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11 products found
  1. 26% Off

    Marketing, 2nd Edition

    ... thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing., , ; authors: Dhruv Grewal / Michael Levy / Shane Mathews / Paul Harrigan / Tania Bucic / ...

    author: Dhruv Grewal / Michael Levy / Shane Mathews / Paul Harrigan / Tania Bucic / Foula Kopanidis

    Textbook $127.95 $101.95
    eTextbook $74.20 Get it instantly
  2. 20% Off

    Visual Arts Management, 2nd Edition

    ... , but also delves in to technical topics: curatorship, antiques, cultural heritage compliance, marketing, art criticism, taxation, customs, insurance, transportation, appraising, conservation, and connoisseurship. Each ...

    author: Jeffrey Taylor

    Textbook $305.00 $255.44
  3. 20% Off

    Visual Arts Management, 2nd Edition

    ... , but also delves in to technical topics: curatorship, antiques, cultural heritage compliance, marketing, art criticism, taxation, customs, insurance, transportation, appraising, conservation, and connoisseurship. Each ...

    author: Jeffrey Taylor

    Textbook $81.99 $68.67
  4. 15% Off

    Services Marketing Management

    ... numerous examples that illustrate key points in the text,, Services Marketing Management, 2nd Edition begins, by embracing services marketing management in both a national and, international context, including the ...

    author: Hans Kasper / Piet van Helsdingen / Mark Gabbott

    Textbook $105.95 $92.71
  5. 20% Off

    Marketing Destinations and Venues for Conferences, Conventions and Business Events

    ... destination and venue selling strategies and future challenges., The 2nd Edition has also been updated to include:, , New content on: destination marketing organisations' and venues' use of technology, use and impact ...

    author: 2

    Textbook $98.99 $82.90
  6. 20% Off

    Marketing Destinations and Venues for Conferences, Conventions and Business Events

    ... destination and venue selling strategies and future challenges., The 2nd Edition has also been updated to include:, , New content on: destination marketing organisations' and venues' use of technology, use and impact ...

    author: 2

    Textbook $252.00 $211.05
    eTextbook $98.99 Get it instantly
  7. 20% Off

    Marketing Principles with Online Study Tools 12 months

    ... Teaching and Learning Resource, Australian Publishers Association (APA) Educational Publishing Awards 2015, ' Marketing Principles, 2nd Asia-Pacific Edition (William Pride et al, Cengage); authors: William M Pride / O.C ...

    author: William M Pride / O.C. Ferrell / Brian Lukas / Sharon Schembri / Outi Niininen

    Textbook $164.95 $137.47
  8. 234% Off

    Marketing Principles with Online Study Tools 12 months | USED

    ... Resource, Australian Publishers Association (APA) Educational Publishing Awards 2015 ' Marketing Principles, 2nd Asia-Pacific Edition (William Pride et al, Cengage); editionNumber: 2; publicationDate: Tuesday, 19 ...

    author: 2

    Textbook $149.95 $44.99
  9. 20% Off

    Marketing Channel Strategy

    ... and viewpoints from multiple disciplines. , Teach Marketing Channels in a More Flexible Manner: Chapters ... and Francis; publicationDate: 2nd February 2014; isbn10: 1292060468; subTitle: International Student Edition

    author: 8

    Textbook $112.00 $93.80
  10. 20% Off

    International Marketing

    ... in the same way., , The fifth edition of International Marketing has been written to enable managers and scholars ... ; publisher: Taylor and Francis; publicationDate: 2nd September 2008; isbn10: 0415772613; subTitle: ...

    author: 5

    Textbook $336.00 $281.40
    eTextbook $125.40 Get it instantly
  11. 10% Off

    Society: The Basics, Global Edition

    ... title will change the way readers see the world and open the door to many new opportunities.; authors: John J. Macionis; publicationDate: 2nd June 2014; publisher: Pearson Education Heg USA; editionNumber: 13

    author: John J. Macionis

    Textbook $137.95 $125.88
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  13. 15% Off

    Marketing, 5th Edition

    Designed for first-year students, Elliott's Marketing, 5th Edition offers students the perfect mix of marketing theory, strategy and practice. This concise yet comprehensive title contains an abundance of real-world ...

    author: Greg Elliott / Sharyn Rundle-Thiele / David Waller / Ingo Bentrott / Siobhan Hatton-Jones / Pete Jeans / Maria Massey

    Textbook $139.95 $122.46
    eTextbook $103.35 Get it instantly
  14. 22% Off

    Financial Planning, 2nd Edition

    ... are accredited and comply with the, industry-recognised professional and ethical skills. Financial, Planning 2nd edition has been designed to equip students of, higher education institutions with the knowledge ...

    author: Warren McKeown / Mike Kerry / Marc Olynyk

    Textbook $170.00 $139.95
  15. 234% Off

    Financial Planning, 2nd Edition | USED

    ... are in reasonable to good condition. All sales are final and non-refundable. Financial Planning 2nd edition has been thoroughly, \r\nrevised to reflect the changing legislative and professional, \r\nregulations affecting ...

    author: 2

    Textbook $154.55 $46.37
  16. 24% Off

    Practical Channel Hydraulics, 2nd edition

    ... embedded within industry standard river modelling software such as InfoWorks RS and Flood Modeller Pro. This 2nd Edition has been greatly expanded through the addition of Chapters 6-8, which now supply the background ...

    author: Donald W. Knight / Caroline Hazlewood / Rob Lamb / Paul G. Samuels / Koji Shiono

    Textbook $357.00 $290.06
    eTextbook $354.20 Get it instantly
  17. 21% Off

    Fundamentals of Corporate Finance, Australasian 2nd Edition + iStudy 2 Card

    ... and integrated framework also enables students to develop problem solving and decision-making skills., , The 2nd edition has undergone a thorough revision to the end of chapter materials, and the internal design of ...

    author: 2

    Textbook $173.95 $143.95
  18. 30% Off

    Global Marketing, Global Edition

    ... and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of ...

    author: Mark C. Green / Warren J. Keegan

    Textbook $124.95 $96.75
  19. 15% Off

    Global Marketing, Global Edition

    ... the 20th anniversary of this series of textbooks, this 9th Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of ...

    author: 9

    Textbook $127.95 $111.96
  20. 20% Off

    Financial Reporting, 2nd Edition

    The second edition of Loftus' Financial Reporting has been updated for recent developments in the ... International Financial Reporting Standards (IFRSs). The new edition has been written in accordance with the requirements ...

    author: 2

    Textbook $122.95 $102.95
  21. 29% Off

    Management: A Practical Introduction, 2nd Edition

    , , Blending research, practical application, and critical thinking, Management: A Practical Introduction 2e provides a student-centred introduction to management with an organisational behaviour flavour., , The ...

    author: Angelo Kinicki / Brian K. Williams / Brenda Scott-Ladd / Martin Perry

    Textbook $137.95 $106.95
    eTextbook $74.20 Get it instantly
  22. 15% Off

    Fundamentals of Corporate Finance, Australasian 2nd Edition E-Text + iStudy 2 Card

    authors: Robert Parrino / Au Yong Hue Hwa / Michael Dempsey / Nigel Morkel-Kingsbury / Samson Ekanayake / Jennifer Kofoed / James Murray; publisher: John Wiley & Sons Australia; publicationDate: 16th September 2013; ...

    author: Robert Parrino / Au Yong Hue Hwa / Michael Dempsey / Nigel Morkel-Kingsbury / Samson Ekanayake / Jennifer Kofoed / James Murray

    Textbook $82.95 $72.58
  23. 15% Off

    Contemporary Issue in Accounting, 2nd Edition

    editionNumber: 2; authors: Rankin / Michaela; publisher: John Wiley & Sons Australia; publicationDate: 1/12/2017

    author: 2

    Textbook $122.95 $107.58
  24. 24% Off

    ISE Operations Management, 2nd Edition

    , , Cachon Operations Management 2e is designed for undergraduate students taking an introductory course in Operations Management., , Operations Management comprehensively spans the relevant domain of topics, is ...

    author: Gerard Cachon / Christian Terwiesch

    Textbook $149.95 $121.83
    eTextbook $74.20 Get it instantly
  25. 15% Off

    Financial & Managerial Accounting 2nd Edition Wiley E-Text Student Package

    authors: Jerry J. Weygandt / Paul D. Kimmel / Donald E. Kieso; publisher: John Wiley & Sons Inc (US); publicationDate: 24th February 2015; editionNumber: 1; isbn10: 1119034914

    author: Jerry J. Weygandt / Paul D. Kimmel / Donald E. Kieso

    Textbook $207.95 $181.96
  26. 15% Off

    Financial & Managerial Accounting 2nd Edition WileyPLUS Blackboard Student Package

    authors: Jerry J. Weygandt / Paul D. Kimmel / Donald E. Kieso; publisher: John Wiley & Sons Inc (US); publicationDate: 21st May 2015; editionNumber: 1; isbn10: 1118870026

    author: Jerry J. Weygandt / Paul D. Kimmel / Donald E. Kieso

    Textbook $292.95 $256.33
  27. 15% Off

    Financial & Managerial Accounting 2nd Edition WileyPLUS LMS Student Package

    authors: Jerry J. Weygandt / Paul D. Kimmel / Donald E. Kieso; publisher: John Wiley & Sons Inc (US); publicationDate: 21st May 2015; editionNumber: 1; isbn10: 1118981219

    author: Jerry J. Weygandt / Paul D. Kimmel / Donald E. Kieso

    Textbook $292.95 $256.33
  28. 234% Off

    Management: A Practical Introduction, 2nd Edition | USED

    All second-hand textbooks are marked as "Used" in the product title. Second-hand textbooks are sold "as is" and are in reasonable to good condition. All sales are final and non-refundable. , \n, \nBlending research, ...

    author: 2

    Textbook $125.41 $37.62
  29. 21% Off

    Marketing

    ... uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.; authors: Greg Elliott / Sharyn ...

    author: Greg Elliott / Sharyn Rundle-Thiele / Sandy Smith / David Waller / Liz Eades / Ingo Bentrott

    Textbook $137.95 $114.95
    eTextbook $81.25 Get it instantly
  30. 24% Off

    BASIC MARKETING

    , , Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition. Click to view more on Perreault/Cannon's Essentials of Marketing 15th edition here., , Built on a strong ...

    author: William D. Perreault / Joseph P. Cannon / E. Jerome McCarthy

    Textbook $212.00 $172.25
  31. 20% Off

    Contemporary Marketing

    ... it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself.; authors: Louis Boone / David Kurtz ...

    author: Louis Boone / David Kurtz

    Textbook $219.95 $183.30
  32. 20% Off

    Marketing

    ... , annotation and study tools, media, auto-graded assessment, data analytics, and more. MindTap for Marketing, 5th edition includes additional timely features such as examples of advertisements, stats and facts, digital ...

    author: James Burrow

    Textbook $144.95 $120.80
  33. 20% Off

    Marketing

    ... leading practitioners and exploration of the latest issues to affect consumers and businesses, alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with ...

    author: Paul Baines / Chris Fill / Sara Rosengren / Paolo Antonetti

    Textbook $102.95 $85.83
  34. 20% Off

    Internet Marketing : Integrating Online and Offline Strategies

    INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many ...

    author: Mary-Lou Roberts / Debra Zahay

    Textbook $144.95 $120.80
  35. 234% Off

    Internet Marketing : Integrating Online and Offline Strategies | USED

    ... good condition. All sales are final and non-refundable. INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant ...

    author: 3

    Textbook $127.23 $38.17
  36. 10% Off

    Numerical Analysis, Pearson New International Edition

    ... individual or team projects. MATLAB® is used throughout to demonstrate and implement numerical methods. The 2nd Edition features many noteworthy improvements based on feedback from users, such as new coverage of Cholesky ...

    author: Timothy Sauer

    Textbook $147.95 $135.00
  37. 10% Off

    Modern Physics, Pearson New International Edition

    ... suit a variety of students and courses. , Critically acclaimed for his lucid style, in the 2nd edition, Randy Harris applies the same insights into recent developments in physics, engineering, and technology.; authors ...

    author: Randy Harris

    Textbook $137.95 $125.88
  38. 20% Off

    Longwall Mining, 3rd Edition

    ... subsystems of the existing longwall mining operational technologies as detailed in the 2nd edition have been added to this edition., Major developments are automation, and health and safety technology, as well as ...

    author: Syd S. Peng

    Textbook $265.00 $221.94
  39. 21% Off

    Drama Arts in Early Childhood Education AED1240 (Custom Edition)

    ... is published for Edith Cowan University., It is compiled from: , , Children, Meaning-Making and the Arts, 2nd edition, Susan Wright , MMADD About the Arts: An Introduction to Primary Arts Education, 4th ...

    author: Susan Wright / Deirdre Russell-Bowie / John O'Toole / Julie Dunn / Julie Bullard / Claudia Cornett

    Textbook $71.95 $59.50
    eTextbook $55.00 Get it instantly
  40. 10% Off

    Economics, Global Edition + MyLab Economics with eText

    ... . To access the MyLab you need a Course ID from your instructor. , , , Throughout Economics, 2nd Edition, authors Daron Acemoglu, David Laibson, and John List use real economic questions and data to help students ...

    author: Daron Acemoglu / David Laibson / John S. List

    Textbook $151.95 $138.65
  41. 10% Off

    Ponto de Encontro: Portuguese as a World Language, Pearson New International Edition

    ... that allows the instructor to choose to teach either Brazilian or European Portuguese. , , The 2nd Edition of this best-selling text is updated to reflect the 1990 Acordo Ortográfico (spelling reform), ensuring ...

    author: Clemence Jouet-Pastre / Anna Klobucka / Patricia Isabel Sobra / Maria Luci de Biaji Moreira / Amelia P. Hutchinson

    Textbook $137.95 $125.88
  42. 10% Off

    DSP First, Global Edition

    ... groundwork for subsequent courses, and gives students hands-on experiences with MATLAB. , , , The 2nd Edition features three new chapters on the Fourier Series, Discrete-Time Fourier Transform, and the The Discrete ...

    author: James H. McClellan / Ronald Schafer / Mark Yoder

    Textbook $127.95 $116.75
  43. 10% Off

    Economics, Global Edition

    Acemoglu, Laibson, List: An evidence-based approach to economics, Throughout Economics, 2nd Edition, authors Daron Acemoglu, David Laibson, and John List use real economic questions and data to help students learn ...

    author: Daron Acemoglu / David Laibson / John A. List

    Textbook $136.95 $124.97
  44. 24% Off

    Biostatistics for the Biological and Health Sciences, Global Edition

    ... theories and methods to life. Through these examples and a friendly writing style, the 2nd Edition ensures that students understand concepts and develop skills in critical thinking, technology, and communication ...

    author: Marc M. Triola / Mario F. Triola

    Textbook $119.95 $96.95
  45. 20% Off

    Public Finance in Theory and Practice Second edition

    ... synthesis in all branches of economics, but particularly public finance. The most notable feature of the 2nd edition of Public Finance in Theory and Practice is the infusion of behavioral economics throughout the text ...

    author: Holley H. Ulbrich

    Textbook $120.00 $100.50
    eTextbook $118.80 Get it instantly
  46. 20% Off

    Public Finance in Theory and Practice Second edition

    ... synthesis in all branches of economics, but particularly public finance. The most notable feature of the 2nd edition of Public Finance in Theory and Practice is the infusion of behavioral economics throughout the text ...

    author: Holley H. Ulbrich

    Textbook $336.00 $281.40
  47. 24% Off

    Introduction to Urban Water Distribution, Second Edition

    ... , This book is the first volume of the Introduction to Urban Water Distribution, 2nd Edition set.; isbn10: 0367504456; editionNumber: 2; authors: Nemanja Trifunovic; publisher: Taylor and Francis; publicationDate: 27th ...

    author: 0367504456

    Textbook $147.00 $119.44
  48. 24% Off

    Introduction to Urban Water Distribution, Second Edition

    ... , This book is the second volume of the Introduction to Urban Water Distribution, 2nd Edition set.; isbn10: 0367504480; editionNumber: 2; authors: Nemanja Trifunovic; publisher: Taylor and Francis; publicationDate: 26th ...

    author: 0367504480

    Textbook $147.00 $119.44
  49. 20% Off

    Global Marketing

    Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a ...

    author: 3

    Textbook $441.00 $369.34
  50. 20% Off

    Global Marketing

    Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a ...

    author: 3

    Textbook $126.00 $105.53
  51. 10% Off

    Pharmacy Management (Custom Edition)

    ... ., , Human Resources Management, 3rd Edition , Principles of Marketing, 6th Edition , Services Marketing, 6th Edition , Accounting: An Introduction, 6th Edition , , ; authors: Peter Atrill ...

    author: Peter Atrill / Eddie McLaney / David Harvey / Charmine E. J. Hartel / Yuka Fujimoto / Gary Armstrong / Stewart Adam / Sara Denize / Philip Kotler / Christopher Lovelock / Paul Patterson / Jochen Wirtz

    Textbook $118.95 $108.54
    eTextbook $60.01 Get it instantly
  52. 20% Off

    Foundations of Marketing : Seventh Edition

    ... classic' textbook that clearly establishes marketing's roots in the past while critically embracing and evaluating newer trends and research within the discipline. The vision for the seventh edition is for a more student ...

    author: 1st January 2001

    Textbook $157.95 $131.63
  53. 20% Off

    Sustainability in the Hospitality Industry 2nd Ed

    ... of this book there have been many important developments in this field and this second edition has been updated in the following ways:, , , updated content to reflect recent issues and trends including hotel energy ...

    author: Willy Legrand / Philip Sloan / Joseph S. Chen

    Textbook $252.00 $211.05
  54. 20% Off

    Sustainability in the Hospitality Industry 2nd Ed

    ... of this book there have been many important developments in this field and this second edition has been updated in the following ways:, , , updated content to reflect recent issues and trends including hotel energy ...

    author: Willy Legrand / Philip Sloan / Joseph S. Chen

    Textbook $103.00 $86.26
  55. 24% Off

    Real Estate Finance & Investments (Int'l Ed)

    ... the chapters and problem sets are used in many careers related to real estate. The material in this edition is also relevant to individuals who want to better understand real estate for their own personal investment and ...

    author: William B. Brueggeman / Jeffrey Fisher

    Textbook $222.95 $181.15
  56. 24% Off

    Organizational Behavior (Int'l Ed)

    ... with the Gallup Organization, who continues to do research in the organizational behavior area. The Twelfth Edition of Organizational Behavior is ideal for instructors who take a research-based and conceptual approach to ...

    author: Fred Luthans

    Textbook $182.95 $148.65
  57. 24% Off

    Essentials of Negotiation (Int'l Ed)

    ... and its resolution. Twelve of the 20 chapters from the main text have been included in this edition, several chapters having been condensed for this volume. Those condensed chapters have shifted from a more research ...

    author: Roy J. Lewicki / Bruce Barry / David M. Saunders

    Textbook $107.95 $87.71
  58. 20% Off

    Reconnecting Marketing to Markets

    ... theory, marketing practices, and markets across a variety of market settings and countries.; authors: Luis Araujo / John Finch / Hans Kjellberg; publicationDate: 2nd December 2010; publisher: Oxford University Press ...

    author: Luis Araujo / John Finch / Hans Kjellberg

    Textbook $88.95 $74.16
  59. 20% Off

    Reconnecting Marketing to Markets

    ... theory, marketing practices, and markets across a variety of market settings and countries.; authors: Luis Araujo / John Finch / Hans Kjellberg; publicationDate: 2nd December 2010; publisher: Oxford University Press ...

    author: Luis Araujo / John Finch / Hans Kjellberg

    Textbook $170.95 $142.53
  60. 24% Off

    VALUE PACK: MARKETING + CONNECT

    ... , such as social media, and the impact on marketing., , McGraw-Hill Connect is a digital teaching and ... Harrigan / Tania Bucic / Foula Kopanidis; publicationDate: 2nd October 2017; editionNumber: 2; publisher: McGraw-Hill ...

    author: Dhruv Grewal / Michael Levy / Shane Mathews / Paul Harrigan / Tania Bucic / Foula Kopanidis

    Textbook $137.95 $112.08
  61. 20% Off

    Principles of Integrated Marketing Communications

    ... • Covers the latest concepts and tools in marketing and communications • Presents topics in light of their ... authors: Lawrence Ang; publisher: Cambridge University Press; publicationDate: 2nd January 2014; editionNumber: 1

    author: Lawrence Ang

    Textbook $121.95 $101.68
    eTextbook $95.70 Get it instantly
  62. 20% Off

    Marketing Database Analytics

    ... decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, ... analytics, integrating both business and marketing practice , Provides a theoretical framework ...

    author: Andrew D. Banasiewicz

    Textbook $263.00 $220.26
    eTextbook $117.70 Get it instantly
  63. 20% Off

    Marketing Database Analytics

    ... decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, ... analytics, integrating both business and marketing practice , Provides a theoretical framework ...

    author: Andrew D. Banasiewicz

    Textbook $118.00 $98.83
  64. 20% Off

    Social Marketing

    ... her fellow-dancers. It illustrates the key social marketing lesson that addressing complex social problems, such ... Domegan; publisher: Taylor and Francis; publicationDate: 2nd November 2017; isbn10: 1138123838; subTitle: ...

    author: 3

    Textbook $75.99 $63.64
  65. 24% Off

    Relationship Marketing in the Digital Age

    ... But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to ... / Lena Steinhoff; publisher: Taylor and Francis; publicationDate: 2nd January 2019; isbn10: 1138310026

    author: Robert W. Palmatier / Lena Steinhoff

    Textbook $252.00 $204.75
    eTextbook $249.70 Get it instantly
  66. 24% Off

    Sensory Marketing

    ... , the author presents sensory marketing as an emergent marketing paradigm in theory and practice ... important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.; ...

    author: Bertil Hultén

    Textbook $263.00 $213.69
  67. 24% Off

    Routledge Handbook of Hospitality Marketing

    ... practical approaches in debating some of the most important marketing issues faced by the hospitality industry., , Parts ... Dogan Gursoy; publisher: Taylor and Francis; publicationDate: 2nd October 2017; isbn10: 1138214663

    author: Dogan Gursoy

    Textbook $389.00 $316.06
  68. 24% Off

    Strategic Sales and Strategic Marketing

    ... corollary of strategic sales. This book was published as a special issue of Journal of Strategic Marketing. ; authors: Nikala Lane; publisher: Taylor and Francis; publicationDate: 2nd December 2010; isbn10: 0415614511

    author: Nikala Lane

    Textbook $252.00 $204.75
  69. 10% Off

    Marketing Management, Global Edition + MyLab Marketing with eText

    ... framework., , , , Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer ...

    author: Philip Kotler / Kevin Lane Keller

    Textbook $174.95 $159.64
  70. 234% Off

    Marketing Research: Asia-Pacific Edition with Online Study Tools 6 month s | USED

    ... and the increasing use of online panels. To strength its 'learning by doing' approach, this edition of Marketing Research integrates Qualtrics: a robust and easy-to-use online survey tool that provides students with a ...

    author: 3

    Textbook $149.95 $44.99
  71. 25% Off

    Marketing Research: Asia-Pacific Edition with Online Study Tools 6 month s

    ... stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides ...

    author: William Zikmund / Steve D'Alessandro / Hume Winzar / Ben Lowe / Barry J. Babin

    Textbook $164.95 $132.95
    eTextbook $74.95 Get it instantly
  72. 10% Off

    Marketing Research: An Applied Orientation, Global Edition

    ... six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and ...

    author: Naresh Malhotra

    Textbook $126.95 $115.84
  73. 10% Off

    Integrated Advertising, Promotion, and Marketing Communications, Global Edition

    ... social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter ... concepts to real-­life situations. The 8th Edition includes extensive analysis of social media, Internet ...

    author: Donald Kenneth E. & Baack Clow

    Textbook $119.95 $109.45
  74. 34% Off

    Marketing: Real People, Real Choices, Global Edition

    ... , and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every ...

    author: Michael R. Solomon

    Textbook $144.95 $108.50
  75. 10% Off

    Marketing Research, Global Edition

    ... an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the ...

    author: Alvin C. Burns / Ronald F. Bush

    Textbook $112.95 $103.07
  76. 23% Off

    Advertising: An Integrated Marketing Communication Perspective 4e (Pack - includes Connect)

    ... from the premise that everything is digital. To introduce students to the power of digital marketing, this edition contains two new chapters on Search and Analytics, which underpin all modern communication systems. A ...

    author: George E. Belch / Michael A. Belch / Gayle Kerr / Irene Powell / David Waller

    Textbook $164.95 $134.95
  77. 20% Off

    Marketing

    ... universities of technology. FeaturesRetains the strength of the first edition, in which a key US text was thoroughly reworked for SA application by leading thinkers in Marketing in SA, to include relevant SA case studies ...

    author: Charles W. Lamb / Joseph F. Hair / Carl McDaniel / C. Boshoff / N. Terblanche

    Textbook $120.95 $100.84
  78. 15% Off

    E-marketing

    ... and customer relationship management strategy and implementation issues., A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new ...

    author: 7

    Textbook $122.00 $106.75
  79. 234% Off

    E-marketing | USED

    ... and customer relationship management strategy and implementation issues., \nA major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new ...

    author: 7

    Textbook $110.91 $33.27
  80. 20% Off

    Advertising Promotion and Other Aspects of Integrated Marketing Communications

    Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the ...

    author: Terence Shimp

    Textbook $219.95 $183.30
  81. 20% Off

    Marketing Management for Nonprofit Organizations

    ... and SMS messaging, are reflected in the new edition. The text is divided into three parts,, beginning with an introduction to the nonprofit sector and the topic of marketing. It then moves on to develop a framework ...

    author: Adrian Sargeant

    Textbook $118.95 $99.17
  82. 27% Off

    Essentials of Marketing Research, Global Edition

    ... students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an ...

    author: Naresh K. Malhotra

    Textbook $109.95 $86.75
  83. 10% Off

    Marketing Management, Global Edition

    ... on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. , The world of marketing is changing everyday--and in order for students to have a competittive advantage, they ...

    author: Philip Kotler / Kevin Lane Keller

    Textbook $159.95 $145.95
  84. 10% Off

    Advertising & IMC: Principles and Practice, Global Edition

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