MARKETING STRATEGY AND COMPETITIVE POSITIONING - 22 items

  1. Content Marketing Strategies For Dummies

    ... Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage ... through targeted content marketing strategies.; Format: Textbook; Type ...

    author: Stephanie Diamond / Paul Clifford

    Textbook $36.58
  2. Marketing Strategies for the New Economy

    ... be revamped?", The authors outline marketing strategies that use traditional, methods where ... to implement a winning strategy, in this highly competitive field. This work ...

    author: Lars Tvede / Peter Ohnemus

    Textbook $95.81
  3. Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition

    ... the six Cs of positioning, and developing your positioning statement—a rational ... you create a branding and marketing strategy that will build market momentum ...

    author: Cunningham, Andy

    Textbook $38.79
  4. The Portable MBA in Marketing

    ... focus on the bottom line, competitive strategies, and financial goals divert attention ... such as cohort marketing, person-to-person marketing, and marketing on the Internet ...

    author: Charles D. Schewe / Alexander Hiam

    Textbook $98.14
  5. Marketing the Unknown

    ... exist - in essence a marketing strategy for technical, innovations. This practical ... , very competitive field and will enable the reader to outline, strategies for ...

    author: Paul Millier

    Textbook $78.66
  6. Marketing Basics for Designers

    ... your talents, , * Establish competitive and appropriate prices, , * ... Designers helps youdevelop a successful marketing strategy based on your own needs ...

    author: Jane D. Martin / Nancy Knoohuizen

    Textbook $108.27
  7. Artificial Intelligence for Marketing

    ... a competitive advantage by leveraging leading-edge technology in marketing , , Marketing ... more robust and intensely-targeted marketing strategies—and companies that effectively utilize ...

    author: Jim Sterne

    Textbook $61.52
  8. Data-First Marketing

    Supercharge your marketing strategy with data analytics, In Data-First Marketing: How to Compete ... of data analytics will create competitive advantage in the Age of ...

    author: Janet Driscoll Miller / Julia Lim

    Textbook $30.35
  9. Global Marketing

    ... -scan model - Competitive Scan, Environmental Scan and Marketing Scan - that ... of how to devise a marketing strategy that works across markets while ...

    author: Douglas Lamont

    Textbook $56.06
  10. Inbound Marketing For Dummies

    ... today's competitive world, nobody has time for that! Inbound Marketing For ... leverage tried and true inbound marketing strategies within their business.; Format: Textbook ...

    author: Scott Anderson Miller

    Textbook $33.47
  11. Digital Marketing For Dummies

    ... how to use proven digital marketing strategies and tactics to expand the ... and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies ...

    author: Ryan Deiss / Russ Henneberry

    Textbook $36.58
  12. Marketing Automation

    ... , strategies, , *, , , , Ways to focus already limited marketing ... better way to strengthen your competitive position by using, your precious customer ...

    author: Jeff LeSueur

    Textbook $49.05
  13. Small Business Marketing Kit For Dummies

    ... service, in today's competitive environment, strategic, marketing is essential., If you ... to grow, you need a marketing, strategy that works. But how do ...

    author: Barbara Findlay Schenck

    Textbook $36.58
  14. eMarketing Strategies for the Complex Sale

    ... , CSO Insights“New media, content marketing, social networking . . . ... eMarketing strategies basedon customer perspectives Use a contagious content structurefor competitive differentiation ...

    author: Albee, Ardath

    Textbook $48.07
  15. Wharton on Dynamic Competitive Strategy

    ... Sons Distinguished Professor of International Marketing J. L. Kellogg Graduate School ... Wharton on Dynamic Competitive Strategy offers new perspectives on competitive strategy from a distinguished ...

    author: George S. Day / David J. Reibstein

    Textbook $85.68
  16. Wharton on Dynamic Competitive Strategy

    ... Sons Distinguished Professor of International Marketing J. L. Kellogg Graduate School ... Wharton on Dynamic Competitive Strategy offers new perspectives on competitive strategy from a distinguished ...

    author: George S. Day / David J. Reibstein

    Textbook $36.58
  17. Positioning for Architecture and Design Firms

    ... required to stay competitive in the design, world. Offering strategies for leveraging ... true marketing, system, transforming it from production mode into an integrated, positioning ...

    author: Jack Reigle

    Textbook $102.04
  18. The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave

    ... enhanced experiences in an increasingly competitive economy. The authors get it ... legendary among business leaders and marketing directors. The company's uncanny ...

    author: Amos, James / Emerson, BJ

    Textbook $48.07
  19. Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

    ... Business-to-business database marketing All quizzes, forms, strategies, charts, and graphs ... with a unique and valuable competitive advantage. But are you using ...

    author: Hughes, Arthur Middleton

    Textbook $90.28
  20. The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

    ... competitive landscape and forcing us to think hard about new growth, strategy ... areas of innovation, branding, and marketing.How have these small, under-resourced ...

    author: Chattopadhyay, Amitava / Batra, Rajeev / Ozsomer, Aysegul

    Textbook $58.20
  21. Always On: Advertising, Marketing, and Media in an Era of Consumer Control

    ... at Booz & Company and strategy+business magazine have collaborated to create ... approaches and techniques--essential competitive knowledge in a marketing and advertising world ...

    author: Vollmer, Christopher / Precourt, Geoffrey

    Textbook $28.66
  22. Competitive Selling: Out-Plan, Out-Think, and Out-Sell to Win Every Time

    ... your turn.In Competitive Selling, Chase reveals themaster strategy of the dominant ... before meetingwith the buyer Open competitive selling opportunities Out-flank your ...

    author: Chase, Landy

    Textbook $37.10
  23. Other matching results

  24. Planning Your Internet Marketing Strategy

    ... developing a winning e-commerce, marketing strategy, , One of the biggest ... learn, how to perform product positioning; develop a balanced promotional, mix ...

    author: Ralph F. Wilson

    Textbook $32.69
  25. Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

    ... NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO ... engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO ...

    author: Didner, Pam

    Textbook $32.04
  26. Industrial Marketing Strategy

    ... ., , , , Industrial Marketing Strategy, , , , Widely regarded ... practicingmanager, how to develop the marketing strategies your businessneeds to succeed in ...

    author: Frederick E. Webster Jr.

    Textbook $93.47
  27. Successful Marketing Strategies for Nonprofit Organizations

    ... and developing a, comprehensive marketing plan , Marketing strategies that will support fund ... life into your existing marketing, department? Successful Marketing Strategies for Nonprofit, Organizations, Second ...

    author: Barry J. McLeish

    Textbook $59.96
  28. Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

    ... . It also identifies easily replicable marketing strategies of top brands, such as ... 'll be thinking of marketing and engagement strategies from the viewpoint of ...

    author: Collier, Mack

    Textbook $32.88
  29. Small Business Marketing Strategies All-in-One For Dummies

    ... Books Inside..., Setting Up Your Marketing Foundation , Getting Started with ... Social Media , Incorporating Traditional Marketing , Measuring Results ; Format ...

    author: Consumer Dummies

    Textbook $36.58
  30. 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

    ... and buyer development. Provides proven strategies from hundreds of the world ...

    author: Troy Waugh

    Textbook $61.52
  31. 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

    ... and buyer development. Provides proven strategies from hundreds of the world ...

    author: Troy Waugh

    Textbook $67.75
  32. Enterprise Marketing Management

    ... frequent speaker on, brand strategy, marketing strategy, and e-business strategy, and, serves as ... of experience in strategy,, information technology, and brand marketing.; Format: Textbook; Type ...

    author: Dave Sutton / Tom Klein / Sergio Zyman

    Textbook $46.71
  33. Direct Marketing: Strategy, Planning, Execution

    ; Format: Textbook; Type: New

    author: Nash, Edward L.

    Textbook $114.76
  34. The Financial Services Marketing Handbook

    ... retail and institutional marketing strategies. The FSM, Handbook guides marketing and sales professionals ... overview of the, basic marketing functions?segmentation, positioning, brand, building, situational analyses ...

    author: Evelyn Ehrlich / Duke Fanelli

    Textbook $91.91
  35. Kellogg on Strategy

    ... to analyze, your current competitive position, develop the perfect strategy to, match your ... into new markets, , * Positioning your firm against the competition ...

    author: David Dranove / Sonia Marciano

    Textbook $42.82
  36. Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

    ... and Entrepreneurship Drucker's Marketing Strategy New Product and Service Introduction ... marketing expert, President, Trout & Partners Ltd., and bestselling coauthor of Positioning"Bill ...

    author: Cohen, William

    Textbook $46.39
  37. Beyond Traditional Marketing

    ... every marketing manager needs to know, about marketing in today?s competitive markets ... new (for, instance value chain marketing, marketing through collaboration, with customers, and ...

    author: Kamran Kashani / Jean-Pierre Jeannet / Jacques Horovitz / Sean Meehan / Adrian Ryans / Dominique Turpin / John Walsh

    Textbook $66.19
  38. Account-Based Marketing For Dummies

    ... -based marketing strategy, Buyers have changed the B2B marketing game. Account-Based Marketing For ... new generation of sales and marketing strategies to thrive, changing the playing ...

    author: Sangram Vajre

    Textbook $33.47
  39. The Marketing Performance Blueprint

    ... , processes, technologies, and strategies that are redefining the, marketing environment. Step by ... into, action , Devise integrated marketing strategies that deliver real, business results ...

    author: Paul Roetzer

    Textbook $34.25
  40. The Lean Strategy: Using Lean to Create Competitive Advantage, Unleash Innovation, and Deliver Sustainable Growth

    ... within organizationsA lean strategy is about gaining a competitive edge by offering ... better quality products at competitive prices and making a sustainable ...

    author: Balle, Michael / Jones, Daniel / Chaize, Jacques / Fiume, Orest

    Textbook $42.17
  41. Scenarios in Marketing

    ... bridge the gap between corporate strategy and, marketing tactics. They are a ... to do the, same with marketing strategy. Read this book, and make ...

    author: Gill Ringland / Laurie Young / Andrew Curry / David Young / Tim Westall / Merlin Stone / David Haigh / Graham Clark / Don Scultz / Crawford Hollingworth / Lloyd Burnett

    Textbook $52.95
  42. Marketing with Social Media

    ... essential guide, to social media marketing , Marketing with Social Media: 10 ... media is a low-cost marketing strategy that can be a huge ...

    author: Linda Coles

    Textbook $21.78
  43. Facebook Marketing

    ... Facebook, presence, developing an overall marketing strategy, setting goals,, defining metrics, developing ... reports, and integrating your strategy, with other marketing activities , Covers using ...

    author: Chris Treadaway / Mari Smith

    Textbook $36.58
  44. Inbound Marketing, Revised and Updated

    ... with topics, like:, , Inbound marketing ? strategy, reputation, and tracking, progress ... that help, build an effective marketing strategy, and tips for organizations, of ...

    author: Brian Halligan / Dharmesh Shah

    Textbook $24.90
  45. Marketing

    ... of cross cultural marketing, research in marketing, methodologies, societal marketing and marketing strategy. The, implications ...

    author: Dale Littler

    Textbook $184.64
  46. Web Marketing That Works

    ... , relationships, developing an effective online marketing strategy,, mastering the art of inbound ... web , Covers web strategy, execution, content marketing, and social, media , ...

    author: Adam Franklin / Toby Jenkins

    Textbook $23.34
  47. YouTube and Video Marketing

    ... need to understand video marketing tactics,, develop a strategy, implement the campaign ... , and measure a, successful video marketing strategy , Written in the popular ...

    author: Greg Jarboe

    Textbook $36.58
  48. The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI

    ... them to develop an overall marketing strategy based on accurate ROI figures ... . Inside, two marketing strategy executives at Booz & Company ...

    author: Moeller, Leslie / Landry, Edward

    Textbook $60.74
  49. Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence

    ... develop a stand-out social marketing strategy." -- Larry Weber, Chairman, W2Group ... "You can launch a social marketing strategy, but unfortunately it doesn't ...

    author: Lewis, Mike

    Textbook $32.04
  50. Nonprofit Marketing Best Practices

    ... -wide commitment to a, comprehensive marketing strategy that increases awareness and, support ... * Best practices marketing strategies and tactics, , * Marketing successes, marketing failures, and ...

    author: John J. Burnett

    Textbook $72.43
  51. Experiential Marketing

    ... and utter failure of passive marketing strategies designed more than a half ... they need to refine their marketing strategies, get a roadmap for putting ...

    author: Kerry Smith / Dan Hanover

    Textbook $35.81
  52. Dynamic Digital Marketing

    ... multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step ... your overall digital marketing strategy , , Dynamic Digital Marketing: Master the world ...

    author: Dawn McGruer

    Textbook $39.70
  53. Mobile Marketing

    ... -step guide to successful mobile marketing, strategies, Go from zero to sixty ... you, craft and deploy mobile marketing strategies for everything from, brand building ...

    author: Rachel Pasqua / Noah Elkin

    Textbook $36.58
  54. Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

    ... Big Think Strategy, , , In Voice of the Customer Marketing, Ernan ... high impact, high return relationship marketing strategies and action plans which generate ...

    author: Roman, Ernan

    Textbook $60.74
  55. What You Need to Know About Marketing

    ... need to know about marketing., Introduction - Marketing: the world's second ... Chapter 2 - The Marketing Strategy and the Marketing Plan, , Chapter 3 ...

    author: Simon Middleton

    Textbook $21.00
  56. Internet Marketing

    ... crucial aspects of successful internet marketing: SEO,, website optimization, integration of ... ,, implement, and measure an internet marketing strategy , , , Uses the ...

    author: Matt Bailey

    Textbook $36.58
  57. Influencer Marketing For Dummies

    ... , subsequently, grow your brand., Influencer marketing relies on building strong relationships ... content has on your overall marketing strategy, , Find influencers: it's ...

    author: Kristy Sammis / Cat Lincoln / Stefania Pomponi / Jenny Ng / Edita Gassmann Rodriguez / Judy Zhou

    Textbook $33.47
  58. Marketing For Dummies

    ... . You'll discover inexpensive online marketing and promotion tools, proving that ... a full-blown comprehensive web marketing strategy, this book has you covered ...

    author: Jeanette McMurtry

    Textbook $33.47
  59. The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency

    , , The breakthrough marketing strategy from the world's most ... a sophisticated new cross-communication strategy--and now it's being revealed ...

    author: Sugiyama, Kotaro / Andree, Tim

    Textbook $53.14
  60. Architect's Essentials of Marketing

    ... aspects of creating a, winning marketing strategy and covers how to leverage ... guidance from, an industry-leading marketing professional addresses how to manage ...

    author: David Koren

    Textbook $63.86
  61. Wiley International Encyclopedia of Marketing

    ... , of modern marketing, the volumes cover:, , Volume 1: Marketing Strategy , Volume ... 2: Marketing Research , Volume 3 ...

    author: Jagdish N. Sheth / Naresh Malhotra

    Textbook $1151.65
  62. Marketing Plans

    ... to the latest developments in marketing., Marketing Plans is designed as a ... Simulator for those who teach marketing strategy , ; Format: Textbook; Type ...

    author: Malcolm McDonald / Hugh Wilson

    Textbook $63.86
  63. Pinterest Marketing

    Develop and implement a Pinterest marketing strategy with, this step-by-step ... , and optimize a successful, Pinterest marketing plan , Explore the factors ...

    author: Jennifer Evans Cario

    Textbook $36.58
  64. Marketing Kit for Dummies

    ... readers to start a successful, marketing program from the beginning. The ... implement and execute a, successful marketing strategy. , Note: CD-ROM/DVD ...

    author: Alexander Hiam

    Textbook $36.58
  65. The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

    ... reveals the next generation of marketing—and provides the insight you ... in any company's digital marketing strategy—and how to use it ...

    author: Smith, Mike

    Textbook $45.55
  66. Marketing Nonprofit Programs and Services

    ... 15-point checklist for developing marketing strategy spells out, the essential steps ... for finer marketing performance.; Format: Textbook; Type: New

    author: Douglas B. Herron

    Textbook $63.86
  67. Content Marketing For Dummies

    ... through an, effective online content marketing strategy, and this book shows, you ... , success , , Online content marketing positions your business and your, product ...

    author: Susan Gunelius

    Textbook $30.35
  68. Cooperative Strategy

    ... become an increasingly used competitive weapon, Cooperative Strategy will enable managers to ... in order to enhance the competitive position of their company. No-one ...

    author: Pierre Dussauge / Bernard Garrette

    Textbook $93.47
  69. Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue

    ... doesn't for multiple online marketing strategies, including: E-mail Online searches ... learn best practices for each strategy at both a local and ...

    author: Forrester, Duane

    Textbook $37.10
  70. The 15 Essential Marketing Masterclasses for Your Small Business

    ... years , Includes practical, effective marketing strategies for every small business , ... small business owners proven strategies for effective, profitable marketing.; Format: Textbook; Type ...

    author: Dee Blick

    Textbook $24.90
  71. Digital Marketing All-in-One For Dummies

    ... social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more ...

    author: Stephanie Diamond

    Textbook $49.05
  72. Value-based Marketing

    ... High-Value Strategies, 5 Strategic Position, Assessment, 6 Value-Based Marketing, Strategy , PART ... III, Implementing High-Value Strategies ...

    author: Peter Doyle

    Textbook $62.30
  73. Professional Services Marketing Wisdom

    ... , one-person firms?no marketing degree required. The strategies, and tactics here ... Features easy-to-implement marketing tactics and strategies for, small professional services ...

    author: Ric Willmot

    Textbook $35.06
  74. Search Engine Marketing

    ... Internet MarketingLeverage today's Internet marketing strategies to reach customers, increase sales ... engine optimization (SEO), and search marketing-the critical tools for success. Multichannel ...

    author: Ramos, Andreas / Cota, Stephanie

    Textbook $42.17
  75. Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage

    ... at different stages Assess your competitive position basedupon buyer behavior Read the ... themwhen you have a selling strategy aligned withtheir behavior. It's ...

    author: Young, Tim / Holland, John R.

    Textbook $56.52
  76. Free Marketing

    Simple, powerful marketing strategies every business can afford, to ... proven that the most powerful, marketing strategies are the cheapest.; Format: Textbook ...

    author: Jim Cockrum

    Textbook $33.47
  77. Visual Social Marketing For Dummies

    ... effective, well-defined visual social marketing strategies as part of your overall ... 'll find in Visual Social Marketing For Dummies.; Format: Textbook; Type ...

    author: Krista Neher

    Textbook $0.00
  78. Restoring Our Competitive Edge

    ... American industry's neglect of competitive manufacturing strategies and its resulting loss ...

    author: Robert H. Hayes / Steven C. Wheelwright

    Textbook $98.14
  79. Kick Ass Business and Marketing Secrets

    ... , beliefs. Despite these demands, effective marketing still comes, down to knowledge ... ?s no, room for poor marketing strategies. Get the new rules for ...

    author: Bob Pritchard

    Textbook $30.35
  80. Facebook Marketing For Dummies

    ... , and analyze a successful Facebook marketing campaign. Now, the trusted Facebook ... brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a ...

    author: Stephanie Diamond / John Haydon

    Textbook $30.35
  81. The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need!

    ... the ground, you need proven marketing strategies that get new customers in ... back. The Ultimate Small Business Marketing Toolkit gives you the resources ...

    author: Goldstein, Beth

    Textbook $44.70
  82. 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

    ... delivers even MORE sure-fire marketing strategies and tactics that let you ... /Reopening and Holidays Four Walls Marketing Direct Mail and Ads, Coupons ...

    author: Feltenstein, Tom

    Textbook $33.72
  83. Marketing and Finance

    ... rigorous due diligence in marketing. It connects marketing plans and investment to ... new research into risk and marketing strategies amongst Finance Directors and Chief ...

    author: Malcolm McDonald / Brian D. Smith / Keith Ward

    Textbook $49.05
  84. Affiliate Marketing For Dummies

    ... companies offer affiliate programs. Affiliate Marketing For Dummies shows you how ... Find the best affiliate marketing strategies , , Affiliate Marketing for Dummies is ...

    author: Ted Sudol / Paul Mladjenovic

    Textbook $33.47
  85. Marketing with Social Media

    Develop winning social media marketing strategies with An, Hour a Day!, ... develop, implement, and measure successful strategies, and campaigns , Proven techniques ...

    author: Dave Evans / Greg Jarboe / Hollis Thomases / Mari Smith / Chris Treadaway

    Textbook $122.30
  86. Digital Marketing

    ... Wind, this reference focuses on marketing strategies, methods, and cases used specifically ...

    author: Yoram (Jerry) Wind / Vijay Mahajan

    Textbook $61.52
  87. Competitive Strategy For Dummies

    ... thinking and economic theory, Competitive, Strategy offers a framework for understanding ... competitive positions and gain - and maintain competitive, advantage., Chapters include:, , What Competitive Strategy ...

    author: Richard Pettinger

    Textbook $26.45
  88. The Constant Contact Guide to Email Marketing

    ... stick the, fundamentals of good marketing and authentic relationship, building., The ... combine an effective email, marketing strategy with your traditional marketing, efforts?giving you ...

    author: Eric Groves

    Textbook $30.35
  89. Marketing in the Age of Google

    ... data, comprehensive search strategies, and, integrating your strategy into the businesses processes ... the, mix , , Traditional marketing isn't enough anymore. Businesses ...

    author: Vanessa Fox

    Textbook $24.12
  90. Strategy from the Outside In: Profiting from Customer Value

    ... .", —Dennis Dunlap, CEO, American Marketing Association"Strategy from the Outside In offers ... their businesses to the uncomfortable position of allowing their customers control ...

    author: Day, George S. / Moorman, Christine

    Textbook $53.14
  91. Content Marketing for Nonprofits

    ... design and implement a content marketing, strategy that will attract people to ... -opening look at how nonprofit marketing and fundraising is, changing, and ...

    author: Kivi Leroux Miller

    Textbook $53.73
  92. Social Media Marketing For Dummies

    ... approaches to social media, marketing, Social Media Marketing For Dummies presents the ... of low-cost, timely online marketing, strategies that resonate with consumers and ...

    author: Shiv Singh / Stephanie Diamond

    Textbook $33.47
  93. The Craft of Strategy Formation

    ... to ?learn the ropes? of, strategy-creation. This book offers no theoretical ... clients develop, new strategies., The Craft of Strategy Formation provides a crisp ...

    author: Eric Wiebs / Marc Baaij / Bas Keibek / Pieter Witteveen

    Textbook $50.61
  94. Bringing Strategy Back

    ... Planning Relevant , In Bringing Strategy Back, strategy expert Jeffrey, Sampler cuts ... shedding their obsolete notions about strategy, and becoming more resilient. Bringing ...

    author: Jeffrey L. Sampler

    Textbook $36.58
  95. Competitive Branding

    ... of the hottest words in marketing, "competitive"and "branding". It's a must ... that willsucceed in the increasingly competitive market place. This bookwill help ...

    author: Torsten H. Nilson

    Textbook $67.75
  96. Rethinking Strategy

    ... market volatility to your competitive advantage? Rethinking Strategy shows you how to ... today's ever-changing competitive environment? With Rethinking Strategy, you'll learn ...

    author: Steve Tighe

    Textbook $23.34
  97. Strategy Beyond the Hockey Stick

    ... looking to create winning corporate strategies., Strategy Beyond the Hockey Stick is ... on your company's current position, the trends it faces, and ...

    author: Chris Bradley / Martin Hirt / Sven Smit

    Textbook $36.58
  98. The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

    ... marketers still operate as if strategy necessarily depends upon predetermined budgets ... and reinventing your organization's marketing by: Positioning marketing as a business partner ...

    author: Pearson, Timothy R.

    Textbook $37.10
  99. The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

    ... • EVALUATE your operations • PLAN your strategy • ACHIEVE your goalsBased on a ... global marketing, e-commerce, and other business tools such as product positioning ...

    author: Hamper, Robert J.

    Textbook $75.93
  100. Developing Business Strategies

    ... business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge ... A new chapter on strategic positioning , Many new illustrative examples ...

    author: David A. Aaker

    Textbook $79.44
  101. Marketing Insights from A to Z

    ... undisputed fathers of modern marketing, redefines marketing's, fundamental concepts from A ... management, leadership, marketing ethics, positioning, recession, marketing, technology, overall strategy, and much more ...

    author: Philip Kotler

    Textbook $42.82