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  1. 9% Off

    Marketing Management: An Asian Perspective

    ... on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice., , The world of marketing is changing everyday-and in order for students to have a competitive edge, they ...

    Textbook $139.95 $127.70
  2. 19% Off

    Asian Perspectives on International Investment Law

    ... free trade agreements (FTAs), this volume studies issues relating to Asian perspectives on international investment law and forecasts the future of Asian contribution to its science and practice., The book discusses the ...

    Textbook $252.00 $204.75
    eTextbook $249.70 Get it instantly
  3. 19% Off

    Strategic Marketing Management (RLE Marketing)

    ... the framework of managerial information systems. In the chapters which deal with the elements of the marketing 'mix', the interrelated nature of these variables is emphasized. The book illustrates how the successful ...

    Textbook $242.00 $196.63
  4. 19% Off

    Strategic Marketing Management (RLE Marketing)

    ... the framework of managerial information systems. In the chapters which deal with the elements of the marketing 'mix', the interrelated nature of these variables is emphasized. The book illustrates how the successful ...

    Textbook $81.99 $66.62
    eTextbook $79.19 Get it instantly
  5. 19% Off

    The Marketing Environment (RLE Marketing)

    ... systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact. ; authors ...

    Textbook $263.00 $213.69
  6. 19% Off

    The Marketing Environment (RLE Marketing)

    ... systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact. ; isbn10 ...

    Textbook $81.99 $66.62
  7. 19% Off

    Managing Marketing Information (RLE Marketing)

    ... information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows ...

    Textbook $81.99 $66.62
  8. 19% Off

    Managing Marketing Information (RLE Marketing)

    ... information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows ...

    Textbook $242.00 $196.63
  9. 17% Off

    Bundle: Marketing Strategy + MindTap Marketing Strategy, 1 term (6 months) Printed Access Card

    isbn10: 0170286800; editionNumber: 7; authors: Michael Hartline / O. C. Ferrell; publisher: Cengage Learning; publicationDate: 19th August 2020

    Textbook $184.95 $154.13
  10. 13% Off

    E-marketing

    ... and tactics-to think like a marketer., Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations., An ...

    Textbook $122.00 $106.75
  11. 71% Off

    E-marketing | USED

    ... coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a ...

    Textbook $110.91 $33.27
  12. 19% Off

    Internal Marketing

    ... within an organization, with the perspective of providing value to customers - an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational divisions are ...

    Textbook $73.99 $60.12
    eTextbook $73.69 Get it instantly
  13. 19% Off

    Internal Marketing

    ... within an organization, with the perspective of providing value to customers - an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational divisions are ...

    Textbook $252.00 $204.75
  14. 19% Off

    Marketing Planning

    ... is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of ...

    Textbook $162.95 $132.40
  15. 19% Off

    Contemporary Issues in Green and Ethical Marketing

    ... . The contributors offer insights underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers ...

    Textbook $252.00 $204.75
  16. 19% Off

    Marketing the Third Reich

    ... volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler ...

    Textbook $73.99 $60.12
  17. 19% Off

    Marketing the Third Reich

    ... volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler ...

    Textbook $252.00 $204.75
    eTextbook $73.69 Get it instantly
  18. 19% Off

    Contemporary Issues in Green and Ethical Marketing

    ... . The contributors offer insights underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers ...

    Textbook $77.99 $63.37
  19. 19% Off

    Expanding Disciplinary Space: On the Potential of Critical Marketing

    ... : On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts ...

    Textbook $252.00 $204.75
  20. 17% Off

    Dictionary of Marketing: Concepts Laws Theories and Effects

    ... applications and by, keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of, other advanced ...

    Textbook $88.95 $74.16
  21. 17% Off

    Introduction to Marketing

    ... the move towards service based industries. Through reading the text students will gain a holistic understanding of marketing and how one area may impact on another. A wealth of pedagogical features including case studies ...

    Textbook $94.95 $79.16
  22. 17% Off

    Fundamentals of Marketing

    ... in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. , Visit the Companion website at www.routledge.com/textbooks/9780415370974; authors: Marilyn A Stone ...

    Textbook $122.00 $102.17
  23. 19% Off

    Interactive Marketing

    ... technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it ...

    Textbook $83.99 $68.24
  24. 17% Off

    Strategic Marketing

    ... students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.; authors: Russell Abratt / Michael Bendixen; publisher: Taylor and Francis; publicationDate: 3rd July ...

    Textbook $252.00 $211.05
  25. 17% Off

    Strategic Marketing

    ... students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.; authors: Russell Abratt / Michael Bendixen; publisher: Taylor and Francis; publicationDate: 4th July ...

    Textbook $67.99 $56.94
  26. 19% Off

    Interactive Marketing

    ... technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it ...

    Textbook $263.00 $213.69
  27. 19% Off

    Historical Research in Marketing Management

    ... . Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include ...

    Textbook $81.99 $66.62
  28. 19% Off

    Historical Research in Marketing Management

    ... . Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include ...

    Textbook $252.00 $204.75
  29. 17% Off

    Viral Marketing

    ... would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for ...

    Textbook $55.95 $46.63
  30. 17% Off

    Hospitality Marketing

    ... consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing , Updated online resources including: power point slides, test bank of questions, web ...

    Textbook $103.00 $86.26
    eTextbook $102.29 Get it instantly
  31. 17% Off

    Hospitality Marketing

    ... consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing , Updated online resources including: power point slides, test bank of questions, web ...

    Textbook $242.00 $202.68
  32. 17% Off

    Social Marketing

    ... a tiring stance thanks to the supporting hands of her fellow-dancers. It illustrates the key social marketing lesson that addressing complex social problems, such as climate change or inequalities - as with dictators - ...

    Textbook $252.00 $211.05
    eTextbook $75.89 Get it instantly
  33. 17% Off

    Sustainable Marketing Planning

    ... how to embed sustainability in these strategies and reflecting on the historical and current criticisms aimed at marketing, students will be shown how to implement changes while being encouraged to reflect on why they ...

    Textbook $77.99 $65.32
  34. 17% Off

    Social Marketing

    ... a tiring stance thanks to the supporting hands of her fellow-dancers. It illustrates the key social marketing lesson that addressing complex social problems, such as climate change or inequalities - as with dictators - ...

    Textbook $75.99 $63.64
  35. 17% Off

    Sustainable Marketing Planning

    ... how to embed sustainability in these strategies and reflecting on the historical and current criticisms aimed at marketing, students will be shown how to implement changes while being encouraged to reflect on why they ...

    Textbook $231.00 $193.46
  36. 19% Off

    Foundations of Marketing Thought

    ... ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based ...

    Textbook $263.00 $213.69
  37. 17% Off

    Marketing Tourism in South Africa

    ... in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism ... where courses in Tourism Marketing and Event Marketing are offered. Marketing Tourism in South Africa 6e ...

    Textbook $165.00 $137.57
  38. 9% Off

    Retail Marketing Management

    ... as those studying retailing, retail studies and retail management at undergraduate level. HND students of Retail Marketing will also find the text useful. This text takes an integrated approach to explaining the process ...

    Textbook $159.95 $145.95
  39. 13% Off

    Services Marketing

    ... the first to take a behavioral/managerial approach to one of the fastest-growing fields in marketing: services marketing! In an engaging and interesting writing style, the authors present the latest theories and concepts ...

    Textbook $200.00 $175.00
  40. 17% Off

    Marketing Management

    ... the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook., Marketing Management: A Cultural Perspective is a timely and relevant learning resource for ...

    Textbook $294.00 $246.22
  41. 17% Off

    Marketing Management

    ... the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook., Marketing Management: A Cultural Perspective is a timely and relevant learning resource for ...

    Textbook $88.99 $74.53
  42. 17% Off

    Marketing Channel Strategy

    ... , Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. , Teach Marketing Channels in a More Flexible Manner: Chapters ...

    Textbook $112.00 $93.80
  43. 13% Off

    Understanding Marketing

    ... , , Suitable for undergraduate, MBA and other graduate-level courses in, marketing, marketing management, international marketing and, European marketing.; authors: Celia Phillips / Ad Pruyn / Marie-Paule Kestemont ...

    Textbook $82.95 $72.58
  44. 13% Off

    The Marketing Plan

    ... text, or as a, stand-alone in a Principles of Marketing, Marketing Management,, Strategic Marketing, Entrepreneurship, or Internet Marketing, course.; authors: William A. Cohen; publicationDate: 14th November 2005 ...

    Textbook $200.00 $175.00
  45. 17% Off

    Marketing and Supply Chain Management

    ... to the benefit of the organization. , This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a ...

    Textbook $294.00 $246.22
  46. 17% Off

    Marketing and Supply Chain Management

    ... to the benefit of the organization. , This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a ...

    Textbook $79.99 $66.99
  47. 17% Off

    The Psychology of the Asian Consumer

    Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some ...

    Textbook $98.99 $82.90
  48. 17% Off

    The Psychology of the Asian Consumer

    Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some ...

    Textbook $357.00 $298.99
    eTextbook $98.99 Get it instantly
  49. 19% Off

    Strategic Marketing Management for The Pacific Region

    ... the Australian, New Zealand and South East Asian local markets.The adaptation by Merrilees and Walker ... and lecturers a more comprehensive strategic approach to marketing management in the Pacific region. Using localised ...

    Textbook $139.95 $113.71
  50. 19% Off

    Advertising: An Integrated Marketing Communication Perspective 4e (Pack - includes Connect)

    ... by beginning from the premise that everything is digital. To introduce students to the power of digital marketing, this edition contains two new chapters on Search and Analytics, which underpin all modern communication ...

    Textbook $164.95 $134.95
  51. 19% Off

    ISE Advertising and Promotion: An Integrated Marketing Communications Perspective

    ... of the content to the real world of marketing communications via real-life examples, -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout, -Emphasizes on the integration of advertising ...

    Textbook $149.95 $121.83
  52. 17% Off

    Integrated Marketing Communications with Online Study Tools 12 months

    ... engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. A wide range of local and global examples include: Spotify, Pandora ...

    Textbook $179.95 $149.97
  53. 17% Off

    Accountable Marketing

    ... accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical ...

    Textbook $98.99 $82.90
  54. 17% Off

    Accountable Marketing

    ... accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical ...

    Textbook $252.00 $211.05
    eTextbook $98.99 Get it instantly
  55. 9% Off

    Marketing Strategies: A Contemporary Approach

    Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in ...

    Textbook $122.95 $112.19
  56. 19% Off

    International Marketing

    ... small, seeking market opportunities outside their home country•Why international marketing management strategies should be viewed from a global perspective•The role of emerging economies in today's business environment ...

    Textbook $159.95 $129.96
  57. 17% Off

    Digital and Social Media Marketing

    ... guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine ...

    Textbook $98.99 $82.90
  58. 19% Off

    Tourism Marketing and Management in the Caribbean (RLE Marketing)

    ... overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering ... Caribbean tourism provides an important international perspective. Throughout, the focus is on ...

    Textbook $263.00 $213.69
  59. 19% Off

    Tourism Marketing and Management in the Caribbean (RLE Marketing)

    ... overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering ... Caribbean tourism provides an important international perspective. Throughout, the focus is on ...

    Textbook $79.99 $64.99
    eTextbook $81.39 Get it instantly
  60. 60% Off

    International Marketing

    ... , and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as ...

    Textbook $179.00 $71.60
  61. 19% Off

    Ethnic Marketing

    ... proliferation of ethnic minority business., Following from the extensive examination of scholarly perspectives of ethnic marketing theory, there is an acknowledged and marked divide between theoretical exhortations and ...

    Textbook $252.00 $204.75
    eTextbook $75.89 Get it instantly
  62. 19% Off

    ISE Marketing

    ... choose and how to develop their own personal brand. Features like Career Tips,Executive Perspectives and Today's Professional Interviews make marketing relevant and engaging for the student and can found in every chapter ...

    Textbook $149.95 $121.83
  63. 19% Off

    Islam, Marketing and Consumption

    ... and insightful collection will advance emerging critical perspectives, and provide new insights that will influence ... will open up fresh conversations for scholars in marketing as well as the broader humanities and social ...

    Textbook $77.99 $63.37
  64. 19% Off

    Islam, Marketing and Consumption

    ... and insightful collection will advance emerging critical perspectives, and provide new insights that will influence ... will open up fresh conversations for scholars in marketing as well as the broader humanities and social ...

    Textbook $263.00 $213.69
  65. 19% Off

    Relationship Marketing

    ... key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation ...

    Textbook $142.95 $116.15
  66. 22% Off

    Marketing Strategy: A Decision-Focused Approach

    ... solutions move students from theory to application while the end-of-chapter exercises facilitate practice of essential marketing planning skills., , ; authors: Orville C. Walker / John Mullins / Felix Mavondo / John ...

    Textbook $129.95 $101.95
    eTextbook $74.20 Get it instantly
  67. 17% Off

    Business to Business Marketing

    ... role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines issues such as e-commerce in B2B markets, key account management and ...

    Textbook $101.95 $85.00
  68. 13% Off

    Marketing

    ... . This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.; authors ...

    Textbook $137.95 $120.71
    eTextbook $81.25 Get it instantly
  69. 17% Off

    Marketing Principles with Online Study Tools 12 months

    ... social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social ...

    Textbook $164.95 $137.47
  70. 17% Off

    Strategic Marketing: Decision-making and Planning with Online Study Tool s 12 months

    ... step-by-step guide to each stage of the strategy development and management processes., , Strategic Marketing: Decision Making and Planning is written for those involved in the processes of developing and implementing ...

    Textbook $134.95 $112.45
  71. 9% Off

    Marketing Management, Global Edition

    ... on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. , The world of marketing is changing everyday--and in order for students to have a competittive advantage, they ...

    Textbook $159.95 $145.95
  72. 35% Off

    Services Marketing: Integrating Customer Focus Across the Firm

    ... such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e ...

    Textbook $200.00 $131.25
  73. 19% Off

    Marketing, 2nd Edition

    ... thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing., , ; authors: Dhruv Grewal / Michael Levy / Shane Mathews / Paul Harrigan / Tania Bucic / ...

    Textbook $127.95 $103.96
    eTextbook $74.20 Get it instantly
  74. 19% Off

    Ethnic Marketing

    ... whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. , This is an excellent ...

    Textbook $273.00 $221.81
    eTextbook $104.49 Get it instantly
  75. 70% Off

    Marketing Principles with Online Study Tools 12 months | USED

    ... social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social ...

    Textbook $149.95 $44.99
  76. 71% Off

    Marketing Management, Global Edition | USED

    ... in reasonable to good condition. All sales are final and non-refundable. For undergraduate and graduate courses in marketing management. , \r\nStay on the cutting-edge with the gold standard text that reflects the latest ...

    Textbook $145.41 $43.62
  77. 71% Off

    Marketing Strategy: A Decision-Focused Approach | USED

    ... n, \nMarketing Strategy: a decision focused approach moves beyond the traditional "4P" approach in other marketing titles by utilising the broader analytical framework of competitive strategy. The text offers a clear and ...

    Textbook $118.14 $35.44
  78. 17% Off

    Marketing: Planning and Strategy with Online Study Tools 12 months

    ... approach and managerial orientation, this first Asia-Pacific edition of Jain and Haley's renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a ...

    Textbook $169.95 $141.63
    eTextbook $74.95 Get it instantly
  79. 9% Off

    Integrated Advertising, Promotion, and Marketing Communications, Global Edition

    ... text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts ...

    Textbook $119.95 $109.45
  80. 17% Off

    Principles of Integrated Marketing Communications

    ... to IMC in an engaging way, this valuable resource: • Covers the latest concepts and tools in marketing and communications • Presents topics in light of their underlying theories and principles • Includes case studies ...

    Textbook $121.95 $101.68
    eTextbook $95.70 Get it instantly
  81. 17% Off

    E-marketing

    ... framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly ...

    Textbook $504.00 $422.10
    eTextbook $312.40 Get it instantly
  82. 17% Off

    E-marketing

    ... framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly ...

    Textbook $315.00 $263.81
  83. 17% Off

    E-marketing

    ... framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly ...

    Textbook $116.00 $97.15
  84. 17% Off

    e-Marketing

    ... brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the ...

    Textbook $98.99 $82.90
  85. 17% Off

    Global Marketing

    ... build on this strong foundation, making this the book of choice for students of global marketing classes.; editionNumber: 4; authors: Kate Gillespie; publisher: Taylor and Francis; publicationDate: 28th July 2015; isbn10 ...

    Textbook $130.00 $108.88
    eTextbook $270.60 Get it instantly
  86. 17% Off

    Hispanic Marketing

    ... into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.; editionNumber: 3 ...

    Textbook $294.00 $246.22
  87. 19% Off

    Industrial Marketing Research (RLE Marketing)

    ... range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. , When originally published, this was the first book to be published in the UK or USA ...

    Textbook $81.99 $66.62
  88. 19% Off

    Experiential Marketing

    ... be replaced by the appropriate mix of 7Es, based upon a more consumer/experience-centric logic., Experiential Marketing is a guide to building experiences consumers cannot forget. It will be of interest for CEOs, brand ...

    Textbook $90.99 $73.93
  89. 19% Off

    Promotional Marketing

    ... 'tipping point' when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why a focus on the customer is key, and how to communicate with them from even ...

    Textbook $252.00 $204.75
    eTextbook $62.69 Get it instantly
  90. 17% Off

    Entrepreneurial Marketing

    ... Internet), useful lists of key issues and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing: An Effectual Approach provides a vital guide to successfully developing customer demand and a ...

    Textbook $294.00 $246.22
  91. 17% Off

    Imagining Marketing

    ... adopt more imaginative modes of academic expression, * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette., , This book provokes a new way of thinking about ...

    Textbook $273.00 $228.64
  92. 19% Off

    Industrial Marketing Research (RLE Marketing)

    ... range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. , When originally published, this was the first book to be published in the UK or USA ...

    Textbook $242.00 $196.63
  93. 17% Off

    Hispanic Marketing

    ... into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.; editionNumber: 3 ...

    Textbook $79.99 $66.99
  94. 19% Off

    Boomer Marketing

    ... that take advantage of the moneyed segments of the maturing boomer market. Key topics covered include:, , , , Marketing errors made by UK banks in the current global crisis , , , Market research , , , ...

    Textbook $315.00 $255.94
  95. 19% Off

    Relationship Marketing in the Digital Age

    ... academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business ...

    Textbook $252.00 $204.75
    eTextbook $249.70 Get it instantly
  96. 19% Off

    Sensory Marketing

    ... company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that ...

    Textbook $263.00 $213.69
  97. 17% Off

    Integrated Marketing Communication

    ... for advertising, sales promotion, and public relations. The book's concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as ...

    Textbook $116.00 $97.15
  98. 17% Off

    Integrated Marketing Communication

    ... for advertising, sales promotion, and public relations. The book's concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as ...

    Textbook $315.00 $263.81
    eTextbook $115.50 Get it instantly
  99. 17% Off

    Entrepreneurial Marketing

    ... Internet), useful lists of key issues and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing: An Effectual Approach provides a vital guide to successfully developing customer demand and a ...

    Textbook $81.99 $68.67
    eTextbook $79.19 Get it instantly
  100. 19% Off

    Sensory Marketing

    ... company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that ...

    Textbook $96.99 $78.80
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