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  1. 17% Off
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    Marketing

    ... resources, and provides the support and materials that you need to help create tomorrow's marketing professionals.NEW TO THIS EDITIONNew chapter: Selling and Sales Management Focuses on the importance of personal ...

    Textbook $132.95 $110.85
    eTextbook $115.95 Get it instantly
  2. 22% Off

    Marketing Strategy: A Decision-Focused Approach

    ... solutions move students from theory to application while the end-of-chapter exercises facilitate practice of essential marketing planning skills., , ; authors: Orville C. Walker / John Mullins / Felix Mavondo / John ...

    Textbook $129.95 $101.95 In stock Leaves in 1-2 days
    eTextbook $74.20 Get it instantly
  3. 13% Off

    E-marketing

    ... field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest ...

    Textbook $122.00 $106.75 In stock Leaves in 1-2 days
  4. 71% Off

    E-marketing | USED

    ... are in reasonable to good condition. All sales are final and non-refundable. For courses in Internet Marketing or E-marketing, \nThis book teaches marketers how to engage and listen to buyers, and how to use what they ...

    Textbook $110.91 $33.27 In stock Leaves in 1-2 days
  5. 17% Off
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    Dictionary of Marketing: Concepts Laws Theories and Effects

    ... applications and by, keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of, other advanced ...

    Textbook $88.95 $74.16
  6. 13% Off

    Marketing

    ... . This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.; authors ...

    Textbook $137.95 $120.71 In stock Leaves in 1-2 days
    eTextbook $81.25 Get it instantly
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    Marketing Principles with Online Study Tools 12 months

    ... social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social ...

    Textbook $164.95 $137.47 In stock Leaves in 1-2 days
  8. 17% Off
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    Strategic Marketing: Decision-making and Planning with Online Study Tool s 12 months

    ... step-by-step guide to each stage of the strategy development and management processes., , Strategic Marketing: Decision Making and Planning is written for those involved in the processes of developing and implementing ...

    Textbook $134.95 $112.45
  9. 9% Off
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    Marketing Management, Global Edition

    ... on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. , The world of marketing is changing everyday--and in order for students to have a competittive advantage, they ...

    Textbook $159.95 $145.95 In stock Leaves in 1-2 days
  10. 19% Off

    Advertising: An Integrated Marketing Communication Perspective 4e

    ... by beginning from the premise that everything is digital. To introduce students to the power of digital marketing, this edition contains two new chapters on Search and Analytics, which underpin all modern communication ...

    Textbook $164.95 $134.95 In stock Leaves in 1-2 days
  11. 19% Off

    Foundations of Marketing, 6e

    ... value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement ...

    Textbook $130.96 $106.41
  12. 19% Off

    The Routledge Companion to the Future of Marketing

    ... is that this new book will provide fresh ideas to guide future research to improve the field of Marketing and define the next generation of research efforts as the torch gets passed to future generations. , ; authors ...

    Textbook $420.00 $341.25
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  13. 70% Off

    Marketing Principles with Online Study Tools 12 months | USED

    ... social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social ...

    Textbook $149.95 $44.99 In stock Leaves in 1-2 days
  14. 71% Off

    Marketing Management, Global Edition | USED

    ... in reasonable to good condition. All sales are final and non-refundable. For undergraduate and graduate courses in marketing management. , \r\nStay on the cutting-edge with the gold standard text that reflects the latest ...

    Textbook $145.41 $43.62
  15. 71% Off

    Marketing Strategy: A Decision-Focused Approach | USED

    ... n, \nMarketing Strategy: a decision focused approach moves beyond the traditional "4P" approach in other marketing titles by utilising the broader analytical framework of competitive strategy. The text offers a clear and ...

    Textbook $118.14 $35.44 In stock Leaves in 1-2 days
  16. 23% Off
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    Global Marketing, Global Edition

    ... outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns ...

    Textbook $124.95 $96.75 In stock Leaves in 1-2 days
  17. 9% Off
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    Principles of Marketing + Marketing: A Snapshot

    ... study on ASCA demonstrates the application of the concepts identified in Chapter 1. , Free educator resources, Marketing: A Snapshot , , A solutions manual with two additional case studies, and short and long essay ...

    Textbook $152.95 $139.57 In stock Leaves in 1-2 days
  18. 19% Off

    Marketing, 2nd Edition

    ... thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing., , ; authors: Dhruv Grewal / Michael Levy / Shane Mathews / Paul Harrigan / Tania Bucic / ...

    Textbook $127.95 $103.96
    eTextbook $74.20 Get it instantly
  19. 19% Off

    Interactive Marketing

    ... technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it ...

    Textbook $83.99 $68.24
  20. 17% Off

    Value in Marketing

    ... in order to address its complexity. This book sets to provide an insight in the concept of value in marketing in its contemporary interpretation and level of development. The aim is to offer an overview of debates and ...

    Textbook $252.00 $211.05
  21. 19% Off

    Marketing, Rhetoric and Control

    ... has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing's value in the modern organisation, a mysterious black box inside the otherwise rational and ...

    Textbook $252.00 $204.75
  22. 19% Off

    Strategic Marketing Management (RLE Marketing)

    ... the framework of managerial information systems. In the chapters which deal with the elements of the marketing 'mix', the interrelated nature of these variables is emphasized. The book illustrates how the successful ...

    Textbook $242.00 $196.63
  23. 19% Off

    Strategic Marketing Management (RLE Marketing)

    ... the framework of managerial information systems. In the chapters which deal with the elements of the marketing 'mix', the interrelated nature of these variables is emphasized. The book illustrates how the successful ...

    Textbook $81.99 $66.62
    eTextbook $79.19 Get it instantly
  24. 19% Off

    Interactive Marketing

    ... technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it ...

    Textbook $263.00 $213.69
  25. 19% Off

    Expanding Disciplinary Space: On the Potential of Critical Marketing

    ... they originate., This book was originally published as a special issue of the Journal of Marketing Management.; authors: Douglas Brownlie / Paul Hewer / Mark Tadajewski; publisher: Taylor and Francis; publicationDate ...

    Textbook $252.00 $204.75
  26. 13% Off

    Wired Marketing

    ... first part of the book, looks at the technological-driven shift in the marketing paradigm, from direct marketing towards interactive marketing on the World, Wide Web. Part one also outlines the fundamental Internet ...

    Textbook $105.95 $92.71
  27. 17% Off
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    The Art and Science of Marketing

    ... not have become dot.bombs. This book, blends art and science to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to ...

    Textbook $82.95 $69.16
  28. 17% Off
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    Fundamentals of Marketing

    ... , and exploring issues such as greenwashing, guilt appeals,, and responsible branding, the book goes beyond marketing theory to illustrate marketing at work in the business world, and how it can be used to promote a ...

    Textbook $85.95 $71.66
  29. 17% Off
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    Introduction to Marketing

    ... the move towards service based industries. Through reading the text students will gain a holistic understanding of marketing and how one area may impact on another. A wealth of pedagogical features including case studies ...

    Textbook $94.95 $79.16
  30. 9% Off

    Social Marketing

    ... as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve. This is followed by a review of strategic issues that must be considered in ...

    Textbook $100.95 $92.12 In stock Leaves in 1-2 days
  31. 22% Off
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    Essentials of Marketing Research, Global Edition

    ... students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an ...

    Textbook $109.95 $86.75 In stock Leaves in 1-2 days
  32. 9% Off
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    Marketing Management, Global Edition + MyLab Marketing with eText

    ... and should only be purchased when required by an instructor. , , The duration of access to MyLab Marketing is set by your instructor for your specific unit of study.; authors: Philip Kotler / Kevin Lane Keller ...

    Textbook $174.95 $159.64
  33. 35% Off

    Services Marketing: Integrating Customer Focus Across the Firm

    ... such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e ...

    Textbook $200.00 $131.25 In stock Leaves in 1-2 days
  34. 17% Off

    Accountable Marketing

    ... ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities., , This book marks the first-ever reference point for practicing professionals, faculty and ...

    Textbook $98.99 $82.90
  35. 17% Off

    Fundamentals of Marketing

    ... in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. , Visit the Companion website at www.routledge.com/textbooks/9780415370974; authors: Marilyn A Stone ...

    Textbook $122.00 $102.17
  36. 19% Off

    Greener Marketing

    ... -growing demands and expectations of customers. , Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex ...

    Textbook $110.00 $89.38
    eTextbook $108.89 Get it instantly
  37. 19% Off

    Marketing Performativity

    ... uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing-theorising landscape of ...

    Textbook $81.99 $66.62
  38. 19% Off

    Tourism and Social Marketing

    ... the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant ...

    Textbook $88.99 $72.30
    eTextbook $89.09 Get it instantly
  39. 19% Off

    Truth in Marketing

    ... , this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR. ; authors: Thomas Boysen Anker; publisher: Taylor and Francis; publicationDate: 1st ...

    Textbook $105.00 $85.31
  40. 19% Off

    Marketing Performativity

    ... uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing-theorising landscape of ...

    Textbook $242.00 $196.63
  41. 19% Off

    Historical Research in Marketing Management

    ... . Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include ...

    Textbook $81.99 $66.62
  42. 19% Off

    Historical Research in Marketing Management

    ... . Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include ...

    Textbook $252.00 $204.75
  43. 19% Off

    The Routledge Companion to Nonprofit Marketing

    ... arenas, including: , , , , voluntary sector marketing , fundraising , arts marketing , education marketing , political marketing , social marketing , volunteer recruitment, management and retention , public ...

    Textbook $90.99 $73.93
  44. 17% Off

    Accountable Marketing

    ... ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities., , This book marks the first-ever reference point for practicing professionals, faculty and ...

    Textbook $252.00 $211.05
    eTextbook $98.99 Get it instantly
  45. 19% Off

    Tourism and Social Marketing

    ... the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant ...

    Textbook $242.00 $196.63
  46. 17% Off
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    Business to Business Marketing

    ... role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines issues such as e-commerce in B2B markets, key account management and ...

    Textbook $101.95 $85.00
  47. 13% Off

    Services Marketing Management

    ... of Discovering the Soul of, Service, "This book is a very valuable addition to the services, marketing literature. Its logical structure and clarity of, expression will make it extremely appealing to students and ...

    Textbook $105.95 $92.71
  48. 13% Off

    Sustainability Marketing

    ... text is available at www.wiley.com/college/belz., View the authors blog at: www.sustainability-marketing.com; authors: Frank-Martin Belz / Ken Peattie; publicationDate: 17th August 2012; publisher: John Wiley & Sons ...

    Textbook $90.95 $79.58
  49. 17% Off
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    Integrated Marketing Communications with Online Study Tools 12 months

    ... 12 month access to wealth of student on-line revision and learning tools: CourseMate Express + Search me! marketing. Unique to the text is a series of end of chapter local videos showing students how key objectives in ...

    Textbook $179.95 $149.97 In stock Leaves in 1-2 days
  50. 17% Off
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    Services Marketing : Concepts, Strategies, & Cases

    ... : CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for ...

    Textbook $204.95 $170.80 In stock Leaves in 1-2 days
  51. 19% Off
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    Marketing Principles with Online Study Tools 12 months

    ... strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social ...

    Textbook $159.95 $130.95
  52. 19% Off

    ISE Marketing Management

    ... the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the filed. Marketing Management 3e is designed to fulfill this need. , , ; authors: Greg W. Marshall / Mark W ...

    Textbook $149.95 $121.83
  53. 19% Off

    ISE Essentials of Marketing

    ... strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer ...

    Textbook $149.95 $121.83
  54. 17% Off

    Digital Marketing Fundamentals

    ... easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands., In this book, all relevant aspects of digital ...

    Textbook $122.00 $102.17 In stock Leaves in 1-2 days
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  55. 17% Off
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    Fundamentals of Marketing 2e

    ... organisations such as Tesla, Brompton Bicycles, and Cambridge Analytica will take you beyond the theory to understand marketing at work in the business world, making sure you are equipped with the knowledge you need to ...

    Textbook $94.95 $79.16
  56. 17% Off

    Marketing the e-Business

    ... online, Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a ...

    Textbook $368.00 $308.20
  57. 17% Off

    Marketing Management

    ... . , This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and ...

    Textbook $294.00 $246.22
  58. 17% Off

    Imagining Marketing

    ... adopt more imaginative modes of academic expression, * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette., , This book provokes a new way of thinking about ...

    Textbook $273.00 $228.64
  59. 17% Off

    Marketing the e-Business

    ... online, Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a ...

    Textbook $98.99 $82.90
  60. 17% Off

    Strategic Marketing

    ... students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.; authors: Russell Abratt / Michael Bendixen; publisher: Taylor and Francis; publicationDate: 3rd July ...

    Textbook $252.00 $211.05
  61. 17% Off

    Strategic Marketing

    ... students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.; authors: Russell Abratt / Michael Bendixen; publisher: Taylor and Francis; publicationDate: 4th July ...

    Textbook $67.99 $56.94
  62. 19% Off

    The Marketing Environment (RLE Marketing)

    ... systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact. ; authors ...

    Textbook $263.00 $213.69
  63. 19% Off

    Foundations of Marketing Thought

    ... ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based ...

    Textbook $263.00 $213.69
  64. 17% Off

    Marketing Management

    ... . , This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and ...

    Textbook $88.99 $74.53
  65. 17% Off

    Airport Marketing

    ... sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline ...

    Textbook $242.00 $202.68
    eTextbook $92.39 Get it instantly
  66. 17% Off

    Airport Marketing

    ... sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline ...

    Textbook $92.99 $77.88
  67. 19% Off

    Ethnic Marketing

    ... whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. , This is an excellent ...

    Textbook $273.00 $221.81
    eTextbook $104.49 Get it instantly
  68. 19% Off

    Imagining Marketing

    ... adopt more imaginative modes of academic expression, * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette., , This book provokes a new way of thinking about ...

    Textbook $81.99 $66.62
  69. 13% Off

    Marketing for Engineers, Scientists and Technologists

    ... brings all the, elements together into three key areas, new product development,, market driven quality and marketing plans.; authors: Tony Curtis; publicationDate: 7th March 2008; publisher: John Wiley & Sons (UK ...

    Textbook $105.95 $92.71
  70. 13% Off

    The Marketing Plan

    ... text, or as a, stand-alone in a Principles of Marketing, Marketing Management,, Strategic Marketing, Entrepreneurship, or Internet Marketing, course.; authors: William A. Cohen; publicationDate: 14th November 2005 ...

    Textbook $200.00 $175.00
  71. 19% Off

    The Marketing Environment (RLE Marketing)

    ... systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact. ; isbn10 ...

    Textbook $81.99 $66.62
  72. 70% Off

    Marketing Research: Asia-Pacific Edition with Online Study Tools 6 month s | USED

    ... and the increasing use of online panels. To strength its 'learning by doing' approach, this edition of Marketing Research integrates Qualtrics: a robust and easy-to-use online survey tool that provides students with a ...

    Textbook $149.95 $44.99 In stock Leaves in 1-2 days
  73. 19% Off

    Strategic Shopper Marketing

    ... . The book presents a guideline with examples and numerous illustrations to develop successful shopper marketing strategies across different sales channels., Focused on practice, but with solid theoretical foundations ...

    Textbook $62.99 $51.18
  74. 17% Off
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    Reconnecting Marketing to Markets

    ... . By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the ...

    Textbook $88.95 $74.16
  75. 17% Off
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    Bundle: Marketing Principles with Online Study Tools + MindTap Printed Access Card 12 Months

    ... level online learning tool that helps you get better grades! , MindTap for Pride, Marketing Principles includes: the complete eBook, 'Marketing on the Street' videos to introduce the lesson and prompt you to think about ...

    Textbook $174.95 $145.80
  76. 17% Off
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    Reconnecting Marketing to Markets

    ... . By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the ...

    Textbook $170.95 $142.53
  77. 17% Off
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    Marketing

    ... practices relate to their personal goals and future careers. Students will be able to recognize effective marketing applications to create strategic plans for a large variety of business endeavors. This update maintains ...

    Textbook $144.95 $120.80
  78. 9% Off
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    Essentials of Marketing Communications

    ... in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic ...

    Textbook $129.95 $118.58
  79. 9% Off
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    Marketing Research: An Applied Orientation, Global Edition

    ... to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.; authors: Naresh Malhotra; publicationDate: 5th ...

    Textbook $126.95 $115.84
  80. 9% Off
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    Integrated Advertising, Promotion, and Marketing Communications, Global Edition

    ... text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts ...

    Textbook $119.95 $109.45 In stock Leaves in 1-2 days
  81. 9% Off
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    Marketing Management: An Asian Perspective

    ... on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice., , The world of marketing is changing everyday-and in order for students to have a competitive edge, they ...

    Textbook $139.95 $127.70
  82. 18% Off
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    Marketing Strategy and Competitive Positioning

    ... and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage. In ...

    Textbook $104.95 $86.95
  83. 9% Off
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    Marketing Research, Global Edition

    ... research, , , , Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The ...

    Textbook $112.95 $103.07
  84. 19% Off

    Essential Marketing Skills

    ... students who do not need the depth or detail supplied in the full edition of Peters Marketing: A Practical Approach. , Real world case studies and exercises are the Rix trademark. This new text takes the practical ...

    Textbook $64.96 $52.78
  85. 19% Off

    Marketing: The Core

    ... such as key cards at the end of the book make it a user-friendly tool". The highly successful Kerin, Marketing: The Core was first published in the US in 2003. This regional adaptation provides a concise approach to the ...

    Textbook $162.95 $132.40
  86. 19% Off

    BASIC MARKETING

    ... in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers., , , , , ; authors: William D. Perreault / Joseph P. Cannon / E. Jerome McCarthy ...

    Textbook $250.00 $203.13
  87. 19% Off

    Marketing Management: A Strategic Decision-Making Approach

    ... executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions - both good and not-so-good - from around the world in companies ranging from ...

    Textbook $212.00 $172.25 In stock Leaves in 1-2 days
  88. 19% Off

    International Marketing

    ... of companies, large and small, seeking market opportunities outside their home country•Why international marketing management strategies should be viewed from a global perspective•The role of emerging economies in ...

    Textbook $159.95 $129.96
  89. 19% Off

    Marketing Strategy: A Decision-Focused Approach

    ... eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world ...

    Textbook $206.00 $167.38
  90. 19% Off

    ISE Marketing

    ... in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and ...

    Textbook $149.95 $121.83
  91. 19% Off

    VALUE PACK: MARKETING + CONNECT

    ... thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing., , , ; authors: Dhruv Grewal / Michael Levy / Shane Mathews / Paul Harrigan / Tania Bucic ...

    Textbook $137.95 $112.08
  92. 17% Off

    Marketing Channel Strategy

    ... reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly., The omni-channel is different from the multi-channel. It recognizes not ...

    Textbook $410.00 $343.38
  93. 17% Off

    Digital and Social Media Marketing

    ... and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing. ; authors: Heinze / Aleksej; Fletcher / Gordon; Rashid / Tahir; Cruz / Ana; publisher: taylorfrancis; publicationDate ...

    Textbook $98.99 $82.90 In stock Leaves in 1-2 days
  94. 13% Off

    Digital Marketing

    ... can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge ...

    Textbook $129.95 $113.71 In stock Leaves in 1-2 days
  95. 17% Off

    E-marketing

    ... framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly ...

    Textbook $116.00 $97.15
  96. 19% Off

    Cross-Cultural Marketing

    ... relevance for stakeholders. As such, it is an invaluable text for students of international and cross-cultural marketing, as well as for practitioners who wish to assess new developments in the field.; authors: Dawn ...

    Textbook $273.00 $221.81
  97. 17% Off

    e-Marketing

    ... brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the ...

    Textbook $98.99 $82.90
  98. 19% Off

    The Routledge Companion to Marketing History

    ... , pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries ...

    Textbook $441.00 $358.31
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    The Rise and Fall of Mass Marketing (RLE Marketing)

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