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61 products found

BUY NEW CONSUMER BEHAVIOUR TEXTBOOKS

  1. 15% Off

    Consumers and Services

    ... , a synthesis of current literature in the areas of consumer behaviour and services marketing , a number of sectoral case studies which examine buyer behaviour in service industries, i.e., tourism, finance, charities ...

    author: Mark Gabbott / Gillian Hogg

    Textbook $269.95 $236.21
  2. 20% Off

    Consumer Behaviour

    Consumer Behaviour: Understanding Consumer Psychology and Marketing sheds more light on this dynamic field of study by focusing on how both internal and external factors impact the consumer decision making process.; ...

    author: M. Mpinganjira / M. A. O. Dos Santos / V. Mugobo / T. Maree / T. Erasmus / D. du Toit / E. Botha

    Textbook $136.95 $114.18
  3. 24% Off

    Consumer Behaviour and Analytics

    ... and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating ...

    author: Andrew Smith

    Textbook $252.00 $204.75
  4. 24% Off

    Consumer Behaviour and Analytics

    ... and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating ...

    author: Andrew Smith

    Textbook $73.99 $60.12
    eTextbook $73.69 Get it instantly
  5. 20% Off

    The Psychology of the Asian Consumer

    ... by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global ...

    author: Bernd Schmitt / Leonard Lee

    Textbook $98.99 $82.90
  6. 20% Off

    The Psychology of the Asian Consumer

    ... by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global ...

    author: Bernd Schmitt / Leonard Lee

    Textbook $357.00 $298.99
    eTextbook $98.99 Get it instantly
  7. 15% Off

    Consumer Behaviour

    ... text, that is built around how students actaully learn consumer, behaviour., Evans, Foxall and Jamal offer a mainstream consumer behaviour, textbook, based on semesterised compulsory or optional modules on ...

    author: Martin M. Evans / Gordon Foxall / Ahmad Jamal

    Textbook $115.95 $101.46
  8. 15% Off

    Consumer Behaviour

    ... is the first truly European consumer behaviour, textbook, placing the subject clearly within its economic,, psychological, sociological and historical context. The authors, provide greater insight for readers ...

    author: Gerrit Antonides / W. Fred van Raaij

    Textbook $115.95 $101.46
  9. 24% Off

    Consumer Behaviour (RLE Consumer Behaviour)

    ... is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in ...

    author: Gordon Foxall

    Textbook $79.99 $64.99
  10. 24% Off

    Consumer Behaviour (RLE Consumer Behaviour)

    ... is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in ...

    author: Gordon R. Foxall

    Textbook $210.00 $170.63
  11. 32% Off

    Consumer Behaviour

    ... the Middle East. This rich print and digital package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design., , ; authors: Pascale Quester / Simone Pettigrew / ...

    author: Pascale Quester / Simone Pettigrew / Sally Rao Hill / Foula Kopanidis / Del I. Hawkins

    Textbook $167.95 $127.95
    eTextbook $74.20 Get it instantly
  12. 28% Off

    Consumer Behaviour in Action

    ... range of organisations, goods and services and covers the social (positive and negative) impact of consumer behaviour.Includes additional examples and videos in the obook.; authors: Peter Ling / Steven D'Alessandro / ...

    author: Peter Ling / Steven D'Alessandro / Hume Winzar

    Textbook $109.95 $85.95
  13. 24% Off

    Consumer Capitalism

    ... inwardly felt scarcity, the scarcity of life, which consumers scramble to experience more of through private possession of ... through the extreme basics of agent behaviour.; authors: Anastasios Korkotsides; publisher: ...

    author: Anastasios Korkotsides

    Textbook $263.00 $213.69
    eTextbook $79.19 Get it instantly
  14. 24% Off

    Consumer Capitalism

    ... inwardly felt scarcity, the scarcity of life, which consumers scramble to experience more of through private possession of ... through the extreme basics of agent behaviour.; authors: Anastasios Korkotsides; publisher: ...

    author: Anastasios Korkotsides

    Textbook $79.99 $64.99
  15. 28% Off

    Consumer Behaviour: Asia-Pacific Edition with Online Study Tools 12 mont hs

    ... to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand ...

    author: Wayne D. Hoyer / Deborah J. MacInnis / Rik Pieters / Eugene Chan / Gavin Northey

    Textbook $157.95 $123.95
    eTextbook $74.95 Get it instantly
  16. 234% Off

    Consumer Behaviour: Asia-Pacific Edition with Online Study Tools 12 mont hs | USED

    ... to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand ...

    author: 1

    Textbook $143.59 $43.08
  17. 24% Off

    Consumer Behaviour (with Connect)

    ... the Middle East. This rich print and digital package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design., , ; authors: Pascale Quester / Simone Pettigrew / ...

    author: Pascale Quester / Simone Pettigrew / Sally Rao Hill / Foula Kopanidis / Del I. Hawkins

    Textbook $177.95 $144.58
  18. 24% Off

    Young Consumer Behaviour

    ... perspectives and contemporary issues., Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on ...

    author: Ayantunji Gbadamosi

    Textbook $252.00 $204.75
    eTextbook $69.29 Get it instantly
  19. 24% Off

    Young Consumer Behaviour

    ... perspectives and contemporary issues., Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on ...

    author: Ayantunji Gbadamosi

    Textbook $69.99 $56.87
  20. 15% Off

    Cases in Consumer Behaviour

    ... satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij.; authors: Gerrit Antonides / W ...

    author: Gerrit Antonides / W. Fred van Raaij

    Textbook $105.95 $92.71
  21. 31% Off

    Consumer Behavior: Buying, Having, and Being, Global Edition

    ... outside of the classroom and maintain an edge in the fluid and evolving field of consumer behaviour.; authors: Michael R. Solomon; publicationDate: 18th October 2019; publisher: Pearson Education Heg USA; editionNumber ...

    author: Michael R. Solomon

    Textbook $129.95 $99.75
  22. 24% Off

    Consumer Behaviour, BSB07

    ... and graphics from the text. Also available are PowerPoint slides, Testbank and an Instructor Resource Manual.Consumer Behaviour will be a core unit for Certificate IV Marketing in the new training package (BSB07)., , ...

    author: Karen Webb

    Textbook $82.95 $67.40
    eTextbook $74.20 Get it instantly
  23. 24% Off

    Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour)

    ... general explanation and they demonstrate how cultural and regional differences have shaped the development of consumer behaviour and patterns of consumption over the last two centuries. ; authors: Henri Baudet / Henk ...

    author: Henri Baudet / Henk van der Meulen

    Textbook $242.00 $196.63
  24. 24% Off

    Multicultural Perspectives in Customer Behaviour

    ... , and the interaction of local and global influences on customer behaviour; climate change and global warming, the impact on consumer behaviour, and the implications for social responsibility; and cross-cultural customer ...

    author: Maria G. Piacentini / Charles C. Cui

    Textbook $79.99 $64.99
  25. 24% Off

    Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour)

    ... general explanation and they demonstrate how cultural and regional differences have shaped the development of consumer behaviour and patterns of consumption over the last two centuries. ; authors: Henri Baudet / Henk ...

    author: Henri Baudet / Henk van der Meulen

    Textbook $79.99 $64.99
    eTextbook $79.19 Get it instantly
  26. 24% Off

    Multicultural Perspectives in Customer Behaviour

    ... , and the interaction of local and global influences on customer behaviour; climate change and global warming, the impact on consumer behaviour, and the implications for social responsibility; and cross-cultural customer ...

    author: Maria G. Piacentini / Charles C. Cui

    Textbook $252.00 $204.75
  27. 24% Off

    Consumer Profiles (RLE Consumer Behaviour)

    Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It ...

    author: Barrie Gunter / Adrian Furnham

    Textbook $242.00 $196.63
  28. 24% Off

    Consumer Profiles (RLE Consumer Behaviour)

    Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It ...

    author: Barrie Gunter / Adrian Furnham

    Textbook $79.99 $64.99
    eTextbook $79.19 Get it instantly
  29. 24% Off

    The Consumer Interest (RLE Consumer Behaviour)

    This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of ...

    author: J. D. Forbes

    Textbook $81.99 $66.62
  30. 151% Off

    Consumer Behaviour

    In this highly practical and engaging textbook, Szmigin and Piacentini provide the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on today ...

    author: Isabelle Szmigin / Maria Piacentini

    Textbook $93.95 $37.58
  31. 20% Off

    The Routledge Companion to Consumer Behavior

    ... the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior., , Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental ...

    author: Michael R. Solomon / Tina M. Lowrey

    Textbook $357.00 $298.99
  32. 10% Off

    Consumer Behavior, Global Edition

    ... consumer behaviour., Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour ... careers in brand management, advertising, and consumer research. The 12th Edition has been ...

    author: Leon G. Schiffmann / Joseph L. Wisenblit

    Textbook $126.95 $115.84
  33. 24% Off

    Consumer Value

    ... the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour., This ground-breaking, interdisciplinary book provides an innovative framework for the study of ...

    author: Morris Holbrook

    Textbook $347.00 $281.94
  34. 24% Off

    Understanding Green Consumer Behaviour

    ... anthropological and cognitive research, this book is a must read for advanced students of consumer behaviour, the sociology of consumption and behavioural psychology.; authors: Sigmund A. Wagner; publisher: Taylor and ...

    author: Sigmund A. Wagner

    Textbook $105.00 $85.31
  35. 24% Off

    Understanding Green Consumer Behaviour

    ... anthropological and cognitive research, this book is a must read for advanced students of consumer behaviour, the sociology of consumption and behavioural psychology.; authors: Sigmund A. Wagner; publisher: Taylor and ...

    author: Sigmund A. Wagner

    Textbook $357.00 $290.06
  36. 24% Off

    Capitalism and the Consumer (RLE Consumer Behaviour)

    ... the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part of social structure and economic theory. ; authors: Fred Henderson; publisher ...

    author: Fred Henderson

    Textbook $210.00 $170.63
  37. 24% Off

    Celebrity Fans and Their Consumer Behaviour

    ... parasocial fan relationship means in their life. Based on an in-depth insider study of a consumer's fan relationship with a film actress, the book provides unique insights into the celebrity-fan relationship, revealing ...

    author: Markus Wohlfeil

    Textbook $263.00 $213.69
    eTextbook $260.70 Get it instantly
  38. 24% Off

    Consumer Education (RLE Consumer Behaviour)

    ... practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic context, describing how teachers have approached some of the subjects ...

    author: Marion Giordan

    Textbook $189.00 $153.56
    eTextbook $71.49 Get it instantly
  39. 24% Off

    Capitalism and the Consumer (RLE Consumer Behaviour)

    ... economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics an integral part of social structure and economic theory. ; authors: Fred Henderson; publisher: Taylor ...

    author: Fred Henderson

    Textbook $79.99 $64.99
  40. 24% Off

    Consumer Value

    ... the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour., This ground-breaking, interdisciplinary book provides an innovative framework for the study of ...

    author: Morris Holbrook

    Textbook $114.00 $92.63
  41. 24% Off

    The Consumer Interest (RLE Consumer Behaviour)

    ... spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe ...

    author: J. D. Forbes

    Textbook $242.00 $196.63
  42. 24% Off

    Consumer Education (RLE Consumer Behaviour)

    ... practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic context, describing how teachers have approached some of the subjects ...

    author: Marion Giordan

    Textbook $71.99 $58.49
  43. 21% Off

    Organisational Behaviour

    ... , 5th Edition presents Organisational Behaviour in an interactive digital format designed to motivate students ... applications., Available as a full-colour printed textbook with interactive an eBook code, this text ...

    author: Jack Maxwell Wood / Rachid M. Zeffane / Michele Fromholtz / Retha Wiesner / Rachel R. Morrison / Aharon Factor / Tui McKeown

    Textbook $124.95 $103.95
    eTextbook $81.25 Get it instantly
  44. 20% Off

    Consumer Behaviour: An Asia Pacific Approach with Online Study Tools 6 months

    ... is the first Asia Pacific adaptation of a US textbook that is well-recognised for its logical structure and ... students in second or third year, studying Consumer Behaviour, which is often a very popular elective. ...

    author: Roger Blackwell / Paul Miniard / James Engel / Clare D'Souza / Mehdi Taghian

    Textbook $179.95 $149.97
  45. 20% Off

    Consumer Behaviour in Tourism

    ... understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how ... food, the experience economy and new consumer experiences including fulfilment. , New ...

    author: 3

    Textbook $252.00 $211.05
  46. 20% Off

    Consumer Behaviour in Tourism

    ... understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how ... food, the experience economy and new consumer experiences including fulfilment. , New ...

    author: 3

    Textbook $98.99 $82.90
  47. 20% Off

    The Management of Consumer Co-Operatives in Korea

    ... is an invaluable resource for those interested to learn more about the successes and failures of consumer cooperatives., ; authors: Seungkwon Jang; publisher: Taylor and Francis; publicationDate: 2nd July 2019; isbn10 ...

    author: Seungkwon Jang

    Textbook $252.00 $211.05
  48. 24% Off

    Contemporary Consumer Culture Theory

    ... Culture Theory begins with a re-evaluation of some of the fundamental notions of consumer behaviour, such as self and other, branding and pricing, and individual vs. communal agency then continuing with a reconsideration ...

    author: John F. Sherry / Eileen M Fischer

    Textbook $77.99 $63.37
    eTextbook $78.09 Get it instantly
  49. 24% Off

    Contemporary Consumer Culture Theory

    ... Culture Theory begins with a re-evaluation of some of the fundamental notions of consumer behaviour, such as self and other, branding and pricing, and individual vs. communal agency then continuing with a reconsideration ...

    author: John F. Sherry / Eileen M Fischer

    Textbook $252.00 $204.75
  50. 20% Off

    Consumer Behavior

    ... -world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills ...

    author: Wayne D. Hoyer / Deborah J. MacInnis / Rik Pieters

    Textbook $189.95 $158.30
  51. 24% Off

    Responsible Tourist Behaviour

    ... and the tourist at their centre, and to academics in other disciplines such as marketing and consumer behaviour. It will also be highly relevant to the global tourism industry.; authors: Clare Weeden; publisher: Taylor ...

    author: Clare Weeden

    Textbook $83.99 $68.24
  52. 24% Off

    Death in a Consumer Culture

    ... Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries. Organised into five sections covering: The Death Industry; Death Rituals; Death and Consumption ...

    author: Susan Dobscha

    Textbook $77.99 $63.37
  53. 24% Off

    Gendering Theory in Marketing and Consumer Research

    ... , material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the ...

    author: Zeynep Arsel / Kirsi Eräranta / Johanna Moisander

    Textbook $81.99 $66.62
  54. 24% Off

    Gendering Theory in Marketing and Consumer Research

    ... , material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the ...

    author: Zeynep Arsel / Kirsi Eräranta / Johanna Moisander

    Textbook $242.00 $196.63
  55. 24% Off

    Responsible Tourist Behaviour

    ... and the tourist at their centre, and to academics in other disciplines such as marketing and consumer behaviour. It will also be highly relevant to the global tourism industry.; authors: Clare Weeden; publisher: Taylor ...

    author: Clare Weeden

    Textbook $263.00 $213.69
    eTextbook $83.59 Get it instantly
  56. 24% Off

    Death in a Consumer Culture

    ... Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries. Organised into five sections covering: The Death Industry; Death Rituals; Death and Consumption ...

    author: Susan Dobscha

    Textbook $263.00 $213.69
    eTextbook $78.09 Get it instantly
  57. 20% Off

    Consumer Behaviour

    ... with examples of how these can be applied in practice. The textbook is written for senior undergraduate students who are studying, Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a ...

    author: Alet Erasmus / Mercy Mpinganjira / Elrie Botha / Gift Donga / Danie du Toit / Lené Ehlers / Tania Maree / Virimai Mugobo / Richard Shambare

    Textbook $150.00 $125.06
  58. 24% Off

    Consumers in Context

    ... developed. , The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology, Foxall ...

    author: Gordon Foxall

    Textbook $462.00 $375.38
  59. 24% Off

    Consumers in Context

    ... developed. , The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology, Foxall ...

    author: Gordon Foxall

    Textbook $92.99 $75.55
  60. 24% Off

    Explorations in Consumer Culture Theory

    The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in ... detail and theoretical depth the relationships that the consumer has developed both with goods and services ...

    author: John F. Sherry / Eileen Fischer

    Textbook $79.99 $64.99
  61. 24% Off

    Explorations in Consumer Culture Theory

    The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in ... detail and theoretical depth the relationships that the consumer has developed both with goods and services ...

    author: John F. Sherry / Eileen Fischer

    Textbook $305.00 $247.81
    eTextbook $79.19 Get it instantly
  62. Other matching results

  63. 20% Off

    Innovative Consumer Co-operatives

    ... Co-operative with the community., , The core message of the book is that it is not inevitable that consumer co-operatives fail, but that the story of Berkeley story can provide insights that can strengthen the co ...

    author: Greg Patmore

    Textbook $252.00 $211.05
    eTextbook $249.70 Get it instantly
  64. 20% Off

    The Voice of the Citizen Consumer: A History of Market Research, Consumer

    ... other by opinion polls and market research. While the first can be powerful, surveyed citizen consumers remain a diffuse, powerless bulk. With comprehensive computer usage and other technical advances, the applications ...

    author: Kerstin Brückweh

    Textbook $162.95 $135.86
  65. 24% Off

    Representing Consumers

    ... radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in ...

    author: Barbara Stern

    Textbook $357.00 $290.06
    eTextbook $115.50 Get it instantly
  66. 24% Off

    Representing Consumers

    ... radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in ...

    author: Barbara Stern

    Textbook $116.00 $94.25
  67. 20% Off

    Connecting With Consumers

    ... book challenges, marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant. This is the book for those ...

    author: Allan J. Kimmel

    Textbook $94.95 $79.16
  68. 20% Off

    Connecting With Consumers

    ... book challenges, marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant. This is the book for those ...

    author: Allan J. Kimmel

    Textbook $106.95 $89.17
  69. 24% Off

    The Undermining of Beliefs in the Autonomy and Rationality of Consumers

    ... perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither entirely autonomous nor perfectly rational., , While the first part of this book concentrates on ...

    author: John O'Shaughnessy / Nicholas O'Shaughnessy

    Textbook $263.00 $213.69
  70. 24% Off

    The Undermining of Beliefs in the Autonomy and Rationality of Consumers

    ... perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither entirely autonomous nor perfectly rational., , While the first part of this book concentrates on ...

    author: John O'Shaughnessy / Nicholas O'Shaughnessy

    Textbook $67.99 $55.24
  71. 24% Off

    Environmental Subsidies to Consumers

    ... gap problem, various programs have been implemented. In recent years, many governments have started providing consumers with subsidies on the purchases of eco-friendly products such as hybrid cars and energy efficient ...

    author: Shigeru Matsumoto

    Textbook $263.00 $213.69
    eTextbook $78.09 Get it instantly
  72. 24% Off

    Environmental Subsidies to Consumers

    ... gap problem, various programs have been implemented. In recent years, many governments have started providing consumers with subsidies on the purchases of eco-friendly products such as hybrid cars and energy efficient ...

    author: Shigeru Matsumoto

    Textbook $77.99 $63.37
  73. 20% Off

    Contemporary Mathematics for Business & Consumers

    ... concepts and their business applications with Brechner/Bergeman's CONTEMPORARY MATHEMATICS FOR BUSINESS AND CONSUMERS, 8E. Refined and enhanced over eight editions, this text continues to incorporate a proven ...

    author: Robert Brechner

    Textbook $219.95 $183.30
  74. 20% Off

    Essentials of Consumer Behavior

    ... textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers ... emphasizes that consumer behavior does not simply equate to buyer behavior. She ...

    author: Debra L. Stephens

    Textbook $347.00 $290.61
  75. 20% Off

    Essentials of Consumer Behavior

    ... textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers ... emphasizes that consumer behavior does not simply equate to buyer behavior. She ...

    author: Debra L. Stephens

    Textbook $110.00 $92.13
  76. 24% Off

    Consumer-Brand Relationships

    ... of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores ...

    author: Susan Fournier / Michael Breazeale / Marc Fetscherin

    Textbook $98.99 $80.43
  77. 24% Off

    Consumer-Brand Relationships

    ... of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores ...

    author: Susan Fournier / Michael Breazeale / Marc Fetscherin

    Textbook $252.00 $204.75
    eTextbook $98.99 Get it instantly
  78. 24% Off

    The Routledge Companion to Consumer Behavior Analysis

    ... to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice., This will be of particular interest to academics, researchers and advanced students in marketing ...

    author: Gordon R. Foxall

    Textbook $420.00 $341.25
    eTextbook $415.80 Get it instantly
  79. 20% Off

    Consumer Behavior

    ... them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help ...

    author: Frank Kardes / Maria Cronley / Thomas Cline

    Textbook $194.95 $162.47
  80. 24% Off

    Consumer Psychology in a Social Media World

    ... is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal ...

    author: Claudiu V. Dimofte / Curtis P. Haugtvedt / Richard F. Yalch

    Textbook $90.99 $73.93
    eTextbook $90.19 Get it instantly
  81. 24% Off

    Consumer Psychology in a Social Media World

    ... is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal ...

    author: Claudiu V. Dimofte / Curtis P. Haugtvedt / Richard F. Yalch

    Textbook $242.00 $196.63
  82. 24% Off

    Consumer Vulnerability

    ... implications. A series of commentaries are also included to stimulate critical reflection and new insights into consumer vulnerability. , This book was originally published as a special issue of the Journal of Marketing ...

    author: Susan Dunnett / Kathy Hamilton / Maria Piacentini

    Textbook $263.00 $213.69
  83. 24% Off

    Credit and Consumer Society

    ... such as:, , , , the historical context of credit and debt , , , current theories of a consumer-centred society , , , the credit industry , , , attempts at government regulation. , , , Credit ...

    author: Dawn Burton

    Textbook $94.99 $77.18
  84. 24% Off

    Consumer Behavior Analysis

    ... in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new ...

    author: Donald A. Hantula / Victoria K. Wells

    Textbook $252.00 $204.75
  85. 24% Off

    Consumer Services and Economic Development

    ... sectors of the economy for their viability and vitality. Yet local economic policy is now looking towards consumer services to solve severe economic problems. The rapid expansion of the service sector is now a principal ...

    author: Colin C. Williams

    Textbook $105.00 $85.31
  86. 24% Off

    Credit and Consumer Society

    ... such as:, , , , the historical context of credit and debt , , , current theories of a consumer-centred society , , , the credit industry , , , attempts at government regulation. , , , Credit ...

    author: Dawn Burton

    Textbook $273.00 $221.81
  87. 20% Off

    Consumer Behavior

    ... -world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling ...

    author: Wayne D. Hoyer / Deborah J. MacInnis / Rik Pieters

    Textbook $219.95 $183.30
  88. 24% Off

    Consumer Research

    ... Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:, * chronicle, composition and fabulation in ...

    author: Stephen Brown / Darach Turley

    Textbook $357.00 $290.06
  89. 24% Off

    The Consumer, Credit and Neoliberalism

    ... why policy-makers both in Britain and the United States did little or nothing to stem rising consumer and household indebtedness, instead always choosing to see increasing house prices and homeownership as a positive to ...

    author: Christopher Payne

    Textbook $263.00 $213.69
  90. 24% Off

    Rising Consumer Materialism

    ... can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer's social affiliations and subjective wellbeing. , Rather than utilizing material possessions as a proxy measure ...

    author: Afia Khalid / Faisal Qadeer

    Textbook $98.99 $80.43
  91. 24% Off

    Consumer Vulnerability

    ... poetry, film and other cultural artefacts. , , This book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology, public policy and ...

    author: Kathy Hamilton / Susan Dunnett / Maria Piacentini

    Textbook $263.00 $213.69
  92. 24% Off

    The Consumer, Credit and Neoliberalism

    ... why policy-makers both in Britain and the United States did little or nothing to stem rising consumer and household indebtedness, instead always choosing to see increasing house prices and homeownership as a positive to ...

    author: Christopher Payne

    Textbook $79.99 $64.99
  93. 24% Off

    Consumer Research

    ... Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:, * chronicle, composition and fabulation in ...

    author: Stephen Brown / Darach Turley

    Textbook $116.00 $94.25
  94. 24% Off

    Gifts, Romance, and Consumer Culture

    ... practice of loving with intimate—or would-be intimate—others., This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and ...

    author: Yuko Minowa / Russell W. Belk

    Textbook $252.00 $204.75
  95. 24% Off

    Generation Y in Consumer and Labour Markets

    ... and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages ...

    author: Anders Parment

    Textbook $83.99 $68.24
    eTextbook $83.59 Get it instantly
  96. 24% Off

    The Origins of the Consumer Revolution in England

    ... a combination of qualitative and quantitative evidence to explore the development of consumption, The Origins of the Consumer Revolution in England will be of great use to scholars and students of late medieval and early ...

    author: Joanne Sear / Ken Sneath

    Textbook $252.00 $204.75
  97. 24% Off

    Generation Y in Consumer and Labour Markets

    ... and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages ...

    author: Anders Parment

    Textbook $263.00 $213.69
  98. 24% Off

    Consumer Culture, Branding and Identity in the New Russia

    As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets ...

    author: Graham H.J. Roberts

    Textbook $263.00 $213.69
  99. 24% Off

    Responsible Citizens and Sustainable Consumer Behavior

    ... argues that the perspective of analysis has to be modified. First, acknowledging that a profile of the responsible consumer does not exist since all of us can be more or less sustainable and environment-friendly: the ...

    author: Pietro Lanzini

    Textbook $98.99 $80.43
    eTextbook $36.29 Get it instantly
  100. 15% Off

    Responsible Citizens and Sustainable Consumer Behavior

    ... argues that the perspective of analysis has to be modified. First, acknowledging that a profile of the responsible consumer does not exist since all of us can be more or less sustainable and environment-friendly: the ...

    author: Pietro Lanzini

    Textbook $35.99 $31.40
  101. 24% Off

    ISE Consumer Behavior: Building Marketing Strategy

    ... and other emerging trends. , , Updated with strategy-based examples throughout and an integration of ethics and consumer insights in the text and cases., , ; authors: David L. Mothersbaugh / Delbert I. Hawkins / Susan ...

    author: David L. Mothersbaugh / Delbert I. Hawkins / Susan Bardi Kleiser

    Textbook $149.95 $121.83
    eTextbook $74.20 Get it instantly
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