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20 products found

PRINCIPLES OF ADVERTISING

  1. 71% Off

    Advertising: Principles and Practice | USED

    ... text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells. , , \r\nThe advertising and ... how and why great advertising is achieved. It features new coverage of advertising's role within the integrated ...

    Textbook $118.14 $35.44
  2. 24% Off

    Advertising: Principles and Practice

    ... which advertising operates as part of a broader communication strategy. , , The 3rd edition of Advertising: Principles and ... and why great advertising is achieved. It features new coverage of advertising's role within the ...

    Textbook $129.95 $99.75 In stock Leaves in 1-2 days
    eTextbook $60.01 Get it instantly
  3. 19% Off

    Ethics in Advertising

    This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert ...

    Textbook $96.99 $78.80
    eTextbook $90.19 Get it instantly
  4. 19% Off

    Ethics in Advertising

    This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert ...

    Textbook $263.00 $213.69
  5. 19% Off

    Advertising Management

    ... comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case ...

    Textbook $120.00 $97.50
  6. 19% Off

    Advertising Management

    ... comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case ...

    Textbook $252.00 $204.75
    eTextbook $118.80 Get it instantly
  7. 16% Off

    Principles of Business: Entrepreneurship

    ... Networking New Ventures & the Law New Product Management Patents Pricing Strategies Principles of Advertising Product Life Cycle Risk Analysis Scenario Planning Social Entrepreneurship Team Management Technological ...

    Textbook $265.10 $223.68
  8. 17% Off

    Advertising

    ... of advertising from production to reception., Split into three sections covering Foundations, ... our understanding of consumption and advertising's societal impact, Advertising: Critical Approaches illuminates and ...

    Textbook $242.00 $202.68
  9. 17% Off

    Advertising

    ... of advertising from production to reception., Split into three sections covering Foundations, ... our understanding of consumption and advertising's societal impact, Advertising: Critical Approaches illuminates and ...

    Textbook $92.99 $77.88
  10. 19% Off

    Advertising: An Integrated Marketing Communication Perspective 4e

    ... 4e has been fully revised to reflect the rapidly evolving advertising industry by beginning from the premise that everything is digital. To introduce students to the power of digital marketing, this edition contains ...

    Textbook $164.95 $134.95
  11. 9% Off

    Advertising & IMC: Principles and Practice, Global Edition

    ... ., , Increase the relevancy and effectiveness of marketing communications, Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering ...

    Textbook $109.95 $100.33 In stock Leaves in 1-2 days
  12. 19% Off

    M: Advertising

    ... from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of ...

    Textbook $122.00 $99.13 In stock Leaves in 1-2 days
  13. 19% Off

    Advertising: An Integrated Marketing Communication Perspective

    ... popular campaigns being used by marketers and the key current trends and developments taking place in the advertising world. A wealth of online resources enable students to test their own knowledge of core concepts and ...

    Textbook $154.95 $125.90 In stock Leaves in 1-2 days
  14. 17% Off

    The Advertising Handbook

    ... of all those involved., The Advertising Handbook examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of ...

    Textbook $179.00 $149.91
  15. 19% Off

    Industrial Advertising Copy (RLE Marketing)

    ... provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth ...

    Textbook $263.00 $213.69
  16. 19% Off

    Industrial Advertising Copy (RLE Marketing)

    ... provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth ...

    Textbook $81.99 $66.62
    eTextbook $81.39 Get it instantly
  17. 17% Off

    The Language of Advertising

    ... The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It ... of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of ...

    Textbook $41.99 $35.17
  18. 11% Off

    The Language of Advertising

    ... The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It ... of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of ...

    Textbook $39.99 $35.96
  19. 17% Off

    The Language of Advertising

    ... The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It ... of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of ...

    Textbook $147.00 $123.11
  20. 17% Off

    The Language of Advertising

    ... The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It ... of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of ...

    Textbook $242.00 $202.68
  21. Other matching results

  22. 17% Off

    Advertising Theory

    ... on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. , , Utilizing McGuire's persuasion matrix as the structural model for each chapter, the text ...

    Textbook $69.99 $58.62
  23. 17% Off

    Advertising Theory

    ... on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. , , Utilizing McGuire's persuasion matrix as the structural model for each chapter, the text ...

    Textbook $252.00 $211.05
  24. 11% Off

    Advertising

    ... into five parts, the text covers all the important aspects of advertising, including the changing face of the advertising world, web advertising and the concept of Integrated Marketing Communications (IMC). It describes ...

    Textbook $38.50 $34.65
  25. 50% Off
    FREE courtesy eTextbook while your book delivers

    The Advertising Effect

    ... such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob ...

    Textbook $44.95 $22.48 In stock Leaves in 1-2 days
    eTextbook $46.95 Get it instantly
  26. 17% Off
    FREE courtesy eTextbook while your book delivers

    Advertising and Integrated Brand Promotion

    ... INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its ...

    Textbook $164.95 $137.47
  27. 71% Off

    Advertising and Integrated Brand Promotion | USED

    ... and non-refundable. Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into ...

    Textbook $145.41 $43.62 In stock Leaves in 1-2 days
  28. 19% Off

    Foundations of Islamic Governance

    The aim of this book is to explore and analyze the Islamic axioms, foundation principles and values underpinning the field of governance in an attempt to construct the architectonics of a new systemic and dynamic theory ...

    Textbook $315.00 $255.94
    eTextbook $83.59 Get it instantly
  29. 19% Off

    Foundations of Islamic Governance

    The aim of this book is to explore and analyze the Islamic axioms, foundation principles and values underpinning the field of governance in an attempt to construct the architectonics of a new systemic and dynamic theory ...

    Textbook $83.99 $68.24
  30. 19% Off

    The Precautionary Principle in Marine Environmental Law

    ... High Risks Vessels before an incident or accident happens, on the basis of the precautionary principle. The precautionary principle requires taking action when a risk of damage to the environment is suspected, but cannot ...

    Textbook $263.00 $213.69
  31. 19% Off

    The Precautionary Principle in Marine Environmental Law

    ... High Risks Vessels before an incident or accident happens, on the basis of the precautionary principle. The precautionary principle requires taking action when a risk of damage to the environment is suspected, but cannot ...

    Textbook $79.99 $64.99
  32. 16% Off

    Principles of Computer Science

    ... Programming ... and so much more ., , Principles of Computer Science is a helpful tool for students ... one accessible, comprehensive source that will provide a solid foundation for study and growth in the field. A must ...

    Textbook $265.10 $223.68
  33. 19% Off

    The Fantasy Principle

    ... and to experience images immediately and intimately through what Jung calls 'active imagination'. , , The Fantasy Principle makes a strong case for a new school of psychoanalysis - the school of 'imaginal psychology' - ...

    Textbook $221.00 $179.56
  34. 19% Off

    The Fantasy Principle

    ... and to experience images immediately and intimately through what Jung calls 'active imagination'. , , The Fantasy Principle makes a strong case for a new school of psychoanalysis - the school of 'imaginal psychology' - ...

    Textbook $77.99 $63.37
  35. 19% Off

    Advertising and Multilingual Repertoires

    ... discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising., This book:, , Showcases the most recent advancements in linguistic research as applied to the ...

    Textbook $105.00 $85.31
  36. 17% Off
    FREE courtesy eTextbook while your book delivers

    Advertising Promotion and Other Aspects of Integrated Marketing Communications

    ... , and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M ...

    Textbook $219.95 $183.30
  37. 50% Off
    FREE courtesy eTextbook while your book delivers

    Advertising, Promotion, and other aspects of Integrated Marketing Communications

    ... by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and ...

    Textbook $204.95 $102.48 In stock Leaves in 1-2 days
  38. 17% Off

    Advertising and Consumer Society: A Critical Introduction

    ... provides students with the key concepts, methods and debates you need to analyse and understand advertising.; authors: N. Holm; publicationDate: 24th October 2016; publisher: Macmillan Science & Educ. UK; editionNumber ...

    Textbook $72.95 $61.10 In stock Leaves in 1-2 days
    eTextbook $70.95 Get it instantly
  39. 13% Off

    Principles of Wildlife Management

    ... and environments, population dynamics, and management practices. Includes end-of-chapter summaries on management principles.; authors: James A. Bailey; publicationDate: 17th February 1984; publisher: John Wiley & Sons ...

    Textbook $336.95 $294.83
  40. 17% Off

    The Advertising Handbook

    ... and other forms of branded content; , , , , , the dynamic shifts in ad spending and media-advertising relationships across legacy media, online and social media; and , , , , , the complex profile of ...

    Textbook $77.99 $65.32
  41. 17% Off

    The Advertising Handbook

    ... and other forms of branded content; , , , , , the dynamic shifts in ad spending and media-advertising relationships across legacy media, online and social media; and , , , , , the complex profile of ...

    Textbook $252.00 $211.05
  42. 17% Off

    Advertising

    ... do beyond what you think you are capable of and, crucially, gain an edge at job interviews. , Maybe advertising doesn't need another graduate, but then you won't be just another graduate will you?; authors: Andy Tibbs ...

    Textbook $77.99 $65.32
  43. 19% Off

    Global Advertising Practice in a Borderless World

    ... academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in ...

    Textbook $242.00 $196.63
    eTextbook $78.09 Get it instantly
  44. 17% Off

    Advertising

    ... do beyond what you think you are capable of and, crucially, gain an edge at job interviews. , Maybe advertising doesn't need another graduate, but then you won't be just another graduate will you?; authors: Andy Tibbs ...

    Textbook $242.00 $202.68
  45. 19% Off

    The Routledge Companion to Advertising and Promotional Culture

    ... initiatives pervade self image, values, and relationships., , , The Environment interrogates advertising's relationship to environmental issues, the promotional efforts of corporations to construct green images ...

    Textbook $420.00 $341.25
  46. 19% Off

    The Routledge Companion to Advertising and Promotional Culture

    ... initiatives pervade self image, values, and relationships., , , The Environment interrogates advertising's relationship to environmental issues, the promotional efforts of corporations to construct green images ...

    Textbook $120.00 $97.50
    eTextbook $125.40 Get it instantly
  47. 19% Off

    The Globalization of Advertising

    ... networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America. , , This book offers a cutting edge overview of recent and current trends ...

    Textbook $79.99 $64.99
  48. 19% Off

    The Globalization of Advertising

    ... networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America. , , This book offers a cutting edge overview of recent and current trends ...

    Textbook $263.00 $213.69
  49. 19% Off

    Modern Advertising and the Market for Audience Attention

    ... . , , This highly original and accessible book re-centers the story of the invention of modern advertising on the question of how access to audiences was streamlined and standardized. Drawing from late-nineteenth and ...

    Textbook $252.00 $204.75
    eTextbook $75.89 Get it instantly
  50. 19% Off

    Routledge Handbook of Political Advertising

    ... culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries; authors: Christina Holtz-Bacha / Marion R. Just; publisher: Taylor and Francis ...

    Textbook $420.00 $341.25
  51. 19% Off

    Advertising, Gender and Society

    ... theory extension and novel application of existing theory and research to the subject of gender advertising. , , Advertising, Gender and Society is ideal for students, academics and professionals in the fields of ...

    Textbook $252.00 $204.75
  52. 19% Off

    Advertising

    ... form, and as professional practice, cuts through crucial questions in the history and theory of modern media. Advertising exists as the pre-eminent object for the critical scrutiny of media culture, and presents a high ...

    Textbook $1911.00 $1552.69
  53. 19% Off

    Advertising, Gender and Society

    ... theory extension and novel application of existing theory and research to the subject of gender advertising. , , Advertising, Gender and Society is ideal for students, academics and professionals in the fields of ...

    Textbook $73.99 $60.12
    eTextbook $73.69 Get it instantly
  54. 17% Off

    The Advertising and Consumer Culture Reader

    Commercial breaks, radio spots, product placements, billboards, pop-up ads—we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely ...

    Textbook $252.00 $211.05
  55. 19% Off

    Creativity and Advertising

    ... based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the 'event'. Drawing on a diverse set of philosophical ...

    Textbook $231.00 $187.69
    eTextbook $71.49 Get it instantly
  56. 17% Off

    The Advertising and Consumer Culture Reader

    Commercial breaks, radio spots, product placements, billboards, pop-up ads—we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely ...

    Textbook $108.00 $90.45
  57. 19% Off

    Creativity and Advertising

    ... based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the 'event'. Drawing on a diverse set of philosophical ...

    Textbook $71.99 $58.49
  58. 19% Off

    Food Advertising and Childhood Obesity

    ... to gain a better understanding of children's food choice based on children's exposure to different advertising by analyzing food type, brand mascot physique, health messages, and media. The book begins by reviewing the ...

    Textbook $94.99 $77.18
    eTextbook $93.45 Get it instantly
  59. 19% Off

    Social and Environmental Issues in Advertising

    ... -social and pro-environmental marketing messages. , This book comprises ten chapters that contribute to advertising theory, research, and practice by providing an overview of current and diverse research that compares ...

    Textbook $242.00 $196.63
  60. 19% Off

    Current Research on Gender Issues in Advertising

    ... significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles., This book ...

    Textbook $263.00 $213.69
  61. 19% Off

    Pioneering African-American Women in the Advertising Business

    ... challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession., , Using a biographical narrative approach, this book examines the careers of these important ...

    Textbook $263.00 $213.69
    eTextbook $73.69 Get it instantly
  62. 19% Off

    Native Advertising

    ... produced, consumed, and understood. It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news ...

    Textbook $94.99 $77.18
    eTextbook $35.19 Get it instantly
  63. 19% Off

    Pioneering African-American Women in the Advertising Business

    ... of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals that some trailblazing African ...

    Textbook $69.99 $56.87
  64. 19% Off

    Social and Environmental Issues in Advertising

    ... -social and pro-environmental marketing messages. , This book comprises ten chapters that contribute to advertising theory, research, and practice by providing an overview of current and diverse research that compares ...

    Textbook $83.99 $68.24
    eTextbook $83.59 Get it instantly
  65. 17% Off

    Advertising

    ... provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts ...

    Textbook $210.00 $175.88
  66. 17% Off

    Advertising

    ... provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts ...

    Textbook $58.99 $49.40
    eTextbook $59.39 Get it instantly
  67. 19% Off

    Globalisation and Advertising in Emerging Economies

    ... world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global ...

    Textbook $263.00 $213.69
  68. 19% Off

    Advertising, the Media and Globalisation

    ... in the age of globalization, and in an era of transition from 'mass' to 'social' media. , Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal ...

    Textbook $252.00 $204.75
    eTextbook $73.69 Get it instantly
  69. 19% Off

    Globalisation and Advertising in Emerging Economies

    ... world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global ...

    Textbook $73.99 $60.12
  70. 19% Off

    Advertising, the Media and Globalisation

    ... in the age of globalization, and in an era of transition from 'mass' to 'social' media. , Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal ...

    Textbook $73.99 $60.12
  71. 17% Off

    Innovation in Advertising and Branding Communication

    ... image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and advertising constructs and practices., , The editor combines the perspectives of an international group of scholars to ...

    Textbook $252.00 $211.05
  72. 19% Off
    FREE courtesy eTextbook while your book delivers

    Creative Strategy in Advertising

    ... of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.; authors: A. Jerome Jewler / Bonnie Drewniany; publicationDate: 1st January 2013; editionNumber: 11; publisher ...

    Textbook $182.95 $148.75
  73. 19% Off

    PACK ADVERTISING AND PROMOTION 11e + DEVELOPING YOUR IMC PLAN 1e

    ... decision making, and how to develop promotional strategies., , In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social ...

    Textbook $259.00 $210.44
  74. 19% Off

    Advertising and New Media

    ... and the peoples Republic of China., , , Features include: , , , evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove 'Real Beauty' and Axe/Lynx ...

    Textbook $200.00 $162.50
    eTextbook $73.69 Get it instantly
  75. 19% Off

    The Early Advertising Scene (RLE Marketing)

    Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an ...

    Textbook $242.00 $196.63
  76. 19% Off

    Advertising and Violence

    ... and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage., , The objective of the book is to ...

    Textbook $98.99 $80.43
  77. 17% Off

    Advertising Media Planning

    ... role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today , , , , Evaluating media vehicles, filled with up-to-date examples , , ...

    Textbook $357.00 $298.99
  78. 19% Off

    The Early Advertising Scene (RLE Marketing)

    Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an ...

    Textbook $81.99 $66.62
    eTextbook $81.39 Get it instantly
  79. 19% Off

    Sport, Culture and Advertising

    ... it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation ...

    Textbook $103.00 $83.69
  80. 19% Off

    Advertising Myths

    ... is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs ...

    Textbook $77.99 $63.37
  81. 17% Off

    The Blueprint for Strategic Advertising

    The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its ...

    Textbook $263.00 $220.26
  82. 17% Off

    The Blueprint for Strategic Advertising

    The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its ...

    Textbook $96.99 $81.23
    eTextbook $96.79 Get it instantly
  83. 19% Off

    Advertising and New Media

    ... and the peoples Republic of China., , , Features include: , , , evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove 'Real Beauty' and Axe/Lynx ...

    Textbook $62.99 $51.18
  84. 19% Off

    Persuasion in Advertising

    ... from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.; authors: John O'Shaugnessy / Nicholas ...

    Textbook $336.00 $273.00
  85. 19% Off

    Sport, Culture and Advertising

    ... it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation ...

    Textbook $263.00 $213.69
    eTextbook $102.29 Get it instantly
  86. 17% Off

    Advertising and Public Relations Law

    ... ., Features of this edition include:, , , A new chapter on Internet-related laws affecting advertising and public relations speech. , , , History and background of major legal theories affecting professional ...

    Textbook $263.00 $220.26
    eTextbook $137.00 Get it instantly
  87. 19% Off

    Advertising Myths

    ... is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs ...

    Textbook $252.00 $204.75
  88. 19% Off

    The Language of Advertising: Major Themes in English Studies

    ... the communications revolution. It provides insight into the ideologies and values of contemporary societies., Advertising's creative use of language makes it a particularly rich site for language and discourse analysis ...

    Textbook $2048.00 $1664.00
  89. 17% Off

    Advertising and Public Relations Law

    ... ., Features of this edition include:, , , A new chapter on Internet-related laws affecting advertising and public relations speech. , , , History and background of major legal theories affecting professional ...

    Textbook $158.00 $132.32
  90. 19% Off

    Advertising and Violence

    ... and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage., , The objective of the book is to ...

    Textbook $242.00 $196.63
    eTextbook $111.10 Get it instantly
  91. 17% Off

    Advertising Media Planning

    ... role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today , , , , Evaluating media vehicles, filled with up-to-date examples , , ...

    Textbook $118.00 $98.83
  92. 19% Off

    Persuasion in Advertising

    ... from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.; authors: John O'Shaugnessy / Nicholas ...

    Textbook $94.99 $77.18
  93. 17% Off

    The Discourse of Advertising

    ... music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from ...

    Textbook $71.99 $60.29
  94. 17% Off

    The Discourse of Advertising

    ... music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from ...

    Textbook $221.00 $185.09
  95. 19% Off

    The Advertising Agency (RLE Marketing)

    ... , this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources. ; authors: Floyd Y. Keeler / Albert E. Haase ...

    Textbook $81.99 $66.62
  96. 19% Off

    Key Debates in the Translation of Advertising Material

    ... strategies and approaches to assist translators. Topics covered include a critique of the Western-based approach to advertising in the context of the Far East; different perceptions of the concept of cleanliness in ...

    Textbook $77.99 $63.37
  97. 19% Off

    The Advertising Agency (RLE Marketing)

    ... , this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources. ; authors: Floyd Y. Keeler / Albert E. Haase ...

    Textbook $263.00 $213.69
  98. 19% Off

    Cases in Advertising Management

    ... the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed ...

    Textbook $112.00 $91.00
  99. 19% Off

    ISE Contemporary Advertising

    ... to the best work in the field for students in art and graphic design courses. The rate of change in advertising and IMC over the past several years has been MASSIVE, so this revision is the most significant to date. All ...

    Textbook $149.95 $121.83
  100. 19% Off

    ISE Advertising and Promotion: An Integrated Marketing Communications Perspective

    ... the need to understand their role and overall contribution., -New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video Library, , , , , ; authors: George E. Belch / ...

    Textbook $149.95 $121.83
  101. 19% Off

    Advertising Language

    ... contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.; authors: Keiko ...

    Textbook $90.99 $73.93
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