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100 products found

INTERNATIONAL STRATEGIC MANAGEMENT

  1. 19% Off

    Strategic Sales and Strategic Marketing

    ... in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability concerned with the management of critical processes that support business strategy and deliver value ...

    Textbook $252.00 $204.75
  2. 19% Off

    Strategic Sales and Strategic Marketing

    ... in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability concerned with the management of critical processes that support business strategy and deliver value ...

    Textbook $94.99 $77.18
    eTextbook $94.59 Get it instantly
  3. 17% Off

    Strategic Marketing: Decision-making and Planning with Online Study Tool s 12 months

    ... to set a framework for marketing decision making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the ...

    Textbook $134.95 $112.45
  4. 19% Off

    Strategic Analysis

    ... well as to improve their analytical skills and knowledge in order to better manage new strategic projects., , Strategic analysis uses both quantitative and qualitative tools to understand both competitive contexts and ...

    Textbook $263.00 $213.69
    eTextbook $96.79 Get it instantly
  5. 19% Off

    Strategic Analysis

    ... well as to improve their analytical skills and knowledge in order to better manage new strategic projects., , Strategic analysis uses both quantitative and qualitative tools to understand both competitive contexts and ...

    Textbook $96.99 $78.80
  6. 18% Off

    Strategic Management: Competitiveness and Globalisation with Online Stud y Tools 12 months

    ... Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy. The text takes a 'resource-based' approach, which ...

    Textbook $169.95 $139.95
  7. 14% Off

    Contemporary Strategic Management

    ... all of the, opportunities available to us and to be, , creative in the decisions we make. Strategic management, through, its broad and encompassing nature,, , can be applied to improving outcomes in our daily ...

    Textbook $170.00 $146.95
    eTextbook $81.25 Get it instantly
  8. 24% Off

    Strategic Management

    The only truly and specifically Australasian text on strategic management, written for all businesses - from start-ups to multinationals., , , Assuming an international perspective but written for an Australian and ...

    Textbook $126.95 $97.75
    eTextbook $60.01 Get it instantly
  9. 17% Off

    Strategic Management: Theory : An Integrated Approach

    ... field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. When paired with this student-centric text, the MindTap learning solution will prepare the next ...

    Textbook $149.95 $124.96
  10. 17% Off

    Strategic Human Resource Management

    ... it? What are the key issues that need to be considered when creating, developing, and embedding a strategic approach to managing people? These are the fundamental questions asked by HR professionals and tackled in this ...

    Textbook $98.95 $82.50
  11. 17% Off

    Understanding Strategic Management

    ... approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a ...

    Textbook $83.95 $69.99
  12. 17% Off

    Sustainable Strategic Management

    ... management concepts and ideas, it can be used either as a stand-alone text for graduate and undergraduate strategic management courses, as a supplement to another book, or as one of a group of short texts.; editionNumber ...

    Textbook $273.00 $228.64
  13. 19% Off

    Strategic Management in Public Organizations

    ... theory and practice, with opening and concluding chapters by the editors that provide an overview of strategic management in the public services and a cross-societal discussion of practices, reforms, and lessons. It ...

    Textbook $263.00 $213.69
  14. 17% Off

    Sustainable Strategic Management

    ... management concepts and ideas, it can be used either as a stand-alone text for graduate and undergraduate strategic management courses, as a supplement to another book, or as one of a group of short texts.; editionNumber ...

    Textbook $126.00 $105.53
  15. 19% Off

    Strategic Management in Public Organizations

    ... theory and practice, with opening and concluding chapters by the editors that provide an overview of strategic management in the public services and a cross-societal discussion of practices, reforms, and lessons. It ...

    Textbook $81.99 $66.62
  16. 17% Off

    Strategic Management: Concepts and Cases : Competitiveness and Globalization

    ... solution is also available with new real-world activities designed to help you outperform and excel as a strategic leader.; authors: Michael A. Hitt / R. Duane Ireland / Robert E. Hoskisson; publicationDate: 8th May 2019 ...

    Textbook $259.95 $216.64
  17. 9% Off

    Strategic Management: A Dynamic Perspective

    ... the text. With this interactive feature, students have a chance to place themselves into the role of a strategic decision maker at a well-known (and interesting) company. Using Excel, each How would you Do That clearly ...

    Textbook $135.95 $124.05
  18. 17% Off

    Strategic Management in the Arts

    ... , complex environment. The book is structured to walk the reader through each element of the strategic plan systematically., , With a fresh approach, key questions, examples, international cases to connect theory ...

    Textbook $116.00 $97.15
    eTextbook $115.50 Get it instantly
  19. 17% Off

    Strategic Management in the Arts

    ... , complex environment. The book is structured to walk the reader through each element of the strategic plan systematically., , With a fresh approach, key questions, examples, international cases to connect theory ...

    Textbook $252.00 $211.05
  20. 17% Off

    Strategic Communication

    ... The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one ...

    Textbook $69.99 $58.62
    eTextbook $69.29 Get it instantly
  21. 17% Off

    Strategic Communication

    ... The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one ...

    Textbook $252.00 $211.05
  22. 17% Off

    Strategic Leadership in the Public Sector

    In good times and bad, in the different situations of renewal, crisis, and chronic resource constraints, the strategic leadership of public services is crucial. Good leaders are essential in helping the public sector to ...

    Textbook $92.99 $77.88
  23. 17% Off

    Strategic Management in the Public Sector

    ... leading to better performance and better outcomes for the public. In fact, the private sector idea of strategic management has become so powerful in the public sector that politicians and policy makers have begun to talk ...

    Textbook $110.00 $92.13
  24. 17% Off

    Strategic Management in Public Services Organizations

    ... the performance of public agencies is examined and it is argued that the appropriate use of strategic management models depends on the politico-administrative and cultural contexts of the public services organization in ...

    Textbook $110.00 $92.13
  25. 17% Off

    Strategic Marketing

    ... , students will learn to:, , examine the role of corporate, business, and marketing strategy in strategic marketing; , recognize the implications of markets on competitive space with an emphasis on competitive ...

    Textbook $252.00 $211.05
  26. How to Develop a Strategic Marketing Plan

    ... the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download ...

    Textbook $158.00
  27. 17% Off

    Strategic Marketing

    ... , students will learn to:, , examine the role of corporate, business, and marketing strategy in strategic marketing; , recognize the implications of markets on competitive space with an emphasis on competitive ...

    Textbook $67.99 $56.94
  28. 17% Off

    Strategic Management in Public Services Organizations

    ... the performance of public agencies is examined and it is argued that the appropriate use of strategic management models depends on the politico-administrative and cultural contexts of the public services organization in ...

    Textbook $252.00 $211.05
  29. 17% Off

    Strategic Leadership in the Public Sector

    In good times and bad, in the different situations of renewal, crisis, and chronic resource constraints, the strategic leadership of public services is crucial. Good leaders are essential in helping the public sector to ...

    Textbook $305.00 $255.44
  30. 13% Off

    Strategic Market Management

    ... , a set of agendas to help start the process, and a set, of planning forms. , Concepts of strategic commitment, opportunism, and adaptability, and how they can and should be blended together. , Bases of a value ...

    Textbook $200.00 $175.00
  31. 17% Off

    Strategic Management: Theory & Cases : An Integrated Approach

    ... , the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers ...

    Textbook $229.95 $191.63
  32. 17% Off

    Strategic Communication

    ... relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a ...

    Textbook $89.95 $75.00
    eTextbook $76.95 Get it instantly
  33. 19% Off

    ISE Strategic Management: Concepts

    ... , while developing students' skills to become successful future leaders capable of making well-reasoned strategic decisions., , ; authors: Frank T. Rothaermel; publicationDate: 18th February 2020; editionNumber: 5 ...

    Textbook $149.95 $121.83
  34. 19% Off

    Strategic Alliances

    ... that make up a new frontier, re-defining the scope of research that falls under the rubric of 'strategic alliances'. This book was originally published as a special issue of Economics of Innovation and New Technology. ; ...

    Textbook $252.00 $204.75
  35. 17% Off

    Information Systems Strategic Management

    ... be fully integrated into current thinking about corporate strategy, addressing the fact that a range of emerging strategic issues are often ill addressed in IS strategy books, which also fail to differentiate between IT ...

    Textbook $98.99 $82.90
  36. 17% Off

    Mapping Strategic Diversity

    ... the reader in developing theoretical and practical skills , , , helps develop both high and low level strategic thinking , , , , , This textbook is a useful analysis for practising managers, but really comes ...

    Textbook $305.00 $255.44
    eTextbook $94.59 Get it instantly
  37. 17% Off

    Mapping Strategic Diversity

    ... the reader in developing theoretical and practical skills , , , helps develop both high and low level strategic thinking , , , , , This textbook is a useful analysis for practising managers, but really comes ...

    Textbook $94.99 $79.55
  38. 17% Off

    Information Systems Strategic Management

    ... be fully integrated into current thinking about corporate strategy, addressing the fact that a range of emerging strategic issues are often ill addressed in IS strategy books, which also fail to differentiate between IT ...

    Textbook $336.00 $281.40
    eTextbook $98.99 Get it instantly
  39. 17% Off

    Strategic Management for the XXIst Century

    ... successfully position their organization for the future. No matter what type of business you are in, Strategic Management for the XXIst Century provides valuable insights to help you lead your organization by using the ...

    Textbook $221.00 $185.09
  40. 19% Off

    Strategic Alliances

    ... that make up a new frontier, re-defining the scope of research that falls under the rubric of 'strategic alliances'. This book was originally published as a special issue of Economics of Innovation and New Technology. ; ...

    Textbook $81.99 $66.62
    eTextbook $81.39 Get it instantly
  41. 19% Off

    Strategic Management for the Public Services

    ... public sector. It is written for new and experienced managers, undergraduate and postgraduate students of the public services. Strategic Management for the Public Services:, , * provides an understanding of the theory of ...

    Textbook $89.95 $73.08
  42. 17% Off

    Essentials of Strategic Management

    ... succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the 'business model' concept as a way of framing the ...

    Textbook $199.95 $166.63
  43. 17% Off

    Foundations in Strategic Management

    ... rounded text functions as an indispensable resource for your immediate and long-term success in strategic management. Available with InfoTrac� Student Collections http://gocengage.com/infotrac.; authors: Caron St. John / ...

    Textbook $134.95 $112.46
  44. 23% Off

    Strategic Brand Management, Global Edition

    ... must face in connecting with today's consumers., , , Free instructor resources, PowerPoint slides for Strategic Brand Management , To access instructor resources you need to visit our global site here. , The ...

    Textbook $119.95 $93.50
  45. 17% Off

    Strategic Entrepreneurial Finance

    ... how the activity of entrepreneurial finance can be enhanced via a concentration on value creation and through improved strategic decision-making., The most unique feature of the book is its focus on value creation. For ...

    Textbook $336.00 $281.40
    eTextbook $134.20 Get it instantly
  46. 19% Off

    Public Governance and Strategic Management Capabilities

    This is a book about the modernization of public governance and the development of strategic states. It focuses on six Gulf countries (United Arab Emirates, Oman, Qatar, Bahrain, Saudi Arabia and Kuwait) and presents ...

    Textbook $263.00 $213.69
  47. 19% Off

    Public Governance and Strategic Management Capabilities

    This is a book about the modernization of public governance and the development of strategic states. It focuses on six Gulf countries (United Arab Emirates, Oman, Qatar, Bahrain, Saudi Arabia and Kuwait) and presents ...

    Textbook $81.99 $66.62
    eTextbook $81.39 Get it instantly
  48. 19% Off

    Strategic Fashion Management

    ... faced by senior executives. , , The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from ...

    Textbook $294.00 $238.88
    eTextbook $81.39 Get it instantly
  49. 17% Off

    Strategic Entrepreneurial Finance

    ... how the activity of entrepreneurial finance can be enhanced via a concentration on value creation and through improved strategic decision-making., The most unique feature of the book is its focus on value creation. For ...

    Textbook $135.00 $113.06
  50. 17% Off

    Strategic Analysis

    ... and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector. , , This concise and practical text focuses on ...

    Textbook $81.99 $68.67
  51. 17% Off

    Strategic Analysis

    ... and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector. , , This concise and practical text focuses on ...

    Textbook $242.00 $202.68
  52. 19% Off

    Theoretical Perspectives of Strategic Followership

    ... role to play in the leader-follower relationship. Theoretical Perspectives of Strategic Followership focuses on one type of followership - strategic - which is an emergent phenomenon. Similar to leadership, followership ...

    Textbook $252.00 $204.75
  53. 19% Off

    Strategic Management of Diversity in the Workplace

    ... are seen as opportunities, not as problems, and are viewed as benefits rather than threats. , Strategic Management of Diversity in the Workplace provides a clear demonstration of the benefits, conflicts and challenges ...

    Textbook $252.00 $204.75
    eTextbook $75.89 Get it instantly
  54. 19% Off

    Strategic Fashion Management

    ... faced by senior executives. , , The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from ...

    Textbook $81.99 $66.62
  55. 13% Off

    Strategic Management Dynamics

    ... Site' on the, top right of this page and follow the links to register your, details., Strategic Management Dynamics is a development of Kim, Warren?s successful ?Competitive Strategy, Dynamics? ? winner of ...

    Textbook $200.00 $175.00
  56. 19% Off

    Strategic Analysis

    ... real cases. The book contains a running case, "WineRidge", that allos the students to develop a comprehensive strategic analysis of a single organisation. Unlike traditional cases, WineRidge has been designed as a set of ...

    Textbook $107.95 $87.71
  57. 19% Off

    Strategic Human Resource Management: A Balanced Approach

    ... to and highlight sources to help students to research and read around the topic in more depth.Strategic HRM: A Balanced Approach offers an engaging and comprehensive discussion of the factors that shape Human Resource ...

    Textbook $128.06 $104.05
  58. 17% Off

    Strategic Management in the Third Sector

    ... organisations • Considers the latest developments in social enterprise • Written by a leading expert in the field Strategic Management in the 3rd Sector is an essential text for all students of voluntary and third sector ...

    Textbook $124.95 $104.65
    eTextbook $121.95 Get it instantly
  59. 17% Off

    Managing Strategic Innovation and Change

    ... V. Knowledge, Learning, and Intellectual Capital, Making the Most of Your Company's Knowledge: A Strategic Framework, Crisis Construction and Organizational Learning: Capability Building in Catching-up at Hyundai Motor ...

    Textbook $271.95 $226.74
  60. 17% Off

    Strategic Management: Concepts : Competitiveness and Globalization

    ... -based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish competitive advantages and create value for stakeholders in the global marketplace. The freshly ...

    Textbook $189.95 $158.30
  61. 8% Off

    Strategic Decisions

    ... smoothly through the decision-making process. Following this, they present thirty of the most widely used strategic models, including Porter's Five Forces, Ansoff's Matrix, Blue Ocean Strategy, Open Innovation, and the ...

    Textbook $36.95 $34.23
  62. 60% Off

    Strategic Management: Concepts and Cases : Competitiveness and Globalization

    ... -based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish competitive advantages and create value for stakeholders in the global marketplace. The freshly ...

    Textbook $259.95 $103.98
  63. 17% Off

    Strategize! : Experiential Exercises in Strategic Management

    ... to try out the strategy models and concepts and get feedback regarding your understanding and application of strategic management theory. The book presents a number of experiential exercises and projects for use in and ...

    Textbook $134.95 $112.46
  64. 9% Off

    The Measurement and Management of Strategic Change

    ... undergraduate and postgraduate courses in change management and organisational change.The Measurement and Management of Strategic Change is a text about the integration of strategy, measurement and change. It details how ...

    Textbook $133.95 $122.23
  65. 9% Off

    Concepts in Strategic Management and Business Policy, Global Edition

    ... with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon ...

    Textbook $109.95 $100.33
  66. 9% Off

    Strategic Management and Business Policy, Global Edition + MyLab Management with eText

    ... with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon ...

    Textbook $136.95 $124.97
  67. 19% Off

    Strategic Management

    ... increase the emphasis on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organisation on Main Street - in any town worldwide every ...

    Textbook $250.00 $203.13
  68. 19% Off

    ISE Strategic Management of Technological Innovation

    ... to guide further reading. The new edition is designed to be a primary text for courses in strategic management and innovation, and new product development., , ; authors: Melissa A. Schilling; publicationDate: 12th ...

    Textbook $149.95 $121.83
    eTextbook $74.20 Get it instantly
  69. 17% Off

    Strategic Decisions

    ... smoothly through the decision-making process. Following this, they present thirty of the most widely used strategic models, including Porter's Five Forces, Ansoff's Matrix, Blue Ocean Strategy, Open Innovation, and the ...

    Textbook $93.95 $78.33
    eTextbook $29.70 Get it instantly
  70. 17% Off

    Short Introduction to Strategic Human Resource Management

    ... guidance for managers on how to make better human capital decisions in order to achieve strategic success more effectively. Reflecting an increasing uncertainty in global business, Cascio and Boudreau consider ways ...

    Textbook $106.95 $89.17
    eTextbook $29.70 Get it instantly
  71. 60% Off

    Short Introduction to Strategic Human Resource Management

    ... guidance for managers on how to make better human capital decisions in order to achieve strategic success more effectively. Reflecting an increasing uncertainty in global business, Cascio and Boudreau consider ways ...

    Textbook $41.95 $16.78
  72. 17% Off

    Applied Strategic Marketing

    ... and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview ...

    Textbook $77.99 $65.32
  73. 19% Off

    Global Strategic Responsiveness

    ... of illustrative case examples supplementing unique research, this text is essential reading for students of strategic management and provides illuminating insights for the reflective practitioner. ; authors: Torben Juul ...

    Textbook $71.99 $58.49
  74. 17% Off

    Strategic Advertising Management

    ... , and British car manufacturer Jaguar, this is a resource you can trust to clearly illustrate how strategic advertising operates in, a global economy.With added coverage on social media, viral, and online advertising ...

    Textbook $101.95 $85.00
  75. 17% Off

    Strategic Sports Event Management

    ... and new media , , , the bidding process , , , research and evaluation. , , Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website ...

    Textbook $110.00 $92.13
  76. 19% Off

    Strategic Silence

    ... of silence to inform public relations solutions in practice and theory. How do we manage silence? How can strategic silence increase the capacity of public relations as a change agent?, Using a format of multiple short ...

    Textbook $252.00 $204.75
  77. 19% Off

    Global Strategic Responsiveness

    ... of illustrative case examples supplementing unique research, this text is essential reading for students of strategic management and provides illuminating insights for the reflective practitioner. ; authors: Torben Juul ...

    Textbook $252.00 $204.75
  78. 17% Off

    Strategic Operations Management

    ... requirements. Key issues such as cost, speed, quality, flexibility and constant innovation are all part of strategic operations. However, achieving such capabilities does not come by chance - instead a range of factors ...

    Textbook $110.00 $92.13
  79. 19% Off

    Strategic Communication for Startups and Entrepreneurs in China

    ... , leadership communication, and how to leverage the power of social media in the entrepreneurial context., Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and ...

    Textbook $94.99 $77.18
    eTextbook $35.19 Get it instantly
  80. 19% Off

    Strategic Positioning in Voluntary and Charitable Organizations

    ... survey and multiple case studies, this book provides: , , • evidence showing the extent of strategic positioning, the components of a positioning strategy and the process of developing a positioning strategy in ...

    Textbook $263.00 $213.69
  81. 17% Off

    Strategic Marketing

    ... operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management ...

    Textbook $116.00 $97.15
    eTextbook $115.50 Get it instantly
  82. 17% Off

    Strategic Innovation

    ... doing business in the face of change. It often entails changing the rules of the game., , Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive ...

    Textbook $110.00 $92.13
  83. 17% Off

    The Strategic Manager

    ... theory and practice, a range of real life case studies open a window into the real world of strategic management., Essential reading for postgraduate students and those in executive education, this text will also be a ...

    Textbook $273.00 $228.64
  84. 19% Off

    Strategic Renewal

    ... , giving the reader an in-depth understanding of the mediating, moderating, and antecedent variables concerning strategic renewal., Strategic Renewal aims to provide a state-of-understanding to the subject, as well as a ...

    Textbook $252.00 $204.75
    eTextbook $249.70 Get it instantly
  85. 17% Off

    Applied Strategic Marketing

    ... and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview ...

    Textbook $231.00 $193.46
  86. 17% Off

    Strategic Marketing

    ... operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management ...

    Textbook $336.00 $281.40
  87. 19% Off

    Strategic Sustainability

    ... third and final category of the book highlights the use of an EMS to evaluate business processes. Strategic Sustainability will be essential reading for both managers faced with decisions regarding their own EMSs and to ...

    Textbook $110.00 $89.38
    eTextbook $49.49 Get it instantly
  88. 17% Off

    The Strategic Manager

    ... theory and practice, a range of real life case studies open a window into the real world of strategic management., Essential reading for postgraduate students and those in executive education, this text will also be a ...

    Textbook $92.99 $77.88
    eTextbook $92.39 Get it instantly
  89. 17% Off

    Strategic Sports Event Management

    ... and new media , , , the bidding process , , , research and evaluation. , , Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website ...

    Textbook $273.00 $228.64
  90. 19% Off

    Strategic Positioning in Voluntary and Charitable Organizations

    ... survey and multiple case studies, this book provides: , , • evidence showing the extent of strategic positioning, the components of a positioning strategy and the process of developing a positioning strategy in ...

    Textbook $98.99 $80.43
    eTextbook $98.99 Get it instantly
  91. 17% Off

    Contemporary Issues in Strategic Management

    ... scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.; authors: Paul Phillips / Luiz Moutinho; publisher: Taylor and Francis; publicationDate: 3rd ...

    Textbook $252.00 $211.05
  92. 13% Off

    Strategic Market Relationships

    ... 's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation ...

    Textbook $99.95 $87.46
  93. 17% Off

    Strategic Advertising Management

    ... , the authors have created a resource that clearly illustrates how theory is put into practice, and how strategic advertising operates in a global economy., The new edition features more coverage of social media, viral ...

    Textbook $100.95 $84.17
  94. 17% Off

    Public Relations and Strategic Communication

    ... Communication provides a comprehensive introduction into public relations and the building blocks of strategic communication that support its practice. It questions conventional methods and approaches public relations ...

    Textbook $99.95 $83.33
    eTextbook $89.95 Get it instantly
  95. 17% Off

    Global Strategic Management

    ... securing competitive advantage. Every chapter offers a diverse range of case studies designed to illustrate strategic management theory in a real-world context, as well as encourage critical reflection and discussion ...

    Textbook $92.95 $77.50
  96. 8% Off

    Short Introduction to Strategic Management

    ... common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable ...

    Textbook $37.95 $35.16
  97. 9% Off

    Strategic Management and Competitive Advantage: Concepts & Cases, Global Edition

    ... this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.; authors: Jay B. Barney / William S. Hesterly; publicationDate: 29th May 2018; publisher: Pearson ...

    Textbook $112.95 $103.07
  98. 9% Off

    Strategic Management and Business Policy, Global Edition

    ... with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon ...

    Textbook $124.95 $114.02
  99. 9% Off

    Strategic Management and Competitive Advantage: Concepts, Global Edition

    ... carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.; authors: Jay Barney / William Hesterly; publicationDate: 19th February 2019; publisher: Pearson Education ...

    Textbook $102.95 $93.94
  100. 17% Off

    Short Introduction to Strategic Management

    ... common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable ...

    Textbook $106.95 $89.17
    eTextbook $29.70 Get it instantly
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