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MARKETING REAL PEOPLE REAL CHOICES

  1. 20% Off

    Transcultural Marketing

    ... affiliations, marketers must apply transcultural marketing methods and offer a cultural ... currently shaping their members marketplace choices.; authors: Marye Tharp; publisher: Taylor ...

    author: Marye Tharp

    Textbook $210.00 $175.88
  2. 20% Off

    Transcultural Marketing

    ... affiliations, marketers must apply transcultural marketing methods and offer a cultural ... currently shaping their members marketplace choices.; authors: Marye Tharp; publisher: Taylor ...

    author: Marye Tharp

    Textbook $98.99 $82.90
  3. 24% Off

    Strategic Marketing Management (RLE Marketing)

    ... plans. The information requirements of marketing management are highlighted and the ... the final section where differentiated marketing is presented as an integrative ...

    author: Gordon Foxall

    Textbook $242.00 $196.63
  4. 24% Off

    Strategic Marketing Management (RLE Marketing)

    ... plans. The information requirements of marketing management are highlighted and the ... the final section where differentiated marketing is presented as an integrative ...

    author: Gordon Foxall

    Textbook $79.99 $64.99
  5. 20% Off

    Bundle: Marketing 2012, 16th + Marketing CourseMate with eBook Printed Access Card

    ... today's competitive business environment. MARKETING, 16E includes the most current ... responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.; authors: William ...

    author: William M. Pride / O.C. Ferrell

    Textbook $139.95 $116.63
  6. 24% Off

    The Marketing Environment (RLE Marketing)

    ... market research, comparative and international marketing, and the study of economic ... spatial patterns and processes in marketing, and the development conflicts occur ...

    author: John A. Dawson

    Textbook $263.00 $213.69
  7. 24% Off

    The Marketing Environment (RLE Marketing)

    ... market research, comparative and international marketing, and the study of economic ... spatial patterns and processes in marketing, and the development conflicts occur ...

    author: 1138989568

    Textbook $79.99 $64.99
  8. 24% Off

    Managing Marketing Information (RLE Marketing)

    ... essential ingredient of all successful marketing. This book provides a comprehensive ...

    author: Nigel Piercy / Martin Evans

    Textbook $79.99 $64.99
  9. 24% Off

    Managing Marketing Information (RLE Marketing)

    ... essential ingredient of all successful marketing. This book provides a comprehensive ...

    author: Nigel Piercy / Martin Evans

    Textbook $242.00 $196.63
  10. 20% Off

    Bundle: Contemporary Marketing 2011 + Strategic Marketing

    authors: Louis Boone / David Kurtz / Peter Reed; publicationDate: 25th August 2010; editionNumber: 1; publisher: Cengage Learning

    author: Louis Boone / David Kurtz / Peter Reed

    Textbook $169.95 $141.63
  11. 20% Off

    Strategic Marketing Analysis + Strategic Marketing Planning

    authors: Peter Reed / Genevieve Healy; publicationDate: 27th February 2007; editionNumber: 1; publisher: Cengage Learning

    author: Peter Reed / Genevieve Healy

    Textbook $124.95 $104.13
  12. 15% Off

    E-marketing

    For courses in Internet Marketing or E-marketing, This book teaches marketers how ... and global environments; e-marketing strategy; and marketing mix and customer relationship ...

    author: 7

    Textbook $122.00 $106.75
  13. 20% Off

    Fundamentals of Marketing

    ... development, pricing, promotion (and communications marketing) and place (channels of distribution ... (MIS) using internal reporting, marketing intelligence and marketing research including the contribution ...

    author: Marilyn A Stone

    Textbook $122.00 $102.17
  14. 24% Off

    Interactive Marketing

    ... of exemplar texts from the Marketing Management, Customer Relationship Management, Viral ... Marketing and Buzz Marketing paradigms, Chris Miles investigates ...

    author: Christopher Miles

    Textbook $83.99 $68.24
  15. 24% Off

    Interactive Marketing

    ... of exemplar texts from the Marketing Management, Customer Relationship Management, Viral ... Marketing and Buzz Marketing paradigms, Chris Miles investigates ...

    author: Christopher Miles

    Textbook $263.00 $213.69
  16. 24% Off

    Expanding Disciplinary Space: On the Potential of Critical Marketing

    ... the major perspectives in critical marketing studies. It contains theoretical reflections ... political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community ...

    author: Douglas Brownlie / Paul Hewer / Mark Tadajewski

    Textbook $252.00 $204.75
  17. 20% Off

    Introduction to Marketing

    ... topics on the field of marketing. Services marketing is integrated throughout the ... including case studies, digital marketing boxes and international marketing boxes, highlight the ...

    author: Adrian Palmer

    Textbook $94.95 $79.16
  18. 24% Off

    Contemporary Issues in Green and Ethical Marketing

    ... the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this ... fundamental ways in which marketing academics and marketing practitioners can gain a ...

    author: Morven G. McEachern / Marylyn Carrigan

    Textbook $252.00 $204.75
  19. 20% Off

    Strategic Marketing

    ... corporate, business, and marketing strategy in strategic marketing; , recognize the implications ... or executive courses in strategic marketing or marketing management.; authors: Russell Abratt ...

    author: Russell Abratt / Michael Bendixen

    Textbook $252.00 $211.05
  20. 20% Off

    Strategic Marketing

    ... corporate, business, and marketing strategy in strategic marketing; , recognize the implications ... or executive courses in strategic marketing or marketing management.; authors: Russell Abratt ...

    author: Russell Abratt / Michael Bendixen

    Textbook $67.99 $56.94
  21. 24% Off

    Contemporary Issues in Green and Ethical Marketing

    ... the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this ... fundamental ways in which marketing academics and marketing practitioners can gain a ...

    author: Morven G. McEachern / Marylyn Carrigan

    Textbook $77.99 $63.37
  22. 24% Off

    Foundations of Marketing Thought

    ... scholars to study and teach marketing. Early marketing scholars both in America ... many institutional economists who studied marketing in America, predating the modern ...

    author: D.G. Brian Jones / Mark Tadajewski

    Textbook $263.00 $213.69
  23. 24% Off

    Historical Research in Marketing Management

    ... , the marketing concept, relationship marketing, scientific management and marketing, and critical marketing studies. The ...

    author: Mark Tadajewski / D.G. Brian Jones

    Textbook $81.99 $66.62
  24. 24% Off

    Historical Research in Marketing Management

    ... , the marketing concept, relationship marketing, scientific management and marketing, and critical marketing studies. The ...

    author: Mark Tadajewski / D.G. Brian Jones

    Textbook $252.00 $204.75
  25. 20% Off

    Viral Marketing

    ... Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on ... influence of creative devices.Viral Marketing suggests that contrary to current ...

    author: Karen Nelson-Field

    Textbook $55.95 $46.63
  26. 20% Off

    Marketing Concepts & Strategies (with CourseMate and eBook Access Card)

    ... a thorough overview of essential marketing principles, concepts and strategies with ... to producing and executing marketing programs, the marketing philosophy can add much ...

    author: Sally Dibb / Lyndon Simkin / William Pride

    Textbook $129.95 $108.30
  27. 20% Off

    Strategic Marketing Analysis

    ... different from most other marketing, marketing management, strategic marketing and strategic planning texts ... of a number of strategic marketing competencies, including 9778A, NMRK601, MKG601 ...

    author: Genevieve Healy

    Textbook $79.95 $66.63
  28. 20% Off

    Hospitality Marketing

    ... topical issues such as sustainable marketing, corporate social responsibility and relationship ... design and packaging, ethical marketing and sustainability marketing , Updated online resources ...

    author: 3

    Textbook $103.00 $86.26
    eTextbook $102.29 Get it instantly
  29. 20% Off

    Hospitality Marketing

    ... topical issues such as sustainable marketing, corporate social responsibility and relationship ... design and packaging, ethical marketing and sustainability marketing , Updated online resources ...

    author: 3

    Textbook $242.00 $202.68
  30. 20% Off

    Social Marketing

    ... new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building). , This ... reading for all social marketing, marketing ethics, and marketing and society courses. , ...

    author: 3

    Textbook $252.00 $211.05
  31. 20% Off

    Sustainable Marketing Planning

    ... relationships and increased effectiveness., With marketing planning absent from the current ... postgraduate students of sustainable marketing, marketing planning and marketing strategy, as well as ...

    author: Neil Richardson

    Textbook $77.99 $65.32
  32. 24% Off

    Marketing the Third Reich

    ... Selling Hitler (2016), he uses marketing scholarship to show how propaganda ... for all scholars of marketing history, political marketing, propaganda and history.; authors ...

    author: Nicholas O'Shaughnessy

    Textbook $69.99 $56.87
  33. 24% Off

    Marketing the Third Reich

    ... Selling Hitler (2016), he uses marketing scholarship to show how propaganda ... for all scholars of marketing history, political marketing, propaganda and history.; authors ...

    author: Nicholas O'Shaughnessy

    Textbook $252.00 $204.75
  34. 20% Off

    Social Marketing

    ... new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building). , This ... reading for all social marketing, marketing ethics, and marketing and society courses. , ...

    author: 3

    Textbook $75.99 $63.64
  35. 24% Off

    Internal Marketing

    ... is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational ... a comprehensive review of internal marketing research and illustrates the role ...

    author: Tatsuya Kimura

    Textbook $73.99 $60.12
  36. 20% Off

    Sustainable Marketing Planning

    ... relationships and increased effectiveness., With marketing planning absent from the current ... postgraduate students of sustainable marketing, marketing planning and marketing strategy, as well as ...

    author: Neil Richardson

    Textbook $231.00 $193.46
  37. 24% Off

    Internal Marketing

    ... is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational ... a comprehensive review of internal marketing research and illustrates the role ...

    author: Tatsuya Kimura

    Textbook $242.00 $196.63
  38. 20% Off

    Foundations of Marketing

    ... concise, straightforward approach to basic marketing concepts and strategies, while providing ... highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while ...

    author: 1st January 2010

    Textbook $144.95 $120.80
  39. 20% Off

    Contemporary Marketing (with Audio Chapter Review CD-ROM and InfoTrac)

    ... be the premier principles of marketing text and package since the ... as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management ...

    author: Louis Boone / David Kurtz

    Textbook $172.95 $144.13
  40. 10% Off

    Retail Marketing Management

    ... for students of retail marketing and retail marketing management at undergraduate level ... level. HND students of Retail Marketing will also find the text ...

    author: David Gilbert

    Textbook $159.95 $145.95
  41. 15% Off

    Services Marketing

    ... the fastest-growing fields in marketing: services marketing! In an engaging and ... both domestic and international services marketing, all within the context of ...

    author: David L. Kurtz / Kenneth E. Clow

    Textbook $200.00 $175.00
  42. 20% Off

    Marketing Management

    ... across the realm of strategic marketing activities including: market segmentation, product ... truly innovative, multinationally focused marketing management textbook., Marketing Management: A Cultural Perspective ...

    author: 2

    Textbook $294.00 $246.22
  43. 20% Off

    Marketing Management

    ... across the realm of strategic marketing activities including: market segmentation, product ... truly innovative, multinationally focused marketing management textbook., Marketing Management: A Cultural Perspective ...

    author: 2

    Textbook $88.99 $74.53
  44. 15% Off

    Understanding Marketing

    ... of marketing, issues, including: strategic marketing; new products; branding;, marketing communication ... courses in, marketing, marketing management, international marketing and, European marketing.; authors: Celia ...

    author: Celia Phillips / Ad Pruyn / Marie-Paule Kestemont

    Textbook $84.95 $74.33
  45. 15% Off

    The Marketing Plan

    ... importance of a well-formulated marketing plan and encourages, student participation ... a Principles of Marketing, Marketing Management,, Strategic Marketing, Entrepreneurship, or Internet Marketing, course.; authors ...

    author: William A. Cohen

    Textbook $200.00 $175.00
  46. 20% Off

    Marketing Channel Strategy

    ... in Distribution Channels, Marketing Channels or Marketing Systems., , Marketing Channel Strategy shows ... manage effective relationships among worldwide marketing channels to achieve sustainable competitive ...

    author: 8

    Textbook $112.00 $93.80
  47. 20% Off

    Marketing and Supply Chain Management

    ... for integration between synergize marketing and SCM., Marketing and Supply Chain Management ... is ideal for students of marketing, logistics, supply chain management, or ...

    author: Dimitris Folinas / Thomas Fotiadis

    Textbook $294.00 $246.22
  48. 20% Off

    Marketing and Supply Chain Management

    ... for integration between synergize marketing and SCM., Marketing and Supply Chain Management ... is ideal for students of marketing, logistics, supply chain management, or ...

    author: Dimitris Folinas / Thomas Fotiadis

    Textbook $79.99 $66.99
  49. 21% Off

    Marketing

    ... designed with the first-year marketing student in mind and covers ... the relevance and importance of marketing topics covered in class. New ...

    author: Greg Elliott / Sharyn Rundle-Thiele / Sandy Smith / David Waller / Liz Eades / Ingo Bentrott

    Textbook $137.95 $114.95
    eTextbook $81.25 Get it instantly
  50. 20% Off

    Marketing Principles with Online Study Tools 12 months

    ... today's competitive business environment. Marketing principles includes the most current ... responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times., , o ...

    author: William M Pride / O.C. Ferrell / Brian Lukas / Sharon Schembri / Outi Niininen

    Textbook $164.95 $137.47
  51. 27% Off

    Strategic Marketing: Decision-making and Planning with Online Study Tool s 12 months

    ... students studying marketing in subjects such as strategic marketing, strategic marketing planning and ... strategic marketing management. The emphasis ...

    author: Peter Reed

    Textbook $134.95 $106.95
  52. 35% Off

    Marketing Management, Global Edition

    ... undergraduate and graduate courses in marketing management. , Stay on the ... 's marketing theory and practices. Marketing Management is the gold standard marketing text ...

    author: Philip Kotler / Kevin Lane Keller

    Textbook $159.95 $118.75
  53. 46% Off

    Advertising and Promotion: An Integrated Marketing Communications Perspective

    ... Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the ... in advertising, consumer behavior, communications, marketing, sales promotion, and other fields ...

    author: George E. Belch / Michael A. Belch

    Textbook $200.00 $137.00
  54. 28% Off

    Marketing Strategy: A Decision-Focused Approach

    ... been completely revamped for relevancy.Marketing Strategy is more pedagogically friendly ... exercises facilitate practice of essential marketing planning skills., , ; authors ...

    author: Orville C. Walker / John Mullins / Felix Mavondo / John Gountas / Anton Kriz / Carol Osborne

    Textbook $129.95 $101.95
    eTextbook $74.20 Get it instantly
  55. 23% Off

    Advertising: An Integrated Marketing Communication Perspective 4e (Pack - includes Connect)

    ... to the power of digital marketing, this edition contains two new ...

    author: George E. Belch / Michael A. Belch / Gayle Kerr / Irene Powell / David Waller

    Textbook $164.95 $134.95
  56. 26% Off

    Marketing, 2nd Edition

    ... spark the imagination. , , Marketing 2e thoroughly addresses the explosion ... media, and the impact on marketing., , ; authors: Dhruv Grewal ...

    author: Dhruv Grewal / Michael Levy / Shane Mathews / Paul Harrigan / Tania Bucic / Foula Kopanidis

    Textbook $127.95 $101.95
    eTextbook $74.20 Get it instantly
  57. 20% Off

    Integrated Marketing Communications with Online Study Tools 12 months

    ... . This 4th edition of Integrated Marketing Communications emphasises digital and interactive ... an integrative approach to examine marketing communications from both a consumer ...

    author: William Chitty / Edwina Luck / Nigel Barker / Michael Valos / Terence Shimp / J Craig Andrews

    Textbook $179.95 $149.97
  58. 24% Off

    Services Marketing: Integrating Customer Focus Across the Firm

    , , Zeithaml's Services Marketing introduces readers to the vital ... on technology, digital and social marketing, Big Data, and data analytics ...

    author: Valarie A. Zeithaml / Mary Jo Bitner / Dwayne D. Gremler

    Textbook $200.00 $162.50
  59. 20% Off

    Accountable Marketing

    ... , faculty and students interested in marketing accountability, the development of standards ... for marketing reporting, and developing stronger linkages ...

    author: David W Stewart / Craig T. Gugel

    Textbook $98.99 $82.90
  60. 20% Off

    Entrepreneurial Marketing

    ... challenging to entrepreneurs., , Entrepreneurial Marketing focuses on this challenge. Classic ... make a one-page marketing plan, Entrepreneurial Marketing: An Effectual Approach provides ...

    author: 2

    Textbook $294.00 $246.22
  61. 20% Off

    Imagining Marketing

    ... the 'scientific' mindset that dominates marketing scholarship. Of late, however, an ... the place of imagination in marketing's artistic palette., , This book ...

    author: Stephen Brown / Anthony Patterson

    Textbook $273.00 $228.64
  62. 20% Off

    Integrated Marketing Communication

    ... , easy to read explanation of marketing components and their interconnected relationships ... media spreadsheets., , Students of marketing communication, advertising and promotion, and ...

    author: Jerome M. Juska

    Textbook $116.00 $97.15
  63. 20% Off

    Integrated Marketing Communication

    ... , easy to read explanation of marketing components and their interconnected relationships ... media spreadsheets., , Students of marketing communication, advertising and promotion, and ...

    author: Jerome M. Juska

    Textbook $315.00 $263.81
  64. 24% Off

    Ethnic Marketing

    ... individuals and to develop superior marketing strategies that meet their preferences ... resource for researchers and advanced marketing students taking both postgraduate and ...

    author: Guilherme Pires / John Stanton

    Textbook $273.00 $221.81
  65. 20% Off

    Accountable Marketing

    ... , faculty and students interested in marketing accountability, the development of standards ... for marketing reporting, and developing stronger linkages ...

    author: David W Stewart / Craig T. Gugel

    Textbook $252.00 $211.05
  66. 24% Off

    Imagining Marketing

    ... the 'scientific' mindset that dominates marketing scholarship. Of late, however, an ... the place of imagination in marketing's artistic palette., , This book ...

    author: Stephen Brown / Anthony Patterson

    Textbook $79.99 $64.99
  67. 24% Off

    ISE Marketing

    ... , and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases ... testimonials that help students personalize marketing and identify possible career interests ...

    author: Roger A. Kerin / Steven W. Hartley

    Textbook $149.95 $121.83
    eTextbook $74.20 Get it instantly
  68. 24% Off

    M: Marketing (with Connect)

    ... , Adding Value to your Marketing Course - Marketers understand that ... instructor support provided will bring marketing to life in any class ...

    author: Dhruv Grewal

    Textbook $119.96 $97.47
  69. 23% Off

    Integrated Marketing Communications with Online Study Tools 12 months

    ... . This 5th edition of Integrated Marketing Communications emphasises digital and interactive ... chapter on digital and social marketing addressing the development of interactive ...

    author: William Chitty / Edwina Luck / Nigel Barker / Anne-Marie Sassenberg / Terence Shimp / J Craig Andrews

    Textbook $164.95 $134.95
    eTextbook $74.95 Get it instantly
  70. 27% Off

    Marketing: Planning and Strategy with Online Study Tools 12 months

    ... and Haley's renowned text Marketing: Planning and Strategy is strengthened ...

    author: Subash Jain / George Haley / Ranjit Voola / Mark Wickham / Phil Osbourne

    Textbook $169.95 $133.95
    eTextbook $74.95 Get it instantly
  71. 10% Off

    Marketing Strategies: A Contemporary Approach

    Taking a modern European perspective, Marketing Strategies examines marketing from different angles an ... courses in BA marketing modules such as marketing strategy, marketing management, as well ...

    author: Ashok Ranchhod / Calin Gurau

    Textbook $122.95 $112.19
  72. 10% Off

    Integrated Advertising, Promotion, and Marketing Communications, Global Edition

    ... the importance of integrating all marketing communications and helps students understand ... , blogs, mobile messaging, and other marketing tactics. To help students retain ...

    author: Donald Kenneth E. & Baack Clow

    Textbook $119.95 $109.45
  73. 24% Off

    International Marketing

    ... , this successful introduction to international marketing has been thoroughly revised, updated ... . Contemporary, engaging and accessible, International Marketing is essential reading for the ...

    author: Pervez Ghauri / Philip R. Cateora

    Textbook $159.95 $129.96
  74. 24% Off

    ISE Marketing

    , , Hunt Marketing emphasizes the universal importance of marketing, in business, but ... , to help students understand how marketing will support whatever career path ...

    author: Shane Hunt / John E. Mello

    Textbook $149.95 $121.83
  75. 24% Off

    Principles of Integrated Marketing Communications

    ... the knowledge to develop sophisticated marketing campaigns for contemporary business environments ... latest concepts and tools in marketing and communications • Presents topics in ...

    author: Lawrence Ang

    Textbook $119.95 $97.46
    eTextbook $95.70 Get it instantly
  76. 20% Off

    E-marketing

    ... most comprehensive book on digital marketing, covering all the topics students ... book connects digital marketing topics to the traditional marketing framework, making it ...

    author: 8

    Textbook $504.00 $422.10
    eTextbook $312.40 Get it instantly
  77. 20% Off

    E-marketing

    ... most comprehensive book on digital marketing, covering all the topics students ... book connects digital marketing topics to the traditional marketing framework, making it ...

    author: 8

    Textbook $315.00 $263.81
  78. 20% Off

    Digital and Social Media Marketing

    ... collaboration with the Search Engine Marketing Trade Association (SEMTA), it is ... their trade., Unlike other digital marketing texts, this accessible textbook gives ...

    author: Heinze / Aleksej; Fletcher / Gordon; Rashid / Tahir; Cruz / Ana

    Textbook $98.99 $82.90
  79. 25% Off

    E-marketing

    ... book connects digital marketing topics to the traditional marketing framework, making it ... and executing a winning digital marketing strategy.; editionNumber: 8; authors: Judy ...

    author: 8

    Textbook $116.00 $92.95
  80. 20% Off

    e-Marketing

    ... by practical examples throughout, e-Marketing is an essential read for ... all marketing and business administration students.; authors ...

    author: Cor Molenaar

    Textbook $98.99 $82.90
  81. 20% Off

    Global Marketing

    ... the important concepts of global marketing today, and their managerial implications ... light of cultural differences. Global Marketing takes a similar strategic approach ...

    author: 4

    Textbook $130.00 $108.88
  82. 20% Off

    Global Marketing

    ... the key principles that every marketing manager should grasp., , International ... toward greater consideration of services marketing as more companies move away ...

    author: 2

    Textbook $158.00 $132.32
  83. 20% Off

    Hispanic Marketing

    ... and thus develop effective integrated marketing communication strategies., Brought to you ... case studies which emphasize digital marketing applications ,         theories and discussions ...

    author: 3

    Textbook $294.00 $246.22
  84. 24% Off

    Industrial Marketing Research (RLE Marketing)

    ... the management implications of industrial marketing research. It reveals not only ... modern management tool of industrial marketing research. ; authors: Nicholas Stacey ...

    author: Nicholas Stacey / Aubrey Wilson

    Textbook $79.99 $64.99
  85. 24% Off

    Experiential Marketing

    ... consumer/experience-centric logic., Experiential Marketing is a guide to building ... interest for CEOs, brand managers, marketing and communication professionals, students, and ...

    author: Wided Batat

    Textbook $88.99 $72.30
  86. 24% Off

    Promotional Marketing

    ... explain how to implement promotional marketing to achieve business objectives., , ... Promotional Marketing is a practitioner guide to ...

    author: 2

    Textbook $252.00 $204.75
  87. 24% Off

    Industrial Marketing Research (RLE Marketing)

    ... the management implications of industrial marketing research. It reveals not only ... modern management tool of industrial marketing research. ; authors: Nicholas Stacey ...

    author: Nicholas Stacey / Aubrey Wilson

    Textbook $242.00 $196.63
  88. 20% Off

    Hispanic Marketing

    ... and thus develop effective integrated marketing communication strategies., Brought to you ... case studies which emphasize digital marketing applications ,         theories and discussions ...

    author: 3

    Textbook $79.99 $66.99
  89. 20% Off

    Global Marketing

    ... the key principles that every marketing manager should grasp., , International ... toward greater consideration of services marketing as more companies move away ...

    author: 2

    Textbook $672.00 $562.80
  90. 24% Off

    Boomer Marketing

    ... Customer targeting , , , Marketing strategies and pricing innovation , ... the need for money-oriented marketing., , Additional lecturer material available ...

    author: Ian Chaston

    Textbook $305.00 $247.81
  91. 24% Off

    Relationship Marketing in the Digital Age

    The concept of relationship marketing has been discussed among marketing academics and managers ... -art of relationship marketing, offering fruitful insights to marketing scholars and practitioners ...

    author: Robert W. Palmatier / Lena Steinhoff

    Textbook $252.00 $204.75
  92. 24% Off

    Sensory Marketing

    ... author presents sensory marketing as an emergent marketing paradigm in theory and ... will provide useful reading for marketing scholars and consumer psychologists across ...

    author: Bertil Hultén

    Textbook $263.00 $213.69
  93. 20% Off

    Entrepreneurial Marketing

    ... challenging to entrepreneurs., , Entrepreneurial Marketing focuses on this challenge. Classic ... make a one-page marketing plan, Entrepreneurial Marketing: An Effectual Approach provides ...

    author: 2

    Textbook $79.99 $66.99
  94. 24% Off

    Sensory Marketing

    ... author presents sensory marketing as an emergent marketing paradigm in theory and ... will provide useful reading for marketing scholars and consumer psychologists across ...

    author: Bertil Hultén

    Textbook $96.99 $78.80
  95. 24% Off

    Boomer Marketing

    ... Customer targeting , , , Marketing strategies and pricing innovation , ... the need for money-oriented marketing., , Additional lecturer material available ...

    author: Ian Chaston

    Textbook $90.99 $73.93
  96. 20% Off

    e-Marketing

    ... by practical examples throughout, e-Marketing is an essential read for ... all marketing and business administration students.; authors ...

    author: Cor Molenaar

    Textbook $263.00 $220.26
  97. 20% Off

    Qualitative Marketing Research

    ... principles of qualitative marketing research. It presents qualitative marketing research in the ... undergraduate and postgraduate students of marketing research, consumer behaviour and consumer ...

    author: Dominika Maison

    Textbook $77.99 $65.32
  98. 24% Off

    Promotional Marketing

    ... explain how to implement promotional marketing to achieve business objectives., , ... Promotional Marketing is a practitioner guide to ...

    author: 2

    Textbook $54.99 $44.68
  99. 20% Off

    Qualitative Marketing Research

    ... principles of qualitative marketing research. It presents qualitative marketing research in the ... undergraduate and postgraduate students of marketing research, consumer behaviour and consumer ...

    author: Dominika Maison

    Textbook $252.00 $211.05
  100. 20% Off

    Strategic Marketing of Higher Education in Africa

    ... , university branding and international marketing strategies, digital marketing, and student choice-making ... book provides significant theoretical and marketing practice implications for academics, higher ...

    author: Emmanuel Mogaji / Felix Maringe / Robert Ebo Hinson

    Textbook $242.00 $202.68