STRATEGIC MANAGEMENT BOOKS - 100 items

  1. Strategic Development

    ... setting and performance measurement, strategic initiative formulation, strategic evaluation and a process ... , transformation methods such as reengineering, strategic investment appraisal and real option ...

    author: Robert G. Dyson / Frances A. O'Brien

    Textbook $85.68
  2. The Strategic Management of Health Care Organizations

    ... leading health care organizations through strategic management. This structured approach to ... administrators with foundational guidance on strategic management concepts and practices, tailored ...

    author: Peter M. Ginter / W. Jack Duncan / Linda E. Swayne

    Textbook $98.92
  3. The Art of Strategic Leadership

    ... and help transform a business. Strategic leadership is what modern leadership ... inside-out approach to understanding strategic leadership. The narrative follows the ...

    author: Steven J. Stowell / Stephanie S. Mead

    Textbook $34.25
  4. Leading with Strategic Thinking

    ... more effective leader with strategic thinking, Leading with Strategic Thinking reveals what ... actions and skills that, distinguish strategic leadership, drawn from interviews and ...

    author: Aaron K. Olson / B. Keith Simerson

    Textbook $36.58
  5. Nonprofit Strategic Planning

    ... , Sarbanes-Oxley best practices with strategic planning is an, invaluable resource ... leading a nonprofit organization,, Nonprofit Strategic Planning: Leveraging Sarbanes-Oxley Best ...

    author: Peggy M. Jackson

    Textbook $49.05
  6. Strategic Integration

    ... restructuring and reorganization, global competition, strategic change, and organizational learning. These ... concerns and missions of the Strategic Management Society interdisciplinary approaches to ...

    author: Howard Thomas / Donald E. O'Neal

    Textbook $151.13
  7. Strategic Entrepreneurship

    ... world's finest entrepreneurship, and strategic management scholars to contribute chapters ... , innovation, alliances and networks,, internationalization, strategic leadership, and growth., , , ...

    author: Michael A. Hitt / R. Duane Ireland / S. Michael Camp / Donald Sexton

    Textbook $87.23
  8. Multinational Strategic Alliances

    ... decision models covering determining strategic fit, negotiating strategic alliances and selecting compatible ... , management and other strategic issues involved in multinational strategic alliances.; Format: Textbook ...

    author: Robert J. Mockler

    Textbook $93.47
  9. Strategic Information Technology

    ... mindsets, translating hard skills into strategic advantages, and demonstrating IT's ... their place in strategy discussions. Strategic Information Technology offers much needed ...

    author: Arthur M. Langer / Lyle Yorks

    Textbook $61.52
  10. Handbook of Strategic Account Management

    ... existing academic literature., Handbook of Strategic Account Management identifies drivers, of ... ,, students, and researchers., Handbook of Strategic Account Management is written by ...

    author: Diana Woodburn / Kevin Wilson

    Textbook $66.19
  11. Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

    ... Updike, President, Miles Kimball Company“Strategic Database Marketing objectively challenges the ... publisher of Direct Marketing International“Strategic Database Marketing provides the fundamentals ...

    author: Hughes, Arthur Middleton

    Textbook $90.28
  12. Creating Your Strategic Plan

    ... material on stakeholder analysis, visioning, strategic issue identification, and implementation, this ... through every step of the strategic planning process.; Format: Textbook; Type ...

    author: John M. Bryson / Farnum K. Alston

    Textbook $61.52
  13. Strategic Planning for Nonprofit Organizations

    ... , with proven,, practical advice , Strategic Planning for Nonprofit Organizations describes ... guidance, and a customizable framework. Strategic Planning for Nonprofit, Organizations takes ...

    author: Michael Allison / Jude Kaye

    Textbook $59.18
  14. The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

    ... Relations Studies, and Director of Strategic Communication, PR Center, Annenberg School ... communications.Use The Handbook of Strategic Public Relations and Integrated Marketing ...

    author: Caywood, Clarke L.

    Textbook $111.39
  15. Nonprofit Strategic Positioning

    ... nonprofit-oriented book to describe strategic positioning as an alternative to ... . Even in the nonprofit sector, strategic planning is becoming discredited as ...

    author: Thomas A. McLaughlin

    Textbook $90.35
  16. Strategic Discovery

    ... association with the Strategic Management Society, The Wiley Strategic Management Series aims ... core competence, joint ventures and strategic alliances, and corporate performance. Writings ...

    author: Howard Thomas / Donald E. O'Neal / Raul Alvarado

    Textbook $151.13
  17. Strategic Renaissance and Business Transformation

    ... restructuring and reorganization, global competition, strategic change, and organizational learning. These ... in their nature and importance. Strategic Renaissance and Business Transformation addresses ...

    author: Howard Thomas / Donald E. O'Neal / James N. Kelly

    Textbook $151.13
  18. Strategic Planning Kit For Dummies

    ... In today's business environment, strategic planning stresses the, importance of ... for implementing change and, integrating strategic plans successfully by involving all ...

    author: Erica Olsen

    Textbook $42.82
  19. Strategic Project Portfolio Management

    ... and filled with expert advice, Strategic Project, Portfolio Management: Enabling a ... your organization to complete, impactful strategic projects. Providing executive-level guidance ...

    author: Simon Moore

    Textbook $55.29
  20. Strategic Thinking

    ... association with the Strategic Management Society, The Wiley Strategic Management Series aims ... illustrate the 'best in global strategic management' for academics, business practitioners ...

    author: John Hendry / Gerry Johnson

    Textbook $159.70
  21. Handbook of Strategic Enrollment Management

    ... Officers (AACRAO), the Handbook of, Strategic Enrollment Management is the comprehensive ... , and, prestige. The Handbook of Strategic Enrollment, Management:, , Provides an ...

    author: Don Hossler / Bob Bontrager

    Textbook $116.06
  22. The Strategic Decision Challenge

    ... subject, from ways of improving strategic decisions, to the numerous analytical ... that can be used in strategic decision making.; Format: Textbook; Type ...

    author: David Hussey

    Textbook $126.97
  23. Strategic Capitalism: The New Economic Strategy for Winning the Capitalist Cold War

    ... to Europe to East Asia. Strategic Capitalism is a valuable contribution ... , and embrace the concept of Strategic Capitalism., , ; Format: Textbook ...

    author: D'Aveni, Richard Anthony

    Textbook $46.39
  24. The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

    ... truly The Ultimate Guide to Strategic Marketing. Written specifically for business ... such as product positioning, strategic gap, and strategic portfolio analysis.It's ...

    author: Hamper, Robert J.

    Textbook $75.93
  25. Applied Strategic Planning

    ... for further discussion. The Applied Strategic Planning approach helps organizations identify ... guide an organization through the strategic planning process.; Format: Textbook; Type ...

    author: Timothy M. Nolan / Leonard D. Goodstein / Jeanette Goodstein

    Textbook $46.71
  26. Cases in Strategic Management

    ... are undergoing, or have undergone, strategic change. All the cases feature ... of this casebook is on strategic decisions, particularly those involving quality ...

    author: David W. Grigsby / Michael J. Stahl

    Textbook $52.95
  27. Strategic Planning

    ... development, inventory control, andmanufacturing techniques, Strategic Planning presents acomprehensive overview of ... the development and implementation ofcontemporary strategic planning models applicable to both ...

    author: Peter J. Rea / Harold Kerzner

    Textbook $159.70
  28. Strategic Benchmarking Reloaded with Six Sigma

    ... the classic text on benchmarking, Strategic Benchmarking Reloaded with Six Sigma ... study , Mainstreaming benchmarking into strategic planning , Creating a sustainable ...

    author: Gregory H. Watson

    Textbook $55.29
  29. Becoming a Strategic Leader

    ... managers a comprehensive approach to strategic, leadership that reaches leaders at ... , on three essential strategic components: discovering and, prioritizing strategic drivers, which determine ...

    author: Richard L. Hughes / Katherine M. Beatty / David Dinwoodie

    Textbook $49.05
  30. Applied Strategic Planning

    ... change agents engaged in implementing strategic planning with organizational- and executive ... planning team toward an effective strategic plan, and follows the proven ...

    author: Timothy M. Nolan / Leonard D. Goodstein / Jeanette Goodstein

    Textbook $613.21
  31. Strategic Planning for Public and Nonprofit Organizations

    ... and framework for nonprofit leaders, Strategic Planning for Public and Nonprofit ... your organization's everyday operations. Strategic Planning for Public and Nonprofit ...

    author: John M. Bryson

    Textbook $76.32
  32. Mastering Strategic Risk

    ... new risk management strategy, Mastering Strategic Risk: A Framework for Leading ... risk management has become a strategic priority. Traditional management frameworks are ...

    author: Joel E. McPhee Jr.

    Textbook $79.44
  33. Strategic IQ

    ... powerful competitors by raising your strategic, structural and human IQ. , ... Praise for Strategic IQ, "Hard-hitting and stimulating ...

    author: John Wells

    Textbook $41.26
  34. Dynamic Strategic Resources

    ... book examines the management of strategic resources. First, the book discusses ... in cooperative strategies such as strategic alliances, and the allocation of ...

    author: Michael A. Hitt / Patricia Gorman Clifford / Robert D. Nixon / Kevin P. Coyne

    Textbook $147.23
  35. Strategic Project Management Made Simple

    ... into coherent and actionable, plans. Strategic Project Management Made Simple is ... designing projects and action, initiatives. Strategic Project Management Made Simple builds ...

    author: Terry Schmidt

    Textbook $36.58
  36. Working Toward Strategic Change

    ... that complement the companion book Strategic Change in Colleges and Universities ... implementing, evaluating, and revising the strategic plan. Each section helps users ...

    author: Michael G. Dolence / Daniel James Rowley / Herman D. Lujan

    Textbook $53.73
  37. Global Supply Chain Management: Leveraging Processes, Measurements, and Tools for Strategic Corporate Advantage

    ... integrating business functions into a strategic framework for global supply chain ... , and tools to achieve sustained strategic advantage in the global marketplace ...

    author: Hult, G. Tomas M. / Closs, David / Frayer, David

    Textbook $65.80
  38. Strategic Global Sourcing Best Practices

    ... on all aspects of global, strategic sourcing-including environmental and international ... , issues , Strategic Global Sourcing Best Practices covers ...

    author: Fred Sollish / John Semanik

    Textbook $79.44
  39. Strategic Learning

    ... demonstrates the power of the, Strategic Learning process, a four-step ... not-for-profit organizations, the Strategic, Learning process builds on eight ...

    author: Willie Pietersen

    Textbook $36.58
  40. Finance for Strategic Decision-Making

    ... who must make, strategic decisions. Finance for Strategic Decision Making , , ... use payout policy as a strategic tool , Clarifies if a ...

    author: M. P. Narayanan / Vikram K. Nanda

    Textbook $53.73
  41. Strategic Tools for Social Entrepreneurs

    ... Enterprising Nonprofits, the authors, of Strategic Tools for Social Entrepreneurs provide ... of entrepreneurial, mission-driven nonprofits., Strategic Tools for Social Entrepreneurs is ...

    author: J. Gregory Dees / Jed Emerson / Peter Economy

    Textbook $67.75
  42. Strategic Thinking for the Next Economy

    ... about corporate strategy. Focusing on strategic imperatives of the new economy ... growth in fast-paced markets. Strategic Thinking for the New Economy ...

    author: Michael Cusumano / Costas Markides

    Textbook $46.71
  43. The Strategic Storyteller

    ... our place in it., The Strategic Storyteller is a comprehensive, practical ... companies, and our future. The Strategic Storyteller tells you how.; Format ...

    author: Alexander Jutkowitz

    Textbook $30.35
  44. Strategic Doing

    ... both inside and outside organizations., Strategic Doing introduces you to the ... , Filled with compelling case studies, Strategic Doing outlines a new discipline ...

    author: Edward Morrison / Scott Hutcheson / Elizabeth Nilsen / Janyce Fadden / Nancy Franklin

    Textbook $34.25
  45. The Behavioral Foundations of Strategic Management

    ... offers, the best foundation for strategic management scholarship., , , This ... of a behavioral approach to strategic, management., , , Examines assumptions ...

    author: Philip Bromiley

    Textbook $116.84
  46. Strategic Corporate Finance

    ... , risk management and capital structure, Strategic Corporate, Finance, translates principles of ... advice, and detailed case studies, Strategic, Corporate Finance will prepare you ...

    author: Justin Pettit

    Textbook $110.61
  47. The Strategic Application of Information Technology in Health Care Organizations

    This new edition of The Strategic Application of Information, Technology in ... to understand information technology (IT), strategic planning and implementation. Filled with ...

    author: John P. Glaser / Claudia Salzberg

    Textbook $120.74
  48. Strategic Management

    ... The Blackwell Encyclopedia of Management:, Strategic Management includes a new preface ... key terms and, concepts in strategic management; , , , , ...

    author: John McGee

    Textbook $184.64
  49. Strategic Management

    This highly popular introduction to strategic management has now, been revised ... a highly popular introduction to strategic, management., , , Provides a ...

    author: Paul W. Dobson / Ken Starkey / John Richards

    Textbook $44.38
  50. The Behavioral Foundations of Strategic Management

    ... offers, the best foundation for strategic management scholarship., , , This ... of a behavioral approach to strategic, management., , , Examines assumptions ...

    author: Philip Bromiley

    Textbook $54.51
  51. A Manager's Guide to Strategic Retirement Plan Management

    ... , A Manager's Guide to Strategic Retirement Plan Management, focuses on ... will aid managers in applying strategic thinking to their, retirement plan ...

    author: Daniel Cassidy

    Textbook $61.52
  52. Strategic Innovation

    ... track record and global reach?Strategic, Innovation shows how the world ... resources including checklists and worksheets. Strategic, Innovation offers the tools, ideas ...

    author: Nancy Tennant Snyder / Deborah L. Duarte

    Textbook $70.87
  53. Implementing and Sustaining Your Strategic Plan

    ... 's acclaimed comprehensive approach to strategic planning, the Implementing and Sustaining ... leadership for long-term successful strategic plan implementation. The authors include ...

    author: John M. Bryson / Sharon Roe Anderson / Farnum K. Alston

    Textbook $61.52
  54. Strategic Change in Colleges and Universities

    This detailed guide outlines a strategic planning approach uniquelysuited to the ... with thecompanion workbook Working Toward Strategic Change.; Format: Textbook; Type: New

    author: Daniel James Rowley / Herman D. Lujan / Michael G. Dolence

    Textbook $70.09
  55. The Strategic Board

    ... board?, , , , The Strategic Board provides the answer. Drawing ... boards and guides them to strategic effectiveness. TheStrategic Board(TM) model ...

    author: Mark Light

    Textbook $96.58
  56. Alternative Assets and Strategic Allocation

    An insightful guide to making strategic investment allocation, decisions that embraces ... these techniques., Alternative Assets and Strategic Allocation clearly shows, how alternative ...

    author: John B. Abbink

    Textbook $104.38
  57. Strategic Flexibility

    Published in association with the Strategic Management Society, this books illustrates ... the best in global strategic management. In particular, the theme ...

    author: Gary Hamel / C. K. Prahalad / Howard Thomas / Donald E. O'Neal

    Textbook $147.23
  58. Strategic Business Management

    ... effectively move an organization toward strategic goals. Author Gary Cokins uses ... road map to effective and strategic management through:, , Establishing the ...

    author: Gary Cokins

    Textbook $61.52
  59. The Agile Approach To Strategic Execution

    ... on the different approaches to strategic execution. It will discuss the ... academics, The Agile Approach to Strategic Execution will feature a beautiful ...

    author: Michael Wong

    Textbook $42.82
  60. A Guide to Strategic Thinking

    The best briefs on strategic planning, , , , Three ... the process of strategic thinking, and tactical and, strategic planning. Each volume ...

    author: George L. Morrisey

    Textbook $77.10
  61. Compensation as a Strategic Asset

    ... align compensation with performance and strategic initiatives., You get:, , Analysis ... , , Compensation as a Strategic Asset shows how to align ...

    author: August J. Aquila / Coral L. Rice

    Textbook $87.23
  62. Design Thinking for Strategic Innovation

    ... the mix., Design Thinking for Strategic Innovation presents a, framework for ... power of Design Thinking for Strategic, Innovation.; Format: Textbook; Type: New

    author: Idris Mootee

    Textbook $42.82
  63. The Executive Guide to Strategic Planning

    ... comprehensive approach to strategic planning: how to formulate strategic plans that will ...

    author: Patrick J. Below / George L. Morrisey / Betty L. Acomb

    Textbook $79.44
  64. The FX Bootcamp Guide to Strategic and Tactical Forex Trading

    ... . FX Bootcamp's Guide to Strategic and, Tactical Forex Trading skillfully ... FX, Bootcamp's Guide to Strategic and Tactical Forex Trading he ...

    author: Wayne McDonell

    Textbook $98.14
  65. The Strategic Treasurer

    ... proven. A useful reference, The Strategic Treasurer: A Partnership for Corporate ... liquidity manager to becoming a strategic driver and steward of corporate ...

    author: Craig A. Jeffery

    Textbook $98.14
  66. The Strategic Health Care Manager

    In The Strategic Health Care Manager, George H. ... in health care - including strategic planning, communication, team building, and ...

    author: George H. Stevens

    Textbook $59.96
  67. Strategic Fund Development

    ... of a fundraising, classic , Strategic Fund Development became an instant ... -managed change , Offers comprehensive strategic planning insights, with detailed, steps ...

    author: Simone P. Joyaux

    Textbook $61.52
  68. Strategic Planning For Success

    Strategic Planning for Success offers you ... development of practical and pragmatic strategic thinking and organizational alignment that ...

    author: Roger Kaufman / Hugh Oakley-Browne / Ryan Watkins / Doug Leigh

    Textbook $115.29
  69. Creating Strategic Value through Financial Technology

    ... FinTech trends and successes, Creating Strategic Value through Financial Technology explores ... future of financial services. Creating Strategic Value through Financial Technology provides ...

    author: Jay D. Wilson Jr.

    Textbook $79.44
  70. Strategic Marketing For Health Care Organizations

    ... offers an authoritative introduction to strategic marketing in health care and ... care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations ...

    author: Philip Kotler / Joel I. Shalowitz / Robert J. Stevens

    Textbook $127.75
  71. International Review of Strategic Management 1993, Volume 4

    ... developments and best practice in strategic management. The aim, over time ... to cover all aspects of strategic management, and to record major ...

    author: David Hussey

    Textbook $332.69
  72. Strategic Communications for Nonprofit Organizations

    How a nonprofit s strategic communications department defines its issues ... it as an effective organization. Strategic Communications for Nonprofit Organizations, Second ...

    author: Sally J. Patterson / Janel M. Radtke

    Textbook $91.91
  73. Building Strategic Relationships

    ... complex and resources are strained, strategic, alliances and joint ventures are ... things., , , , Building Strategic Relationships shows how successful alliances ...

    author: William H. Bergquist / Juli Betwee / David Meuel

    Textbook $55.29
  74. Strategic Management

    Strategic Management is a new and ... of, business strategy. , , Strategic Management is enhanced by a ...

    author: George Luffman / Edward Lea / Stuart Sanderson / Brian Kenny

    Textbook $56.06
  75. Strategic Communications for Nonprofits

    ... is a new edition of Strategic Communications for Nonprofits, which was ... the basic principles of a strategic communications strategy that will define ...

    author: Kathy Bonk / Emily Tynes / Henry Griggs / Phil Sparks

    Textbook $49.05
  76. International Review of Strategic Management 1992

    ... of the International Review of Strategic Management and ocntinues to follow ... developments and best practice in strategic management. Over the years this ...

    author: David Hussey

    Textbook $332.69
  77. Strategic Continuous Process Improvement

    ... building an integrated quality environment, Strategic Continuous Process Improvement: Which Quality ... explains how to implement a strategic performance model and select and ...

    author: Plenert, Gerhard J.

    Textbook $60.74
  78. The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools

    ... Information Officer, ManpowerGroup"A valuable strategic guide for organizations looking to ... provides the information, insight, and strategic framework you need to use ...

    author: Morgan, Jacob

    Textbook $53.14
  79. Strategic Relationships at Work: Creating Your Circle of Mentors, Sponsors, and Peers for Success in Business and Life

    ... has something to teach.Introducing Strategic Relationships at Work: The first ... along with you. This is Strategic Relationships at Work."Receiving and ...

    author: Murphy, Wendy / Kram, Kathy

    Textbook $38.79
  80. The Blackwell Handbook of Strategic Management

    ... scholars in the field of, strategic management present major ideas and ... coverage of the field of strategic, management., , , Incorporates new ...

    author: Michael A. Hitt / R. Edward Freeman / Jeffrey S. Harrison

    Textbook $169.83
  81. The Blackwell Handbook of Strategic Management

    ... scholars in the field of, strategic management present major ideas and ... coverage of the field of strategic, management., , , Incorporates new ...

    author: Michael A. Hitt / R. Edward Freeman / Jeffrey S. Harrison

    Textbook $54.51
  82. Strategic Decision Making

    ... to good management and successful, strategic planning. Sadly the decision making ... Wright, demonstrates why high-profile strategic disasters occur and how to ...

    author: George Wright

    Textbook $62.30
  83. Strategic Management of the Health Care Supply Chain

    Strategic Management of the Health Care ...

    author: Eugene S. Schneller / Larry R. Smeltzer / Lawton R. Burns

    Textbook $102.04
  84. Strategic Fixed Income Investing

    ... , From strategy to execution, Strategic Fixed Income, Investing offers the ...

    author: Sean P. Simko

    Textbook $104.38
  85. Strategic Alliances

    Strategic alliances are becoming increasingly important ...

    author: Peter Lorange / Johan Roos

    Textbook $57.62
  86. Strategic Cash Flow Management

    Fast track route to strategic cash flow management , Covers ...

    author: Keith Checkley

    Textbook $17.88
  87. Strategic Business Transformation

    Strategic Business Transformation The seven deadly ...

    author: Mohan Nair

    Textbook $61.52
  88. Strategic Interviewing

    ... popular courses--its seven-step "Strategic Interviewing Approach" helps interviewers define ...

    author: Richaurd Camp / Mary Vielhaber / Jack L. Simonetti

    Textbook $46.71
  89. Supply Chain as Strategic Asset

    ... implementation, guidance, Supply Chain as Strategic Asset is the must-read ...

    author: Vivek Sehgal

    Textbook $73.21
  90. Strategic Employee Surveys

    Praise for Strategic Employee Surveys, "This is a ...

    author: Jack Wiley

    Textbook $69.31
  91. The Blackwell Encyclopedic Dictionary of Strategic Management

    The Blackwell Encyclopedic Dictionary of Strategic Management provides clear, concise up ...

    author: Derek F. Channon

    Textbook $54.51
  92. Strategic Readiness

    ... beyond the limitations of fixed strategic planning processes and programs to ...

    author: John C. Redding / Ralph F. Catalanello

    Textbook $55.29
  93. Strategic Change Management in the Public Sector

    ... strategy, change, management and the strategic approach to change management,, representing ...

    author: Francesco Longo / Daniela Cristofoli

    Textbook $67.75
  94. Strategic Pay

    ... can support an, organization's strategic objectives by communicating unmistakably, what ...

    author: Edward E. Lawler III

    Textbook $61.52
  95. Strategic Business Tax Planning

    Strategic Business Tax Planning, Second Edition ...

    author: John E. Karayan / Charles W. Swenson

    Textbook $159.70
  96. The Strategic Middle Manager

    ... roles, , * Increase their strategic value, , * Secure their ...

    author: Steven W. Floyd / Bill Wooldridge

    Textbook $57.62
  97. The Board Member's Guide to Strategic Planning

    ... whats and hows of effective strategic planningprovides the reader with the ...

    author: Fisher Howe

    Textbook $58.40
  98. Strategic Corporate Communications: A Global Approach for Doing Business in the New India

    ... to ignore fifty years ago.” Strategic Corporation Communication provides a practical ... needs is essential for success. Strategic Corporate Communication provides the knowledge ...

    author: Argenti, Paul A.

    Textbook $72.56
  99. Strategic Business Forecasting: A Structured Approach to Shaping the Future of Your Business

    ... extent than one might expect. Strategic Business Forecasting shows how to ... . With the approach described in Strategic Business Forecasting, however, you can ...

    author: Ramo, Simon / Sugar, Ronald

    Textbook $70.87
  100. Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

    ... . With the proven techniques of Strategic Digital Marketing, you'll be ... world as we know it. Strategic Digital Marketing will change the ...

    author: Greenberg, Eric / Kates, Alexander

    Textbook $46.39