ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

  1. Do-It-Yourself Advertising and Promotion

    ... budget with, Do-it-Yourself Advertising & Promotion, , , , Now ... edition of Do-It-Yourself Advertising and, Promotion offers the latest information ...

    author: Fred E. Hahn

    Textbook $30.35
  2. The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

    ... of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a ... and integrated communications.Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to ...

    author: Caywood, Clarke L.

    Textbook $111.39
  3. Fashion Marketing Communications

    ... all about image. Consequently, fashion marketing, communications ? encompassing image management and ... students of fashion design, fashion marketing,, communications and the media sets out ...

    author: Gaynor Lea-Greenwood

    Textbook $44.38
  4. The Handbook of International Marketing Communications

    This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.; Format: Textbook; Type: New

    author: Sylvester O. Monye

    Textbook $52.95
  5. Fashion Marketing

    ... , different promotional media, visual marketing and international, marketing research; and new coverage ... of internal marketing, supply, chain management, international marketing communications as well as ...

    author: Mike Easey

    Textbook $45.94
  6. The Online Advertising Playbook

    ... of Research, AOL, "The best marketing communication is spawned from what I ... .", , ?Rod DeVar, Manager, Advertising and Promotion, United States, Postal Service, "Savvy ...

    author: Joe Plummer / Stephen D. Rappaport / Taddy Hall / Robert Barocci

    Textbook $46.71
  7. Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

    ... Pulizzi and Barrett have taken integrated marketing communications to the next level.... Every ... , Integrated Marketing Communication, Northwestern University“Deftly navigating the worlds of PR, advertising and marketing, ...

    author: Pulizzi, Joe / Barrett, Newt

    Textbook $37.94
  8. Managers Guide to Marketing, Advertising, and Publicity

    ... to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategy Common marketing ...

    author: Callen, Barry

    Textbook $28.66
  9. Marketing Nonprofit Programs and Services

    ... various advertising and promotion media., A 15-point checklist for developing marketing strategy ... , the essential steps for finer marketing performance.; Format: Textbook; Type: New

    author: Douglas B. Herron

    Textbook $63.86
  10. Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

    ... Dawson, Hewlett-Packard, Americas Advertising and Direct Marketing Manager, , "Ernan is ... created the IDM (Integrated Direct Marketing) and Opt-in marketing methodologies shows you ...

    author: Roman, Ernan

    Textbook $60.74
  11. Always On: Advertising, Marketing, and Media in an Era of Consumer Control

    ... enormous returns for leaders in marketing, advertising and media--if they get ... implications for corporate executives and marketing and advertising professionals. Giving you profiles ...

    author: Vollmer, Christopher / Precourt, Geoffrey

    Textbook $28.66
  12. The Therapist's Advertising and Marketing Kit

    ... advertise and market your practice, , , , The Therapist's Advertising ... , collection of ready-to-use marketing and advertising materials, designed specifically for ...

    author: Laurie C. Grand

    Textbook $82.56
  13. Marketing Unwrapped

    ... looks at the wider perspective of new marketing and identifies key success ... issue." --Debbie Brown, Head of Marketing Communications BT plc, , , , ...

    author: Ray Perry

    Textbook $63.86
  14. Kellogg on Integrated Marketing

    ... Medill School of, Journalism's Integrated Marketing Communications department at, Northwestern University-offers ... of integrated marketing. A must for today's marketing, professional, Kellogg on Integrated Marketing ...

    author: Dawn Iacobucci / Bobby J. Calder

    Textbook $63.86
  15. Pay-Per-Click Search Engine Marketing

    ... pay-per-click marketing campaign, Pay-per-click advertising-the "sponsored results" on ... drive traffic to websites. Marketing and advertising professionals looking for a hands ...

    author: David Szetela / Joseph Kerschbaum

    Textbook $36.58
  16. Truth, Lies, and Advertising

    ... the sole purpose of creating advertising that truly connects with consumers ... in better, more effective marketing and advertising for both agencies and clients ...

    author: Jon Steel

    Textbook $61.52
  17. Convergence Marketing

    ... real-time accountability that positions marketing as a vital and effective ... this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts ...

    author: Richard Rosen

    Textbook $30.35
  18. Professional Services Marketing

    ... brand and reputation; implementing, a marketing communications program; executing lead generation, strategies ... , Rainmaking Conversations and Professional Services, Marketing; Lee W. Frederiksen is coauthor ...

    author: Mike Schultz / John E. Doerr / Lee Frederiksen

    Textbook $36.58
  19. Powerful Exhibit Marketing

    ... of the total marketing communications, budget spent on event marketing ranged from over ... , overworked, or unwilling sales or, marketing person who needs to get ...

    author: Barry Siskind

    Textbook $32.69
  20. Industrial Marketing Strategy

    ... practicingmanager, how to develop the marketing strategies your businessneeds to succeed ... the value proposition throughdistribution and marketing communications, , * The role of ...

    author: Frederick E. Webster Jr.

    Textbook $93.47
  21. Introduction to Health Promotion

    ... planning, models , Explores health promotion's role tackling issues of stress ... foundations,, history, and current perspectives of health promotion, as well as, its ...

    author: Anastasia M. Snelling

    Textbook $114.51
  22. Human Disease and Health Promotion

    ... education, Human Disease and Health Promotion offers a comprehensive introduction to ... up-to-date health promotion strategies and communication approaches designed to engage ...

    author: Leslie Beale

    Textbook $102.04
  23. Conscious Marketing

    ... media and the manipulation of marketing, and advertising generally. They want to ... of their pockets. Conscious, Marketing proves that marketing can really work if ...

    author: Carolyn Tate

    Textbook $27.23
  24. Health Promotion in Practice

    ... the, theoretical frameworks of health promotion, clinical approaches to, the eleven ... the field, of health promotion, Health Promotion in Practice is a key ...

    author: Sherri Sheinfeld Gorin / Joan Arnold

    Textbook $95.81
  25. Advertising by Design

    ... and TV ads to fully integrated transmedia campaigns, giving you invaluable ... of advertising design for a range of media channels , Integrate print ...

    author: Robin Landa

    Textbook $88.79
  26. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

    ... Don Schultz, the "father of integrated marketing," Professor Emeritus at Northwestern University ... ." -- Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca ...

    author: Pulizzi, Joe

    Textbook $37.10
  27. Fashion, Media, Promotion

    ... , Promotion: the new black magic, Fashion is linked to its communication networks ... means of promotion for, digital and print media, websites, advertising, cinema, music ...

    author: Jayne Sheridan

    Textbook $57.62
  28. Wiley International Encyclopedia of Marketing

    ... :, , Volume 1: Marketing Strategy , Volume 2: Marketing Research , Volume ... 3: Consumer Behavior , Volume 4: Advertising and Integrated Communication ...

    author: Jagdish N. Sheth / Naresh Malhotra

    Textbook $1151.65
  29. The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency

    ... The breakthrough marketing strategy from the world's most innovative advertising agencyOne ... pioneered a sophisticated new cross-communication strategy--and now it's ...

    author: Sugiyama, Kotaro / Andree, Tim

    Textbook $53.14
  30. YouTube and Video Marketing

    ... you need to understand video marketing tactics,, develop a strategy, implement ... your video, distribution and promotion tactics, YouTube, advertising opportunities, and crucial metrics ...

    author: Greg Jarboe

    Textbook $36.58
  31. Mobile Marketing

    ... for the marketing professional.”, Malcolm Gladwell“Digital will change advertising more ... the BookToday, integrating a mobile marketing platform into existing communication channels can be ...

    author: Varnali, Kaan / Toker, Aysegul / Yilmaz, Cengiz

    Textbook $38.79
  32. The New Rules of Marketing and PR

    ... highly effective public relations, marketing, and customer communications—all at a fraction ... traditional advertising!, The latest edition of The New Rules of Marketing & ...

    author: David Meerman Scott

    Textbook $29.57
  33. Tourism Promotion and Power

    ... , synthesised and integrated sociological and cultural approach to tourism marketing. It focuses ... the issues raised have been integrated throughout the case studies.; Format ...

    author: Nigel Morgan / Annette Pritchard

    Textbook $167.49
  34. The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

    ... on business acumen, strategy and communications.”, —MaryLee Sachs, Chairman U ... budgets; advertising is the catch-all to every problem; and marketing results ...

    author: Pearson, Timothy R.

    Textbook $37.10
  35. The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

    ... updated chapters on advertising, media content, and interactive communications, in addition to ... .Great marketing begins with a great marketing plan. Use The Successful Marketing Plan ...

    author: Hiebing, Roman G. / Cooper, Scott W. / Wehrenberg, Steve

    Textbook $67.49
  36. The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

    ... reveals the next generation of marketing—and provides the insight you ... /state” divide of editorial vs. advertising.The author shows how publications as ...

    author: Smith, Mike

    Textbook $45.55
  37. Strategic Corporate Communications: A Global Approach for Doing Business in the New India

    ... complex challenge for communication directors, HR executives, and marketing departments--the solution ... communication efforts within the company and with the general public Use advertising ...

    author: Argenti, Paul A.

    Textbook $72.56
  38. The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

    ... arbiters, designing and implementing customized advertising tactics at virtually every point ... implement results-oriented advertising using AI•The ways marketing roles and functions ...

    author: Ammerman, William

    Textbook $41.32
  39. Advertising Media Planning, Seventh Edition

    ... each campaignThrough six previous editions, Advertising Media Planning has proven essential ... plans that most effectively achieve marketing objectives.Advertising Media Planning, seventh edition ...

    author: Baron, Roger / Sissors, Jack Z.

    Textbook $135.87
  40. Web Marketing All-in-One For Dummies

    ... web analytics to, online advertising, e-mail marketing, and harnessing the potential ... your message out with online advertising , Zeroes in on search ...

    author: John Arnold / Michael Becker / Marty Dickinson / Ian Lurie / Elizabeth Marsten

    Textbook $42.82
  41. The Creative Business Guide to Marketing

    ... of mouth, referrals, and occasional promotions—are inadequate in today's ... environment. Whether focused on design, advertising, interactive, editorial, or public relations ...

    author: Cameron S. Foote

    Textbook $55.29
  42. Marketing Your Services

    ... To many people, marketing means personal selling or advertising, imposing oneself on ... begins with chapters on marketing basics -- like advertising, sales, and publicity ...

    author: Crandall, Rick

    Textbook $28.66
  43. Successful Direct Marketing Methods

    ... development of direct mail advertising, catalogs, and print advertising. The Eighth Edition ... Latin America Methods of international marketing--both direct and telemarketing Successful Direct ...

    author: Stone, Bob / Jacobs, Ron

    Textbook $101.26
  44. Kellogg on Advertising and Media

    ... 's leading marketing faculty explain the revolutionized world of advertising. The star ... advertising, and the role of online advertising- and show you how to advertise ...

    author: Bobby J. Calder / Philip Kotler

    Textbook $36.58
  45. Mobile Marketing

    ... mobile marketing weapons like messaging, mobile, websites, apps, and mobile advertising to ... , ambient communication (RFID and Bluetooth), and, mobile broadcasting , , Mobile Marketing ...

    author: Rachel Pasqua / Noah Elkin

    Textbook $36.58
  46. Account-Based Marketing For Dummies

    ... , through a combination of marketing technology and online advertising, your messages can ... real-time interaction , Integrate your campaign with marketing automation software , ...

    author: Sangram Vajre

    Textbook $33.47
  47. The Advertising Agency Business

    ... the indispensable guide for every advertising professional and for anyone who ... to know more about successful advertising business practice., , ; Format ...

    author: Hameroff, Eugene J.

    Textbook $70.02
  48. My Life in Advertising and Scientific Advertising

    ... from the inventor of test marketing and coupon sampling -- Claude ...

    author: Hopkins, Claude

    Textbook $27.81
  49. Marketing Analytics

    ... improve online, advertising , Covers social media, viral marketing, and how to ... , invaluable techniques and ideas in Marketing Analytics:, Data-Driven Techniques with ...

    author: Wayne L. Winston

    Textbook $61.52
  50. Facebook Marketing

    ... , developing reports, and integrating your strategy, with other marketing activities , Covers ... , applications, and, pay-per-click advertising , Includes case studies and ...

    author: Chris Treadaway / Mari Smith

    Textbook $36.58
  51. Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives

    ... agency for accountableiDirect solutions. The advertising agency of the future must ... marketingluminaries with a variety of perspectives thatwill open your eyes to ...

    author: Rapp, Stan

    Textbook $56.52
  52. Gimme! The Human Nature of Successful Marketing

    ... you how the most effective advertising campaigns tap into our most ...

    author: John Hallward

    Textbook $30.35
  53. Emerging Theories in Health Promotion Practice and Research

    ... , health promotion and illustrates how divergent theoretical, perspectives are being integrated into richer ... Work and, Medicine; Director, Health Communication Research Laboratory,, Washington University in ...

    author: Ralph J. DiClemente / Richard A. Crosby / Michelle C. Kegler

    Textbook $114.51
  54. The Portable MBA in Marketing

    ... competitors, anticipate future trends, improve advertising and sales, build customer loyalty ... such as cohort marketing, person-to-person marketing, and marketing on the Internet ...

    author: Charles D. Schewe / Alexander Hiam

    Textbook $98.14
  55. Marketing Insights from A to Z

    ... undisputed fathers of modern marketing, redefines marketing's, fundamental concepts from A ... include branding, experiential advertising, customer relationship, management, leadership, marketing ethics, positioning, ...

    author: Philip Kotler

    Textbook $42.82
  56. Marketing Genius

    The little black book of marketing is here. Marketing guru Peter, Fisk's ... of Institute of, Practitioners in Advertising, and author of Celebrity Sells ...

    author: Peter Fisk

    Textbook $24.90
  57. Influencer Marketing For Dummies

    ... content marketing and native advertising, influencer marketing is an established trend in marketing that ... , subsequently, grow your brand., Influencer marketing relies on building strong relationships ...

    author: Kristy Sammis / Cat Lincoln / Stefania Pomponi / Jenny Ng / Edita Gassmann Rodriguez / Judy Zhou

    Textbook $33.47
  58. The Financial Services Marketing Handbook

    ... an overview of the, basic marketing functions?segmentation, positioning, brand, building ... ?from advertising and public, relations to social media and mobile marketing., , ...

    author: Evelyn Ehrlich / Duke Fanelli

    Textbook $91.91
  59. Social Media Marketing For Dummies

    ... approaches to social media, marketing, Social Media Marketing For Dummies presents the ... site, blog, mobile tools,, and advertising; making the most of Facebook ...

    author: Shiv Singh / Stephanie Diamond

    Textbook $33.47
  60. Marketing Demystified

    ... . Real marketing success involves a strong foundation in everything from planning, advertising ... , and publicity to Internet strategies, database management,and more. Enter Marketing ...

    author: Anselmo, Donna

    Textbook $33.72
  61. Marketing Your Small Business For Dummies

    ... , Understand the power of advertising ? assess if, it's ... right message , Implement relationship marketing ? develop and, maintain networks ...

    author: Carolyn Tate

    Textbook $31.13
  62. YouTube Marketing For Dummies

    ... and small businesses create effective marketing campaigns. , Inside, you'll ... game plans for buying advertising, launching a content marketing campaign, building a ...

    author: Will Eagle

    Textbook $30.35
  63. Small Business Marketing For Dummies

    ... to:, , Create an achievable marketing plan , Use social media ... , Make use of affordable advertising solutions in print and other ...

    author: Paul Lancaster

    Textbook $28.01
  64. Marketing For Dummies

    ... business noticed., Plan a successful marketing campaign and move your business ... a marketing plan, to igniting your imagination and producing compelling advertising, you ...

    author: Ruth Mortimer / Gregory Brooks / Craig Smith / Alexander Hiam

    Textbook $28.01
  65. The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need!

    ... back. The Ultimate Small Business Marketing Toolkit gives you the resources ... , Web sites, direct mail, and advertising “Pushes your bottom line to ...

    author: Goldstein, Beth

    Textbook $44.70
  66. LinkedIn Marketing

    ... ''business'' social media network, LinkedIn Marketing: An Hour a Day helps ... an exploration of the LinkedIn advertising platform, API, and mobile platform ...

    author: Viveka von Rosen

    Textbook $36.58
  67. Careers in Marketing

    ... toward career success!Careers in marketing are tremendously rewarding and offer ... you want to work in advertising, customer service, or public relations ...

    author: Stair, Leslie

    Textbook $26.98
  68. Power Integrity for Nanoscale Integrated Systems

    ... power integrity from a design perspective, emphasizing phenomena and problems induced ... design. Power Integrity for Nanoscale Integrated Systems describes how these problems ...

    author: Hashimoto, Masanori / Nair, Raj

    Textbook $183.98
  69. Wow! Resumes for Sales and Marketing Careers

    ... competitive field of sales and marketing. Discover how to use your ... WOW! resumesÑproven job-winners in advertising, sales, product planning, and market ...

    author: Cochran, Chuck / Peerce, Donna

    Textbook $32.04
  70. Instant Promotions

    ... have millions forsophisticated PR and advertising campaigns? No problem.A self ... , sizzling ads,irresistible in-store promotions, and other promotional toolsthat get ...

    author: Sugars, Bradley J. / Sugars, Brad

    Textbook $26.98
  71. Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue

    ... multiple online marketing strategies, including: E-mail Online searches Internet advertising Webinars ...

    author: Forrester, Duane

    Textbook $37.10
  72. The Graphic Designer's Guide to Creative Marketing

    ... follow-ups, , * Effective communication, , * Dressing for success ... -color examples of successful self-promotion campaigns for every budget. Throughout ...

    author: Linda Cooper Bowen

    Textbook $108.27
  73. Self-Promotion for Introverts: The Quiet Guide to Getting Ahead

    ... way.In Self-Promotion for Introverts®, business communication coach and intrepid ... Cathie Black, and marketing guru Seth Godin, Self-Promotion for Introverts®helps ...

    author: Ancowitz, Nancy

    Textbook $28.66
  74. Marketing Automation

    ... , Successful marketing requires more precise segmentation and more, sophisticated communications with ... and execution of promotions to the complete leveraging of, marketing to increase ...

    author: Jeff LeSueur

    Textbook $49.05
  75. Facebook Advertising For Dummies

    ... your, customers with effective Facebook advertising campaigns and savvy, insights into ... through planning and creating an advertising, campaign , Explains writing effective ...

    author: Paul Dunay / Richard Krueger / Joel Elad

    Textbook $36.58
  76. The Marketing Century

    ... as the, short-term , Marketing's impact on business strategy and ... (Graham Hales), , Advertising (Jonathan Gabay), , Digital Marketing (Philip Sheldrake), , ...

    author: The CIM / Jeremy Kourdi

    Textbook $34.25
  77. How to Promote, Publicize, and Advertise Your Growing Business

    ... what you already know about communications as a basis for becoming ... , manage and produce cost effective advertising, publicity, brochures, catalogs and public ...

    author: Kim Baker / Sunny Baker

    Textbook $24.90
  78. The Marketing Performance Blueprint

    ... intelligence into, action , Devise integrated marketing strategies that deliver real, business ... , technology, or more intelligent and integrated strategies, these, driven professionals will ...

    author: Paul Roetzer

    Textbook $34.25
  79. Content Marketing Strategies For Dummies

    ... target audience members through content marketing. Content Marketing Strategies For Dummies explains ... ' experience with data, develop channel promotions across social platforms, create actionable ...

    author: Stephanie Diamond / Paul Clifford

    Textbook $36.58
  80. Advertising For Dummies

    ... evaluate your competition , , Advertising for Dummies offers newbies a ... the ins and outs of advertising?from online and print to, TV ...

    author: Gary Dahl

    Textbook $27.23
  81. The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave

    ... Corporate Communications, JetBlue Airways Corp.“Finally, a great social media marketing book ... from a brand's perspective. Jim and ...

    author: Amos, James / Emerson, BJ

    Textbook $48.07
  82. What You Need to Know About Marketing

    ... need to know about marketing., Introduction - Marketing: the world's second ... Chapter 4 - Pricing and Promotion, , Chapter 5 - Placement ...

    author: Simon Middleton

    Textbook $21.00
  83. Sales Promotion

    ... key techniques for successful sales promotion, from, understanding your customers to ... 03 Strategy , , 04 Marketing , , 05 Finance , ...

    author: David Horchover

    Textbook $17.88
  84. Marketing For Dummies

    ... . You'll discover inexpensive online marketing and promotion tools, proving that budget ... business noticed today!, Today's marketing treats every aspect of customer ...

    author: Jeanette McMurtry

    Textbook $33.47
  85. How to Put Your Book Together and Get a Job in Advertising

    ... as the "essential," "award-winning advertising career classic," here is the ... of light, the basics of advertising, speculative ads, and the job ...

    author: Maxine Paetro / Giff Crosby

    Textbook $40.48
  86. Marketing Basics for Designers

    ... and solutions from the unique perspective of thesmall design firm. They ... create growthin an established firm, Marketing Basics for Designers helps youdevelop ...

    author: Jane D. Martin / Nancy Knoohuizen

    Textbook $108.27
  87. Planning Health Promotion Programs

    ... process from a highly practical perspective. Using an original framework called ... health problems and develop appropriate promotion and education solutions. This new ...

    author: L. Kay Bartholomew Eldredge / Christine M. Markham / Robert A. C. Ruiter / Maria E. Fernández / Gerjo Kok / Guy S. Parcel

    Textbook $140.22
  88. Authentic Marketing

    ... strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model ... Embrace a new model that integrates business, technology innovation, and engagement ...

    author: Larry Weber

    Textbook $34.25
  89. An Advertiser's Guide to Better Radio Advertising

    ... scale and effectiveness of radio, advertising, how the medium communicates, it ... practice for creating better radio, advertising. Overviews, summaries, quotations and checklists ...

    author: Andrew Ingram / Mark Barber

    Textbook $67.75
  90. Twitter Marketing

    ... small-have leveraged this exciting, communications platform., , Twitter has become ... as contests, promotions, and crisis, management , , Twitter Marketing: An Hour ...

    author: Hollis Thomases

    Textbook $36.58
  91. Beyond Advertising

    ... scope of technological change?, Beyond Advertising provides a business transformation road ...

    author: Yoram (Jerry) Wind / Catharine Findiesen Hays

    Textbook $36.58
  92. Big Data Marketing

    ... internal silos, and executing antiquated marketing approaches. As a result, consumers ... Teradata Applications, the leader in integrated marketing software, meets with thousands of ...

    author: Lisa Arthur

    Textbook $36.58
  93. Guerrilla Marketing for Job Hunters 3.0

    ... used by, top headhunters , Integrated web site updated bi-weekly ... Part of the Guerrilla Marketing Series, the bestselling, marketing book series , ...

    author: Jay Conrad Levinson / David E. Perry

    Textbook $27.23
  94. Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing

    ... steps for integrating your brand communications and identifying a strong marketing concept to ... that successfully used relationship marketing to meet their communication needs. Customer Obsession ...

    author: de Azevedo, Abaete / Pomeranz, Ricardo

    Textbook $51.45
  95. Search Engine Marketing

    ... engine optimization (SEO), and search marketing-the critical tools for success. Multichannel ... vendor selection. Implement an effective, integrated marketing program for your business with ...

    author: Ramos, Andreas / Cota, Stephanie

    Textbook $42.17
  96. High Performance Integrated Circuit Design

    ... for designing robust, high performance integrated circuits in nanoscale technologiesFocusing on ... the major focus of nanoscale integrated circuits (ICs). High Performance IntegratedCircuit ...

    author: Salman, Emre / Friedman, Eby G.

    Textbook $222.81
  97. The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

    ... wrote the book on strategic marketing--comes a powerful new blueprint for ... to implement your plan using integrated computer models and other tracking ...

    author: Hamper, Robert J.

    Textbook $75.93
  98. Multichannel Marketing

    ... from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers ... successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you ...

    author: Akin Arikan

    new $36.62
  99. Multichannel Marketing

    ... from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers ... successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you ...

    author: Akin Arikan

    Textbook $36.58
  100. Marketing to Millennials For Dummies

    ... across a variety of industries, Marketing to Millennials For Dummies gives ... Reach your target audience with integrated strategies , Build deep, lasting ...

    author: Corey Padveen

    Textbook $30.35