable Marketing

    ... ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities., , This book marks the first-ever reference point for practicing professionals, faculty and ...

    Textbook $252.00 $211.05
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    Expanding Disciplinary Space: On the Potential of Critical Marketing

    ... they originate., This book was originally published as a special issue of the Journal of Marketing Management.; authors: Douglas Brownlie / Paul Hewer / Mark Tadajewski; publisher: Taylor and Francis; publicationDate ...

    Textbook $252.00 $204.75
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    Global Marketing, Global Edition

    ... . , , , , Familiarises students with global marketing and the global business environment , , , , Global Marketing's environmental and strategic approach outlines the major dimensions of the global business ...

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    Principles of Marketing + Marketing: A Snapshot

    ... Process Concept. , Students will learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations and markets. , A full length real-life case study on ASCA ...

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    Services Marketing Management

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    Services Marketing : Concepts, Strategies, & Cases

    ... -friendly, streamlined structure, this book explores services marketing not only as an essential focus for service ... as a competitive advantage for companies that market tangible products. Real examples feature businesses ...

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    Services Marketing: Integrating Customer Focus Across the Firm

    ... such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e ...

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    ISE Essentials of Marketing

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    Tourism and Social Marketing

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    Strategic Marketing

    ... learn to:, , examine the role of corporate, business, and marketing strategy in strategic marketing; , recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth ...

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    Strategic Marketing

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    Truth in Marketing

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    Textbook $105.00 $85.31
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    Airport Marketing

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    Historical Research in Marketing Management

    ... . Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include ...

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    Airport Marketing

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    Historical Research in Marketing Management

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    Ethnic Marketing

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    The Routledge Companion to Nonprofit Marketing

    ... arenas, including: , , , , voluntary sector marketing , fundraising , arts marketing , education marketing , political marketing , social marketing , volunteer recruitment, management and retention , public ...

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    Tourism and Social Marketing

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    Social Marketing

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    Sustainability Marketing

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    Marketing Principles with Online Study Tools 12 months

    ... strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social ...

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    Marketing: The Core

    ... a 'breath of fresh air', Kerin allows lecturers to have a conversation with their students about marketing.Kerin, Marketing: The Core takes an active learning approach and combines many real-world examples, theory, cases ...

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    BASIC MARKETING

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    Marketing Strategy: A Decision-Focused Approach

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    ISE Marketing Management

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    Digital Marketing Fundamentals

    ... of digital marketing are addressed: strategic aspects, the use of the Internet for market research, ... media and mobile communications is seamlessly integrated into the topics., Digital Marketing Fundamentals is suitable ...

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    Marketing the e-Business

    ... online, Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a ...

    Textbook $368.00 $308.20
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    Cross-Cultural Marketing

    ... societies., , , Given the importance of new emerging markets in the Far East, Middle East, Asia and ... invaluable text for students of international and cross-cultural marketing, as well as for practitioners who wish to ...

    Textbook $273.00 $221.81
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    e-Marketing

    ... brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the ...

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    The Routledge Companion to Marketing History

    ... , this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and ...

    Textbook $441.00 $358.31
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    The Rise and Fall of Mass Marketing (RLE Marketing)

    ... in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and ...

    Textbook $242.00 $196.63
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    Contemporary Issues in Green and Ethical Marketing

    ... underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers ...

    Textbook $252.00 $204.75
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    Marketing Management

    ... across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions ...

    Textbook $294.00 $246.22
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    Imagining Marketing

    ... adopt more imaginative modes of academic expression, * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette., , This book provokes a new way of thinking about ...

    Textbook $273.00 $228.64
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    Marketing the e-Business

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    Contemporary Issues in Social Media Marketing

    ... a short time span, social media has transformed communication, as well as the way consumers buy, live ... provides the most cutting edge findings in social media marketing, through original chapters from a range of the world ...

    Textbook $221.00 $179.56
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    Fashion Marketing and Communication

    ... the future of fashion media in the twenty-first century., Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this ...

    Textbook $231.00 $193.46
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    The Rise and Fall of Mass Marketing (RLE Marketing)

    ... in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and ...

    Textbook $81.99 $66.62
  89. 17% Off

    Fashion Marketing and Communication

    ... the future of fashion media in the twenty-first century., Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this ...

    Textbook $73.99 $61.97
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    The Marketing Environment (RLE Marketing)

    ... , covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic ...

    Textbook $263.00 $213.69
  91. 19% Off

    Contemporary Issues in Social Media Marketing

    ... a short time span, social media has transformed communication, as well as the way consumers buy, live ... provides the most cutting edge findings in social media marketing, through original chapters from a range of the world ...

    Textbook $81.99 $66.62
  92. 19% Off

    Contemporary Issues in Green and Ethical Marketing

    ... underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers ...

    Textbook $77.99 $63.37
  93. 19% Off

    Foundations of Marketing Thought

    ... ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based ...

    Textbook $263.00 $213.69
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    Ethics in Marketing

    ... are part of marketing's domain., Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety ...

    Textbook $252.00 $211.05
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    Ethics in Marketing

    ... are part of marketing's domain., Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety ...

    Textbook $92.99 $77.88
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    Greener Marketing

    ... debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green ...

    Textbook $73.99 $60.12
  97. 19% Off

    Cross-Cultural Marketing

    ... societies., , , Given the importance of new emerging markets in the Far East, Middle East, Asia and ... invaluable text for students of international and cross-cultural marketing, as well as for practitioners who wish to ...

    Textbook $98.99 $80.43
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    e-Marketing

    ... brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the ...

    Textbook $263.00 $220.26
    eTextbook $98.99 Get it instantly
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    Marketing Management

    ... across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions ...

    Textbook $88.99 $74.53
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    Imagining Marketing

    ... adopt more imaginative modes of academic expression, * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette., , This book provokes a new way of thinking about ...

    Textbook $81.99 $66.62
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    Marketing Research

    ... research and the mutual influences within it., Drawing on expertise garnered in both the academy and in practice, Marketing Research has been co-edited by David Birks, a leading scholar in the field (and co-author of ...

    Textbook $2310.00 $1876.88
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