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MARKETING STRATEGY A DECISION FOCUSED APPROACH

  1. 22% Off

    Marketing Strategy: A Decision-Focused Approach

    , , Marketing Strategy: a decision focused approach moves beyond the traditional "4P" approach in other marketing titles by utilising the broader analytical framework of competitive strategy. The text offers a clear ...

    Textbook $129.95 $101.95
    eTextbook $74.20 Get it instantly
  2. 71% Off

    Marketing Strategy: A Decision-Focused Approach | USED

    ... are final and non-refundable. , \n, \nMarketing Strategy: a decision focused approach moves beyond the traditional "4P" approach in other marketing titles by utilising the broader analytical framework of competitive ...

    Textbook $118.14 $35.44
  3. 19% Off

    Marketing Strategy: A Decision-Focused Approach

    ... strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision ...

    Textbook $206.00 $167.38
  4. 17% Off

    Marketing

    ... : Developing and Implementing a Marketing Plan Covers the role and benefits of marketing planning, when marketing planning occurs, the marketing planning process, key observations on marketing planning, market selection ...

    Textbook $132.95 $110.85
    eTextbook $115.95 Get it instantly
  5. 13% Off

    E-marketing

    ... that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship ...

    Textbook $122.00 $106.75
  6. 71% Off

    E-marketing | USED

    ... that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship ...

    Textbook $110.91 $33.27
  7. 17% Off

    Dictionary of Marketing: Concepts Laws Theories and Effects

    ... practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional ... marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing ...

    Textbook $88.95 $74.16
  8. 13% Off

    Marketing

    ... Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case studies to illustrate ...

    Textbook $137.95 $120.71
    eTextbook $81.25 Get it instantly
  9. 17% Off

    Marketing Principles with Online Study Tools 12 months

    ... with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Marketing principles includes the most current coverage of marketing strategies and concepts with ...

    Textbook $164.95 $137.47
  10. 17% Off

    Strategic Marketing: Decision-making and Planning with Online Study Tool s 12 months

    ... a framework for marketing decision making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy ...

    Textbook $134.95 $112.45
  11. 9% Off

    Marketing Management, Global Edition

    ... order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and ...

    Textbook $159.95 $145.95
  12. 19% Off

    Advertising: An Integrated Marketing Communication Perspective 4e

    ... . To introduce students to the power of digital marketing, this edition contains two new chapters on Search and ... tools can be brought together to form a measurable, customer-focused IMC plan., , The fourth edition brings ...

    Textbook $164.95 $134.95
  13. 19% Off

    Foundations of Marketing, 6e

    ... fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy.Discover: How marketing adds value to customers and organizations ...

    Textbook $130.96 $106.41
  14. 19% Off

    The Routledge Companion to the Future of Marketing

    ... relative to competitors is necessary information for strategy formation. Ideally, one would hope to ... the "Future of Marketing" for opening the door to get a glimpse of the future in the field of Marketing. The hope is ...

    Textbook $420.00 $341.25
    eTextbook $78.00 Get it instantly
  15. 70% Off

    Marketing Principles with Online Study Tools 12 months | USED

    ... with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Marketing principles includes the most current coverage of marketing strategies and concepts with ...

    Textbook $149.95 $44.99
  16. 71% Off

    Marketing Management, Global Edition | USED

    ... order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and ...

    Textbook $145.41 $43.62
  17. 23% Off

    Global Marketing, Global Edition

    ... . , , , , Familiarises students with global marketing and the global business environment , , , , Global Marketing's environmental and strategic approach outlines the major dimensions of the global business ...

    Textbook $124.95 $96.75
  18. 9% Off

    Principles of Marketing + Marketing: A Snapshot

    ... 1 copy of Principles of Marketing and 1 copy of Marketing: A Snapshot , , , , A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of ...

    Textbook $152.95 $139.57
  19. 19% Off

    Marketing, 2nd Edition

    ... thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing., , ; authors: Dhruv Grewal / Michael Levy / Shane Mathews / Paul Harrigan / Tania Bucic / ...

    Textbook $127.95 $103.96
    eTextbook $74.20 Get it instantly
  20. 19% Off

    Interactive Marketing

    ... of invitation and exploration to rebuild interactivity at the center of marketing. The work culminates in a reading of the theory of Relationship Marketing that uses autism as an allegory to interrogate the communicative ...

    Textbook $83.99 $68.24
  21. 17% Off

    Value in Marketing

    ... and international business, and to people who wish to have a better understand what marketing really brings to consumers.; authors: Marin A. Marinov; publisher: Taylor and Francis; publicationDate: 27th November 2019 ...

    Textbook $252.00 $211.05
  22. 19% Off

    Marketing, Rhetoric and Control

    ... been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing's value in the modern organisation, a mysterious black box inside the otherwise rational and logical ...

    Textbook $252.00 $204.75
  23. 19% Off

    Strategic Marketing Management (RLE Marketing)

    ... the framework of managerial information systems. In the chapters which deal with the elements of the marketing 'mix', the interrelated nature of these variables is emphasized. The book illustrates how the successful ...

    Textbook $242.00 $196.63
  24. 19% Off

    Strategic Marketing Management (RLE Marketing)

    ... the framework of managerial information systems. In the chapters which deal with the elements of the marketing 'mix', the interrelated nature of these variables is emphasized. The book illustrates how the successful ...

    Textbook $81.99 $66.62
    eTextbook $79.19 Get it instantly
  25. 19% Off

    Interactive Marketing

    ... of invitation and exploration to rebuild interactivity at the center of marketing. The work culminates in a reading of the theory of Relationship Marketing that uses autism as an allegory to interrogate the communicative ...

    Textbook $263.00 $213.69
  26. 19% Off

    Expanding Disciplinary Space: On the Potential of Critical Marketing

    ... of the discipline from which they originate., This book was originally published as a special issue of the Journal of Marketing Management.; authors: Douglas Brownlie / Paul Hewer / Mark Tadajewski; publisher: Taylor ...

    Textbook $252.00 $204.75
  27. 13% Off

    Wired Marketing

    ... technology for the Internet. Finally the book will, consider approaches towards strategic Internet marketing planning, with a particular focus on flexibility, speed and the customer. The, style of the book ...

    Textbook $105.95 $92.71
  28. 17% Off

    The Art and Science of Marketing

    ... you need to understand marketing. And to achieve the best results from your marketing requires a subtle blend of ... used throughout this book illustrate this approach. The science of marketing comes from research - about, ...

    Textbook $82.95 $69.16
  29. 17% Off

    Fundamentals of Marketing

    ... names as well as SMEs and online businesses discuss their real-life marketing dilemmas and how they navigated their, way to a positive outcome. Test bank questions, internet activities, and web links also allow ...

    Textbook $85.95 $71.66
  30. 17% Off

    Introduction to Marketing

    ... the text, ensuring students understand the importance and relevance of outside influences on a company's marketing decisions and actions. ; authors: Adrian Palmer; publicationDate: 3rd April 2012; publisher: Oxford ...

    Textbook $94.95 $79.16
  31. 9% Off

    Social Marketing

    ... can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one ...

    Textbook $100.95 $92.12
  32. 22% Off

    Essentials of Marketing Research, Global Edition

    ... , do-it-yourself approach to marketing research, , , , Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students ...

    Textbook $109.95 $86.75
  33. 9% Off

    Marketing Management, Global Edition + MyLab Marketing with eText

    ... , and assignable activities, students are encouraged to actively learn and retain tough course concepts., MyLab Marketing is not a self-paced technology and should only be purchased when required by an instructor. , , ...

    Textbook $174.95 $159.64
  34. 35% Off

    Services Marketing: Integrating Customer Focus Across the Firm

    ... knowledge needed to implement service strategies for competitive advantage across industries., ... emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been ...

    Textbook $200.00 $131.25
  35. 17% Off

    Accountable Marketing

    ... , finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB's work over the last few years. The book not ...

    Textbook $98.99 $82.90
  36. 17% Off

    Fundamentals of Marketing

    ... from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring ...

    Textbook $122.00 $102.17
  37. 19% Off

    Greener Marketing

    ... material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are ...

    Textbook $110.00 $89.38
    eTextbook $108.89 Get it instantly
  38. 19% Off

    Marketing Performativity

    ... for further developing our understanding of the performativity of marketing. This book was originally published as a special issue of the Journal of Marketing Management.; authors: Katy Mason / Hans Kjellberg / Johan ...

    Textbook $81.99 $66.62
  39. 19% Off

    Tourism and Social Marketing

    ... and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more ...

    Textbook $88.99 $72.30
    eTextbook $89.09 Get it instantly
  40. 19% Off

    Truth in Marketing

    ... cases to illustrate this fascinating analysis, this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR. ; authors: Thomas Boysen Anker; publisher ...

    Textbook $105.00 $85.31
  41. 19% Off

    Marketing Performativity

    ... for further developing our understanding of the performativity of marketing. This book was originally published as a special issue of the Journal of Marketing Management.; authors: Katy Mason / Hans Kjellberg / Johan ...

    Textbook $242.00 $196.63
  42. 19% Off

    Historical Research in Marketing Management

    This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in ...

    Textbook $81.99 $66.62
  43. 19% Off

    Historical Research in Marketing Management

    This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in ...

    Textbook $252.00 $204.75
  44. 19% Off

    The Routledge Companion to Nonprofit Marketing

    ... experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research., , An introductory section reviews the ...

    Textbook $90.99 $73.93
  45. 17% Off

    Accountable Marketing

    ... , finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB's work over the last few years. The book not ...

    Textbook $252.00 $211.05
    eTextbook $98.99 Get it instantly
  46. 19% Off

    Tourism and Social Marketing

    ... and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more ...

    Textbook $242.00 $196.63
  47. 17% Off

    Business to Business Marketing

    ... supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long and short case examples.The text ... - business marketing planning; and part four - business marketing programmes.A range of ...

    Textbook $101.95 $85.00
  48. 13% Off

    Services Marketing Management

    ... , Portsmouth Business School, ?Services Marketing Management: a comprehensive, and completely up-to-date ... refined didactic approach not self-evident, in other service management textbooks., "What a service for ...

    Textbook $105.95 $92.71
  49. 13% Off

    Sustainability Marketing

    ... theory and the practical decision making of marketing managers., The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve ...

    Textbook $90.95 $79.58
  50. 17% Off

    Integrated Marketing Communications with Online Study Tools 12 months

    ... engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. A wide range of local and global examples include: Spotify ...

    Textbook $179.95 $149.97
  51. 17% Off

    Services Marketing : Concepts, Strategies, & Cases

    Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book ...

    Textbook $204.95 $170.80
  52. 19% Off

    Marketing Principles with Online Study Tools 12 months

    ... the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive ...

    Textbook $159.95 $130.95
  53. 19% Off

    ISE Marketing Management

    ... the field of marketing, it is a sure bet that the job of leading marketing manager's ... it is time for an updated approach to teaching and learning within the filed. Marketing Management 3e is designed to fulfill ...

    Textbook $149.95 $121.83
  54. 19% Off

    ISE Essentials of Marketing

    ... make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are ...

    Textbook $149.95 $121.83
  55. 17% Off

    Digital Marketing Fundamentals

    ... version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands., In this ... Taylor and Francis; publicationDate: 19th September 2018; isbn10: 9001887120; subTitle: From Strategy to ROI

    Textbook $122.00 $102.17
    eTextbook $121.00 Get it instantly
  56. 17% Off

    Fundamentals of Marketing 2e

    ... by Baines, Fill, Rosengren and Antonetti, this text will take you on a journey from the traditional marketing mix to the cutting-edge trends of the, discipline such as sustainability, ethics, and digitalization ...

    Textbook $94.95 $79.16
  57. 17% Off

    Marketing the e-Business

    ... strategies. This updated edition features coverage of such emerging topics as:, Mobile marketing, Social networking and blogging , E-segmentation, Customer relationship marketing online, Providing a new approach ...

    Textbook $368.00 $308.20
  58. 17% Off

    Marketing Management

    ... interpretive cultural approaches across the realm of strategic marketing activities including: ... a truly innovative, multinationally focused marketing management textbook., Marketing Management: A Cultural Perspective is a ...

    Textbook $294.00 $246.22
  59. 17% Off

    Imagining Marketing

    ... phenomena. Key features include:, , * the treatment of artistic artefacts as a source of marketing understanding, * a detailed discussion surrounding the argument that marketers should adopt more imaginative modes of ...

    Textbook $273.00 $228.64
  60. 17% Off

    Marketing the e-Business

    ... strategies. This updated edition features coverage of such emerging topics as:, Mobile marketing, Social networking and blogging , E-segmentation, Customer relationship marketing online, Providing a new approach ...

    Textbook $98.99 $82.90
  61. 17% Off

    Strategic Marketing

    ... the various elements of marketing strategy and apply them to a particular real-world situation; , apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; , ...

    Textbook $252.00 $211.05
  62. 17% Off

    Strategic Marketing

    ... the various elements of marketing strategy and apply them to a particular real-world situation; , apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; , ...

    Textbook $67.99 $56.94
  63. 19% Off

    The Marketing Environment (RLE Marketing)

    ... systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact. ; authors: John ...

    Textbook $263.00 $213.69
  64. 19% Off

    Foundations of Marketing Thought

    ... on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. , Challenging many ...

    Textbook $263.00 $213.69
  65. 17% Off

    Marketing Management

    ... interpretive cultural approaches across the realm of strategic marketing activities including: ... a truly innovative, multinationally focused marketing management textbook., Marketing Management: A Cultural Perspective is a ...

    Textbook $88.99 $74.53
  66. 17% Off

    Airport Marketing

    ... to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits ... require a completely different approach to be adopted by airport marketers and have encouraged a further deviation ...

    Textbook $242.00 $202.68
    eTextbook $92.39 Get it instantly
  67. 17% Off

    Airport Marketing

    ... to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits ... require a completely different approach to be adopted by airport marketers and have encouraged a further deviation ...

    Textbook $92.99 $77.88
  68. 19% Off

    Ethnic Marketing

    ... strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. , Since the publication of Pires' and ...

    Textbook $273.00 $221.81
    eTextbook $104.49 Get it instantly
  69. 19% Off

    Imagining Marketing

    ... phenomena. Key features include:, , * the treatment of artistic artefacts as a source of marketing understanding, * a detailed discussion surrounding the argument that marketers should adopt more imaginative modes of ...

    Textbook $81.99 $66.62
  70. 13% Off

    Marketing for Engineers, Scientists and Technologists

    ... scientists and technologists taking a module, of business studies or marketing at all levels. ... areas, new product development,, market driven quality and marketing plans.; authors: Tony Curtis; publicationDate: 7th ...

    Textbook $105.95 $92.71
  71. 13% Off

    The Marketing Plan

    ... to, developing marketing strategies and tactics, ... a supplement to another text, or as a, stand-alone in a Principles of Marketing, Marketing Management,, Strategic Marketing, Entrepreneurship, or Internet Marketing ...

    Textbook $200.00 $175.00
  72. 19% Off

    The Marketing Environment (RLE Marketing)

    ... is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact. ; isbn10: 1138989568 ...

    Textbook $81.99 $66.62
  73. 70% Off

    Marketing Research: Asia-Pacific Edition with Online Study Tools 6 month s | USED

    ... and the increasing use of online panels. To strength its 'learning by doing' approach, this edition of Marketing Research integrates Qualtrics: a robust and easy-to-use online survey tool that provides students with ...

    Textbook $149.95 $44.99
  74. 19% Off

    Strategic Shopper Marketing

    ... sales and loyalty. The book presents a guideline with examples and numerous illustrations to develop successful shopper marketing strategies across different sales channels., Focused on practice, but with solid ...

    Textbook $62.99 $51.18
  75. 17% Off

    Reconnecting Marketing to Markets

    ... and economic sociologists to analyse and develop novel approaches to interpreting the, relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.; authors ...

    Textbook $88.95 $74.16
  76. 17% Off

    Bundle: Marketing Principles with Online Study Tools + MindTap Printed Access Card 12 Months

    ... the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive ...

    Textbook $174.95 $145.80
  77. 17% Off

    Reconnecting Marketing to Markets

    ... and economic sociology to analyse and develop novel approaches to interpreting the, relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.; authors ...

    Textbook $170.95 $142.53
  78. 17% Off

    Marketing

    ... marketing applications to create strategic plans for a large variety of business endeavors. This update maintains the hallmark integrated marketing approach ... and facts, digital marketing strategies, internet research ...

    Textbook $144.95 $120.80
  79. 9% Off

    Essentials of Marketing Communications

    ... to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with ...

    Textbook $129.95 $118.58
  80. 9% Off

    Marketing Research: An Applied Orientation, Global Edition

    ... , With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six ...

    Textbook $126.95 $115.84
  81. 9% Off

    Integrated Advertising, Promotion, and Marketing Communications, Global Edition

    ... text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts ...

    Textbook $119.95 $109.45
  82. 9% Off

    Marketing Management: An Asian Perspective

    ... in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and ...

    Textbook $139.95 $127.70
  83. 18% Off

    Marketing Strategy and Competitive Positioning

    ... Positioning deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes ...

    Textbook $104.95 $86.95
  84. 9% Off

    Marketing Research, Global Edition

    ... . , , , , A conceptual approach and introduction to the field of marketing research, , , , Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic ...

    Textbook $112.95 $103.07
  85. 19% Off

    Essential Marketing Skills

    ... students who do not need the depth or detail supplied in the full edition of Peters Marketing: A Practical Approach. , Real world case studies and exercises are the Rix trademark. This new text takes the practical ...

    Textbook $64.96 $52.78
  86. 19% Off

    Marketing: The Core

    ... Core was first published in the US in 2003. This regional adaptation provides a concise approach to the dynamic and challenging field of marketing and demonstrates the knowledge and experience of the text authors. Kerin ...

    Textbook $162.95 $132.40
  87. 19% Off

    BASIC MARKETING

    ... with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in ...

    Textbook $250.00 $203.13
  88. 19% Off

    Marketing Management: A Strategic Decision-Making Approach

    , , The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and ...

    Textbook $212.00 $172.25
  89. 19% Off

    International Marketing

    ... , large and small, seeking market opportunities outside their home country•Why international marketing management strategies should be viewed from a global perspective•The role of emerging economies in today's business ...

    Textbook $159.95 $129.96
  90. 19% Off

    ISE Marketing

    ... with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: • A career focus, to help students understand how marketing will support whatever career path they choose and how ...

    Textbook $149.95 $121.83
  91. 19% Off

    VALUE PACK: MARKETING + CONNECT

    ... thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing., , , ; authors: Dhruv Grewal / Michael Levy / Shane Mathews / Paul Harrigan / Tania Bucic ...

    Textbook $137.95 $112.08
  92. 17% Off

    Marketing Channel Strategy

    Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the ...

    Textbook $410.00 $343.38
  93. 17% Off

    Digital and Social Media Marketing

    ... Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective ...

    Textbook $98.99 $82.90
  94. 13% Off

    Digital Marketing

    ... learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using ...

    Textbook $129.95 $113.71
  95. 17% Off

    E-marketing

    ... for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors ...

    Textbook $116.00 $97.15
  96. 19% Off

    Cross-Cultural Marketing

    ... management practice , Promotional strategies , Product development , Distribution , Marketing research methods , , , Cross-cultural Marketing offers a new, more complex and sophisticated approach to the important ...

    Textbook $273.00 $221.81
  97. 17% Off

    e-Marketing

    ... summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of ...

    Textbook $98.99 $82.90
  98. 19% Off

    The Routledge Companion to Marketing History

    ... histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption ...

    Textbook $441.00 $358.31
  99. 19% Off

    The Rise and Fall of Mass Marketing (RLE Marketing)

    ... new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in ...

    Textbook $242.00 $196.63
    eTextbook $79.19 Get it instantly
  100. 19% Off

    Contemporary Issues in Green and Ethical Marketing

    ... . The contributors offer insights underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers ...

    Textbook $252.00 $204.75
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