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  1. 13% Off

    Principles of Marketing + Marketing: A Snapshot

    ... pack contains 1 copy of Principles of Marketing, 8th Edition and 1 copy of Marketing: A Snapshot , , , , This best-selling and marketing-leading product introduces marketing through the lens of creating value for ...

    Textbook $152.95 $133.83
  2. 13% Off

    Principles of Marketing + Marketing: A Snapshot

    ... Process Concept. , Students will learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations and markets. , A full length real-life case study on ASCA ...

    Textbook $152.95 $133.83 In stock Leaves in 1-2 days
  3. 19% Off

    The Rise and Fall of Mass Marketing (RLE Marketing)

    ... in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and ...

    Textbook $242.00 $196.63
    eTextbook $79.19 Get it instantly
  4. 19% Off

    The Rise and Fall of Mass Marketing (RLE Marketing)

    ... in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and ...

    Textbook $81.99 $66.62
  5. 17% Off
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    Dictionary of Marketing: Concepts Laws Theories and Effects

    ... , dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other ...

    Textbook $88.95 $74.16
  6. 17% Off
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    Marketing

    ... Covers the role and benefits of marketing planning, when marketing planning occurs, the marketing planning process, key observations on marketing planning, market selection and marketing objective setting and what design ...

    Textbook $132.95 $110.85 In stock Leaves in 1-2 days
    eTextbook $115.95 Get it instantly
  7. 17% Off
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    Strategic Marketing: Decision-making and Planning with Online Study Tool s 12 months

    ... step-by-step guide to each stage of the strategy development and management processes., , Strategic Marketing: Decision Making and Planning is written for those involved in the processes of developing and implementing ...

    Textbook $134.95 $112.46
  8. 17% Off

    Influencer Marketing

    ... Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers ...

    Textbook $252.00 $211.05
  9. 19% Off

    Contemporary Issues in Green and Ethical Marketing

    ... underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers ...

    Textbook $252.00 $204.75
  10. 19% Off

    Contemporary Issues in Green and Ethical Marketing

    ... underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers ...

    Textbook $77.99 $63.37
  11. 18% Off
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    Marketing Principles with Online Study Tools 12 months

    ... strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social ...

    Textbook $159.95 $131.40
  12. 17% Off

    Marketing Communications

    Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time ...

    Textbook $294.00 $246.22
  13. 13% Off

    Global Marketing, Global Edition + MyLab Marketing with eText

    ... , , For courses in global marketing. , , , , Familiarises students with global marketing and the global business environment , , , , Global Marketing's environmental and strategic approach outlines the major ...

    Textbook $139.95 $122.46
  14. 19% Off

    Marketing: The Core

    ... a 'breath of fresh air', Kerin allows lecturers to have a conversation with their students about marketing.Kerin, Marketing: The Core takes an active learning approach and combines many real-world examples, theory, cases ...

    Textbook $162.95 $132.40
  15. 13% Off

    Marketing

    ... . This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.; authors ...

    Textbook $137.95 $120.71
    eTextbook $81.25 Get it instantly
  16. 22% Off

    Marketing Strategy: A Decision-Focused Approach

    ... solutions move students from theory to application while the end-of-chapter exercises facilitate practice of essential marketing planning skills., , ; authors: Orville C. Walker / John Mullins / Felix Mavondo / John ...

    Textbook $129.95 $102.40 In stock Leaves in 1-2 days
    eTextbook $74.20 Get it instantly
  17. 19% Off

    Advertising: An Integrated Marketing Communication Perspective 4e

    ... by beginning from the premise that everything is digital. To introduce students to the power of digital marketing, this edition contains two new chapters on Search and Analytics, which underpin all modern communication ...

    Textbook $164.95 $134.95 In stock Leaves in 1-2 days
  18. 71% Off

    Marketing Strategy: A Decision-Focused Approach | USED

    ... n, \nMarketing Strategy: a decision focused approach moves beyond the traditional "4P" approach in other marketing titles by utilising the broader analytical framework of competitive strategy. The text offers a clear and ...

    Textbook $118.14 $35.44
  19. 9% Off

    Marketing Management, Global Edition

    ... on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. , The world of marketing is changing everyday--and in order for students to have a competittive advantage, they ...

    Textbook $159.95 $145.95
  20. 71% Off

    Marketing Management, Global Edition | USED

    ... in reasonable to good condition. All sales are final and non-refundable. For undergraduate and graduate courses in marketing management. , \r\nStay on the cutting-edge with the gold standard text that reflects the latest ...

    Textbook $145.41 $43.62
  21. 19% Off

    Marketing, 2nd Edition

    ... thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing., , ; authors: Dhruv Grewal / Michael Levy / Shane Mathews / Paul Harrigan / Tania Bucic / ...

    Textbook $127.95 $103.96
    eTextbook $74.20 Get it instantly
  22. 17% Off

    Marketing the e-Business

    ... online, Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a ...

    Textbook $378.00 $316.57
  23. 17% Off

    Marketing the e-Business

    ... online, Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a ...

    Textbook $98.99 $82.90
  24. 17% Off
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    Marketing Principles with Online Study Tools 12 months

    ... and best, practices in Asia-Pacific undergraduate marketing through:, o The importance of being market-oriented, considering the expanded marketing mix through all areas of marketing, o The need for a dynamic outlook ...

    Textbook $164.95 $137.47 In stock Leaves in 1-2 days
  25. 70% Off

    Marketing Principles with Online Study Tools 12 months | USED

    ... and best practices in Asia-Pacific undergraduate marketing through: o The importance of being market-oriented, considering the expanded marketing mix through all areas of marketing o The need for a dynamic outlook ...

    Textbook $149.95 $44.99
  26. 71% Off

    E-marketing | USED

    ... like a marketer., \nAlthough the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations., \nAn entire chapter ...

    Textbook $110.91 $33.27
  27. 19% Off

    Foundations of Marketing, 6e

    ... value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement ...

    Textbook $130.96 $106.41
  28. 17% Off

    Value in Marketing

    ... the unique value delivered by products and services that defines firm's competitive market positioning. Recent advances in marketing theory have enhanced the interpretation of value in terms of its types, manifestations ...

    Textbook $252.00 $211.05
  29. 19% Off

    Marketing, Rhetoric and Control

    ... has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing's value in the modern organisation, a mysterious black box inside the otherwise rational and ...

    Textbook $252.00 $204.75
  30. 13% Off

    Wired Marketing

    ... mix of strategic and, technical knowledge designed primarily for students on, marketing-related courses. It focuses on the Internet as a, marketing tool in the context of rapidly changing business and, consumer ...

    Textbook $105.95 $92.71
  31. 20% Off
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    Marketing Research: Asia-Pacific Edition with Online Study Tools 6 month s

    ... covers both SPSS and EXCEL outputs. , , This text is indispensable for students studying marketing research in any business or marketing course.; authors: William Zikmund / Steve D'Alessandro / Hume Winzar / Ben Lowe / ...

    Textbook $164.95 $132.85
    eTextbook $74.95 Get it instantly
  32. 17% Off
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    The Art and Science of Marketing

    ... programs work. This is the province of academics and market researchers. The science of marketing provides the foundations for good marketing practice. Sometimes this science is ignored in the rush to embrace new ...

    Textbook $82.95 $69.16
  33. 35% Off

    Services Marketing: Integrating Customer Focus Across the Firm

    ... such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e ...

    Textbook $200.00 $131.25 In stock Leaves in 1-2 days
  34. 17% Off

    Accountable Marketing

    ... ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities., , This book marks the first-ever reference point for practicing professionals, faculty and ...

    Textbook $120.00 $100.50
  35. 17% Off

    Fundamentals of Marketing

    ... in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. , Visit the Companion website at www.routledge.com/textbooks/9780415370974; authors: Marilyn A Stone ...

    Textbook $145.00 $121.44
  36. 19% Off

    Greener Marketing

    ... -growing demands and expectations of customers. , Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex ...

    Textbook $110.00 $89.38
    eTextbook $108.89 Get it instantly
  37. 19% Off

    Marketing Performativity

    ... uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing-theorising landscape of ...

    Textbook $81.99 $66.62
  38. 19% Off

    Interactive Marketing

    ... technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it ...

    Textbook $83.99 $68.24
  39. 19% Off

    Strategic Marketing Management (RLE Marketing)

    ... the framework of managerial information systems. In the chapters which deal with the elements of the marketing 'mix', the interrelated nature of these variables is emphasized. The book illustrates how the successful ...

    Textbook $242.00 $196.63
  40. 19% Off

    Truth in Marketing

    ... , this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR. ; authors: Thomas Boysen Anker; publisher: Taylor and Francis; publicationDate: 1st ...

    Textbook $105.00 $85.31
  41. 19% Off

    Strategic Marketing Management (RLE Marketing)

    ... the framework of managerial information systems. In the chapters which deal with the elements of the marketing 'mix', the interrelated nature of these variables is emphasized. The book illustrates how the successful ...

    Textbook $81.99 $66.62
    eTextbook $79.19 Get it instantly
  42. 19% Off

    Interactive Marketing

    ... technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it ...

    Textbook $263.00 $213.69
  43. 19% Off

    Marketing Performativity

    ... uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing-theorising landscape of ...

    Textbook $242.00 $196.63
  44. 19% Off

    Historical Research in Marketing Management

    ... . Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include ...

    Textbook $81.99 $66.62
  45. 19% Off

    Historical Research in Marketing Management

    ... . Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include ...

    Textbook $252.00 $204.75
  46. 19% Off

    The Routledge Companion to Nonprofit Marketing

    ... arenas, including: , , , , voluntary sector marketing , fundraising , arts marketing , education marketing , political marketing , social marketing , volunteer recruitment, management and retention , public ...

    Textbook $90.99 $73.93
  47. 17% Off

    Accountable Marketing

    ... ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities., , This book marks the first-ever reference point for practicing professionals, faculty and ...

    Textbook $273.00 $228.64
    eTextbook $98.99 Get it instantly
  48. 19% Off

    Expanding Disciplinary Space: On the Potential of Critical Marketing

    ... they originate., This book was originally published as a special issue of the Journal of Marketing Management.; authors: Douglas Brownlie / Paul Hewer / Mark Tadajewski; publisher: Taylor and Francis; publicationDate ...

    Textbook $252.00 $204.75
  49. 13% Off

    Essentials of Marketing Research, Global Edition

    ... students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an ...

    Textbook $109.95 $96.21
  50. 13% Off

    Services Marketing Management

    ... around five core guiding principles:, , Market orientation , Assets and capabilities , ... book is a very valuable addition to the services, marketing literature. Its logical structure and clarity of, expression ...

    Textbook $105.95 $92.71
  51. 17% Off
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    Integrated Marketing Communications with Online Study Tools 12 months

    ... and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer ...

    Textbook $179.95 $149.97 In stock Leaves in 1-2 days
  52. 19% Off
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    Services Marketing : Concepts, Strategies, & Cases

    ... -friendly, streamlined structure, this book explores services marketing not only as an essential focus for service ... as a competitive advantage for companies that market tangible products. Real examples feature businesses ...

    Textbook $204.95 $167.00 In stock Leaves in 1-2 days
  53. 19% Off

    ISE Marketing Management

    ... has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management in really practiced in the 21st century business ...

    Textbook $149.95 $121.83
  54. 19% Off

    ISE Essentials of Marketing

    ... and hundreds of smaller ones. The many, dramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials ...

    Textbook $149.95 $121.83
  55. 17% Off

    Digital Marketing Fundamentals

    ... Netherlands., In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition ...

    Textbook $120.00 $100.50 In stock Leaves in 1-2 days
    eTextbook $121.00 Get it instantly
  56. 17% Off

    Marketing Management

    ... pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social ...

    Textbook $294.00 $246.22
  57. 17% Off

    Imagining Marketing

    ... adopt more imaginative modes of academic expression, * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette., , This book provokes a new way of thinking about ...

    Textbook $273.00 $228.64
  58. 19% Off

    Tourism and Social Marketing

    ... the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant ...

    Textbook $88.99 $72.30
    eTextbook $102.29 Get it instantly
  59. 17% Off

    Strategic Marketing

    ... learn to:, , examine the role of corporate, business, and marketing strategy in strategic marketing; , recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth ...

    Textbook $252.00 $211.05
  60. 17% Off

    Strategic Marketing

    ... learn to:, , examine the role of corporate, business, and marketing strategy in strategic marketing; , recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth ...

    Textbook $69.99 $58.62
  61. 19% Off

    The Marketing Environment (RLE Marketing)

    ... , covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic ...

    Textbook $263.00 $213.69
  62. 19% Off

    Foundations of Marketing Thought

    ... ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based ...

    Textbook $263.00 $213.69
  63. 17% Off

    Marketing Management

    ... pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social ...

    Textbook $90.99 $76.20
  64. 17% Off

    Airport Marketing

    ... and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book ...

    Textbook $336.00 $281.40
    eTextbook $92.39 Get it instantly
  65. 17% Off

    Airport Marketing

    ... and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book ...

    Textbook $92.99 $77.88
  66. 19% Off

    Ethnic Marketing

    ... whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. , This is an excellent ...

    Textbook $273.00 $221.81
    eTextbook $104.49 Get it instantly
  67. 19% Off

    Imagining Marketing

    ... adopt more imaginative modes of academic expression, * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette., , This book provokes a new way of thinking about ...

    Textbook $81.99 $66.62
  68. 13% Off

    Marketing for Engineers, Scientists and Technologists

    ... four brings all the, elements together into three key areas, new product development,, market driven quality and marketing plans.; authors: Tony Curtis; publicationDate: 7th March 2008; publisher: John Wiley & Sons ...

    Textbook $105.95 $92.71
  69. 19% Off

    Tourism and Social Marketing

    ... the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant ...

    Textbook $242.00 $196.63
  70. 19% Off

    The Marketing Environment (RLE Marketing)

    ... , covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic ...

    Textbook $81.99 $66.62
  71. 19% Off

    Strategic Shopper Marketing

    ... to connect their route to purchase with their route to market. Providing professionals with a theoretically well-founded understanding of shopper marketing, the book charts the history and development of shopper ...

    Textbook $62.99 $51.18
    eTextbook $62.65 Get it instantly
  72. 18% Off
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    Integrated Marketing Communications with Online Study Tools 12 months

    ... and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. , , Chapters adopt an integrative approach to examine marketing communications from both a consumer's and ...

    Textbook $164.95 $135.45
    eTextbook $74.95 Get it instantly
  73. 13% Off

    Marketing Management, Global Edition + MyLab Marketing with eText

    ... and should only be purchased when required by an instructor. , , The duration of access to MyLab Marketing is set by your instructor for your specific unit of study.; authors: Philip Kotler / Kevin Lane Keller ...

    Textbook $174.95 $153.08
  74. 17% Off
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    Marketing

    ... the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and digital marketing strategies including social media are presented as ...

    Textbook $144.95 $120.80
  75. 19% Off

    BASIC MARKETING

    ... in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers., , , , , ; authors: William D. Perreault / Joseph P. Cannon / E. Jerome McCarthy ...

    Textbook $250.00 $203.13
  76. 19% Off

    Marketing (RLE Marketing)

    ... theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival. ; authors: Arnold K. Weinstein; publisher: Taylor ...

    Textbook $81.99 $66.62
  77. 19% Off

    Marketing (RLE Marketing)

    ... theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival. ; authors: Arnold K. Weinstein; publisher: Taylor ...

    Textbook $242.00 $196.63
  78. 19% Off

    Competitive Marketing (RLE Marketing)

    ... , providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other ...

    Textbook $81.99 $66.62
  79. 19% Off

    Competitive Marketing (RLE Marketing)

    ... , providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other ...

    Textbook $525.00 $426.56
  80. 19% Off

    Organization and Marketing (RLE Marketing)

    ... of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in ... can be adapted to better serve the needs of marketing. ; authors: Peter Spillard; publisher: Taylor and ...

    Textbook $242.00 $196.63
  81. 19% Off

    Organization and Marketing (RLE Marketing)

    ... of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in ... can be adapted to better serve the needs of marketing. ; authors: Peter Spillard; publisher: Taylor and ...

    Textbook $81.99 $66.62
    eTextbook $81.39 Get it instantly
  82. 19% Off

    Innovation and New Product Marketing (RLE Marketing)

    This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully ...

    Textbook $242.00 $196.63
  83. 19% Off

    Innovation and New Product Marketing (RLE Marketing)

    This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully ...

    Textbook $79.99 $64.99
  84. 17% Off
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    Reconnecting Marketing to Markets

    ... the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate ...

    Textbook $170.95 $142.53
  85. 10% Off

    Principles of Marketing

    ... the book also explains various emerging issues in marketing, such as customer relationship marketing, rural marketing, direct marketing, green marketing and marketing of services. The text, supported by illustrations and ...

    Textbook $27.50 $24.75
  86. 17% Off

    Frameworks for Market Strategy

    ... helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core ...

    Textbook $525.00 $439.69
  87. 17% Off

    Frameworks for Market Strategy

    ... helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core ...

    Textbook $189.00 $158.29
    eTextbook $178.20 Get it instantly
  88. 9% Off

    Marketing Strategies: A Contemporary Approach

    ... Impact of Technology, Ethics, Market Orientation and Sustainability.Marketing Strategies is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students ...

    Textbook $122.95 $112.19
  89. 19% Off

    Romancing the Market

    Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for ...

    Textbook $357.00 $290.06
  90. 19% Off

    Romancing the Market

    Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for ...

    Textbook $116.00 $94.25
  91. 19% Off

    Financial Markets and the Macroeconomy

    ... an attempt to revive what Keynes stressed in his General Theory, namely the role of the financial market in macroeconomic outcomes. Although this book is inspired and motivated by the Asian currency and financial crises ...

    Textbook $273.00 $221.81
    eTextbook $98.99 Get it instantly
  92. 19% Off

    Financial Markets and the Macroeconomy

    ... an attempt to revive what Keynes stressed in his General Theory, namely the role of the financial market in macroeconomic outcomes. Although this book is inspired and motivated by the Asian currency and financial crises ...

    Textbook $79.99 $64.99
  93. 13% Off

    Capital Markets and Institutions

    ... role of financial intermediaries in the development of financial markets. Throughout the text, the emphasis is on ... settlements and typical transactions for all financial markets are also included.; authors: Linda Allen; ...

    Textbook $200.00 $175.00
  94. 13% Off

    Quantitative Analysis in Marketing Management

    ... undergraduate and MBA students enrolled in marketing management,, market analysis and forecasting, strategic marketing, marketing, research courses, together with MSc marketing courses.; authors: Luiz Moutinho / Mark ...

    Textbook $115.95 $101.46
  95. 17% Off

    Marketing the Arts

    ... in the way the arts are marketed., , Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international ...

    Textbook $336.00 $281.40
    eTextbook $94.59 Get it instantly
  96. 17% Off

    Marketing the Arts

    ... in the way the arts are marketed., , Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international ...

    Textbook $94.99 $79.55
  97. 17% Off
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    Bundle: Marketing Principles with Online Study Tools + MindTap Printed Access Card 12 Months

    ... level online learning tool that helps you get better grades! , MindTap for Pride, Marketing Principles includes: the complete eBook, 'Marketing on the Street' videos to introduce the lesson and prompt you to think about ...

    Textbook $174.95 $145.80
  98. 19% Off

    Essential Marketing Skills

    ... students who do not need the depth or detail supplied in the full edition of Peters Marketing: A Practical Approach. , Real world case studies and exercises are the Rix trademark. This new text takes the practical ...

    Textbook $64.96 $52.78
  99. 19% Off

    Marketing Management: A Strategic Decision-Making Approach

    ... executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions - both good and not-so-good - from around the world in companies ranging from ...

    Textbook $212.00 $172.25 In stock Leaves in 1-2 days
  100. 19% Off

    International Marketing

    ... value•The management practices of companies, large and small, seeking market opportunities outside their home country•Why international marketing management strategies should be viewed from a global perspective•The role ...

    Textbook $159.95 $129.96
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