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HOSPITALITY MARKETING 3RD EDITION

  1. 50% Off

    Hospitality Marketing

    ... the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities., This 3rd Edition has been updated to include:, , , Coverage of ...

    Textbook $103.00 $51.50 In stock Leaves in 1-2 days
    eTextbook $102.29 Get it instantly
  2. 17% Off

    Hospitality Marketing

    ... the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities., This 3rd Edition has been updated to include:, , , Coverage of ...

    Textbook $242.00 $202.68
  3. 17% Off

    Conferences and Conventions 3rd edition

    ... events actually accomplish. , , This revised 3rd edition has been updated to reflect current trends ... an invaluable resource to students following Events Management, Hospitality and Tourism courses. ,  ; editionNumber: ...

    Textbook $263.00 $220.26
  4. 17% Off

    Conferences and Conventions 3rd edition

    ... events actually accomplish. , , This revised 3rd edition has been updated to reflect current trends ... an invaluable resource to students following Events Management, Hospitality and Tourism courses. ,  ; editionNumber: ...

    Textbook $98.99 $82.90
  5. 17% Off

    Strategic Management for Tourism, Hospitality and Events

    ... hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout., , Among the new features and topics included in this third edition ... e-marketing, ...

    Textbook $252.00 $211.05
  6. 17% Off

    Strategic Management for Tourism, Hospitality and Events

    ... hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout., , Among the new features and topics included in this third edition ... e-marketing, ...

    Textbook $105.00 $87.94
  7. 19% Off

    Event Management: Theory and Practice, 1st Edition + Workbook (Pack)

    ... and Diploma of Events in the SIT07 Tourism, Hospitality and Events Training Package. This book takes students ... III and Diploma of Events in the SIT07 Tourism, Hospitality and Events Training Package., , ; authors: Jeff ...

    Textbook $102.95 $83.65
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  9. 50% Off

    E-marketing

    ... major revision, this seventh edition reflects the disruption to the marketing field brought about by social ... e-marketing in the United States, readers also see a global perspective in the coverage of market developments ...

    Textbook $122.00 $61.00 In stock Leaves in 1-2 days
  10. 71% Off

    E-marketing | USED

    ... major revision, this seventh edition reflects the disruption to the marketing field brought about by social ... e-marketing in the United States, readers also see a global perspective in the coverage of market developments ...

    Textbook $110.91 $33.27 In stock Leaves in 1-2 days
  11. 17% Off
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    Dictionary of Marketing: Concepts Laws Theories and Effects

    ... , dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other ...

    Textbook $88.95 $74.16
  12. 13% Off

    Marketing

    ... uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.; authors: Greg Elliott / Sharyn ...

    Textbook $137.95 $120.71
    eTextbook $81.25 Get it instantly
  13. 17% Off
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    Marketing

    ... Covers the role and benefits of marketing planning, when marketing planning occurs, the marketing planning process, key observations on marketing planning, market selection and marketing objective setting and what design ...

    Textbook $132.95 $110.85 In stock Leaves in 1-2 days
    eTextbook $115.95 Get it instantly
  14. 50% Off

    Marketing Strategy: A Decision-Focused Approach

    ... strategy, beginning with analysis of marketing relationships, moving to key steps in the strategic planning process and ultimately the creation and implementation of such strategies.This edition includes 13 new APAC case ...

    Textbook $129.95 $64.98 In stock Leaves in 1-2 days
    eTextbook $74.20 Get it instantly
  15. 19% Off

    Advertising: An Integrated Marketing Communication Perspective 4e

    ... of digital marketing, this edition contains two new ... third new chapter on Integration and Synergy demonstrates how these tools can be brought together to form a measurable, customer-focused IMC plan., , The fourth edition ...

    Textbook $164.95 $134.95
  16. 19% Off

    The Routledge Companion to the Future of Marketing

    ... sequential optimization by each of the competitors in a market place in a game theoretic context. In such a ... to guide future research to improve the field of Marketing and define the next generation of research efforts as ...

    Textbook $420.00 $341.25
    eTextbook $78.00 Get it instantly
  17. 70% Off

    Marketing Principles with Online Study Tools 12 months | USED

    ... material on social networking and digital marketing. This edition has an new chapter on ... marketing through: o The importance of being market-oriented, considering the expanded marketing mix through all areas of marketing ...

    Textbook $149.95 $44.99 In stock Leaves in 1-2 days
  18. 71% Off

    Marketing Strategy: A Decision-Focused Approach | USED

    ... strategy, beginning with analysis of marketing relationships, moving to key steps in the strategic planning process and ultimately the creation and implementation of such strategies.This edition includes 13 new APAC case ...

    Textbook $118.14 $35.44 In stock Leaves in 1-2 days
  19. 50% Off
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    Marketing Principles with Online Study Tools 12 months

    ... on social networking and digital marketing. This edition has an new chapter on ... marketing through:, o The importance of being market-oriented, considering the expanded marketing mix through all areas of marketing ...

    Textbook $164.95 $82.48 In stock Leaves in 1-2 days
  20. 17% Off
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    Strategic Marketing: Decision-making and Planning with Online Study Tool s 12 months

    This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation's strategic management. ...

    Textbook $134.95 $112.46
  21. 19% Off

    Foundations of Marketing, 6e

    ... end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on ...

    Textbook $130.96 $106.41
  22. 17% Off

    Value in Marketing

    ... the unique value delivered by products and services that defines firm's competitive market positioning. Recent advances in marketing theory have enhanced the interpretation of value in terms of its types, manifestations ...

    Textbook $252.00 $211.05
  23. 19% Off

    Marketing, Rhetoric and Control

    ... has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing's value in the modern organisation, a mysterious black box inside the otherwise rational and ...

    Textbook $252.00 $204.75
  24. 13% Off

    Wired Marketing

    ... mix of strategic and, technical knowledge designed primarily for students on, marketing-related courses. It focuses on the Internet as a, marketing tool in the context of rapidly changing business and, consumer ...

    Textbook $105.95 $92.71
  25. 71% Off

    Marketing Management, Global Edition | USED

    ... in reasonable to good condition. All sales are final and non-refundable. For undergraduate and graduate courses in marketing management. , \r\nStay on the cutting-edge with the gold standard text that reflects the latest ...

    Textbook $145.41 $43.62
  26. 18% Off

    Marketing Strategy

    ... integrating data analytics into the decision-making process. Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA ...

    Textbook $117.95 $96.85 In stock Leaves in 1-2 days
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  27. 20% Off
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    Marketing Research: Asia-Pacific Edition with Online Study Tools 6 month s

    ... stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides ...

    Textbook $164.95 $132.85 In stock Leaves in 1-2 days
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  28. 17% Off
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    The Art and Science of Marketing

    ... programs work. This is the province of academics and market researchers. The science of marketing provides the foundations for good marketing practice. Sometimes this science is ignored in the rush to embrace new ...

    Textbook $82.95 $69.16
  29. 19% Off

    Marketing, 2nd Edition

    ... thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing., , ; authors: Dhruv Grewal / Michael Levy / Shane Mathews / Paul Harrigan / Tania Bucic / ...

    Textbook $127.95 $103.96
    eTextbook $74.20 Get it instantly
  30. 17% Off

    Accountable Marketing

    ... ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities., , This book marks the first-ever reference point for practicing professionals, faculty and ...

    Textbook $98.99 $82.90
  31. 17% Off

    Fundamentals of Marketing

    ... of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically ...

    Textbook $122.00 $102.17
  32. 19% Off

    Greener Marketing

    ... edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing ... for green marketing, the second addresses tactical issues in more detail, and the third provides ...

    Textbook $110.00 $89.38
    eTextbook $108.89 Get it instantly
  33. 19% Off

    Marketing Performativity

    ... uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing-theorising landscape of ...

    Textbook $81.99 $66.62
  34. 19% Off

    Interactive Marketing

    ... communicative paradox at the heart of this contemporary marketing panacea. ; authors: Christopher Miles; publisher: Taylor and Francis; publicationDate: 3rd July 2014; isbn10: 1138008826; subTitle: Revolution or Rhetoric ...

    Textbook $83.99 $68.24
  35. 19% Off

    Strategic Marketing Management (RLE Marketing)

    ... the framework of managerial information systems. In the chapters which deal with the elements of the marketing 'mix', the interrelated nature of these variables is emphasized. The book illustrates how the successful ...

    Textbook $242.00 $196.63
  36. 19% Off

    Strategic Marketing Management (RLE Marketing)

    ... the framework of managerial information systems. In the chapters which deal with the elements of the marketing 'mix', the interrelated nature of these variables is emphasized. The book illustrates how the successful ...

    Textbook $81.99 $66.62
    eTextbook $79.19 Get it instantly
  37. 19% Off

    Interactive Marketing

    ... technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it ...

    Textbook $263.00 $213.69
  38. 19% Off

    Marketing Performativity

    ... uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing-theorising landscape of ...

    Textbook $242.00 $196.63
  39. 17% Off

    Accountable Marketing

    ... ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities., , This book marks the first-ever reference point for practicing professionals, faculty and ...

    Textbook $252.00 $211.05
    eTextbook $98.99 Get it instantly
  40. 19% Off

    Expanding Disciplinary Space: On the Potential of Critical Marketing

    ... they originate., This book was originally published as a special issue of the Journal of Marketing Management.; authors: Douglas Brownlie / Paul Hewer / Mark Tadajewski; publisher: Taylor and Francis; publicationDate ...

    Textbook $252.00 $204.75
  41. 23% Off

    Global Marketing, Global Edition

    ... , , , , Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and ...

    Textbook $124.95 $96.75 In stock Leaves in 1-2 days
  42. 50% Off

    Principles of Marketing + Marketing: A Snapshot

    ... content and linkage are at the heart of this edition. Real local and international examples bring ideas to ... make marketing decisions in many different types of situations; within a variety of organisations and markets. , ...

    Textbook $152.95 $76.48 In stock Leaves in 1-2 days
  43. 13% Off

    Services Marketing Management

    ... value to all stakeholders. The, second edition of Services Marketing Management has been, thoroughly revised and ... around five core guiding principles:, , Market orientation , Assets and capabilities , ...

    Textbook $105.95 $92.71
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    Integrated Marketing Communications with Online Study Tools 12 months

    ... to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a ...

    Textbook $179.95 $89.98 In stock Leaves in 1-2 days
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    Services Marketing : Concepts, Strategies, & Cases

    ... -friendly, streamlined structure, this book explores services marketing not only as an essential focus for service ... as a competitive advantage for companies that market tangible products. Real examples feature businesses ...

    Textbook $204.95 $102.48 In stock Leaves in 1-2 days
  46. 50% Off

    Services Marketing: Integrating Customer Focus Across the Firm

    ... to retaining their customers. The seventh edition maintains a managerial focus by incorporating ... others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. ...

    Textbook $200.00 $100.00 In stock Leaves in 1-2 days
  47. 19% Off

    ISE Essentials of Marketing

    ... . There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones. The many, dramatic changes in the market environment and marketing strategy are reflected throughout the print ...

    Textbook $149.95 $121.83
  48. 19% Off

    Tourism and Social Marketing

    ... and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope ... authors: C. Michael Hall; publisher: Taylor and Francis; publicationDate: 3rd February 2014; isbn10: 0415576660

    Textbook $88.99 $72.30
    eTextbook $102.29 Get it instantly
  49. 17% Off

    Strategic Marketing

    ... business, and marketing strategy in strategic marketing; , recognize the implications of markets on competitive space ... MBA or executive courses in strategic marketing or marketing management.; authors: Russell Abratt / ...

    Textbook $252.00 $211.05
  50. 17% Off

    Strategic Marketing

    ... learn to:, , examine the role of corporate, business, and marketing strategy in strategic marketing; , recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth ...

    Textbook $67.99 $56.94
  51. 19% Off

    Truth in Marketing

    ... , this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR. ; authors: Thomas Boysen Anker; publisher: Taylor and Francis; publicationDate: 1st ...

    Textbook $105.00 $85.31
  52. 17% Off

    Airport Marketing

    ... and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book ...

    Textbook $242.00 $202.68
    eTextbook $92.39 Get it instantly
  53. 19% Off

    Historical Research in Marketing Management

    ... . Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include ...

    Textbook $81.99 $66.62
  54. 17% Off

    Airport Marketing

    ... and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book ...

    Textbook $92.99 $77.88
  55. 19% Off

    Historical Research in Marketing Management

    ... . Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include ...

    Textbook $252.00 $204.75
  56. 19% Off

    Ethnic Marketing

    ... whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. , This is an excellent ...

    Textbook $273.00 $221.81
    eTextbook $104.49 Get it instantly
  57. 19% Off

    The Routledge Companion to Nonprofit Marketing

    ... arenas, including: , , , , voluntary sector marketing , fundraising , arts marketing , education marketing , political marketing , social marketing , volunteer recruitment, management and retention , public ...

    Textbook $90.99 $73.93
  58. 19% Off

    Tourism and Social Marketing

    ... the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant ...

    Textbook $242.00 $196.63
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    Integrated Marketing Communications with Online Study Tools 12 months

    ... to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a ...

    Textbook $164.95 $135.45
    eTextbook $74.95 Get it instantly
  60. 50% Off

    Social Marketing

    ... as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve. This is followed by a review of strategic issues that must be considered in ...

    Textbook $100.95 $50.48 In stock Leaves in 1-2 days
  61. 13% Off

    Sustainability Marketing

    ... Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing ... authors blog at: www.sustainability-marketing.com; authors: Frank-Martin Belz / ...

    Textbook $90.95 $79.58
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    Marketing Principles with Online Study Tools 12 months

    ... strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social ...

    Textbook $159.95 $131.40
  63. 19% Off

    Marketing: The Core

    ... a 'breath of fresh air', Kerin allows lecturers to have a conversation with their students about marketing.Kerin, Marketing: The Core takes an active learning approach and combines many real-world examples, theory, cases ...

    Textbook $162.95 $132.40
  64. 19% Off

    BASIC MARKETING

    , , Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition. Click to view more on Perreault/Cannon's Essentials of Marketing 15th edition here., , Built on a strong ...

    Textbook $250.00 $203.13
  65. 19% Off

    Marketing Strategy: A Decision-Focused Approach

    ... planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students ...

    Textbook $206.00 $167.38
  66. 19% Off

    ISE Marketing Management

    ... has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management in really practiced in the 21st century business ...

    Textbook $149.95 $121.83
  67. 50% Off

    Digital Marketing Fundamentals

    ... Netherlands., In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition ...

    Textbook $122.00 $61.00 In stock Leaves in 1-2 days
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  68. 17% Off

    Marketing the e-Business

    ... and structure., Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second Edition unpicks the challenges of e-marketing for many types of business. It uses topical case studies and ...

    Textbook $368.00 $308.20
  69. 19% Off

    Cross-Cultural Marketing

    ... societies., , , Given the importance of new emerging markets in the Far East, Middle East, Asia and ... invaluable text for students of international and cross-cultural marketing, as well as for practitioners who wish to ...

    Textbook $273.00 $221.81
  70. 17% Off

    e-Marketing

    ... brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the ...

    Textbook $98.99 $82.90
  71. 19% Off

    The Routledge Companion to Marketing History

    ... , pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries ...

    Textbook $441.00 $358.31
  72. 19% Off

    The Rise and Fall of Mass Marketing (RLE Marketing)

    ... in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and ...

    Textbook $242.00 $196.63
    eTextbook $79.19 Get it instantly
  73. 19% Off

    Contemporary Issues in Green and Ethical Marketing

    ... underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers ...

    Textbook $252.00 $204.75
  74. 17% Off

    Marketing Management

    ... upon consumer cultures and their effects on market outcomes. , This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a ...

    Textbook $294.00 $246.22
  75. 17% Off

    Imagining Marketing

    ... adopt more imaginative modes of academic expression, * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette., , This book provokes a new way of thinking about ...

    Textbook $273.00 $228.64
  76. 17% Off

    Marketing the e-Business

    ... and structure., Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second Edition unpicks the challenges of e-marketing for many types of business. It uses topical case studies and ...

    Textbook $98.99 $82.90
  77. 19% Off

    Contemporary Issues in Social Media Marketing

    ... bridges that void., Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area. , Topics ...

    Textbook $221.00 $179.56
    eTextbook $81.39 Get it instantly
  78. 17% Off

    Fashion Marketing and Communication

    ... facing the future of fashion media in the twenty-first century., Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry ...

    Textbook $231.00 $193.46
    eTextbook $73.65 Get it instantly
  79. 19% Off

    The Rise and Fall of Mass Marketing (RLE Marketing)

    ... in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and ...

    Textbook $81.99 $66.62
  80. 17% Off

    Fashion Marketing and Communication

    ... facing the future of fashion media in the twenty-first century., Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry ...

    Textbook $73.99 $61.97
  81. 19% Off

    The Marketing Environment (RLE Marketing)

    ... , covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic ...

    Textbook $263.00 $213.69
  82. 17% Off

    Integrated Marketing Communication

    ... . Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets., , ...

    Textbook $116.00 $97.15
  83. 19% Off

    Contemporary Issues in Social Media Marketing

    ... bridges that void., Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area. , Topics ...

    Textbook $81.99 $66.62
  84. 19% Off

    Contemporary Issues in Green and Ethical Marketing

    ... underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers ...

    Textbook $77.99 $63.37
  85. 19% Off

    Foundations of Marketing Thought

    ... ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based ...

    Textbook $263.00 $213.69
  86. 17% Off

    Integrated Marketing Communication

    ... . Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets., , ...

    Textbook $315.00 $263.81
    eTextbook $115.50 Get it instantly
  87. 17% Off

    Ethics in Marketing

    ... social responsibility are part of marketing's domain., Ethics in Marketing contains 20 cases that deal with ... and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes ...

    Textbook $252.00 $211.05
  88. 17% Off

    Ethics in Marketing

    ... social responsibility are part of marketing's domain., Ethics in Marketing contains 20 cases that deal with ... and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes ...

    Textbook $92.99 $77.88
  89. 19% Off

    Greener Marketing

    ... . The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the ...

    Textbook $73.99 $60.12
  90. 19% Off

    Cross-Cultural Marketing

    ... societies., , , Given the importance of new emerging markets in the Far East, Middle East, Asia and ... invaluable text for students of international and cross-cultural marketing, as well as for practitioners who wish to ...

    Textbook $98.99 $80.43
    eTextbook $98.99 Get it instantly
  91. 17% Off

    e-Marketing

    ... brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the ...

    Textbook $263.00 $220.26
    eTextbook $98.99 Get it instantly
  92. 17% Off

    Marketing Management

    ... upon consumer cultures and their effects on market outcomes. , This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a ...

    Textbook $88.99 $74.53
  93. 19% Off

    Imagining Marketing

    ... adopt more imaginative modes of academic expression, * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette., , This book provokes a new way of thinking about ...

    Textbook $81.99 $66.62
  94. 19% Off

    Marketing Research

    ... field (and co-author of the Europe's most successful marketing research textbook, now in its third edition), and Tim Macer, an international marketing research consultant and commentator. The collection is fully indexed ...

    Textbook $2310.00 $1876.88
  95. 50% Off

    Marketing: The Core

    ... want a solid textbook and a few key supplements, to those seeking a top-notch integrated digital program. Marketing: The Core's focus on decision making through extended examples, cases, and videos involving real people ...

    Textbook $212.00 $106.00 In stock Leaves in 1-2 days
  96. 13% Off

    Marketing for Engineers, Scientists and Technologists

    ... four brings all the, elements together into three key areas, new product development,, market driven quality and marketing plans.; authors: Tony Curtis; publicationDate: 7th March 2008; publisher: John Wiley & Sons ...

    Textbook $105.95 $92.71
  97. 13% Off

    Understanding Marketing

    ... , , Suitable for undergraduate, MBA and other graduate-level courses in, marketing, marketing management, international marketing and, European marketing.; authors: Celia Phillips / Ad Pruyn / Marie-Paule Kestemont ...

    Textbook $82.95 $72.58
  98. 13% Off

    The Marketing Plan

    The Marketing Plan, 5th Edition gives students the, knowledge, tools, and techniques they need to develop marketing, plans like the pros. Throughout the text, step-by-step procedures, guide students through each ...

    Textbook $200.00 $175.00
  99. 19% Off

    M: Marketing (with Connect)

    ... the text and demonstrated through the use of the Adding Value boxes found in each chapter. In their 4th edition of M: Marketing Grewal and Levy present a concise impactful and easy to read approach to Principles of ...

    Textbook $119.96 $97.47
  100. 19% Off

    The Marketing Environment (RLE Marketing)

    ... , covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic ...

    Textbook $81.99 $66.62
  101. 10% Off

    Principles of Marketing

    ... the book also explains various emerging issues in marketing, such as customer relationship marketing, rural marketing, direct marketing, green marketing and marketing of services. The text, supported by illustrations and ...

    Textbook $27.50 $24.75
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