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  1. 18% Off
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    Marketing Principles with Online Study Tools 12 months

    ... world examples including social networking and digital marketing. You will find important topics drawn ... and videos on the CourseMate Express platform.; authors: William M Pride / O.C. Ferrell / Brian Lukas / Sharon ...

    Textbook $159.95 $131.40
  2. 22% Off

    Marketing Strategy: A Decision-Focused Approach

    ... solutions move students from theory to application while the end-of-chapter exercises facilitate practice of essential marketing planning skills., , ; authors: Orville C. Walker / John Mullins / Felix Mavondo / John ...

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  3. 71% Off

    Marketing Strategy: A Decision-Focused Approach | USED

    ... n, \nMarketing Strategy: a decision focused approach moves beyond the traditional "4P" approach in other marketing titles by utilising the broader analytical framework of competitive strategy. The text offers a clear and ...

    Textbook $118.14 $35.44
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    Marketing Principles with Online Study Tools 12 months

    ... and best, practices in Asia-Pacific undergraduate marketing through:, o The importance of being market-oriented, considering the expanded marketing mix through all areas of marketing, o The need for a dynamic outlook ...

    Textbook $164.95 $137.47 In stock Leaves in 1-2 days
  5. 17% Off

    Marketing Management

    ... how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and ... for marketing students, lecturers, and managers across the world.; editionNumber: 2; authors: Luca M. Visconti ...

    Textbook $294.00 $246.22
  6. 17% Off

    Integrated Marketing Communication

    ... their own integrated marketing communication plan based on consumer, product, and market research along with ... , and utilization of IMC concepts.; authors: Jerome M. Juska; publisher: Taylor and Francis; publicationDate: ...

    Textbook $116.00 $97.15
  7. 17% Off

    Integrated Marketing Communication

    ... their own integrated marketing communication plan based on consumer, product, and market research along with ... , and utilization of IMC concepts.; authors: Jerome M. Juska; publisher: Taylor and Francis; publicationDate: ...

    Textbook $378.00 $316.57
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  8. 17% Off

    Marketing Management

    ... how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and ... for marketing students, lecturers, and managers across the world.; editionNumber: 2; authors: Luca M. Visconti ...

    Textbook $90.99 $76.20
  9. 70% Off

    Marketing Principles with Online Study Tools 12 months | USED

    ... in the ever-changing environment of e-marketing. You will find important topics drawn ... marketing through: o The importance of being market-oriented, considering the expanded marketing mix through all areas of marketing ...

    Textbook $149.95 $44.99
  10. 13% Off

    Services Marketing Management

    ... around five core guiding principles:, , Market orientation , Assets and capabilities , ... practice.", , Peter Leeflang, Frank M. Bass Professor of Marketing, University of, Groningen and Professor ...

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  11. 19% Off

    ISE M: Marketing

    ... services, as well as employing new methods and channels by which we understand and reach customers. M: Marketing 7e reflects this evolution with substantive revisions, new sections, and new models throughout., , , Every ...

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  12. 19% Off

    M: Marketing

    ... , and regularly updated instructor tools make the 5th edition of M: Marketing the most concise, impactful approach to Principles of Marketing. Learning tools in Connect include the adaptive SmartBook, iSeeIt videos ...

    Textbook $150.00 $121.88
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    M: Marketing (with Connect)

    authors: GREWAL; publicationDate: 13th December 2016; editionNumber: 5; publisher: McGraw-Hill Education / Australia; isbn10: 1760420565

    Textbook $117.95 $95.83
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    Bundle: Marketing Principles with Online Study Tools + MindTap Printed Access Card 12 Months

    ... , MindTap for Pride, Marketing Principles includes: the complete eBook, 'Marketing on the Street' videos to ... from multiple chapters to realistic scenarios.; authors: William M Pride / O.C. Ferrell / Brian Lukas / ...

    Textbook $174.95 $145.80
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    Marketing

    ... markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing ... an interactive marketing plan, practice exams and activities as a marketer.; authors: William M. Pride ...

    Textbook $112.95 $94.13 In stock Leaves in 1-2 days
  16. 19% Off

    Contemporary Perspectives on Corporate Marketing

    ... developments in the field and serve as a respected reference resource for corporate marketing and corporate communication studies.; authors: John M.T. Balmer / Laura Illia / Almudena González del Valle Brena; publisher ...

    Textbook $94.99 $77.18
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  17. 19% Off

    Contemporary Perspectives on Corporate Marketing

    ... developments in the field and serve as a respected reference resource for corporate marketing and corporate communication studies.; authors: John M.T. Balmer / Laura Illia / Almudena González del Valle Brena; publisher ...

    Textbook $263.00 $213.69
  18. 17% Off

    Internal Marketing

    ... subject., Internal marketing is the use of traditional strategies by organisations to market themselves to their ... coverage of internal marketing and its extensive theoretical outputs.; authors: David M. Brown; publisher: ...

    Textbook $252.00 $211.05
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    Marketing Strategy for the Creative and Cultural Industries

    ... developing marketing plans;, • bringing together strategic planning, market research, goal setting, and marketing ... , cultural and arts marketing worldwide. ; editionNumber: 2; authors: Bonita M. Kolb; publisher: Taylor ...

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    Foundations of Marketing

    ... plan, help you develop the practical decision-making and marketing skills you need for professional success.; authors: O.C. Ferrell / William M. Pride; publicationDate: 7th January 2016; editionNumber: 7; publisher ...

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    Marketing 2016

    ... introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.; authors: William M. Pride / O.C. Ferrell; publicationDate: 8th January 2015 ...

    Textbook $182.95 $152.47
  22. 19% Off

    The Marketing / Accounting Interface

    ... context in which marketing managers operate. Understanding the marketing/accounting interface is therefore ... issue of the Journal of Marketing Management.; authors: Robin Roslender / Richard M.S. Wilson; publisher: Taylor ...

    Textbook $77.99 $63.37
  23. 19% Off

    The Marketing / Accounting Interface

    ... context in which marketing managers operate. Understanding the marketing/accounting interface is therefore ... issue of the Journal of Marketing Management.; authors: Robin Roslender / Richard M.S. Wilson; publisher: Taylor ...

    Textbook $252.00 $204.75
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    Foundations of Marketing

    ... Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the ... examples make concepts meaningful for students.; authors: William M Pride / O. C. Ferrell; publicationDate: 26th ...

    Textbook $194.95 $162.47
  25. 17% Off

    Marketing and Managing Tourism Destinations

    ... integrated introductory textbook covering both destination marketing and destination management in one volume ... compete for the global leisure and business travel markets., This second edition has been updated to include ...

    Textbook $103.00 $86.26
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    Marketing for Cultural Organizations

    ... book is designed for both undergraduate and graduate students of arts marketing and cultural management. , ; authors: Bonita M. Kolb; publisher: Taylor and Francis; publicationDate: 24th June 2013; isbn10: 0415626978 ...

    Textbook $112.00 $93.80
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  27. 17% Off

    Marketing for Cultural Organizations

    ... book is designed for both undergraduate and graduate students of arts marketing and cultural management. , ; authors: Bonita M. Kolb; publisher: Taylor and Francis; publicationDate: 25th June 2013; isbn10: 0415626951 ...

    Textbook $252.00 $211.05
  28. 17% Off

    Marketing Strategy for Creative and Cultural Industries

    ... shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.; authors: Bonita M. Kolb; publisher: Taylor and Francis; publicationDate: 1st ...

    Textbook $105.00 $87.94
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  29. 13% Off

    Marketing Theory

    ... many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.; authors: Jagdish N. Sheth / David M. Gardner / Dennis E. Garrett; publicationDate: 16th ...

    Textbook $200.00 $175.00
  30. 17% Off

    Marketing and Managing Tourism Destinations

    ... integrated introductory textbook covering both destination marketing and destination management in one volume ... compete for the global leisure and business travel markets., This second edition has been updated to include ...

    Textbook $336.00 $281.40
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  31. 17% Off

    Marketing and Financial Manag

    ... The emphasis on the financial management side of marketing makes the book relevant to a wide ... the Sydney Graduate School of Management, Australia.; authors: M. D.; Halliday Walters; publicationDate: 18th November 2004 ...

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  32. 17% Off
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    Advertising Promotion and Other Aspects of Integrated Marketing Communications

    ... to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ...

    Textbook $219.95 $183.30
  33. 17% Off

    Contemporary Issues in Marketing

    authors: L. M.; Moutinho Evans; publicationDate: 1st June 1999; publisher: Macmillan Science & Educ. UK; editionNumber: 1; isbn10: 0333677749

    Textbook $124.95 $104.65
  34. 17% Off

    Marketing: A Complete Guide

    authors: M. et al. McDonald; publicationDate: 17th April 2003; publisher: Macmillan Science & Educ. UK; editionNumber: 1; isbn10: 033399437X

    Textbook $129.95 $108.83
  35. 19% Off

    M: Advertising

    , , M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory ...

    Textbook $122.00 $99.13 In stock Leaves in 1-2 days
  36. 17% Off

    Marketing Strategy & Management

    authors: M. Baker; publicationDate: 20th April 2007; publisher: Macmillan Science & Educ. UK; editionNumber: 4; isbn10: 1403986274

    Textbook $131.95 $110.51
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  37. 17% Off

    Market Segmentation 2e

    authors: I. M.; Dunbar McDonald; publicationDate: 30th October 2018; publisher: Macmillan Science & Educ. UK; editionNumber: 2; isbn10: 033373369X

    Textbook $110.95 $92.92
  38. 19% Off

    Trust, Power and Public Relations in Financial Markets

    ... book explores the wide-ranging role of PR in financial markets, including:, , , State finance and debt capital markets , , , Investor relations, M&A and IPOs , , , Corporate communications for financial ...

    Textbook $273.00 $221.81
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  40. 71% Off

    E-marketing | USED

    ... like a marketer., \nAlthough the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations., \nAn entire chapter ...

    Textbook $110.91 $33.27
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    Dictionary of Marketing: Concepts Laws Theories and Effects

    ... , dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other ...

    Textbook $88.95 $74.16
  42. 13% Off

    Marketing

    ... . This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.; authors ...

    Textbook $137.95 $120.71
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    Strategic Marketing: Decision-making and Planning with Online Study Tool s 12 months

    ... step-by-step guide to each stage of the strategy development and management processes., , Strategic Marketing: Decision Making and Planning is written for those involved in the processes of developing and implementing ...

    Textbook $134.95 $112.46
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    Marketing

    ... Covers the role and benefits of marketing planning, when marketing planning occurs, the marketing planning process, key observations on marketing planning, market selection and marketing objective setting and what design ...

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  45. 19% Off

    Advertising: An Integrated Marketing Communication Perspective 4e

    ... by beginning from the premise that everything is digital. To introduce students to the power of digital marketing, this edition contains two new chapters on Search and Analytics, which underpin all modern communication ...

    Textbook $164.95 $134.95 In stock Leaves in 1-2 days
  46. 71% Off

    Marketing Management, Global Edition | USED

    ... in reasonable to good condition. All sales are final and non-refundable. For undergraduate and graduate courses in marketing management. , \r\nStay on the cutting-edge with the gold standard text that reflects the latest ...

    Textbook $145.41 $43.62
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    Marketing Research: Asia-Pacific Edition with Online Study Tools 6 month s

    ... covers both SPSS and EXCEL outputs. , , This text is indispensable for students studying marketing research in any business or marketing course.; authors: William Zikmund / Steve D'Alessandro / Hume Winzar / Ben Lowe / ...

    Textbook $164.95 $132.85
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  48. 9% Off

    Marketing Management, Global Edition

    ... on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. , The world of marketing is changing everyday--and in order for students to have a competittive advantage, they ...

    Textbook $159.95 $145.95
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    Marketing, 2nd Edition

    ... thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing., , ; authors: Dhruv Grewal / Michael Levy / Shane Mathews / Paul Harrigan / Tania Bucic / ...

    Textbook $127.95 $103.96
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  50. 19% Off

    Foundations of Marketing, 6e

    ... value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement ...

    Textbook $130.96 $106.41
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    Value in Marketing

    ... the unique value delivered by products and services that defines firm's competitive market positioning. Recent advances in marketing theory have enhanced the interpretation of value in terms of its types, manifestations ...

    Textbook $252.00 $211.05
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    Marketing, Rhetoric and Control

    ... has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing's value in the modern organisation, a mysterious black box inside the otherwise rational and ...

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  53. 13% Off

    Wired Marketing

    ... mix of strategic and, technical knowledge designed primarily for students on, marketing-related courses. It focuses on the Internet as a, marketing tool in the context of rapidly changing business and, consumer ...

    Textbook $105.95 $92.71
  54. 23% Off

    Global Marketing, Global Edition

    ... . , , , , Familiarises students with global marketing and the global business environment , , , , Global Marketing's environmental and strategic approach outlines the major dimensions of the global business ...

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  55. 9% Off

    Principles of Marketing + Marketing: A Snapshot

    ... Process Concept. , Students will learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations and markets. , A full length real-life case study on ASCA ...

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    The Art and Science of Marketing

    ... programs work. This is the province of academics and market researchers. The science of marketing provides the foundations for good marketing practice. Sometimes this science is ignored in the rush to embrace new ...

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  57. 35% Off

    Services Marketing: Integrating Customer Focus Across the Firm

    ... such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e ...

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  58. 17% Off

    Accountable Marketing

    ... ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities., , This book marks the first-ever reference point for practicing professionals, faculty and ...

    Textbook $120.00 $100.50
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    Fundamentals of Marketing

    ... in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. , Visit the Companion website at www.routledge.com/textbooks/9780415370974; authors: Marilyn A Stone ...

    Textbook $145.00 $121.44
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    Greener Marketing

    ... -growing demands and expectations of customers. , Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex ...

    Textbook $110.00 $89.38
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  61. 19% Off

    Marketing Performativity

    ... uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing-theorising landscape of ...

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    Interactive Marketing

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    Textbook $83.99 $68.24
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    Strategic Marketing Management (RLE Marketing)

    ... the framework of managerial information systems. In the chapters which deal with the elements of the marketing 'mix', the interrelated nature of these variables is emphasized. The book illustrates how the successful ...

    Textbook $242.00 $196.63
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    Truth in Marketing

    ... , this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR. ; authors: Thomas Boysen Anker; publisher: Taylor and Francis; publicationDate: 1st ...

    Textbook $105.00 $85.31
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    Strategic Marketing Management (RLE Marketing)

    ... the framework of managerial information systems. In the chapters which deal with the elements of the marketing 'mix', the interrelated nature of these variables is emphasized. The book illustrates how the successful ...

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    Interactive Marketing

    ... technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it ...

    Textbook $263.00 $213.69
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    Marketing Performativity

    ... uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing-theorising landscape of ...

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    Historical Research in Marketing Management

    ... . Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include ...

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    Historical Research in Marketing Management

    ... . Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include ...

    Textbook $252.00 $204.75
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    The Routledge Companion to Nonprofit Marketing

    ... arenas, including: , , , , voluntary sector marketing , fundraising , arts marketing , education marketing , political marketing , social marketing , volunteer recruitment, management and retention , public ...

    Textbook $90.99 $73.93
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    Accountable Marketing

    ... ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities., , This book marks the first-ever reference point for practicing professionals, faculty and ...

    Textbook $273.00 $228.64
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    Expanding Disciplinary Space: On the Potential of Critical Marketing

    ... they originate., This book was originally published as a special issue of the Journal of Marketing Management.; authors: Douglas Brownlie / Paul Hewer / Mark Tadajewski; publisher: Taylor and Francis; publicationDate ...

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    Social Marketing

    ... as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve. This is followed by a review of strategic issues that must be considered in ...

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    Essentials of Marketing Research, Global Edition

    ... students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an ...

    Textbook $109.95 $100.33
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    Influencer Marketing

    ... Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers ...

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    Integrated Marketing Communications with Online Study Tools 12 months

    ... and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer ...

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    Services Marketing : Concepts, Strategies, & Cases

    ... -friendly, streamlined structure, this book explores services marketing not only as an essential focus for service ... as a competitive advantage for companies that market tangible products. Real examples feature businesses ...

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    ISE Marketing Management

    ... has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management in really practiced in the 21st century business ...

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    ISE Essentials of Marketing

    ... and hundreds of smaller ones. The many, dramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials ...

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    Digital Marketing Fundamentals

    ... Netherlands., In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition ...

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    Marketing the e-Business

    ... online, Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a ...

    Textbook $378.00 $316.57
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    Imagining Marketing

    ... adopt more imaginative modes of academic expression, * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette., , This book provokes a new way of thinking about ...

    Textbook $273.00 $228.64
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    Marketing the e-Business

    ... online, Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a ...

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    Tourism and Social Marketing

    ... the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant ...

    Textbook $88.99 $72.30
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    Strategic Marketing

    ... learn to:, , examine the role of corporate, business, and marketing strategy in strategic marketing; , recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth ...

    Textbook $252.00 $211.05
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    Strategic Marketing

    ... learn to:, , examine the role of corporate, business, and marketing strategy in strategic marketing; , recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth ...

    Textbook $69.99 $58.62
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    The Marketing Environment (RLE Marketing)

    ... , covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic ...

    Textbook $263.00 $213.69
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    Foundations of Marketing Thought

    ... ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based ...

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    Airport Marketing

    ... and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book ...

    Textbook $336.00 $281.40
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  90. 17% Off

    Airport Marketing

    ... and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book ...

    Textbook $92.99 $77.88
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    Ethnic Marketing

    ... whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. , This is an excellent ...

    Textbook $273.00 $221.81
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    Imagining Marketing

    ... adopt more imaginative modes of academic expression, * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette., , This book provokes a new way of thinking about ...

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    Marketing for Engineers, Scientists and Technologists

    ... four brings all the, elements together into three key areas, new product development,, market driven quality and marketing plans.; authors: Tony Curtis; publicationDate: 7th March 2008; publisher: John Wiley & Sons ...

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    Tourism and Social Marketing

    ... the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant ...

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    The Marketing Environment (RLE Marketing)

    ... , covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic ...

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    Strategic Shopper Marketing

    ... to connect their route to purchase with their route to market. Providing professionals with a theoretically well-founded understanding of shopper marketing, the book charts the history and development of shopper ...

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    Integrated Marketing Communications with Online Study Tools 12 months

    ... and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. , , Chapters adopt an integrative approach to examine marketing communications from both a consumer's and ...

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    Marketing Communications

    Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time ...

    Textbook $294.00 $246.22
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    Marketing Management, Global Edition + MyLab Marketing with eText

    ... and should only be purchased when required by an instructor. , , The duration of access to MyLab Marketing is set by your instructor for your specific unit of study.; authors: Philip Kotler / Kevin Lane Keller ...

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    Marketing

    ... the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and digital marketing strategies including social media are presented as ...

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