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COST MANAGEMENT A STRATEGIC EMPHASIS
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ISE Strategic Management of Technological Innovation
... of innovation management as a strategic process, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation., , While the book emphasises practical applications ...
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ISE Cost Management: A Strategic Emphasis
, , Cost Management: A Strategic Emphasis, by Blocher/Stout/Juras/Smith is dedicated to answering the question: Why Cost Management? It answers this question by providing cost-management tools and techniques needed to ...
Textbook $149.95 $121.83eTextbook $74.20 Get it instantly -
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Horngren's Cost Accounting: A Managerial Emphasis + MyLab Accounting with eText
... pack contains 1 copy of Horngren's Cost Accounting: A Managerial Emphasis + 1 printed access card to MyLab Accounting with eText., Contemporary management accounting with Australian examples to bring the content alive ...
Textbook $165.95 $123.25 In stock Leaves in 1-2 days -
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Social Media Marketing : A Strategic Approach
... social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which ...
Textbook $122.95 $101.75 -
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Strategic Management: A Dynamic Perspective | USED
... Strategic Management integrates the Dynamic Perspective of Strategic Management across all topics. It emphasises ... , students have a chance to place themselves into the role of a strategic decision maker at a well-known ( ...
Textbook $123.59 $37.08 -
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Strategic Management: A Dynamic Perspective
... Strategic Management integrates the Dynamic Perspective of Strategic Management across all topics. It emphasises ... , students have a chance to place themselves into the role of a strategic decision maker at a well-known ( ...
Textbook $135.95 $118.96 -
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Horngren's Cost Accounting: A Managerial Emphasis, Global Edition | USED
... . , \r\nThis acclaimed, market-leading text emphasises the basic theme of “different costs for different ... accounting procedures to consider concepts, analyses, and management. , \r\nThe 16th Edition incorporates the ...
Textbook $135.41 $40.62 -
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Horngren's Cost Accounting: A Managerial Emphasis, Global Edition
... acclaimed, market-leading text emphasises the basic theme of “different costs for different purposes,” and reaches beyond cost accounting procedures to consider concepts, analyses, and management. , The 16th Edition ...
Textbook $148.95 $110.75 In stock Leaves in 1-2 days -
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Physics for Scientists and Engineers: A Strategic Approach with Modern Physics, Global Edition
... with fine-tuned and streamlined content, taking student learning to a new level. By extending problem-solving guidance to include a greater emphasis on modeling and significantly revised and more challenging problem sets ...
Textbook $146.95 $128.58 -
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... more robust Mastering Physics program, taking student learning to a new level. By extending problem-solving guidance to include a greater emphasis on modeling and significantly revised and more challenging problem sets ...
Textbook $161.95 $141.71 -
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Strategic Marketing: Decision-making and Planning with Online Study Tool s 12 months
... for business students studying marketing in subjects such as strategic marketing, strategic marketing planning and strategic marketing management. The emphasis on the application of relevant marketing concepts, tools and ...
Textbook $134.95 $112.46 -
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... is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of ...
Textbook $252.00 $211.05 -
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... is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of ...
Textbook $69.99 $58.62 -
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Concepts in Strategic Management and Business Policy, Global Edition
... in Strategic Management and Business Policy., Utilise a strategic management model to learn and apply key concepts , Picking up where the popular previous editions left off, Concepts in Strategic Management and ...
Textbook $109.95 $96.21 -
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Management and Cost Accounting | USED
... of Horngren, Datar and Rajan's leading US text, Cost Accounting: A Managerial Emphasis. The content has been significantly revised to reflect management accounting syllabuses across Europe. Rich in examples and real-life ...
Textbook $119.05 $35.72 -
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Management and Cost Accounting
... of Horngren, Datar and Rajan's leading US text, Cost Accounting: A Managerial Emphasis. The content has been significantly revised to reflect management accounting syllabuses across Europe. Rich in examples and real-life ...
Textbook $130.95 $119.49 In stock Leaves in 1-2 days -
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International Human Resource Management
... management for university study. It critically analyses the core issues and emerging trends in the field, with a consistent emphasis ... At the firm level, it elucidates the strategic goals served by IHRM and the processes ...
Textbook $89.95 $73.08eTextbook $69.30 Get it instantly -
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Operations Management for Business Excellence
... competitive advantage. This text offers a unique combination of theory and practice with a strategic, results-driven approach., Now in its fourth edition, Operations Management for Business Excellence has been updated ...
Textbook $315.00 $263.81eTextbook $96.75 Get it instantly -
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Operations Management for Business Excellence
... competitive advantage. This text offers a unique combination of theory and practice with a strategic, results-driven approach., Now in its fourth edition, Operations Management for Business Excellence has been updated ...
Textbook $98.99 $82.90 -
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... up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The text integrates both conceptual and practical ideas ...
Textbook $129.95 $113.71 -
14% Off
Human Resource Management, 9th Edition (Stone et al.) combines quality, trusted content from market leading HRM ... covers all the content you need., Available as a full colour printed textbook with an interactive eBook ...
Textbook $149.95 $129.25eTextbook $81.25 Get it instantly -
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Project Management: The Managerial Process
... treatment of both the technical and behavioral issues in project management as well as by its coverage of a broad range of industries to which project management principles can be applied. It focuses on how project ...
Textbook $299.00 $194.35 In stock Leaves in 1-2 days -
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Financial Institutions Management: A Risk Management Approach
... of each sector's product activity is analysed, a greater emphasis is placed on new areas of activities such as ... volatile markets in general, Financial Institutions Management 4e offers a well-rounded view of the industry ...
Textbook $139.95 $108.45eTextbook $74.20 Get it instantly -
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, , Project Management: The Managerial Process provides a holistic, integrative view of project management, with a focus on the above framework. It presents readers with a complete picture of project management - not ...
Textbook $134.95 $105.45eTextbook $74.20 Get it instantly -
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... strong pedagogical framework to provide a closely integrated digital learning solution., , langfield-smith, k., smith, d., andon, p., hilton, r., & thorne, h. (2017). management accounting: information for creating and ...
Textbook $159.95 $122.25 In stock Leaves in 1-2 dayseTextbook $74.20 Get it instantly -
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... strong pedagogical framework to provide a closely integrated digital learning solution., \n, langfield-smith, k., smith, d., andon, p., hilton, r., & thorne, h. (2017). management accounting: information for creating and ...
Textbook $145.41 $43.62 -
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Contemporary Strategic Management
... and charities., , , , This 2nd edition of Contemporary Strategic Management: An, Australasian Perspective considers strategic, , management from a fundamental perspective ? the philosophy, that strategy can be ...
Textbook $170.00 $146.75 In stock Leaves in 1-2 dayseTextbook $81.25 Get it instantly -
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Human Resource Management in Australia
... landscape in the twenty-first century.Human Resource Management in Australia provides a clear and accessible introduction to the contexts within which human resource management operates. This book covers all of the key ...
Textbook $109.95 $91.67 In stock Leaves in 1-2 dayseTextbook $96.95 Get it instantly -
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... Management: A Managerial Approach, 10th Edition provides a robust grounding in essentials of the field using a ... : John Wiley & Sons Inc (US); editionNumber: 10; isbn10: 1119572428; subTitle: A Strategic Managerial Approach
Textbook $159.95 $139.96eTextbook $81.25 Get it instantly -
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... with key concepts and practical information that you will use in your study of human resource management. A range of contemporary regional and international examples are included alongside detailed coverage on the future ...
Textbook $169.95 $139.75eTextbook $74.95 Get it instantly -
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Contemporar Issues In Management Accounting
... responsibility accounting, contract theory analysis, contingency frameworks, performance measurement systems and strategic cost management which are considered within the perspective of changing concerns facing modern ...
Textbook $106.95 $89.17 -
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Leadership and Management: Theory and Practice with Online Study Tools 1 2 months
... you with the critical information that you need to complete the core management units of your course, while balancing the key topics with a practical approach, through real-life case studies, examples and problem-solving ...
Textbook $112.95 $95.95 -
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... with a strategic focus, which enable instructors to have thought-provoking and engaging tutorials. An exciting addition to the interactive e-text are the new ANZ videos that feature a diverse group of management thought ...
Textbook $149.95 $129.25 In stock Leaves in 1-2 dayseTextbook $93.75 Get it instantly -
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Management in New Zealand with Online Study Tools 12 months
... this second NZ edition includes new emphasis on Entrepreneurship and Innovation, a growing area of importance and interest in management studies and the foregrounding of management as an Integrative Practice. Topics are ...
Textbook $162.95 $126.85 -
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Strategic Management: Competitiveness and Globalisation with Online Stud y Tools 12 months
With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New ...
Textbook $169.95 $139.75 In stock Leaves in 1-2 days -
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... the basic technical issues associated with cost management, management accounting and control with more recent and emerging themes and issues. Management Accounting is a compulsory element of the accounting major, and ...
Textbook $134.95 $118.08 In stock Leaves in 1-2 dayseTextbook $93.75 Get it instantly -
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Contemporary Project Management
... PMBOK� Guide to give you an advantage as you prepare to become a Certified Associate in Project Management (CAPM�) or Certified Project Management Professional (PMP�), if desired.; authors: Timothy Kloppenborg / Vittal S ...
Textbook $179.95 $147.85 In stock Leaves in 1-2 days -
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Management Foundations: A Pacific Rim Focus
... suite of new local videos that bring the principles of management to life. The text follows a traditional approach to management in content and topic emphasis and this edition is informed by extensive market feedback. As ...
Textbook $162.95 $132.40 In stock Leaves in 1-2 days -
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Event Management: Theory and Practice
... presented theory. This book also includes information on jobs in event management to give a complete understanding of the industry. Scope, Event Management: Theory and Practice is written for students of Certificate III ...
Textbook $84.95 $69.02eTextbook $49.95 Get it instantly -
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ISE Project Management: The Managerial Process
... has enhanced algorithmic problems, Application Based Activities, SmartBook 2.0 and Practice Operations, a game-based 3D operations management simulation., , ; authors: Erik W. Larson / Clifford F. Gray; publicationDate ...
Textbook $149.95 $121.83 -
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... types of learning and course delivery., , ContemporaryManagement has a modern, people-orientedapproach. The authors explore the 'art and science' of, management and show the range of managerialcontexts and settings. It ...
Textbook $149.95 $114.45 In stock Leaves in 1-2 dayseTextbook $74.20 Get it instantly -
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Management Accounting (Pack with Connect, LearnSmart)
... guiding them in building solid foundations in management accounting by linking theory to real-world ... users experiencing an average of a letter grade improvement, adaptive learning is a proven way to increase your ...
Textbook $169.95 $129.75 In stock Leaves in 1-2 days -
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, , The fifth edition of Kramar's Human Resource Management has been updated and revised to provide students with the latest research information and a fundamental knowledge about the theory and practice of HRM. ...
Textbook $164.95 $134.02 In stock Leaves in 1-2 dayseTextbook $74.20 Get it instantly -
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PACK MANAGEMENT: A PRACTICAL INTRODUCTION
... ., , Blending research, practical application, and critical thinking, Management: A Practical Introduction 2e provides a student-centred introduction to management with an organisational behaviour flavour., , The authors ...
Textbook $152.96 $116.75 In stock Leaves in 1-2 days -
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Management: A Practical Introduction, 2nd Edition
... , Blending research, practical application, and critical thinking, Management: A Practical Introduction 2e provides a student-centred introduction to management with an organisational behaviour flavour., , The authors ...
Textbook $137.95 $107.30 In stock Leaves in 1-2 dayseTextbook $74.20 Get it instantly -
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Management Strategies and Skills, Blended Learning Package
... and Diploma of Management in the BSB Business Services Training Package. Written in plain English, with extensive use of succinct tables, diagrams and a full-colour internal design, this text conveys information ...
Textbook $104.95 $85.27 -
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Contemporary Management (Pack with Connect, LearnSmart)
... and their applications in multiple formats that cater to different types of learning and course delivery., , Contemporary Management has a modern, people-oriented approach. The authors explore the 'art and science' of ...
Textbook $152.96 $113.25 In stock Leaves in 1-2 days -
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SW PROJECT MANAGEMENT IN PRACTICE CIV AND DIPLOMA 2E
... , this new edition will continue to provide guidance to students and lecturers. Project Management in Practice 2e is accompanied by a comprehensive suite of online resources that will help build and enhance the practical ...
Textbook $99.95 $81.21 -
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Management across Cultures Australasian edition
... Cultures explores the latest approaches to cross-cultural management, presenting strategies and tactics for managing international assignments and global teams. With a clear emphasis on learning and development, the text ...
Textbook $73.95 $60.08eTextbook $88.00 Get it instantly -
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Creativity and Strategic Innovation Management
... the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes., Revised and updated for a second edition, this ground-breaking book now includes: , ...
Textbook $315.00 $263.81eTextbook $83.59 Get it instantly -
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Introduction to Operations and Supply Chain Management, Global Edition
... UPDATED! Chapter 1 now includes a link to the Institute for Supply Management's (ISM) annual salary survey, which ... chapter also includes a case study that examines Netflix's strategic shift from a supply chain strategy ...
Textbook $126.95 $111.08 In stock Leaves in 1-2 days -
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... and international - have recognized that information is a key resource and that its management is critical for success., , Existing books on information management focus on the abilities of computers to process ...
Textbook $336.00 $281.40 -
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Management Gurus and Management Fashions
... life and the preoccupations of academic researchers. This book provides a rhetorical critique of the management guru and management fashion phenomenon, building on the important theoretical progress that has ...
Textbook $90.99 $73.93 -
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Creativity and Strategic Innovation Management
... the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes., Revised and updated for a second edition, this ground-breaking book now includes: , ...
Textbook $83.99 $70.34 -
17% Off
The Quality Management Sourcebook
... ; training materials; organizations; and consultants. The book concludes with a glossary of quality management terms, a name index, a title index, and a detailed subject index.; authors: Christine Avery / Diane Zabel ...
Textbook $536.00 $448.90 -
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Management Gurus and Management Fashions
... life and the preoccupations of academic researchers. This book provides a rhetorical critique of the management guru and management fashion phenomenon, building on the important theoretical progress that has ...
Textbook $336.00 $273.00 -
17% Off
An Introduction to Operations Management
... , inventory, quality, supply chain management, and project management. Das provides a clear, connected, and current view of operations management and how it relates to a firm's strategic goals., Students will benefit ...
Textbook $368.00 $308.20 -
19% Off
The Social Construction of Management
... studies, art history and queer theory. , , By revealing a postmodern turn in management textbooks, The Social Construction of Management is both a critical and empirical study that explores the constitution of managerial ...
Textbook $252.00 $204.75 -
19% Off
... range of examples of research and practice to inform and support the teaching of management development as a subject , Provides a resource to HR practitioners and line managers to develop research-based and critically ...
Textbook $273.00 $221.81eTextbook $79.19 Get it instantly -
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Strategic Management in Public Services Organizations
... they are increasingly being asked to act as strategic as well as operational managers., Strategic Management in Public Services Organizations takes a strongly comparative and international perspective in addressing the ...
Textbook $112.00 $93.80 -
17% Off
Sustainable Strategic Management
... and ideas, it can be used either as a stand-alone text for graduate and undergraduate strategic management courses, as a supplement to another book, or as one of a group of short texts.; editionNumber: 2; authors: Jean ...
Textbook $315.00 $263.81 -
19% Off
... Studies, and Hospitality Studies, but also Business Studies, Organization Studies, Management Studies, Political Science, and Sociology. Event Management is now a vibrant and dynamic field of study and research, and the ...
Textbook $2415.00 $1962.19 -
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Relationship Management and the Management of Projects
... available to further develop current practices to ensure a successful relationship management in all stages of a project's lifecycle. , Relationship Management and the Management of Projects is valuable reading for all ...
Textbook $252.00 $204.75 -
19% Off
Strategic Management in Public Organizations
... in European countries. It shows that strategic management is much more than a management tool imported from the private sector - it has become a key element of public management reforms, and European governments at all ...
Textbook $263.00 $213.69 -
19% Off
Fashion Supply Chain and Logistics Management
... trends and advances in fashion supply chain management and logistics, including: , , The fundamentals of fashion supply chain management , Strategic management of the fashion supply chain, including the planning ...
Textbook $88.99 $72.30 -
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Fashion Supply Chain and Logistics Management
... trends and advances in fashion supply chain management and logistics, including: , , The fundamentals of fashion supply chain management , Strategic management of the fashion supply chain, including the planning ...
Textbook $273.00 $221.81 -
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A Standardization of Selected Management Concepts
... with it are the problems addressed by this study. Its purpose has been to undertake a thorough analyses of selected management concepts in an effort to: (1) clarify the meaning of these concepts by tracing their ...
Textbook $221.00 $179.56 -
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... is able to approach the complex and challenging problems of modern management from a new perspective., , The book not only traces the development of management from history to the present day, but also examines the way ...
Textbook $357.00 $298.99eTextbook $117.70 Get it instantly -
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Strategic Management in Public Services Organizations
... they are increasingly being asked to act as strategic as well as operational managers., Strategic Management in Public Services Organizations takes a strongly comparative and international perspective in addressing the ...
Textbook $315.00 $263.81 -
17% Off
An Introduction to Operations Management
... , inventory, quality, supply chain management, and project management. Das provides a clear, connected, and current view of operations management and how it relates to a firm's strategic goals., Students will benefit ...
Textbook $147.00 $123.11eTextbook $146.30 Get it instantly -
19% Off
Strategic Management of Diversity in the Workplace
... not as problems, and are viewed as benefits rather than threats. , Strategic Management of Diversity in the Workplace provides a clear demonstration of the benefits, conflicts and challenges faced by organisations. The ...
Textbook $252.00 $204.75eTextbook $78.09 Get it instantly -
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... stop resource for academics, students, policymakers, and practitioners seeking to understand a critical aspect of contemporary business management within an increasingly global economy.; authors: Tim G. Andrews / Richard ...
Textbook $2520.00 $2047.50 -
17% Off
... and international - have recognized that information is a key resource and that its management is critical for success., , Existing books on information management focus on the abilities of computers to process ...
Textbook $112.00 $93.80 -
19% Off
Evolution of Management Thought
... questions for the teaching, research, and practice of management; and provide a conceptual framework for building and integrating the field of management'.; authors: Arthur G. Bedeian; publisher: Taylor and Francis ...
Textbook $683.00 $554.94 -
17% Off
... is able to approach the complex and challenging problems of modern management from a new perspective., , The book not only traces the development of management from history to the present day, but also examines the way ...
Textbook $120.00 $100.50 -
17% Off
Sustainable Strategic Management
... and ideas, it can be used either as a stand-alone text for graduate and undergraduate strategic management courses, as a supplement to another book, or as one of a group of short texts.; editionNumber: 2; authors: Jean ...
Textbook $137.00 $114.74 -
19% Off
... range of examples of research and practice to inform and support the teaching of management development as a subject , Provides a resource to HR practitioners and line managers to develop research-based and critically ...
Textbook $81.99 $66.62 -
19% Off
Strategic Management in Public Organizations
... in European countries. It shows that strategic management is much more than a management tool imported from the private sector - it has become a key element of public management reforms, and European governments at all ...
Textbook $81.99 $66.62 -
19% Off
A Standardization of Selected Management Concepts
... with it are the problems addressed by this study. Its purpose has been to undertake a thorough analyses of selected management concepts in an effort to: (1) clarify the meaning of these concepts by tracing their ...
Textbook $73.99 $60.12 -
19% Off
Relationship Management and the Management of Projects
... available to further develop current practices to ensure a successful relationship management in all stages of a project's lifecycle. , Relationship Management and the Management of Projects is valuable reading for all ...
Textbook $98.99 $80.43 -
19% Off
... and the continuing explosion in research output. Edited by Richard Elliott, a prominent scholar in the field, Brands and Brand Management is a four-volume collection of classic and contemporary contributions. It brings ...
Textbook $1943.00 $1578.69 -
17% Off
... through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years' experience of working in the events industry, Events ...
Textbook $90.99 $76.20 -
19% Off
... , starting in chapter 1 with 'How Steve Jobs left a management legacy'.Contemporary Management 3e prepares students for the challenges of management by discussing real-life successes and failures. Lessons learnt will ...
Textbook $149.95 $121.83 -
17% Off
Cross-Functional Knowledge Management
... areas, such as strategic management, finance, HRM and innovation as well as in different business circumstances such as M&A, internationalization processes and risk management.; authors: S.M. Riad Shams / Demetris ...
Textbook $252.00 $211.05eTextbook $75.89 Get it instantly -
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Absolute Essentials of Operations Management
... short textbook consolidates all the key aspects of operations management into a concise and easily accessible reference tool., Comprising the management of creating goods and delivering services to customers, operations ...
Textbook $94.99 $77.18 -
16% Off
... with IT strategy, planning and management with latest management frameworks, researched principles and proven best practices. Besides giving an in-depth study of managing IT as a strategic resource, the book also ...
Textbook $48.40 $40.84 -
10% Off
... management control of operations. The text also contains various aspects of strategic cost management, ... auditing can be used by the management in its various departments and subsidiaries as a tool of control system. The ...
Textbook $22.00 $19.80 -
16% Off
Fundamentals of Financial Management
... understanding of how financial management plays a positive role in strategic management of organisations. The book is designed for a foundation course in financial management for postgraduate students of business ...
Textbook $41.80 $35.27 -
10% Off
Strategic Financial Management
... manage their economic resources efficiently to secure a stable position in the market. This is possible when financial management techniques are blended with strategic management concepts. This book discusses the basics ...
Textbook $31.90 $28.71 -
16% Off
Financial Policy and Management Accounting
... accounting. The combined presentation of the various aspects of financial management and the topics of management accounting is a highlight of the text. This extensively revised, updated and reorganised new edition ...
Textbook $48.40 $40.84 -
16% Off
... a cross-functional approach, involving all operations functions, such as engineering, human resource management ... The book shows how OM integrates all management levels - strategic, middle, tactical and functional - to ...
Textbook $56.10 $47.33 -
11% Off
Fundamentals of Financial Management
... private - as profit maximization and increasing shareholder value depend, to a large measure, on efficient and effective financial management of the company. Professor Bhabatosh Banerjee, drawing from his expertise and ...
Textbook $28.60 $25.74 -
70% Off
Human Resource Management: Strategy and Practice with Online Study Tools 12 months | USED
... edition, AHRI-endorsed Human Resource Management continues to provide a strong conceptual and practical framework for students of human resource management. The successful integrative strategic HRM model is retained and ...
Textbook $154.50 $46.35 -
71% Off
Management: A Practical Introduction, 2nd Edition | USED
... n, \nBlending research, practical application, and critical thinking, Management: A Practical Introduction 2e provides a student-centred introduction to management with an organisational behaviour flavour., , The authors ...
Textbook $125.41 $37.62 -
70% Off
New Products Management | USED
... to good condition. All sales are final and non-refundable. , \n, \nWritten with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with ...
Textbook $192.73 $57.82 -
71% Off
Project Management: Achieving Competitive Advantage, Global Edition | USED
... the Power of Strong Culture in Design TeamsChapter 3 Project Selection and Portfolio Management Project Selection Procedures: A Cross-Industry SamplerChapter 4 Leadership and the Project Manager Leading by Example for ...
Textbook $105.41 $31.62 -
71% Off
Marketing Management, Global Edition | USED
... --and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because ...
Textbook $145.41 $43.62 -
70% Off
Contemporary Strategic Management | USED
... , \r\n, , \r\nThis 2nd edition of Contemporary Strategic Management: An, \r\nAustralasian Perspective considers strategic, , \r\nmanagement from a fundamental perspective ? the philosophy, \r\nthat strategy can be used ...
Textbook $154.55 $46.37 -
23% Off
Strategic Brand Management, Global Edition
... new 5th Edition. This edition also features a greater focus on digital branding, so students ... , Free instructor resources, PowerPoint slides for Strategic Brand Management , To access instructor resources you need ...
Textbook $119.95 $93.50 -
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Marketing Management, Global Edition
... --and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because ...
Textbook $159.95 $145.95