MARKETING: THEORY, EVIDENCE, PRACTICE

  1. The Portable MBA in Marketing

    ... solid grounding in MBA-level marketing theory and practice. Fully updated and ... such as cohort marketing, person-to-person marketing, and marketing on the Internet ...

    author: Charles D. Schewe / Alexander Hiam

    Textbook $98.14
  2. The 15 Essential Marketing Masterclasses for Your Small Business

    ... cuts through the morass of marketing theory to reveal the practical steps ... can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses ...

    author: Dee Blick

    Textbook $24.90
  3. Marketing

    ... comprehensive coverage of all traditional marketing topics, it also covers applications ... , together with new developments in marketing theory and practice.; Format: Textbook; Type ...

    author: David Mercer

    Textbook $60.74
  4. Evidence

    ... ambiguities of historical evidence. Vincent Courtillot analyses the evidence for cataclysmic geological ... the evidence for life in space. Brian Greene discusses superstring theory and ...

    author: Andrew Bell / John Swenson-Wright / Karin Tybjerg

    Textbook $24.21
  5. The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

    ... like this level of research evidence.Learn how to:MOBILIZE YOUR BOSS ... --and what doesn't--in marketing's digital age. By zeroing in ...

    author: Barta, Thomas / Barwise, Patrick

    Textbook $45.55
  6. Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

    ... “Arthur Middleton Hughes is database marketing's Great Explainer. He has a ... continues not only to address theory, but also offer practical, measurable ...

    author: Hughes, Arthur Middleton

    Textbook $90.28
  7. Marketing Performance

    ... pressing marketing performance questions., This isn't a work of theory. This ... is a hands-on guide to better marketing for ...

    author: Thomas Bauer / Tjark Freundt / Jonathan Gordon / Jesko Perrey / Dennis Spillecke

    Textbook $41.26
  8. Successful Marketing Strategies for Nonprofit Organizations

    ... size., Skipping all the arcane theory and the business school jargon ... life into your existing marketing, department? Successful Marketing Strategies for Nonprofit, Organizations ...

    author: Barry J. McLeish

    Textbook $59.96
  9. Fashion Marketing

    ... , , , · a balance of theory and practice, with examples to ... , different promotional media, visual marketing and international, marketing research; and new coverage ...

    author: Mike Easey

    Textbook $45.94
  10. Marketing By Algorithm

    ... Quantitative Marketing and at various levels of, seniority. From light theory about ... established direct marketing, concepts and new insights ...

    author: Joseph Zawadzki

    Textbook $36.58
  11. The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

    ... insights on the links between theory and practice, it guides the ... Strategic Public Relations and Integrated Marketing Communications to position your company ...

    author: Caywood, Clarke L.

    Textbook $111.39
  12. Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

    ... Rock Star:"There's a theory in music that if a ... recommended!" -- Katie Morse, Social Marketing Manager at Billboard"Mack Collier ...

    author: Collier, Mack

    Textbook $32.88
  13. Social Media Marketing

    ... media, expert Dave Evans bypasses theory to provide you with practical ... , practical approaches to social media marketing, campaigns , Highlights the latest ...

    author: Dave Evans / Susan Bratton

    Textbook $36.58
  14. Marketing Analytics

    ... is a great idea in theory, but in today's busy ... , invaluable techniques and ideas in Marketing Analytics:, Data-Driven Techniques with ...

    author: Wayne L. Winston

    Textbook $61.52
  15. Marketing Nonprofit Programs and Services

    The most helpful blAnd of theory and nuts-and-bolts practice ... , the essential steps for finer marketing performance.; Format: Textbook; Type: New

    author: Douglas B. Herron

    Textbook $63.86
  16. Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

    ... pioneer and founder of the marketing firm Fizz, reveals everything you ... counsel with discussion of the theories and research that build understanding ...

    author: Wright, Ted

    Textbook $37.10
  17. Social Marketing and Social Change

    ... ? Social marketing guru R. Craig LeFebvre weaves together, multi-level theories of ... more substantive treatise on, social marketing and social change. Theoretically based ...

    author: R. Craig Lefebvre

    Textbook $108.27
  18. Theory of Constraints Handbook

    ... to different industries and situations.Theory of Constraints Handbook covers: Critical ... to improve organizational performance Strategy, marketing, and sales techniques designed to ...

    author: Cox III, James F. / Schleier, John

    Textbook $143.46
  19. Account-Based Marketing For Dummies

    ... , SiriusDecisions, "Like a Hollywood agent, marketing's job is to get sales ... Brinker, Author of Hacking Marketing, "Account-based marketing is shifting how businesses ...

    author: Sangram Vajre

    Textbook $33.47
  20. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

    ... Schultz, the "father of integrated marketing," Professor Emeritus at Northwestern University ... require expertise in Content Marketing. Epic Content Marketing gives all the details ...

    author: Pulizzi, Joe

    Textbook $37.10
  21. What You Need to Know About Marketing

    ... what has been learned about marketing over the centuries, what, experts ... need to know about marketing., Introduction - Marketing: the world's second ...

    author: Simon Middleton

    Textbook $21.00
  22. Artificial Intelligence for Marketing

    ... leading-edge technology in marketing , , Marketing and data science are ... the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course ...

    author: Jim Sterne

    Textbook $61.52
  23. Hacking Marketing

    ... ., , Increase the tempo of marketing's responsiveness without chaos or burnout ... , Design "continuous" marketing programs and campaigns that constantly ...

    author: Scott Brinker

    Textbook $34.25
  24. Digital Marketing All-in-One For Dummies

    ... social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and ...

    author: Stephanie Diamond

    Textbook $49.05
  25. Data-First Marketing

    ... on social media platforms to marketing's own campaign metrics. Data is ... data-first approach throughout the marketing organization. Marketing staffers can pick up ...

    author: Janet Driscoll Miller / Julia Lim

    Textbook $30.35
  26. Data-Driven Marketing

    ... , what's wasted. Data-driven marketing improves efficiency and, effectiveness of ... research from America's leading marketing, business school, complemented by experience ...

    author: Mark Jeffery

    Textbook $36.58
  27. The Constant Contact Guide to Email Marketing

    ... stick the, fundamentals of good marketing and authentic relationship, building., The ... an effective email, marketing strategy with your traditional marketing, efforts?giving you ...

    author: Eric Groves

    Textbook $30.35
  28. The Marketing Century

    ... as the, short-term , Marketing's impact on business strategy and ... , different area of marketing, with chapters covering:, Strategic Marketing (Martha Rogers and ...

    author: The CIM / Jeremy Kourdi

    Textbook $34.25
  29. Ten Deadly Marketing Sins

    ... , find new opportunities, develop, effective marketing plans, strengthen product and service ... . Johnson Distinguished, Professor of International Marketing at Northwestern University's, Kellogg ...

    author: Philip Kotler

    Textbook $42.82
  30. Marketing Strategies for the New Economy

    ... thought in marketing - the 'Digital School of Marketing'., Traditional marketing schools, for ... challenges and, opportunities that a marketing strategist will confront when, operating ...

    author: Lars Tvede / Peter Ohnemus

    Textbook $95.81
  31. Marketing Unwrapped

    ... , adaptable and multi-skilled". Pan-marketing, measuring metrics, knowledge management, CRM ... for all marketers" --Andy Jones, Marketing Operations Director, Vauxhall Motors, , ...

    author: Ray Perry

    Textbook $63.86
  32. Marketing Insights from A to Z

    ... the, undisputed fathers of modern marketing, redefines marketing's, fundamental concepts from A ... , fast for busy executives and marketing professionals. Marketing, Insights from A to ...

    author: Philip Kotler

    Textbook $42.82
  33. Nonprofit Marketing Best Practices

    ... service products, , * The marketing-related needs and wants of nonprofits ... the best practices in, nonprofit marketing-what to do, what not to ...

    author: John J. Burnett

    Textbook $72.43
  34. Marketing Genius

    The little black book of marketing is here. Marketing guru Peter, Fisk's ... substantial library of books, on marketing.", , ?Professor Malcolm McDonald, Cranfield ...

    author: Peter Fisk

    Textbook $24.90
  35. Digital Marketing For Dummies

    ... to effectively use content marketing and influencer marketing?and everything in between?Digital ... Marketing For Dummies helps you get ...

    author: Ryan Deiss / Russ Henneberry

    Textbook $36.58
  36. Influencer Marketing For Dummies

    ... hybrid of content marketing and native advertising, influencer marketing is an established ... , subsequently, grow your brand., Influencer marketing relies on building strong relationships ...

    author: Kristy Sammis / Cat Lincoln / Stefania Pomponi / Jenny Ng / Edita Gassmann Rodriguez / Judy Zhou

    Textbook $33.47
  37. Experiential Marketing

    ... , and comprehensive manifesto on experiential marketing., As customers take control over ... more effective discipline: experiences., Experiential marketing, the use of live, face ...

    author: Kerry Smith / Dan Hanover

    Textbook $35.81
  38. Inbound Marketing, Revised and Updated

    ... to transform their marketing online. , With outbound marketing methods becoming less ... with topics, like:, , Inbound marketing ? strategy, reputation, and tracking ...

    author: Brian Halligan / Dharmesh Shah

    Textbook $24.90
  39. Measuring Marketing

    ... increasingly sophisticated methods of quantifying marketing success are developed. In Measuring ... and decisions, Measuring Marketing explains how to assess marketing success in more ...

    author: John A. Davis

    Textbook $49.05
  40. Account-Based Marketing

    ... leads, ABM helps sales and marketing professionals coordinate their efforts against ... behind the successful marketing firm Demandbase, Account-Based Marketing explains how to ...

    author: Chris Golec / Peter Isaacson / Jessica Fewless

    Textbook $42.04
  41. The New Rules of Marketing and PR

    ... for highly effective public relations, marketing, and customer communications—all at ... examples , Take advantage of marketing opportunities on platforms like Facebook ...

    author: David Meerman Scott

    Textbook $29.57
  42. Salesforce Marketing Cloud For Dummies

    ... 's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on ... of tools offers email marketing, mobile marketing, social media marketing, content and messaging ...

    author: Chester Bullock / Mark Pollard

    Textbook $33.47
  43. Marketing Management For Non-Marketing Managers

    ... significantly greater returns on their marketing than others within their market ... the approval of a marketing budget , A marketing performance evaluation tool ...

    author: Heather Fitzpatrick

    Textbook $53.73
  44. The Financial Services Marketing Handbook

    ... an overview of the, basic marketing functions?segmentation, positioning, brand, building ... Demonstrates how behavioral economics affect marketing, strategy , Case studies and ...

    author: Evelyn Ehrlich / Duke Fanelli

    Textbook $91.91
  45. Behavioral Marketing

    ... the key principles of behavioral marketing?including customer journey mapping, channel-level ... become increasingly important as digital marketing tactics have becoming increasingly popular ...

    author: Dave Walters / Bill Nussey

    Textbook $30.35
  46. Marketing Automation For Dummies

    ... effectiveness of your campaigns with marketing, automation, Marketing automation technology has been ... defining, scheduling, segmenting, and tracking, marketing campaigns. This friendly book demystifies ...

    author: Mathew Sweezey

    Textbook $33.47
  47. Big Data Marketing

    ... internal silos, and executing antiquated marketing approaches. As a result, consumers ... strategies to drive marketing relevance and Return On Marketing Investment (ROMI) , ...

    author: Lisa Arthur

    Textbook $36.58
  48. Conscious Marketing

    ... of their pockets. Conscious, Marketing proves that marketing can really work if ... , profitability and industry leadership. Conscious, marketing works for both multinational corporations ...

    author: Carolyn Tate

    Textbook $27.23
  49. Dynamic Digital Marketing

    ... multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step ... for business leaders, business owners, marketing and sales professionals, digital strategists ...

    author: Dawn McGruer

    Textbook $39.70
  50. Marketing For Dummies

    ... . You'll discover inexpensive online marketing and promotion tools, proving that ... business noticed today!, Today's marketing treats every aspect of customer ...

    author: Jeanette McMurtry

    Textbook $33.47
  51. The Marketing Performance Blueprint

    ... , professionals underprepared and underperforming. The Marketing, Performance Blueprint helps bridge those ... pioneers of the new, marketing era. The Marketing Performance Blueprint helps, marketers ...

    author: Paul Roetzer

    Textbook $34.25
  52. Marketing 3.0

    ... next level of marketing , The new model for marketing-Marketing 3.0 ... , and idealism., In Marketing 3.0, world-leading marketing guru Philip, Kotler ...

    author: Philip Kotler / Hermawan Kartajaya / Iwan Setiawan

    Textbook $30.35
  53. The Art of Digital Marketing

    ... activities across channels, including traditional marketing , Build campaigns based on ... control , , Digital marketing turns traditional marketing models on their heads ...

    author: Ian Dodson

    Textbook $61.52
  54. Successful Direct Marketing Methods

    ... Eighth Edition of Successful Direct Marketing Methods contains major revisions to ... Latin America Methods of international marketing--both direct and telemarketing Successful Direct ...

    author: Stone, Bob / Jacobs, Ron

    Textbook $101.26
  55. The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI

    ... of dollars are spent on marketing endeavors. Unfortunately, the vast majority ... development, you will optimize your marketing dollars, better connect with customers ...

    author: Moeller, Leslie / Landry, Edward

    Textbook $60.74
  56. The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

    ... step in aprogression following direct marketing andpermission marketing. This groundbreakingmethodology engages customers ... ” of interrupt, tell,and sell marketing. Marketing with Meaningis how your customers ...

    author: Gilbreath, Bob

    Textbook $51.45
  57. Managers Guide to Marketing, Advertising, and Publicity

    ... The 14 principles of marketing communications strategy Common marketing mistakes to avoid ... Tactics and strategies for overseeing marketing initiatives Insider tips for getting ...

    author: Callen, Barry

    Textbook $28.66
  58. Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

    ... of the Customer methodology, our marketing campaign results improve dramatically: response ... high impact, high return relationship marketing strategies and action plans which ...

    author: Roman, Ernan

    Textbook $60.74
  59. Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives

    ... of everything. Now it is marketing'sturn. Rapp compiles the best thinking ... , lead-generating, customer-retaining, multichanneldirect marketing process. Rapp's vision for ...

    author: Rapp, Stan

    Textbook $56.52
  60. Mobile Marketing

    ... most successful telecommunications companies, Mobile Marketing expertly explains the rules and ... the BookToday, integrating a mobile marketing platform into existing communication channels ...

    author: Varnali, Kaan / Toker, Aysegul / Yilmaz, Cengiz

    Textbook $38.79
  61. Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

    ... Service Introduction Drucker's Unique Marketing Insights For Drucker, profitability should ... Drucker.Praise for Drucker on Marketing"Bill Cohen's interpretation of Drucker ...

    author: Cohen, William

    Textbook $46.39
  62. The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

    ... .”, —Michel Recalt, Director of Marketing and Brand Strategy, LVMH Moet ... reinventing your organization's marketing by: Positioning marketing as a business partner ...

    author: Pearson, Timothy R.

    Textbook $37.10
  63. The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

    ... powerful FUSE! strategyThe Fusion Media Marketing Bible explains how to pinpoint ... effective elements of your traditional marketing efforts and combine them with ...

    author: Safko, Lon

    Textbook $32.88
  64. Greener Marketing

    ... , ECONOMY CIRCLING, LIFE IMPROVING, GREENER MARKETING, by John Grant, This timely ... ., , Uncover strategies for sustainable marketing that actually deliver on green ...

    author: John Grant

    Textbook $32.69
  65. Content Marketing For Dummies

    ... successful online, content marketing program , Successful online marketing is about more ... essential element of successful online, marketing and brand-building; this book ...

    author: Susan Gunelius

    Textbook $30.35
  66. Small Business Marketing Kit For Dummies

    ... today's competitive environment, strategic, marketing is essential., If you want ... Using social media as a marketing tool , Communicating with customers ...

    author: Barbara Findlay Schenck

    Textbook $36.58
  67. The Small Business Online Marketing Handbook

    ... comes to online marketing. The Small Business Online Marketing Handbook will show ... for Demandforce, an automated Internet marketing and communication company specializing in ...

    author: Annie Tsai

    Textbook $30.35
  68. Visual Social Marketing For Dummies

    ... effective, well-defined visual social marketing strategies as part of your ... 'll find in Visual Social Marketing For Dummies.; Format: Textbook; Type ...

    author: Krista Neher

    Textbook $0.00
  69. Marketing Plans

    ... of the world's leading marketing educators, Malcolm, McDonald, has teamed ... based on the international bestseller Marketing, Plans: How to Prepare Them ...

    author: Malcolm McDonald

    Textbook $28.01
  70. AI for Marketing and Product Innovation

    ... board the next massive marketing revolution, AI for Marketing and Product Innovation ... product innovation, brand building, targeted marketing and media measurement to connect ...

    author: A. K. Pradeep / Andrew Appel / Stan Sthanunathan

    Textbook $35.81
  71. Conversational Marketing

    ... most convenient for them—conversational marketing improves the customer experience, generates ... with customers , Integrate conversational marketing techniques into your existing sales ...

    author: David Cancel / Dave Gerhardt

    Textbook $35.81
  72. Global Marketing

    ... differences into account. , Global Marketing: * Discusses contemporary global issues ... learning objectives. Global Marketing is suitable for marketing practitioners and all international ...

    author: Douglas Lamont

    Textbook $56.06
  73. Email Marketing By the Numbers

    ... , the award-winning blog 'Email Marketing Best Practices,' clearly, explains how ... President/Solutions Architect,, Knowledge Base Marketing, and author of Strategic Database ...

    author: Chris Baggott / Ali Sales

    Textbook $31.91
  74. Marketing and Client Relations for Interior Designers

    ... aiming to grow their businesses, Marketing and, Client Relations for Interior ... guide for, business development, successfully marketing its services and, maintaining long ...

    author: Mary V. Knackstedt

    Textbook $95.81
  75. Value-based Marketing

    ... shareholder, value analysis for the marketing professional. It gives them, the ... Position, Assessment, 6 Value-Based Marketing, Strategy , PART III, Implementing ...

    author: Peter Doyle

    Textbook $62.30
  76. Marketing Your Consulting and Professional Services

    ... innovative--and highlyeffective--Client-Centered Marketing (CCM) approach, a practical"deliverables ... ' and increase their share ofbusiness. Marketing Your Consulting and Professional Servicesprovides ...

    author: Dick Connor / Jeff Davidson

    Textbook $70.87
  77. Precision Marketing

    ... . This process is called precision marketing. Based on extensive research and ... roadmap for combining precision marketing with mass marketing to cut costs, grow ...

    author: Jeff Zabin / Gresh Brebach / Philip Kotler

    Textbook $42.82
  78. Enterprise Marketing Management

    ... , revolutionary new method for marketing, managers—Enterprise Marketing Management, (EMM). EMM systematically ... an, introduction by marketing guru Sergio Zyman, Enterprise, Marketing Management covers topics ...

    author: Dave Sutton / Tom Klein / Sergio Zyman

    Textbook $46.71
  79. Lateral Marketing

    ... vertical segmentation and generate fresh, marketing ideas and opportunities., , Philip ... Son, Distinguished Professor of International Marketing at Northwestern, University's Kellogg ...

    author: Philip Kotler / Fernando Trías De Bes

    Textbook $52.95
  80. Marketing Your Services

    ... your, services--painlessly, confidently, profitably. Marketing Your, Services shows you:, , ... book I have seen about Marketing--making your, mark in a way ...

    author: Anthony O. Putman

    Textbook $63.86
  81. Architect's Essentials of Marketing

    ... to take control of their marketing plans, and increase business, Architect ... guidance from, an industry-leading marketing professional addresses how to manage ...

    author: David Koren

    Textbook $63.86
  82. The Marketing Pathfinder

    ... and directive, The Marketing Pathfinder offers professionals and marketing students alike an ... one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a ...

    author: David W. Stewart / Michael M. Saren

    Textbook $57.62
  83. Marketing in the Participation Age

    ... desires into your most powerful marketing, tool. Marketing in the Participation Age ... , greater revenues for your business., "Marketing is constantly evolving. Companies can ...

    author: Daina Middleton

    Textbook $36.58
  84. Mobilized Marketing

    ... and fellow mobile pioneers, Mobilized Marketing, takes readers through campaigns worth ... campaigns developed by, mobile marketing leader Hipcricket, Mobilized Marketing, breaks down how ...

    author: Jeff Hasen

    Textbook $30.35
  85. Marketing 4.0

    ... consumer; this foundation shows why Marketing 4.0 is becoming imperative ... few years brings a "new" marketing movement, but experienced marketers know ...

    author: Philip Kotler / Hermawan Kartajaya / Iwan Setiawan

    Textbook $30.35
  86. The Marketing Agency Blueprint

    ... pursue a, higher purpose. The Marketing Agency Blueprint is a, practical ... adapt faster than competitors. The Marketing Agency, Blueprint demonstrates how to ...

    author: Paul Roetzer

    Textbook $36.58
  87. Mobile Marketing

    ... you, craft and deploy mobile marketing strategies for everything from, brand ... day , Covers vital mobile marketing weapons like messaging, mobile, websites ...

    author: Rachel Pasqua / Noah Elkin

    Textbook $36.58
  88. Marketing Basics for Designers

    ... yourdrawing board to concentrate on marketing your services, where doyou begin ... create growthin an established firm, Marketing Basics for Designers helps youdevelop ...

    author: Jane D. Martin / Nancy Knoohuizen

    Textbook $108.27
  89. Marketing

    ... cross cultural marketing, research in marketing, methodologies, societal marketing and marketing strategy. ... cross cultural marketing,, research in marketing methodologies, societal marketing and, marketing strategy ...

    author: Dale Littler

    Textbook $184.64
  90. Facebook Marketing For Dummies

    ... , and analyze a successful Facebook marketing campaign. Now, the trusted Facebook ... brand awareness, integrate Facebook marketing with other marketing strategies, learn to target ...

    author: Stephanie Diamond / John Haydon

    Textbook $30.35
  91. Social Media Marketing For Dummies

    ... approaches to social media, marketing, Social Media Marketing For Dummies presents the ... of low-cost, timely online marketing, strategies that resonate with consumers ...

    author: Shiv Singh / Stephanie Diamond

    Textbook $33.47
  92. Professional Services Marketing

    ... brand and reputation; implementing, a marketing communications program; executing lead generation ... , Rainmaking Conversations and Professional Services, Marketing; Lee W. Frederiksen is coauthor ...

    author: Mike Schultz / John E. Doerr / Lee Frederiksen

    Textbook $36.58
  93. Web Marketing All-in-One For Dummies

    ... to, online advertising, e-mail marketing, and harnessing the potential, of ... the potential of social media marketing with, Facebook, Twitter, and Google ...

    author: John Arnold / Michael Becker / Marty Dickinson / Ian Lurie / Elizabeth Marsten

    Textbook $42.82
  94. Web Marketing That Works

    ... , relationships, developing an effective online marketing strategy,, mastering the art of ... Covers web strategy, execution, content marketing, and social, media , Includes ...

    author: Adam Franklin / Toby Jenkins

    Textbook $23.34
  95. Network Marketing For Dummies

    ... distributor , Develop a comprehensive marketing plan , Recruit, train, and ... fifty successful network marketers,, Network Marketing For Dummies will show you ...

    author: Zig Ziglar / John P. Hayes

    Textbook $27.23
  96. Inbound Marketing and SEO

    ... articles for, the key inbound marketing disciplines, mixing them with, some ... , Covers channels of online marketing, content marketing, social, media, outreach, conversion ...

    author: Rand Fishkin / Thomas Høgenhaven

    Textbook $32.69
  97. Marketing Automation

    ... . Expertly explaining the components of, marketing automation and their application and ... benefit to the, marketing process, Marketing Automation shows you how to ...

    author: Jeff LeSueur

    Textbook $49.05
  98. Inbound Marketing For Dummies

    ... , executing, promoting, and measuring inbound marketing tactics through easy-to-follow ... leverage tried and true inbound marketing strategies within their business.; Format ...

    author: Scott Anderson Miller

    Textbook $33.47
  99. Bull's-Eye! The Ultimate How-To Marketing and Sales Guide for CPAs

    ... and the Association for Accounting Marketing, Whether your firm is getting ... how to build your marketing team, implement marketing techniques that get you ...

    author: Tracy C. Warren

    Textbook $191.65
  100. Marketing the Unknown

    ... , Executive Vice President, Product and, Marketing, Renault Automation, France "Professor Paul ... . His book represents a major marketing, contribution with a profusion of ...

    author: Paul Millier

    Textbook $78.66