Sort by:
Filters
close
Filters
Filters selected
Education Level
Subject
Topic
Format
Sort by:
32 products found

MARKETING THEORY: A STUDENT TEXT

  1. 28% Off

    Marketing Strategy: A Decision-Focused Approach

    ... offers a clear and comprehensive overview of marketing strategy, beginning with analysis of marketing ... students from theory to application while the end-of-chapter exercises facilitate practice of essential marketing ...

    author: Orville C. Walker / John Mullins / Felix Mavondo / John Gountas / Anton Kriz / Carol Osborne

    Textbook $129.95 $101.95
    eTextbook $74.20 Get it instantly
  2. 10% Off

    Electronic Marketing: Theory and Practice for the Twenty-First Century

    ... industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand ...

    author: John O'Connor / Eamonn Galvin / Martin Evans

    Textbook $153.95 $140.48
  3. 15% Off

    Marketing Theory

    ... useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical ...

    author: Jagdish N. Sheth / David M. Gardner / Dennis E. Garrett

    Textbook $200.00 $175.00
  4. 24% Off

    Marketing Strategy: A Decision-Focused Approach

    ... students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory ...

    author: Orville C. Walker / John Mullins

    Textbook $206.00 $167.38
  5. 234% Off

    Marketing Strategy: A Decision-Focused Approach | USED

    ... offers a clear and comprehensive overview of marketing strategy, beginning with analysis of marketing ... students from theory to application while the end-of-chapter exercises facilitate practice of essential marketing ...

    author: 3

    Textbook $118.14 $35.44
  6. 20% Off

    Internet Marketing : Integrating Online and Offline Strategies

    ... theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of ...

    author: Mary-Lou Roberts / Debra Zahay

    Textbook $144.95 $120.80
  7. 234% Off

    Internet Marketing : Integrating Online and Offline Strategies | USED

    ... theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of ...

    author: 3

    Textbook $127.23 $38.17
  8. 19% Off

    Strategic Marketing

    ... written for the students who pursue academic and professional programmes in marketing, management and business ... each chapter to reinforce the understanding of the theory. Comprises glossary of terms in addition to chapter ...

    author: 2

    Textbook $68.20 $57.54
  9. 24% Off

    Cross-Cultural Marketing

    ... offers a new, more complex and sophisticated approach to the important challenges for existing marketing theory and practice and their continued relevance for stakeholders. As such, it is an invaluable text for students ...

    author: Dawn Burton

    Textbook $273.00 $221.81
  10. 24% Off

    The Psychology of Marketing

    ... immeasurable help to marketing executives and higher level students of marketing needing an advanced ... globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in ...

    author: Gerhard Raab / G. Jason Goddard / Alexander Unger

    Textbook $252.00 $204.75
  11. 24% Off

    Cross-Cultural Marketing

    ... offers a new, more complex and sophisticated approach to the important challenges for existing marketing theory and practice and their continued relevance for stakeholders. As such, it is an invaluable text for students ...

    author: Dawn Burton

    Textbook $98.99 $80.43
    eTextbook $98.99 Get it instantly
  12. 10% Off

    Marketing Management, Global Edition

    ... text that reflects the latest in marketing theory and practice. , The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of ...

    author: Philip Kotler / Kevin Lane Keller

    Textbook $159.95 $145.95
  13. 10% Off

    Marketing Management: An Asian Perspective

    ... -and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content ...

    author: Philip Kotler / Kevin Lane Keller / Swee Hoon Ang / Chin Tiong Tan / Siew Meng Leong

    Textbook $139.95 $127.70
  14. 15% Off

    Digital Marketing

    ... . Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in ...

    author: 6

    Textbook $129.95 $113.71
  15. 234% Off

    Marketing Management, Global Edition | USED

    ... nThe world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the ...

    author: 15

    Textbook $145.41 $43.62
  16. 26% Off

    Marketing

    ... 'S STUDENTS - TOMORROW'S PROFESSIONALSMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world ...

    author: Byron Sharp

    Textbook $132.95 $105.95
    eTextbook $115.95 Get it instantly
  17. 20% Off

    Fundamentals of Marketing

    ... is the most complete resource for students looking for, a briefer guide to help build their theoretical understanding of marketing into skilful practice. Covering the most essential theories and latest trends, this book ...

    author: Paul Baines / Chris Fill / Sara Rosengren / Paolo Antonetti

    Textbook $85.95 $71.66
  18. 24% Off

    The Routledge Companion to Critical Marketing

    ... so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its ... seminal work is unmissable for scholars and students of marketing and consumer research as well as those ...

    author: Mark Tadajewski / Matthew Higgins / Janice Denegri-Knott / Rohit Varman

    Textbook $399.00 $324.19
  19. 20% Off

    Marketing

    ... ' illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it can, be used to promote ...

    author: Paul Baines / Chris Fill / Sara Rosengren / Paolo Antonetti

    Textbook $102.95 $85.83
  20. 20% Off

    Value in Marketing

    ... market positioning. Recent advances in marketing theory have enhanced the interpretation of value ... of interest to researchers, scholars and students in the fields of marketing management and international business, and to ...

    author: Marin A. Marinov

    Textbook $252.00 $211.05
  21. 24% Off

    Foundations of Marketing Thought

    ... a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing ... educators, scholars and advanced students with an interest in marketing theory and history, and ...

    author: D.G. Brian Jones / Mark Tadajewski

    Textbook $263.00 $213.69
  22. 24% Off

    The Routledge Companion to Nonprofit Marketing

    ... in marketing and raising funds, and provides a ... Marketing makes an important contribution to our understanding of marketing theory and practice in the nonprofit sector. It is an essential reference for all students ...

    author: Adrian Sargeant / Walter Wymer Jr

    Textbook $88.99 $72.30
  23. 20% Off

    Marketing Tourism in South Africa

    ... colleges where courses in Tourism Marketing and Event Marketing are offered. Marketing Tourism in South Africa 6e is written in a simple and concise style to appeal to both tourism, students and practitioners. The text ...

    author: Richard George

    Textbook $165.00 $137.57
  24. 20% Off

    Airport Marketing

    ... The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains ... students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing ...

    author: Nigel Halpern / Anne Graham

    Textbook $242.00 $202.68
    eTextbook $92.39 Get it instantly
  25. 20% Off

    Airport Marketing

    ... The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains ... students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing ...

    author: Nigel Halpern / Anne Graham

    Textbook $92.99 $77.88
  26. 28% Off

    Marketing Strategy Pack

    ... casebook. Marketing Strategy: A Life-Cycle Approach takes a fresh approach to teaching students how ... theory and practical application of analytics, explores the considerations, constraints and possible strategic marketing ...

    author: Alvin Lee / Mark G. Edwards

    Textbook $116.95 $91.95
  27. 20% Off

    Marketing for Cultural Organizations

    ... for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant ... is designed for both undergraduate and graduate students of arts marketing and cultural management. , ; authors: ...

    author: Bonita M. Kolb

    Textbook $88.99 $74.53
    eTextbook $89.09 Get it instantly
  28. 20% Off

    Marketing for Cultural Organizations

    ... for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant ... is designed for both undergraduate and graduate students of arts marketing and cultural management. , ; authors: ...

    author: Bonita M. Kolb

    Textbook $273.00 $228.64
  29. 24% Off

    Tourism Marketing for Cities and Towns

    ... with today's tech connected traveler., In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses ...

    author: 2

    Textbook $88.99 $72.30
  30. 24% Off

    Tourism Marketing for Cities and Towns

    ... with today's tech connected traveler., In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses ...

    author: 2

    Textbook $294.00 $238.88
  31. 15% Off

    Applied Marketing

    ... today,s business world without compromising on traditional theories of marketing. Marketing is about decision making and professors want material that will help students develop their critical thinking skills so they can ...

    author: Daniel Padgett / Andrew Loos

    Textbook $236.95 $207.33
  32. 19% Off

    Relationship Marketing

    ... situation., , Intended as a textbook for the postgraduate students of management, the book will also be useful for relationship managers, executives, and sales and marketing professionals.; editionNumber: 2; authors ...

    author: 2

    Textbook $41.80 $35.27
  33. Other matching results

  34. 15% Off

    Intermediate Microeconomics With Calculus A Modern Approach 1E International Student Edition+Workouts In Intermediate Microeconomics

    This print pack contains Intermediate Microeconomics With Calculus A Modern Approach 1E International Student Edition+Workouts In Intermediate Microeconomics.; authors: Hal R. Varian; publisher: John Wiley & Sons ...

    author: Hal R. Varian

    Textbook $173.95 $152.21
  35. 10% Off

    Marketing Strategies: A Contemporary Approach

    ... is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course.; authors: Ashok Ranchhod / Calin ...

    author: Ashok Ranchhod / Calin Gurau

    Textbook $122.95 $112.19
  36. 26% Off

    Social Media Marketing : A Strategic Approach

    ... field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future ...

    author: Melissa S. Barker / Donald Barker / Nicholas F. Bormann / Debra Zahay / Mary-Lou Roberts

    Textbook $122.95 $97.95
  37. 7% Off

    Practicing Biology: A Student Workbook

    ... as modeling and concept mapping allow students to visualize and understand biological processes. Other activities focus on basic skills, such as reading and drawing graphs. ; authors: Lisa A. Urry / Michael L ...

    author: Lisa A. Urry / Michael L. Cain / Steven A. Wasserman / Peter V. Minorsky / Jane B. Reece / Jean Heitz / Cynthia Giffen

    Textbook $30.95 $29.15
  38. 15% Off

    Marketing Research, Tenth Edition Wiley E-Text Student Package

    authors: Carl McDaniel Jr. / Roger Gates; publisher: John Wiley & Sons Inc (US); publicationDate: 21st November 2014; editionNumber: 1; isbn10: 1119032229

    author: Carl McDaniel Jr. / Roger Gates

    Textbook $331.95 $290.46
  39. 24% Off

    Marketing (RLE Marketing)

    ... sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary ...

    author: Arnold K. Weinstein

    Textbook $79.99 $64.99
  40. 24% Off

    Marketing (RLE Marketing)

    ... sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary ...

    author: Arnold K. Weinstein

    Textbook $242.00 $196.63
  41. 15% Off

    Marketing, 5th Edition

    Designed for first-year students, Elliott's Marketing, 5th Edition offers students the perfect mix of marketing theory, strategy and practice. This concise yet comprehensive title contains an abundance of real-world ...

    author: Greg Elliott / Sharyn Rundle-Thiele / David Waller / Ingo Bentrott / Siobhan Hatton-Jones / Pete Jeans / Maria Massey

    Textbook $139.95 $122.46
    eTextbook $103.35 Get it instantly
  42. 20% Off

    International Marketing

    ... with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience.; authors: Steven Burgess / C. H. Bothma; publicationDate: 15th November ...

    author: Steven Burgess / C. H. Bothma

    Textbook $172.95 $144.20
  43. 24% Off

    Marketing Performativity

    ... as a special issue of the Journal of Marketing Management.; authors: Katy Mason / Hans Kjellberg / Johan Hagberg; publisher: Taylor and Francis; publicationDate: 18th October 2018; isbn10: 0367109506; subTitle: Theories ...

    author: Katy Mason / Hans Kjellberg / Johan Hagberg

    Textbook $81.99 $66.62
  44. 24% Off

    Marketing Performativity

    ... as a special issue of the Journal of Marketing Management.; authors: Katy Mason / Hans Kjellberg / Johan Hagberg; publisher: Taylor and Francis; publicationDate: 7th February 2017; isbn10: 1138237264; subTitle: Theories ...

    author: Katy Mason / Hans Kjellberg / Johan Hagberg

    Textbook $242.00 $196.63
  45. 24% Off

    Expanding Disciplinary Space: On the Potential of Critical Marketing

    ... theory and practice irrespective of the discipline from which they originate., This book was originally published as a special issue of the Journal of Marketing Management.; authors: Douglas Brownlie / Paul Hewer ...

    author: Douglas Brownlie / Paul Hewer / Mark Tadajewski

    Textbook $252.00 $204.75
  46. 24% Off

    ISE International Marketing

    ... the standard in this 18th edition of International Marketing. With their well-rounded perspective of international ... class discussions to life, while broadening a student's critical thinking skills. These cases provide ...

    author: Philip R. Cateora / John Graham / Mary C. Gilly

    Textbook $149.95 $121.83
    eTextbook $74.20 Get it instantly
  47. 20% Off

    Strategic Marketing

    ... theories and formulation of strategic marketing, ... discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants and needs while meeting company objectives) in a ...

    author: Peet Venter / Mari Jansen van Rensburg

    Textbook $178.95 $149.20
  48. 24% Off

    ISE Marketing

    ... , was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: • A career focus, to help students understand how marketing will support whatever career path they choose ...

    author: Shane Hunt / John E. Mello

    Textbook $149.95 $121.83
  49. 20% Off

    Strategic Marketing of Higher Education in Africa

    ... income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of ...

    author: Emmanuel Mogaji / Felix Maringe / Robert Ebo Hinson

    Textbook $242.00 $202.68
  50. 24% Off

    Marketing and Globalization

    ... , promotion, and corporate communication policies in a globalized world., Durand's unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the ...

    author: Aurélia Durand

    Textbook $252.00 $204.75
  51. 24% Off

    Marketing and Globalization

    ... , promotion, and corporate communication policies in a globalized world., Durand's unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the ...

    author: Aurélia Durand

    Textbook $88.99 $72.30
    eTextbook $89.09 Get it instantly
  52. 15% Off

    Marketing Communications

    ... of, Branding. The book aims to engage students in an entertaining,, informative way, setting the conceptual mechanics of Marketing, Communications in a contemporary, dynamic context. It includes key, current ...

    author: Micael Dahlen / Fredrik Lange / Terry Smith

    Textbook $115.95 $101.46
  53. 20% Off

    Marketing the e-Business

    ... this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a student-friendly style and fully enhanced with such pedagogical ...

    author: 2

    Textbook $368.00 $308.20
  54. 24% Off

    Marketing, Rhetoric and Control

    ... primarily at researchers and academics working in the fields of marketing, marketing communications, and the related disciplines of marketing theory, critical marketing, and digital marketing. It will also be of value to ...

    author: Christopher Miles

    Textbook $252.00 $204.75
  55. 20% Off

    Marketing the e-Business

    ... this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a student-friendly style and fully enhanced with such pedagogical ...

    author: 2

    Textbook $98.99 $82.90
  56. 20% Off

    Video Game Marketing

    ... want, how to reach those customers and how to sell to them.,  , Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their ...

    author: Peter Zackariasson / Mikolaj Dymek

    Textbook $252.00 $211.05
  57. 20% Off

    Video Game Marketing

    ... want, how to reach those customers and how to sell to them.,  , Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their ...

    author: Peter Zackariasson / Mikolaj Dymek

    Textbook $92.99 $77.88
    eTextbook $92.39 Get it instantly
  58. 20% Off

    Integrated Marketing Communication

    ... of both salience and persuasion (Strong and Weak) theories of advertisingFocuses on the application of IMC theory to a broader marketing approachRevision questions encourage reflective learning and further develop ...

    author: Maxwell Winchester / Peter Ling / Lara Stocchi / May O. Lwin / Wonsun Shin / Hyunjin Kang

    Textbook $120.00 $100.05
    eTextbook $107.95 Get it instantly
  59. 25% Off

    E-marketing

    ... covering all the topics students need to understand to "think like a marketer"., , The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts ...

    author: 8

    Textbook $116.00 $92.95
  60. 20% Off

    Global Marketing

    ... light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the ... , Written in a student-friendly style, previous editions have received praise from both students and instructors. This ...

    author: 4

    Textbook $130.00 $108.88
    eTextbook $270.60 Get it instantly
  61. 24% Off

    The Routledge Companion to the Future of Marketing

    ... , new paradigms, novel conceptualisations, as well as key technological innovations with a direct impact on the theory and practice of marketing. Each chapter presents an expert overview, and an analytical and engaging ...

    author: Luiz Moutinho / Enrique Bigné / Ajay K. Manrai

    Textbook $420.00 $341.25
    eTextbook $78.00 Get it instantly
  62. 20% Off

    Reconnecting Marketing to Markets

    ... re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of ...

    author: Luis Araujo / John Finch / Hans Kjellberg

    Textbook $88.95 $74.16
  63. 20% Off

    Reconnecting Marketing to Markets

    ... re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of ...

    author: Luis Araujo / John Finch / Hans Kjellberg

    Textbook $170.95 $142.53
  64. 20% Off

    Basic Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)

    ... RESEARCH is written from a student's perspective by authors who have devoted countless hours working with undergraduate students, like you, on live research projects. For a marketing text to be effective, you must ...

    author: Dr. Gilbert A. Churchill / Tom Brown / Tracy A. Suter

    Textbook $254.95 $212.47
  65. 24% Off

    Ethnic Marketing

    ... marketing and practice perspectives. The ultimate objective is to reduce the theory-practice divide through the development of a collaborative framework between business and scholars that converts into theory-in-use ...

    author: Guilherme D. Pires / John Stanton

    Textbook $252.00 $204.75
    eTextbook $249.70 Get it instantly
  66. 20% Off

    The Student's Guide to Successful Project Teams

    ... to develop, conduct, analyze and present the result of their experiments, a marketing course requires student project teams to prepare marketing plans and present their conclusions, and an organizational behavior course ...

    author: William A Kahn

    Textbook $79.99 $66.99
    eTextbook $79.19 Get it instantly
  67. 20% Off

    The Student's Guide to Successful Project Teams

    ... to develop, conduct, analyze and present the result of their experiments, a marketing course requires student project teams to prepare marketing plans and present their conclusions, and an organizational behavior course ...

    author: William A Kahn

    Textbook $114.00 $95.47
  68. 24% Off

    Contemporary Issues in Green and Ethical Marketing

    ... offer insights underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners ...

    author: Morven G. McEachern / Marylyn Carrigan

    Textbook $252.00 $204.75
  69. 24% Off

    New Horizons in Arts, Heritage, Nonprofit and Social Marketing

    ... in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice., , This ...

    author: Roger Bennett / Finola Kerrigan / Daragh O'Reilly

    Textbook $79.99 $64.99
  70. 20% Off

    Marketing Communication

    ... process, author Varey focuses on a planned, integrated marketing communication programme. He combines a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles ...

    author: Richard Varey

    Textbook $114.00 $95.47
  71. 24% Off

    The Foundations of Marketing Practice

    ... market developed—decades before there was any written theory about marketing. , , This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets ...

    author: Ronald A. Fullerton

    Textbook $263.00 $213.69
  72. 24% Off

    Islam, Marketing and Consumption

    ... critical voices from within the Muslim world, and provide a series of critical insights on how, if and why Islam matters to marketing theory and practice. It questions the existing assumptions and polarising discussions ...

    author: Aliakbar Jafari / Özlem Sandikci

    Textbook $77.99 $63.37
  73. 24% Off

    Contemporary Issues in Green and Ethical Marketing

    ... offer insights underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners ...

    author: Morven G. McEachern / Marylyn Carrigan

    Textbook $77.99 $63.37
  74. 20% Off

    Marketing Communication

    ... process, author Varey focuses on a planned, integrated marketing communication programme. He combines a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles ...

    author: Richard Varey

    Textbook $347.00 $290.61
  75. 24% Off

    New Horizons in Arts, Heritage, Nonprofit and Social Marketing

    ... in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice., , This ...

    author: Roger Bennett / Finola Kerrigan / Daragh O'Reilly

    Textbook $252.00 $204.75
  76. 24% Off

    Islam, Marketing and Consumption

    ... critical voices from within the Muslim world, and provide a series of critical insights on how, if and why Islam matters to marketing theory and practice. It questions the existing assumptions and polarising discussions ...

    author: Aliakbar Jafari / Özlem Sandikci

    Textbook $263.00 $213.69
  77. 20% Off

    Marketing Channels

    ... focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition ...

    author: Bert Rosenbloom

    Textbook $164.95 $137.47
  78. 15% Off

    Sustainability Marketing

    ... the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers., The book shows ...

    author: Frank-Martin Belz / Ken Peattie

    Textbook $90.95 $79.58
  79. 24% Off

    Sustainable Marketing of Cultural and Heritage Tourism

    ... sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion ... primary research included. It will find a place in student materials for a variety of courses and it should be ...

    author: Deepak Chhabra

    Textbook $263.00 $213.69
  80. 24% Off

    Marketing

    Parallel to the continuing growth of interest in marketing has developed a concern for the history of marketing thought and for the evolution of marketing theory. This concern is mirrored by the introduction of many ...

    author: Michael Baker

    Textbook $2730.00 $2218.13
  81. 20% Off

    Consumption, Psychology and Practice Theories

    ... academics and researchers in communication studies, marketing, psychology and social theory, as well as university methodology courses, recognising philosophy guides a discipline's investigative insight.; authors: Tony ...

    author: Tony Wilson

    Textbook $77.99 $65.32
    eTextbook $78.09 Get it instantly
  82. 20% Off

    International Strategic Marketing

    As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful ...

    author: J.B. McCall / Marilyn Stone

    Textbook $347.00 $290.61
    eTextbook $94.59 Get it instantly
  83. 24% Off

    Consumption, Psychology and Practice Theories

    ... academics and researchers in communication studies, marketing, psychology and social theory, as well as university methodology courses, recognising philosophy guides a discipline's investigative insight.; authors: Tony ...

    author: Tony Wilson

    Textbook $252.00 $204.75
  84. 20% Off

    International Strategic Marketing

    As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful ...

    author: J.B. McCall / Marilyn Stone

    Textbook $94.99 $79.55
  85. 24% Off

    The New Zealand Marketing Environment

    ... basic marketing theories and concepts apply within the marketing environment in New Zealand. , , It has been developed to be a useful supplement to any standard marketing principles text, including Quester, Marketing 4e ...

    author: Michel Rod / Sarah Todd / Jayne Krisjanous / Matene Love / John Guthrie / Noel Spanier / Greg Walton

    Textbook $67.95 $55.21
  86. 20% Off

    The Art and Science of Marketing

    If your organization has customers, you need to understand marketing. And to achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice ...

    author: Grahame Dowling

    Textbook $82.95 $69.16
  87. 20% Off

    Business to Business Marketing

    ... supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long and short case examples.The text ... depend on successful B2B marketing; 'food for thought' boxes encourage students to think about the ...

    author: Nick Ellis

    Textbook $101.95 $85.00
  88. 20% Off

    E-marketing

    ... covering all the topics students need to understand to "think like a marketer"., , The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts ...

    author: 8

    Textbook $504.00 $422.10
    eTextbook $312.40 Get it instantly
  89. 20% Off

    E-marketing

    ... covering all the topics students need to understand to "think like a marketer"., , The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts ...

    author: 8

    Textbook $315.00 $263.81
  90. 24% Off

    The Routledge Handbook of Tourism Marketing

    ... tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, ... reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events ...

    author: Scott McCabe

    Textbook $92.99 $75.55
  91. 20% Off

    Retail Marketing

    ... on lost sales and market research in addition to coverig new research. , Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital ...

    author: Frank Quix / van der Kind Rob

    Textbook $137.00 $114.74
  92. 24% Off

    The Routledge Handbook of Tourism Marketing

    ... tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, ... reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events ...

    author: Scott McCabe

    Textbook $420.00 $341.25
  93. 20% Off

    Retail Marketing

    ... on lost sales and market research in addition to coverig new research. , Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital ...

    author: Frank Quix / van der Kind Rob

    Textbook $242.00 $202.68
    eTextbook $136.40 Get it instantly
  94. 24% Off

    Marketing Planning

    ... the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the ...

    author: Svend Hollensen

    Textbook $162.95 $132.40
  95. 20% Off

    Global Marketing

    ... topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with ...

    author: 3

    Textbook $441.00 $369.34
  96. 20% Off

    Global Marketing

    ... topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with ...

    author: 3

    Textbook $126.00 $105.53
  97. 20% Off

    Marketing for Tourism and Hospitality

    ... technological change and the growing demand for authentic co-created experiences., Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter ...

    author: Alan Fyall / Patrick Legohérel / Isabelle Frochot / Youcheng Wang

    Textbook $231.00 $193.46
  98. 20% Off

    Marketing for Tourism and Hospitality

    ... technological change and the growing demand for authentic co-created experiences., Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter ...

    author: Alan Fyall / Patrick Legohérel / Isabelle Frochot / Youcheng Wang

    Textbook $81.99 $68.67
  99. 24% Off

    Accounting and Social Theory

    ... of social theory in expanding the value of accounting research. , , Accounting and Social Theory: An introduction ... of teaching experience, this book provides a student-focused treasure trove that illuminates the field ...

    author: Lisa Jack

    Textbook $305.00 $247.81
  100. 24% Off

    Accounting and Social Theory

    ... of social theory in expanding the value of accounting research. , , Accounting and Social Theory: An introduction ... of teaching experience, this book provides a student-focused treasure trove that illuminates the field ...

    author: Lisa Jack

    Textbook $92.99 $75.55
translation missing: en.general.search.loading