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BUSINESS DATA COMMUNICATIONS- INFRASTRUCTURE, NETWORKING AND SECURITY

  1. 10% Off

    Business Driven Data Communications, International Edition

    ... Gendron's new textbook, Business Driven Data Communications, takes a business-driven infrastructure design approach—rather than solely focusing on a technical networking approach. Overall, this text presents technical ...

    author: Michael Gendron

    Textbook $109.95 $100.33
  2. 20% Off

    ISE-PKG-BUSINESS COMMUNICATION+ STUDENT CD W/INFOTRAC

    ... occurs in a dynamic workplace. The digital age demands that our students communicate expertly through an ever-expanding number of communication options-from traditional paper documents to e-mail, instant messaging, web ...

    author: Carol Lehman / Debbie Dufrene

    Textbook $172.95 $144.13
  3. 20% Off

    PKG:BUSINESS COMMUNICATION W/CD+TEAMS HANDBOOK+INFOTRAC

    ... occurs in a dynamic workplace. The digital age demands that our students communicate expertly through an ever-expanding number of communication options-from traditional paper documents to e-mail, instant messaging, web ...

    author: Carol Lehman / Debbie Dufrene

    Textbook $213.95 $178.30
  4. 20% Off

    Business Communication, International Edition

    ... academic and career success through the development of excellent communication skills. In depth discussion of current communication topics include: workplace diversity, electronic technology, correspondence applications ...

    author: A.C. Krizan / Patricia Merrier / Carol Jones

    Textbook $149.95 $124.96
  5. 20% Off

    Business Communication (with CD-ROM and InfoTrac)

    ... academic and career success through the development of excellent communication skills. In depth discussion of current communication topics include: workplace diversity, electronic technology, correspondence applications ...

    author: A.C. Krizan / Patricia Merrier / Carol Jones

    Textbook $157.95 $131.63
  6. 26% Off

    The Business Communication Handbook

    ... skills that are essential in the modern workplace. It has a special focus on business communication, which is an important skill you'll need in real workplace settings. The text helps you learn by breaking down ...

    author: Nicole Hopwood / Judith Dwyer

    Textbook $99.95 $79.95
  7. 20% Off

    Relational Communication : Continuity and Change in Personal Relationships

    ... intimate relationships while exploring the many ways gender, culture, and social context affect communication in personal interactions.; authors: Julia Wood; publicationDate: 26th April 1999; editionNumber: 2; publisher ...

    author: Julia Wood

    Textbook $162.95 $135.80
  8. 10% Off

    Human Communication: The Basic Course, Global Edition

    , Provides a thorough foundation in the theory, research, and skills of communication, , , , , Human Communication: The Basic Course provides an in-depth look at the concepts and principles of human ...

    author: Joseph A. DeVito

    Textbook $103.95 $94.85
  9. 46% Off

    Advertising and Promotion: An Integrated Marketing Communications Perspective

    ... , marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies., , In ...

    author: George E. Belch / Michael A. Belch

    Textbook $200.00 $137.00
  10. 20% Off

    Integrated Marketing Communications with Online Study Tools 12 months

    ... clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing ...

    author: William Chitty / Edwina Luck / Nigel Barker / Michael Valos / Terence Shimp / J Craig Andrews

    Textbook $179.95 $149.97
  11. 24% Off

    Principles of Integrated Marketing Communications

    ... an engaging way, this valuable resource: • Covers the latest concepts and tools in marketing and communications • Presents topics in light of their underlying theories and principles • Includes case studies adapted from ...

    author: Lawrence Ang

    Textbook $119.95 $97.46
    eTextbook $95.70 Get it instantly
  12. 24% Off

    Health and Safety Communication

    ... range of health and safety topics and issues. Whether you're a student grappling with a health communications course or a professional wishing to learn how to communicate health and safety messages effectively to a range ...

    author: David S. Anderson / Richard E. Miller

    Textbook $263.00 $213.69
    eTextbook $86.89 Get it instantly
  13. 24% Off

    Health and Safety Communication

    ... range of health and safety topics and issues. Whether you're a student grappling with a health communications course or a professional wishing to learn how to communicate health and safety messages effectively to a range ...

    author: David S. Anderson / Richard E. Miller

    Textbook $86.99 $70.68
  14. 24% Off

    Communications Toolkit

    ... Skills Toolkit is a valuable and practical resource guide to enable students to develop effective communication skills. The text is divided into five easy-to-follow sections to help students to, make a successful ...

    author: Jane Grellier / Veronica Goerke

    Textbook $87.95 $70.95
  15. Integrated Retail Marketing Communication

    ... for success. It contains numerous examples from Indian retailers in the areas of retail communication and provides many caselets to stimulate the application of many of the concepts discussed in the book. The ...

    author: G.P. Sudhakar

    Textbook $17.60
  16. 20% Off

    Organizational Communication : Approaches and Processes

    ... : APPROACHES AND PROCESSES presents organizational communication from both a communication and managerial perspective. Professor Miller's clear writing style and consistent use of examples and case studies result ...

    author: Katherine Miller

    Textbook $162.95 $135.80
  17. 11% Off

    Government Communication in Australia

    ... spin doctors, speechwriters and PR consultants but they also analyse the social framework of modern communications and how citizens, NGOs and governments communicate in a mediated world.; authors: Sally Young; publisher ...

    author: Sally Young

    Textbook $30.95 $27.94
  18. 24% Off

    Strategic Communication, Social Media and Democracy

    Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically ...

    author: W. Timothy Coombs / Jesper Falkheimer / Mats Heide / Philip Young

    Textbook $81.99 $66.62
  19. 24% Off

    Strategic Communication, Social Media and Democracy

    Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically ...

    author: W. Timothy Coombs / Jesper Falkheimer / Mats Heide / Philip Young

    Textbook $263.00 $213.69
    eTextbook $81.39 Get it instantly
  20. 20% Off

    Communication Mosaics : An Introduction to the Field of Communication, International Edition

    ... contexts such as interpersonal and public speaking, the text shows you the importance of developing your communication skills and gives you the hands-on tools you need to become a more effective communicator. Jump ...

    author: 1st January 2013

    Textbook $157.95 $131.63
  21. 20% Off

    Bundle: Organizational Communication: Approaches and Processes, 6th + Communication CourseMate with eBook Printed Access Card

    ... : APPROACHES AND PROCESSES presents organizational communication from both a communication and managerial perspective. Professor Miller's clear writing style and consistent use of examples and case studies result ...

    author: Katherine Miller

    Textbook $139.95 $116.63
  22. 28% Off

    Guide to Networking Essentials

    ... with hands-on learning tools, Tomsho's GUIDE TO NETWORKING ESSENTIALS, Eighth Edition, equips you with the knowledge and skills to work with network infrastructure devices and network operating systems in a small to ...

    author: Greg Tomsho

    Textbook $149.95 $117.95
  23. 20% Off

    Fundamentals Of Communications And Networking

    ... -connected resources put demands on networks that were previously unimagined. Fundamentals of Communications and Networking helps readers understand todays networks and the way they support the evolving requirements ...

    author: Michael G. Solomon

    Textbook $152.95 $127.46
  24. 20% Off

    MCTS Guide to Microsoft Windows Server 2008 Network Infrastructure Configuration (exam #70-642)

    ... Guide to Microsoft Windows Server 2008 Network Infrastructure Configuration (Exam 70-642) prepares the ... Server 2008, this book includes topics such as networking in a Windows environment; configuring DHCP; implementing ...

    author: Michael Bender

    Textbook $157.95 $131.63
  25. 20% Off

    LabConnection on DVD for MCTS Guide to Microsoft Windows Server 2008 Network Infrastructure Configuration (exam #70-642)

    ... hands-on networking courses, and can be used both as a virtual lab and homework assignment tool. LabConnection supports Cengage Learning's MCTS GUIDE TO MICROSOFT WINDOWS SERVER 2008 NETWORK INFRASTRUCTURE CONFIGURATION ...

    author: 28th March 2011

    Textbook $97.95 $81.63
  26. 20% Off

    LabConnection on DVD for MCTS Guide to Configuring Microsoft� Windows Server 2008 Applications Infrastructure (exam # 70-643)

    ... -on networking courses, and can be used both as a virtual lab and homework assignment tool. LabConnection supports Cengage Learning's MCTS Guide to Microsoft Windows Server 2008 Applications Infrastructure Configuration ...

    author: 3rd September 2013

    Textbook $107.95 $89.96
  27. 10% Off

    Computer Networking: A Top-Down Approach, Global Edition

    ... your students with a top-down, layered approach to computer networking, Unique among computer networking texts, the 7th Edition of the popular Computer Networking: A Top Down Approach builds on the author's long ...

    author: James Kurose / Keith Ross

    Textbook $127.95 $116.75
  28. 20% Off

    Security Strategies In Web Applications And Social Networking

    ... a comprehensive explanation of the evolutionary changes that have occurred in computing, communications, and social networking and discusses how to secure systems against all the risks, threats, and vulnerabilities ...

    author: Mike Harwood

    Textbook $152.95 $127.46
  29. 20% Off

    Guide to Wireless Communications

    ... you need to prepare you for a future career in today's information and communications technology field.; authors: Jorge Olenewa; publicationDate: 14th October 2016; editionNumber: 4; publisher: Cengage Learning ...

    author: Jorge Olenewa

    Textbook $164.95 $137.47
  30. 24% Off

    Business Communication for the Global Age

    ... and IS, intercultural matters and the issues of diversity, ethics and Web 2.0 social networking. As Business Communications and related courses grow and teaching of the subject develops, we are delighted to have ...

    author: Joanna Crossman / Sarbari Bordia / Colleen Mills

    Textbook $97.96 $79.59
    eTextbook $74.20 Get it instantly
  31. 20% Off

    Networking BASICS, Second Edition

    ... will become comfortable with the concepts and vocabulary of computer networking and will gain hands-on experience in basic networking technology.; authors: Mark Ciampa; publicationDate: 13th January 2003; editionNumber ...

    author: Mark Ciampa

    Textbook $107.95 $89.96
  32. 20% Off

    Hands-On Networking Fundamentals

    ... ,Second Edition includes up-to-date coverage of key network operating systems, wireless and cellular networking, network protocols, and other important innovations in the field. Equally useful for students beginning to ...

    author: Michael Palmer

    Textbook $192.95 $160.80
  33. 20% Off

    Guide to Networking Essentials

    ... to allow for a hands-on experience in the classroom. Updated content reflects the latest networking technologies and operating systems including new Ethernet standards, cloud computing, Windows 10, Windows Server 2016 ...

    author: Greg Tomsho

    Textbook $164.95 $137.47
  34. 20% Off

    Guide to Networking Essentials

    ... . By focusing on troubleshooting and not on an exam, this book offers a comprehensive introduction to Networking and to advances in software, wireless and network security. Labs are directly integrated in each chapter ...

    author: Greg Tomsho

    Textbook $172.95 $144.13
  35. 10% Off

    Hands-on Networking with Internet Technologies

    ... levels, and guides the user to a deeper comprehension of the functionality and subtleties of networking in action.; authors: Douglas E. Comer; publicationDate: 12th May 2004; publisher: Pearson Education Heg USA ...

    author: Douglas E. Comer

    Textbook $118.95 $108.54
  36. 20% Off

    Resumes, Cover Letters, Networking, and Interviewing

    Maximize your two year degree and land the job you want with R�SUM�S, COVERLETTERS, NETWORKING, AND INTERVIEWING. Build the r�sum� that best suits your career goals using today's business technologies, including ...

    author: Clifford Eischen / Lynn Eischen

    Textbook $112.95 $94.13
  37. 20% Off

    Guide to Networking Essentials

    ... and provides a baseline level of knowledge for success in industry and preparation for networking certifications, including the MCSA, MCSE, CNA and CCNA designations.; publicationDate: 21st June 2006; editionNumber ...

    author: 21st June 2006

    Textbook $147.95 $123.30
  38. 20% Off

    CCNA Guide to Cisco Networking Fundamentals, International Edition

    ... is a comprehensive guide for anyone wishing to obtain a solid background in basic Cisco networking concepts.; authors: Kelly Cannon / Kelly Caudle; publicationDate: 18th May 2009; editionNumber: 4; publisher: Cengage ...

    author: Kelly Cannon / Kelly Caudle

    Textbook $167.95 $139.97
  39. 20% Off

    Resumes, Cover Letters, Networking, & Interviewing, International Edition

    Maximize your two year degree and land the job you want with R�SUM�S, COVERLETTERS, NETWORKING, AND INTERVIEWING, 3E, INTERNATIONAL EDITION. Build the r�sum� that best suits your career goals using today's business ...

    author: 26th January 2009

    Textbook $107.95 $89.96
  40. 20% Off

    Hands-On Networking Fundamentals

    ... Fundamentals has been designed with the novice networking student in mind. It is a doorway into learning about all types of networks from the ground up. This new book encourage new users to feel confident in moving ...

    author: Michael Palmer

    Textbook $179.95 $149.97
  41. 20% Off

    Resumes, Cover-Letters, Networking, and Interviewing

    Maximize your two year degree and land the job you want with RESUMES, COVER LETTERS, NETWORKING, AND INTERVIEWING.Build the resume that best suits your professional goals using today's business technologies, including ...

    author: Clifford Eischen / Lynn Eischen

    Textbook $99.95 $83.30
  42. 24% Off

    Decentralization and Infrastructure in the Global Economy

    ... the greatest challenges in contemporary public finance policy and management. Ensuring the efficient provision of infrastructure represents a challenge for all countries irrespective of their level of centralization or ...

    author: Jonas Frank / Jorge Martinez-Vazquez

    Textbook $273.00 $221.81
  43. 24% Off

    Technology Infrastructure

    ... brings together a collection of papers from eminent scholars on all of the various dimensions of technology infrastructure mentioned above. To our knowledge, it is the first such collection of papers and we expect this ...

    author: Cristiano Antonelli / Albert N. Link / Stan Metcalfe

    Textbook $79.99 $64.99
  44. 24% Off

    Technology Infrastructure

    ... brings together a collection of papers from eminent scholars on all of the various dimensions of technology infrastructure mentioned above. To our knowledge, it is the first such collection of papers and we expect this ...

    author: Cristiano Antonelli / Albert N. Link / Stan Metcalfe

    Textbook $242.00 $196.63
  45. 21% Off

    Lab Manual for Security+ Guide to Networking Security Fundamentals, 2nd

    The Lab Manual for SECURITY+GUIDE TO NETWORKING SECURITY FUNDAMENTALS, 2nd Edition, is a valuable tool designed to enhance your classroom experience. Lab activities, objectives, materials lists, step-by-step procedures, ...

    author: 19th August 2004

    Textbook $72.95 $60.79
  46. 20% Off

    CCNA Guide to Cisco Networking, Third Edition

    Provides comprehensive coverage of Cisco networking concepts, and serves as an ideal guide to prepare for the CCNA Certification Exam #640-801.; authors: Kelly Cannon; publicationDate: 5th May 2004; editionNumber: 3; ...

    author: Kelly Cannon

    Textbook $162.95 $135.80
  47. 20% Off

    MCTS Guide to Configuring Microsoft� Windows Server 2008 Applications Infrastructure Exam # 70-643

    ... a clear and concise presentation of concepts for configuring a Microsoft Windows Server 2008 Applications Infrastructure. By using guidance, recommendations and best practices along with hands-on activities and realistic ...

    author: Michael Palmer

    Textbook $149.95 $124.96
  48. 24% Off

    New Perspectives on Risk Communication

    ... management, urban planning, chemical and food regulation, or infrastructure planning, development and maintenance. This book explores risk communication research with a focus on new theoretical perspectives, research ...

    author: Asa Boholm

    Textbook $252.00 $204.75
    eTextbook $249.70 Get it instantly
  49. 20% Off

    Access Control, Authentication, And Public Key Infrastructure

    ... contol programs. It then looks at the risks, threats, and vulnerabilities prevalent in information systems and IT infrastructures and how to handle them. The final part is a resource for students and professionals which ...

    author: Bill Ballad / Tricia Ballad / Erin Banks

    Textbook $167.95 $139.97
  50. 24% Off

    Modelling the Future Water Infrastructure of Cities

    ... in a Geographical Information System (GIS) framework. The result is a new approach to urban water infrastructure planning that can help water companies and municipalities to improve the design of water distribution and ...

    author: Arlex Sanchez Torres

    Textbook $135.00 $109.69
  51. 20% Off

    Web-Based Labs: MCTS Guide to Microsoft Windows Server 2008 Network Infrastructure Configuration (exam #70-642)

    ... #70-642) provides step-by-step labs taken directly from MCTS GUIDE TO MICROSOFT WINDOWS SERVER 2008 NETWORK INFRASTRUCTURE CONFIGURATION (EXAM #70-642). Using a real lab environment over the Internet, students can log on ...

    author: 3rd February 2010

    Textbook $77.95 $64.96
  52. 20% Off

    CompTIA A+ Core 1 Exam : Guide to Computing Infrastructure

    ... and troubleshoot computer hardware and networks in the leading COMPTIA A+ CORE 1 EXAM: GUIDE TO COMPUTING INFRASTRUCTURE, 10E. This step-by-step, highly visual approach uses CompTIA A+ Exam objectives as a framework to ...

    author: Jean Andrews

    Textbook $134.95 $112.46
  53. 20% Off

    Auditing IT Infrastructures For Compliance

    ... what each of these compliancy laws requires. It then goes on to discuss how to audit an IT infrastructure for compliance based on the laws and the need to protect and secure business and consumer privacy data. It ...

    author: Michael G. Solomon / Martin Weiss

    Textbook $152.95 $127.46
  54. 23% Off

    Advertising: An Integrated Marketing Communication Perspective 4e (Pack - includes Connect)

    ... marketing, this edition contains two new chapters on Search and Analytics, which underpin all modern communication systems. A third new chapter on Integration and Synergy demonstrates how these tools can be brought ...

    author: George E. Belch / Michael A. Belch / Gayle Kerr / Irene Powell / David Waller

    Textbook $164.95 $134.95
  55. 20% Off

    Data Communications and Computer Networks : A Business User's Approach

    ... detection and correction. The Eighth Edition also offers up-to-the-minute coverage of near field communications, updated USB interface, lightning interface, and IEEE 802.11 ac and ad wireless standards, firewall updates ...

    author: Curt White

    Textbook $164.95 $137.47
  56. 20% Off

    Data Communications and Computer Networks : A Business User's Approach

    ... that help the reader achieve an in-depth understanding of the often complex topic of data communications and computer networks by balancing the more technical aspects and the everyday practical aspects. The sixth ...

    author: Curt White

    Textbook $112.95 $94.13
  57. 20% Off

    Communications Toolkit with Online Study Tools 12 months

    ... , approach academic writing with confidence, refine their writing skills, and enhance their face-to-face communication experience. This new edition includes more information than ever on active listening and dealing with ...

    author: Jane Grellier / Veronica Goerke

    Textbook $84.95 $70.80
  58. 20% Off

    Guide to Wireless Communications

    ... 3rd Edition is designed for an entry level course in wireless data communications. The text covers the fundamentals wireless communications and provides an overview of protocols, transmission methods, and IEEE standards ...

    author: Jorge Olenewa

    Textbook $162.95 $135.80
  59. 20% Off

    Integrated Marketing Communications : Pacific Rim First Edition

    ... personal selling. It combines this with a strong emphasis on the Internet's influence on marketing communications and provides a brief overview of the regulatory environments in Australia and New Zealand., , Comprising ...

    author: William Chitty / Nigel Barker

    Textbook $162.95 $135.80
  60. 10% Off

    Essentials of Marketing Communications

    ... and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues ...

    author: Chris Fill

    Textbook $129.95 $118.58
  61. 20% Off

    Marketing Communications

    ... book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment., Aided by a veritable wealth of pedagogical ...

    author: Lynne Eagle / Barbara Czarnecka / Stephan Dahl / Jenny Lloyd

    Textbook $347.00 $290.61
  62. 20% Off

    Marketing Communications

    ... book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment., Aided by a veritable wealth of pedagogical ...

    author: Lynne Eagle / Barbara Czarnecka / Stephan Dahl / Jenny Lloyd

    Textbook $116.00 $97.15
    eTextbook $115.50 Get it instantly
  63. 20% Off

    Advertising Promotion and Other Aspects of Integrated Marketing Communications

    ... their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. book on the market, chapters address must-know ...

    author: Terence Shimp

    Textbook $219.95 $183.30
  64. 20% Off

    Bundle: Communications Toolkit with Student Resource Access 12 Months + CP1159 - EDUC1120 Teach & Educational Contexts

    ... , approach academic writing with confidence, refine their writing skills, and enhance their face-to-face communication experience. New, print versions of this book come with bonus online study tools on the CourseMate ...

    author: Jane Grellier / Veronica Goerke / Diana Whitton / Katrina Barker / Mary Nosworthy / Jacqueline Humpries

    Textbook $119.95 $99.96
  65. 20% Off

    Integrated Marketing Communications : Australasian Edition

    ... used to communicate with target audiences. Students are introduced to the latest technology-based marketing communications such as Internet social networks, email advertising and behavioural targeting, followed by many ...

    author: William Chitty / Nigel Barker / Terence Shimp

    Textbook $162.95 $135.80
  66. 15% Off

    Marketing Communications

    ... a, mainstream, student-driven text which gives prominence to the, driving force of all Marketing Communications: the imperative of, Branding. The book aims to engage students in an entertaining,, informative way ...

    author: Micael Dahlen / Fredrik Lange / Terry Smith

    Textbook $117.95 $103.21
  67. 20% Off

    Advertising, Promotion, and other aspects of Integrated Marketing Communications

    ... topics, such as today's popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the ...

    author: J Craig Andrews / Terence Shimp

    Textbook $204.95 $170.80
  68. 20% Off

    Integrated Marketing Communications : Third Asia Pacific Edition with On line Study Tools 12 months

    ... continues to offer comprehensive and focussed coverage of the Asia Pacific marketing communications environment; authors: William Chitty / Nigel Barker / Michael Valos / Terence Shimp; publicationDate: 14th ...

    author: William Chitty / Nigel Barker / Michael Valos / Terence Shimp

    Textbook $179.95 $149.97
  69. 10% Off

    Digital Communications

    ... develop the mathematical theory of signal processing and use this theory to describe modern digital communications.This text is geared towards students who already have a technical understanding of electrical engineering ...

    author: Ian Glover / Peter Grant

    Textbook $156.95 $143.22
  70. 10% Off

    Simply Marketing Communications

    ... of this dynamic and exciting subject. Based on Chris Fill's comprehensive and widely used Marketing Communications: engagement, strategies and practice, this shorter book has much more emphasis on the basic concepts and ...

    author: Chris Fill

    Textbook $133.95 $122.23
  71. 10% Off

    Integrated Advertising, Promotion, and Marketing Communications, Global Edition

    ... the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. , This text covers advertising and promotions ...

    author: Donald Kenneth E. & Baack Clow

    Textbook $119.95 $109.45
  72. 24% Off

    ISE Advertising and Promotion: An Integrated Marketing Communications Perspective

    ... experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer ...

    author: George E. Belch / Michael A. Belch

    Textbook $149.95 $121.83
  73. 24% Off

    Advertising: An Integrated Marketing Communication Perspective

    ... AdForum subscription students can stay completely up to date with latest and best examples of integrated marketing communications from industry., , ; authors: George E. Belch / Michael A. Belch / Gayle Kerr / Irene ...

    author: George E. Belch / Michael A. Belch / Gayle Kerr / Irene Powell

    Textbook $154.95 $125.90
  74. 20% Off

    A Primer for Integrated Marketing Communications

    ... . It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. , Setting the scene in which IMC has emerged, the authors explain each ...

    author: Philip Kitchen / Patrick de Pelsmacker

    Textbook $94.99 $79.55
  75. 24% Off

    Time Zones, Communications Networks, and International Trade

    ... In the existing literature on trade theory, however, relatively few attempts have been made to address the theme of communications networks and the role of time zones. The main purpose of this book is to illustrate, with ...

    author: Toru Kikuchi

    Textbook $79.99 $64.99
  76. 24% Off

    The Evolution of Integrated Marketing Communications

    ... going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations., This book was published as ...

    author: Don Schultz / Charles H. Patti / Philip J. Kitchen

    Textbook $252.00 $204.75
  77. 24% Off

    Time Zones, Communications Networks, and International Trade

    ... In the existing literature on trade theory, however, relatively few attempts have been made to address the theme of communications networks and the role of time zones. The main purpose of this book is to illustrate, with ...

    author: Toru Kikuchi

    Textbook $263.00 $213.69
  78. 20% Off

    Digital Disruption in Marketing and Communications

    ... and companies communicate and engage with each other., Marketing makes a company a change-maker, while communications tell the story to engage customers and stakeholders. The book introduces brand positioning (to match ...

    author: Edoardo Magnotta

    Textbook $242.00 $202.68
  79. 24% Off

    The Evolution of Integrated Marketing Communications

    ... going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations., This book was published as ...

    author: Don Schultz / Charles H. Patti / Philip J. Kitchen

    Textbook $79.99 $64.99
  80. 20% Off

    A Primer for Integrated Marketing Communications

    ... . It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. , Setting the scene in which IMC has emerged, the authors explain each ...

    author: Philip Kitchen / Patrick de Pelsmacker

    Textbook $336.00 $281.40
    eTextbook $94.59 Get it instantly
  81. 20% Off

    Wireless# Guide to Wireless Communications

    ... and markets in the industry. It adds both depth and perspective to introductory wireless data communications by helping readers discover technologies from Bluetooth� to Satellites. This edition has been restructured to ...

    author: Mark Ciampa / Jorge Olenewa

    Textbook $147.95 $123.30
  82. 20% Off

    Business Communications

    ... and multimedia, and on-line information services are presented using the classical business communications approach.; authors: Thomas Means; publicationDate: 11th February 2003; editionNumber: 1; publisher: Cengage ...

    author: Thomas Means

    Textbook $197.95 $164.97
  83. Cases in Communications Law : Liberties, Restraints, and the Modern Media (with InfoTrac)

    ... primary goal of this book is to present cases that will familiarize communications students with authoritative judicial reasoning on key principles of communications law. Most of the cases are from the Supreme Court of ...

    author: John Zelezny

    Textbook $2.95
  84. 10% Off

    Technical Communication, Global Edition

    ... write documents persuasively, effectively, and with an eye towards technological innovations and global communications. It incorporates the interpersonal, logical, ethical, and cultural demands of these different forms ...

    author: John M. Lannon / Laura J. Gurak

    Textbook $117.95 $107.63
  85. 15% Off

    Communication for Business and the Professions: Strategies & Skills

    ... . , , The 6th Edition features exciting new content on some of the most dynamic areas of business communication. An entirely new chapter on social media and technology (Chapter 2) has been added. In addition, a new ...

    author: 6

    Textbook $123.95 $108.46
    eTextbook $60.01 Get it instantly
  86. 24% Off

    Social Media and Interactive Communications

    ... be beyond a firm's resources and competencies. In this book the challenges of effectively managing interactive communications through social media is described in various service contexts, (e.g. healthcare, travel, small ...

    author: Mark Durkin / Aodheen McCartan / Mairead Brady

    Textbook $242.00 $196.63
  87. 20% Off

    Marketing Management and Communications in the Public Sector

    ... the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. , With extended ...

    author: 2

    Textbook $79.99 $66.99
  88. 24% Off

    Social Media and Interactive Communications

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