close
Sort by:
Filters
close
Filters
Filters selected
Education Level
Subject
Topic
Format
Sort by:

MARKETING RESEARCH ASIA-PACIFIC EDITION 4TH EDITION

  1. 71% Off

    Fundamentals of Management: Asia Pacific Edition with Online Study Tools 12 months | USED

    ... " and are in reasonable to good condition. All sales are final and non-refundable. This 4th Asia-Pacific edition of Fundamentals of Management maintains its comprehensive theoretical base while bringing the challenges of ...

    Textbook $148.14 $44.44
  2. 70% Off

    Management: Asia Pacific Edition with Online Study Tools 12 months | USED

    ... are in reasonable to good condition. All sales are final and non-refundable. This 4th Asia-Pacific edition of Management maintains its comprehensive theoretical base while bringing the challenges of management to life ...

    Textbook $157.23 $47.17
  3. 17% Off

    Marketing: Planning and Strategy with Online Study Tools 12 months

    ... , this first Asia-Pacific edition of Jain and Haley's renowned text Marketing: Planning and ... Voola / Mark Wickham / Phil Osbourne; publicationDate: 4th November 2011; editionNumber: 1; publisher: Cengage Learning ...

    Textbook $169.95 $141.63
    eTextbook $74.95 Get it instantly
  4. 17% Off

    Marketing

    ... resources, and provides the support and materials that you need to help create tomorrow's marketing professionals.NEW TO THIS EDITIONNew chapter: Selling and Sales Management Focuses on the importance of personal ...

    Textbook $132.95 $110.85
    eTextbook $115.95 Get it instantly
  5. 22% Off

    Marketing Strategy: A Decision-Focused Approach

    ... strategy, beginning with analysis of marketing relationships, moving to key steps in the strategic planning process and ultimately the creation and implementation of such strategies.This edition includes 13 new APAC case ...

    Textbook $129.95 $101.95
    eTextbook $74.20 Get it instantly
  6. 13% Off

    E-marketing

    ... and customer relationship management strategy and implementation issues., A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new ...

    Textbook $122.00 $106.75
  7. 71% Off

    E-marketing | USED

    ... and customer relationship management strategy and implementation issues., \nA major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new ...

    Textbook $110.91 $33.27
  8. 17% Off

    Dictionary of Marketing: Concepts Laws Theories and Effects

    ... applications and by, keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of, other advanced ...

    Textbook $88.95 $74.16
  9. 13% Off

    Marketing

    Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case ...

    Textbook $137.95 $120.71
    eTextbook $81.25 Get it instantly
  10. 17% Off

    Marketing Principles with Online Study Tools 12 months

    ... Teaching and Learning Resource, Australian Publishers Association (APA) Educational Publishing Awards 2015, ' Marketing Principles, 2nd Asia-Pacific Edition (William Pride et al, Cengage); authors: William M Pride / O.C ...

    Textbook $164.95 $137.47
  11. 17% Off

    Strategic Marketing: Decision-making and Planning with Online Study Tool s 12 months

    This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation's strategic management. ...

    Textbook $134.95 $112.45
  12. 9% Off

    Marketing Management, Global Edition

    ... on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. , The world of marketing is changing everyday--and in order for students to have a competittive advantage, they ...

    Textbook $159.95 $145.95
  13. 19% Off

    Advertising: An Integrated Marketing Communication Perspective 4e

    ... introduce students to the power of digital marketing, this edition contains two new chapters on Search and ... measurable, customer-focused IMC plan., , The fourth edition brings together an author team of highly experienced ...

    Textbook $164.95 $134.95
  14. 19% Off

    Foundations of Marketing, 6e

    ... end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on ...

    Textbook $130.96 $106.41
  15. 19% Off

    The Routledge Companion to the Future of Marketing

    ... is that this new book will provide fresh ideas to guide future research to improve the field of Marketing and define the next generation of research efforts as the torch gets passed to future generations. , ; authors ...

    Textbook $420.00 $341.25
    eTextbook $78.00 Get it instantly
  16. 70% Off

    Marketing Principles with Online Study Tools 12 months | USED

    ... Resource, Australian Publishers Association (APA) Educational Publishing Awards 2015 ' Marketing Principles, 2nd Asia-Pacific Edition (William Pride et al, Cengage); editionNumber: 2; publicationDate: Tuesday, 19 ...

    Textbook $149.95 $44.99
  17. 71% Off

    Marketing Management, Global Edition | USED

    ... in reasonable to good condition. All sales are final and non-refundable. For undergraduate and graduate courses in marketing management. , \r\nStay on the cutting-edge with the gold standard text that reflects the latest ...

    Textbook $145.41 $43.62
  18. 71% Off

    Marketing Strategy: A Decision-Focused Approach | USED

    ... strategy, beginning with analysis of marketing relationships, moving to key steps in the strategic planning process and ultimately the creation and implementation of such strategies.This edition includes 13 new APAC case ...

    Textbook $118.14 $35.44
  19. 23% Off

    Global Marketing, Global Edition

    ... and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of ...

    Textbook $124.95 $96.75
  20. 9% Off

    Principles of Marketing + Marketing: A Snapshot

    ... content and linkage are at the heart of this edition. Real local and international examples bring ideas to life ... identified in Chapter 1. , Free educator resources, Marketing: A Snapshot , , A solutions manual with ...

    Textbook $152.95 $139.57
  21. 19% Off

    Marketing, 2nd Edition

    ... influencers, such as social media, and the impact on marketing., , ; authors: Dhruv Grewal / Michael Levy / ... / Tania Bucic / Foula Kopanidis; publicationDate: 4th November 2017; editionNumber: 2; publisher: McGraw- ...

    Textbook $127.95 $103.96
    eTextbook $74.20 Get it instantly
  22. 19% Off

    Interactive Marketing

    ... technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it ...

    Textbook $83.99 $68.24
  23. 17% Off

    Value in Marketing

    ... in order to address its complexity. This book sets to provide an insight in the concept of value in marketing in its contemporary interpretation and level of development. The aim is to offer an overview of debates and ...

    Textbook $252.00 $211.05
  24. 19% Off

    Marketing, Rhetoric and Control

    ... has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing's value in the modern organisation, a mysterious black box inside the otherwise rational and ...

    Textbook $252.00 $204.75
  25. 19% Off

    Strategic Marketing Management (RLE Marketing)

    ... the framework of managerial information systems. In the chapters which deal with the elements of the marketing 'mix', the interrelated nature of these variables is emphasized. The book illustrates how the successful ...

    Textbook $242.00 $196.63
  26. 19% Off

    Strategic Marketing Management (RLE Marketing)

    ... the framework of managerial information systems. In the chapters which deal with the elements of the marketing 'mix', the interrelated nature of these variables is emphasized. The book illustrates how the successful ...

    Textbook $81.99 $66.62
    eTextbook $79.19 Get it instantly
  27. 19% Off

    Interactive Marketing

    ... technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it ...

    Textbook $263.00 $213.69
  28. 19% Off

    Expanding Disciplinary Space: On the Potential of Critical Marketing

    ... they originate., This book was originally published as a special issue of the Journal of Marketing Management.; authors: Douglas Brownlie / Paul Hewer / Mark Tadajewski; publisher: Taylor and Francis; publicationDate ...

    Textbook $252.00 $204.75
  29. 13% Off

    Wired Marketing

    ... first part of the book, looks at the technological-driven shift in the marketing paradigm, from direct marketing towards interactive marketing on the World, Wide Web. Part one also outlines the fundamental Internet ...

    Textbook $105.95 $92.71
  30. 17% Off

    The Art and Science of Marketing

    ... not have become dot.bombs. This book, blends art and science to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to ...

    Textbook $82.95 $69.16
  31. 17% Off

    Fundamentals of Marketing

    ... , and exploring issues such as greenwashing, guilt appeals,, and responsible branding, the book goes beyond marketing theory to illustrate marketing at work in the business world, and how it can be used to promote a ...

    Textbook $85.95 $71.66
  32. 17% Off

    Introduction to Marketing

    ... the move towards service based industries. Through reading the text students will gain a holistic understanding of marketing and how one area may impact on another. A wealth of pedagogical features including case studies ...

    Textbook $94.95 $79.16
  33. 9% Off

    Social Marketing

    ... as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve. This is followed by a review of strategic issues that must be considered in ...

    Textbook $100.95 $92.12
  34. 22% Off

    Essentials of Marketing Research, Global Edition

    ... students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an ...

    Textbook $109.95 $86.75
  35. 9% Off

    Marketing Management, Global Edition + MyLab Marketing with eText

    ... framework., , , , Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer ...

    Textbook $174.95 $159.64
  36. 35% Off

    Services Marketing: Integrating Customer Focus Across the Firm

    ... to retaining their customers. The seventh edition maintains a managerial focus by incorporating ... others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. ...

    Textbook $200.00 $131.25
  37. 17% Off

    Accountable Marketing

    ... ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities., , This book marks the first-ever reference point for practicing professionals, faculty and ...

    Textbook $98.99 $82.90
  38. 17% Off

    Fundamentals of Marketing

    ... in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. , Visit the Companion website at www.routledge.com/textbooks/9780415370974; authors: Marilyn A Stone ...

    Textbook $122.00 $102.17
  39. 19% Off

    Greener Marketing

    ... the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues ...

    Textbook $110.00 $89.38
    eTextbook $108.89 Get it instantly
  40. 19% Off

    Marketing Performativity

    ... uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing-theorising landscape of ...

    Textbook $81.99 $66.62
  41. 19% Off

    Tourism and Social Marketing

    ... the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant ...

    Textbook $88.99 $72.30
    eTextbook $89.09 Get it instantly
  42. 19% Off

    Truth in Marketing

    ... , this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR. ; authors: Thomas Boysen Anker; publisher: Taylor and Francis; publicationDate: 1st ...

    Textbook $105.00 $85.31
  43. 19% Off

    Marketing Performativity

    ... uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing-theorising landscape of ...

    Textbook $242.00 $196.63
  44. 19% Off

    Historical Research in Marketing Management

    ... . Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include ...

    Textbook $81.99 $66.62
  45. 19% Off

    Historical Research in Marketing Management

    ... . Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include ...

    Textbook $252.00 $204.75
  46. 19% Off

    The Routledge Companion to Nonprofit Marketing

    ... arenas, including: , , , , voluntary sector marketing , fundraising , arts marketing , education marketing , political marketing , social marketing , volunteer recruitment, management and retention , public ...

    Textbook $90.99 $73.93
  47. 17% Off

    Accountable Marketing

    ... ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities., , This book marks the first-ever reference point for practicing professionals, faculty and ...

    Textbook $252.00 $211.05
    eTextbook $98.99 Get it instantly
  48. 19% Off

    Tourism and Social Marketing

    ... the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant ...

    Textbook $242.00 $196.63
  49. 17% Off

    Business to Business Marketing

    ... role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines issues such as e-commerce in B2B markets, key account management and ...

    Textbook $101.95 $85.00
  50. 13% Off

    Services Marketing Management

    ... , it is critical to, understand, create and deliver real value to all stakeholders. The, second edition of Services Marketing Management has been, thoroughly revised and restructured to provide the students with an ...

    Textbook $105.95 $92.71
  51. 13% Off

    Sustainability Marketing

    The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer ...

    Textbook $90.95 $79.58
  52. 17% Off

    Integrated Marketing Communications with Online Study Tools 12 months

    ... to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a ...

    Textbook $179.95 $149.97
  53. 17% Off

    Services Marketing : Concepts, Strategies, & Cases

    ... : CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for ...

    Textbook $204.95 $170.80
  54. 19% Off

    Marketing Principles with Online Study Tools 12 months

    ... strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social ...

    Textbook $159.95 $130.95
  55. 19% Off

    ISE Marketing Management

    ... the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the filed. Marketing Management 3e is designed to fulfill this need. , , ; authors: Greg W. Marshall / Mark W ...

    Textbook $149.95 $121.83
  56. 19% Off

    ISE Essentials of Marketing

    ... , our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones. The many, dramatic ...

    Textbook $149.95 $121.83
  57. 17% Off

    Digital Marketing Fundamentals

    ... easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands., In this book, all relevant aspects of digital ...

    Textbook $122.00 $102.17
    eTextbook $121.00 Get it instantly
  58. 17% Off

    Fundamentals of Marketing 2e

    ... has all you need to begin your journey into the fascinating world of marketing., Digital formats and resources The second edition is available for students and institutions to purchase in a variety of formats, and ...

    Textbook $94.95 $79.16
  59. 17% Off

    Marketing the e-Business

    ... and structure., Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second Edition unpicks the challenges of e-marketing for many types of business. It uses topical case studies and ...

    Textbook $368.00 $308.20
  60. 17% Off

    Marketing Management

    ... their effects on market outcomes. , This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how ...

    Textbook $294.00 $246.22
  61. 17% Off

    Imagining Marketing

    ... adopt more imaginative modes of academic expression, * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette., , This book provokes a new way of thinking about ...

    Textbook $273.00 $228.64
  62. 17% Off

    Marketing the e-Business

    ... and structure., Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second Edition unpicks the challenges of e-marketing for many types of business. It uses topical case studies and ...

    Textbook $98.99 $82.90
  63. 17% Off

    Strategic Marketing

    ... students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.; authors: Russell Abratt / Michael Bendixen; publisher: Taylor and Francis; publicationDate: 3rd July ...

    Textbook $252.00 $211.05
  64. 17% Off

    Strategic Marketing

    ... the role of corporate, business, and marketing strategy in strategic marketing; , recognize the implications of markets ... growth; , interpret the various elements of marketing strategy and apply them to a particular real ...

    Textbook $67.99 $56.94
  65. 19% Off

    The Marketing Environment (RLE Marketing)

    ... systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact. ; authors ...

    Textbook $263.00 $213.69
  66. 19% Off

    Foundations of Marketing Thought

    ... ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based ...

    Textbook $263.00 $213.69
  67. 17% Off

    Marketing Management

    ... their effects on market outcomes. , This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how ...

    Textbook $88.99 $74.53
  68. 17% Off

    Airport Marketing

    ... sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline ...

    Textbook $242.00 $202.68
    eTextbook $92.39 Get it instantly
  69. 17% Off

    Airport Marketing

    ... sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline ...

    Textbook $92.99 $77.88
  70. 19% Off

    Ethnic Marketing

    ... whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. , This is an excellent ...

    Textbook $273.00 $221.81
    eTextbook $104.49 Get it instantly
  71. 19% Off

    Imagining Marketing

    ... adopt more imaginative modes of academic expression, * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette., , This book provokes a new way of thinking about ...

    Textbook $81.99 $66.62
  72. 13% Off

    Marketing for Engineers, Scientists and Technologists

    ... brings all the, elements together into three key areas, new product development,, market driven quality and marketing plans.; authors: Tony Curtis; publicationDate: 7th March 2008; publisher: John Wiley & Sons (UK ...

    Textbook $105.95 $92.71
  73. 13% Off

    The Marketing Plan

    The Marketing Plan, 5th Edition gives students the, knowledge, tools, and techniques they need to develop marketing, plans like the pros. Throughout the text, step-by-step procedures, guide students through each ...

    Textbook $200.00 $175.00
  74. 19% Off

    The Marketing Environment (RLE Marketing)

    ... systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact. ; isbn10 ...

    Textbook $81.99 $66.62
  75. 70% Off

    Marketing Research: Asia-Pacific Edition with Online Study Tools 6 month s | USED

    ... Research 3rd Asia'Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combing a solid theoretical foundation with a practical, step-by ...

    Textbook $149.95 $44.99
  76. 19% Off

    Strategic Shopper Marketing

    ... . The book presents a guideline with examples and numerous illustrations to develop successful shopper marketing strategies across different sales channels., Focused on practice, but with solid theoretical foundations ...

    Textbook $62.99 $51.18
  77. 17% Off

    Reconnecting Marketing to Markets

    ... . By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the ...

    Textbook $88.95 $74.16
  78. 17% Off

    Bundle: Marketing Principles with Online Study Tools + MindTap Printed Access Card 12 Months

    ... level online learning tool that helps you get better grades! , MindTap for Pride, Marketing Principles includes: the complete eBook, 'Marketing on the Street' videos to introduce the lesson and prompt you to think about ...

    Textbook $174.95 $145.80
  79. 17% Off

    Reconnecting Marketing to Markets

    ... . By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the ...

    Textbook $170.95 $142.53
  80. 17% Off

    Marketing

    ... , annotation and study tools, media, auto-graded assessment, data analytics, and more. MindTap for Marketing, 5th edition includes additional timely features such as examples of advertisements, stats and facts, digital ...

    Textbook $144.95 $120.80
  81. 9% Off

    Essentials of Marketing Communications

    ... in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic ...

    Textbook $129.95 $118.58
  82. 9% Off

    Marketing Research: An Applied Orientation, Global Edition

    ... six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and ...

    Textbook $126.95 $115.84
  83. 9% Off

    Integrated Advertising, Promotion, and Marketing Communications, Global Edition

    ... social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter ... concepts to real-­life situations. The 8th Edition includes extensive analysis of social media, Internet ...

    Textbook $119.95 $109.45
  84. 9% Off

    Marketing Management: An Asian Perspective

    ... on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice., , The world of marketing is changing everyday-and in order for students to have a competitive edge, they ...

    Textbook $139.95 $127.70
  85. 18% Off

    Marketing Strategy and Competitive Positioning

    ... and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage. In ...

    Textbook $104.95 $86.95
  86. 9% Off

    Marketing Research, Global Edition

    ... an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the ...

    Textbook $112.95 $103.07
  87. 19% Off

    Essential Marketing Skills

    ... students who do not need the depth or detail supplied in the full edition of Peters Marketing: A Practical Approach. , Real world case studies and exercises are the Rix trademark. This new text takes the practical ...

    Textbook $64.96 $52.78
  88. 19% Off

    Marketing: The Core

    ... such as key cards at the end of the book make it a user-friendly tool". The highly successful Kerin, Marketing: The Core was first published in the US in 2003. This regional adaptation provides a concise approach to the ...

    Textbook $162.95 $132.40
  89. 19% Off

    BASIC MARKETING

    , , Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition. Click to view more on Perreault/Cannon's Essentials of Marketing 15th edition here., , Built on a strong ...

    Textbook $250.00 $203.13
  90. 19% Off

    Marketing Management: A Strategic Decision-Making Approach

    , , The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and ...

    Textbook $212.00 $172.25
  91. 19% Off

    International Marketing

    , , Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today's dynamic business ...

    Textbook $159.95 $129.96
  92. 19% Off

    Marketing Strategy: A Decision-Focused Approach

    ... strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition., , ; authors: Orville C. Walker / John Mullins; publicationDate: 24th ...

    Textbook $206.00 $167.38
  93. 19% Off

    ISE Marketing

    ... their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, ... and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier ...

    Textbook $149.95 $121.83
  94. 19% Off

    VALUE PACK: MARKETING + CONNECT

    ... thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing., , , ; authors: Dhruv Grewal / Michael Levy / Shane Mathews / Paul Harrigan / Tania Bucic ...

    Textbook $137.95 $112.08
  95. 17% Off

    Marketing Channel Strategy

    ... and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book., A full set of PowerPoint slides accompany this new edition, to support instructors.; editionNumber: 9; authors: Robert W ...

    Textbook $410.00 $343.38
  96. 17% Off

    Digital and Social Media Marketing

    ... and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing. ; authors: Heinze / Aleksej; Fletcher / Gordon; Rashid / Tahir; Cruz / Ana; publisher: taylorfrancis; publicationDate ...

    Textbook $98.99 $82.90
  97. 13% Off

    Digital Marketing

    ... can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge ...

    Textbook $129.95 $113.71
  98. 17% Off

    E-marketing

    ... and strategies involved in developing a digital marketing plan. With a strategic approach that focuses ... successful in creating and executing a winning digital marketing strategy.; editionNumber: 8; authors: Judy Strauss ...

    Textbook $116.00 $97.15
  99. 19% Off

    Cross-Cultural Marketing

    ... important questions about the applicability of existing marketing theory and practice, which was originally ... text for students of international and cross-cultural marketing, as well as for practitioners who wish to ...

    Textbook $273.00 $221.81
  100. 17% Off

    e-Marketing

    ... brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the ...

    Textbook $98.99 $82.90
translation missing: en.general.search.loading