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STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS

  1. 17% Off

    Marketing

    ... objective setting and what design brings to strategic marketing and planningNew chapter: Social Marketing Focuses on the application of social marketing, application at brand and category level, segmentation and ...

    Textbook $132.95 $110.85
    eTextbook $115.95 Get it instantly
  2. 22% Off

    Marketing Strategy: A Decision-Focused Approach

    ... offers a clear and comprehensive overview of marketing strategy, beginning with analysis of marketing relationships, moving to key steps in the strategic planning process and ultimately the creation and implementation ...

    Textbook $129.95 $101.95
    eTextbook $74.20 Get it instantly
  3. 13% Off

    E-marketing

    ... coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a ...

    Textbook $122.00 $106.75
  4. 71% Off

    E-marketing | USED

    ... coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a ...

    Textbook $110.91 $33.27
  5. 17% Off

    Dictionary of Marketing: Concepts Laws Theories and Effects

    ... as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications and, applications are presented fully.Each term covered in this advanced dictionary includes six ...

    Textbook $88.95 $74.16
  6. 13% Off

    Marketing

    ... . This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.; authors ...

    Textbook $137.95 $120.71
    eTextbook $81.25 Get it instantly
  7. 17% Off

    Marketing Principles with Online Study Tools 12 months

    ... social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social ...

    Textbook $164.95 $137.47
  8. 17% Off

    Strategic Marketing: Decision-making and Planning with Online Study Tool s 12 months

    ... . It is particularly appropriate for business students studying marketing in subjects such as strategic marketing, strategic marketing planning and strategic marketing management. The emphasis on the application of ...

    Textbook $134.95 $112.45
  9. 9% Off

    Marketing Management, Global Edition

    ... on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. , The world of marketing is changing everyday--and in order for students to have a competittive advantage, they ...

    Textbook $159.95 $145.95
  10. 19% Off

    Advertising: An Integrated Marketing Communication Perspective 4e (Pack - includes Connect)

    ... by beginning from the premise that everything is digital. To introduce students to the power of digital marketing, this edition contains two new chapters on Search and Analytics, which underpin all modern communication ...

    Textbook $164.95 $134.95
  11. 19% Off

    Foundations of Marketing, 6e

    ... value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement ...

    Textbook $130.96 $106.41
  12. 19% Off

    The Routledge Companion to the Future of Marketing

    ... quantitative methodologies applicable to the various types of Marketing problems to be faced in the future. , ... issues that aggregate models are subject to in many cases. In the simple case, consider a regression scenario ...

    Textbook $420.00 $341.25
    eTextbook $78.00 Get it instantly
  13. 70% Off

    Marketing Principles with Online Study Tools 12 months | USED

    ... social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social ...

    Textbook $149.95 $44.99
  14. 71% Off

    Marketing Management, Global Edition | USED

    ... in reasonable to good condition. All sales are final and non-refundable. For undergraduate and graduate courses in marketing management. , \r\nStay on the cutting-edge with the gold standard text that reflects the latest ...

    Textbook $145.41 $43.62
  15. 71% Off

    Marketing Strategy: A Decision-Focused Approach | USED

    ... offers a clear and comprehensive overview of marketing strategy, beginning with analysis of marketing relationships, moving to key steps in the strategic planning process and ultimately the creation and implementation ...

    Textbook $118.14 $35.44
  16. 23% Off

    Global Marketing, Global Edition

    ... . , , , , Familiarises students with global marketing and the global business environment , , , , Global Marketing's environmental and strategic approach outlines the major dimensions of the global business ...

    Textbook $124.95 $96.75
  17. 9% Off

    Principles of Marketing + Marketing: A Snapshot

    ... learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations ... critical thinking and problem solving skills. , , , , Principles of Marketing , , Free ...

    Textbook $152.95 $139.57
  18. 19% Off

    Marketing, 2nd Edition

    ... thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing., , ; authors: Dhruv Grewal / Michael Levy / Shane Mathews / Paul Harrigan / Tania Bucic / ...

    Textbook $127.95 $103.96
    eTextbook $74.20 Get it instantly
  19. 19% Off

    Interactive Marketing

    ... technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it ...

    Textbook $83.99 $68.24
  20. 17% Off

    Value in Marketing

    ... in order to address its complexity. This book sets to provide an insight in the concept of value in marketing in its contemporary interpretation and level of development. The aim is to offer an overview of debates and ...

    Textbook $252.00 $211.05
  21. 19% Off

    Marketing, Rhetoric and Control

    ... has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing's value in the modern organisation, a mysterious black box inside the otherwise rational and ...

    Textbook $252.00 $204.75
  22. 19% Off

    Strategic Marketing Management (RLE Marketing)

    ... of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is ...

    Textbook $242.00 $196.63
  23. 19% Off

    Strategic Marketing Management (RLE Marketing)

    ... of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is ...

    Textbook $81.99 $66.62
    eTextbook $79.19 Get it instantly
  24. 19% Off

    Interactive Marketing

    ... technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it ...

    Textbook $263.00 $213.69
  25. 19% Off

    Expanding Disciplinary Space: On the Potential of Critical Marketing

    ... they originate., This book was originally published as a special issue of the Journal of Marketing Management.; authors: Douglas Brownlie / Paul Hewer / Mark Tadajewski; publisher: Taylor and Francis; publicationDate ...

    Textbook $252.00 $204.75
  26. 13% Off

    Wired Marketing

    ... technology for the Internet. Finally the book will, consider approaches towards strategic Internet marketing planning, with a particular focus on flexibility, speed and the customer. The, style of the book ...

    Textbook $105.95 $92.71
  27. 17% Off

    The Art and Science of Marketing

    ... not have become dot.bombs. This book, blends art and science to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to ...

    Textbook $82.95 $69.16
  28. 17% Off

    Fundamentals of Marketing

    ... sustainability, ethics, and digitalization. With cases featuring international companies such as YouTube, ... responsible branding, the book goes beyond marketing theory to illustrate marketing at work in the business world, ...

    Textbook $85.95 $71.66
  29. 17% Off

    Introduction to Marketing

    ... frameworks, and discuss alternative options. Consideration is given to marketing problems, and students are invited to debate issues surrounding these, such as potential causes and effects, rather than be presented ...

    Textbook $94.95 $79.16
  30. 60% Off

    Social Marketing

    ... implementing effective social marketing programmes, using illustrative cases from both successful ... by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion ...

    Textbook $100.95 $40.38
  31. 22% Off

    Essentials of Marketing Research, Global Edition

    ... students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an ...

    Textbook $109.95 $86.75
  32. 9% Off

    Marketing Management, Global Edition + MyLab Marketing with eText

    ... and should only be purchased when required by an instructor. , , The duration of access to MyLab Marketing is set by your instructor for your specific unit of study.; authors: Philip Kotler / Kevin Lane Keller ...

    Textbook $174.95 $159.64
  33. 35% Off

    Services Marketing: Integrating Customer Focus Across the Firm

    ... /Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features ...

    Textbook $200.00 $131.25
  34. 17% Off

    Accountable Marketing

    ... ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities., , This book marks the first-ever reference point for practicing professionals, faculty and ...

    Textbook $98.99 $82.90
  35. 17% Off

    Fundamentals of Marketing

    ... in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. , Visit the Companion website at www.routledge.com/textbooks/9780415370974; authors: Marilyn A Stone ...

    Textbook $122.00 $102.17
  36. 19% Off

    Greener Marketing

    ... viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed ...

    Textbook $110.00 $89.38
    eTextbook $108.89 Get it instantly
  37. 19% Off

    Marketing Performativity

    ... uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing-theorising landscape of ...

    Textbook $81.99 $66.62
  38. 19% Off

    Tourism and Social Marketing

    ... organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage ...

    Textbook $88.99 $72.30
    eTextbook $89.09 Get it instantly
  39. 19% Off

    Truth in Marketing

    ... on the problem of truth in marketing, it analyses the theory of truth in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to ...

    Textbook $105.00 $85.31
  40. 19% Off

    Marketing Performativity

    ... uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing-theorising landscape of ...

    Textbook $242.00 $196.63
  41. 19% Off

    Historical Research in Marketing Management

    ... . Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include ...

    Textbook $81.99 $66.62
  42. 19% Off

    Historical Research in Marketing Management

    ... . Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include ...

    Textbook $252.00 $204.75
  43. 19% Off

    The Routledge Companion to Nonprofit Marketing

    ... arenas, including: , , , , voluntary sector marketing , fundraising , arts marketing , education marketing , political marketing , social marketing , volunteer recruitment, management and retention , public ...

    Textbook $90.99 $73.93
  44. 17% Off

    Accountable Marketing

    ... ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities., , This book marks the first-ever reference point for practicing professionals, faculty and ...

    Textbook $252.00 $211.05
    eTextbook $98.99 Get it instantly
  45. 19% Off

    Tourism and Social Marketing

    ... organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage ...

    Textbook $242.00 $196.63
  46. 17% Off

    Business to Business Marketing

    ... part four - business marketing programmes.A range of pedagogical features aid understanding: 'mini cases' from a variety of international contexts; 'voices' of practitioner talking about the problems they face; 'number ...

    Textbook $101.95 $85.00
  47. 13% Off

    Services Marketing Management

    ... This is a welcome, second edition, firmly establishing it as a leading, international text on strategic services marketing. Though, completely revised, it retains the unique focus of the, original on care for the ...

    Textbook $105.95 $92.71
  48. 13% Off

    Sustainability Marketing

    ... text is available at www.wiley.com/college/belz., View the authors blog at: www.sustainability-marketing.com; authors: Frank-Martin Belz / Ken Peattie; publicationDate: 17th August 2012; publisher: John Wiley & Sons ...

    Textbook $90.95 $79.58
  49. 17% Off

    Integrated Marketing Communications with Online Study Tools 12 months

    ... 12 month access to wealth of student on-line revision and learning tools: CourseMate Express + Search me! marketing. Unique to the text is a series of end of chapter local videos showing students how key objectives in ...

    Textbook $179.95 $149.97
  50. 17% Off

    Services Marketing : Concepts, Strategies, & Cases

    ... from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for ...

    Textbook $204.95 $170.80
  51. 19% Off

    Marketing Principles with Online Study Tools 12 months

    ... strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social ...

    Textbook $159.95 $130.95
  52. 19% Off

    ISE Marketing Management

    ... the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the filed. Marketing Management 3e is designed to fulfill this need. , , ; authors: Greg W. Marshall / Mark W ...

    Textbook $149.95 $121.83
  53. 19% Off

    ISE Essentials of Marketing

    ... strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer ...

    Textbook $149.95 $121.83
  54. 17% Off

    Digital Marketing Fundamentals

    ... examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands., In this book, all relevant aspects of digital marketing are addressed: strategic aspects ...

    Textbook $122.00 $102.17
    eTextbook $121.00 Get it instantly
  55. 17% Off

    Fundamentals of Marketing 2e

    ... and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant,, concise guide to marketing. Based on the bestselling Marketing by Baines, Fill, Rosengren and Antonetti ...

    Textbook $94.95 $79.16
  56. 17% Off

    Marketing the e-Business

    ... online, Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a ...

    Textbook $368.00 $308.20
  57. 17% Off

    Marketing Management

    ... managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to ...

    Textbook $294.00 $246.22
  58. 17% Off

    Imagining Marketing

    ... adopt more imaginative modes of academic expression, * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette., , This book provokes a new way of thinking about ...

    Textbook $273.00 $228.64
  59. 17% Off

    Marketing the e-Business

    ... online, Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a ...

    Textbook $98.99 $82.90
  60. 17% Off

    Strategic Marketing

    ... and analytical frameworks to specific strategic marketing problems and issues; , apply ethical frameworks to strategic marketing situations. , Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate ...

    Textbook $252.00 $211.05
  61. 17% Off

    Strategic Marketing

    ... and analytical frameworks to specific strategic marketing problems and issues; , apply ethical frameworks to strategic marketing situations. , Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate ...

    Textbook $67.99 $56.94
  62. 19% Off

    The Marketing Environment (RLE Marketing)

    ... systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact. ; authors ...

    Textbook $263.00 $213.69
  63. 19% Off

    Foundations of Marketing Thought

    ... ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based ...

    Textbook $263.00 $213.69
  64. 17% Off

    Marketing Management

    ... managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to ...

    Textbook $88.99 $74.53
  65. 17% Off

    Airport Marketing

    ... incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the ... , have emerged through deregulation, which in many cases require a completely different approach to be adopted by ...

    Textbook $242.00 $202.68
    eTextbook $92.39 Get it instantly
  66. 17% Off

    Airport Marketing

    ... incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the ... , have emerged through deregulation, which in many cases require a completely different approach to be adopted by ...

    Textbook $92.99 $77.88
  67. 19% Off

    Ethnic Marketing

    ... whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. , This is an excellent ...

    Textbook $273.00 $221.81
    eTextbook $104.49 Get it instantly
  68. 19% Off

    Imagining Marketing

    ... adopt more imaginative modes of academic expression, * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette., , This book provokes a new way of thinking about ...

    Textbook $81.99 $66.62
  69. 13% Off

    Marketing for Engineers, Scientists and Technologists

    ... brings all the, elements together into three key areas, new product development,, market driven quality and marketing plans.; authors: Tony Curtis; publicationDate: 7th March 2008; publisher: John Wiley & Sons (UK ...

    Textbook $105.95 $92.71
  70. 13% Off

    The Marketing Plan

    ... text, or as a, stand-alone in a Principles of Marketing, Marketing Management,, Strategic Marketing, Entrepreneurship, or Internet Marketing, course.; authors: William A. Cohen; publicationDate: 14th November 2005 ...

    Textbook $200.00 $175.00
  71. 19% Off

    The Marketing Environment (RLE Marketing)

    ... systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact. ; isbn10 ...

    Textbook $81.99 $66.62
  72. 70% Off

    Marketing Research: Asia-Pacific Edition with Online Study Tools 6 month s | USED

    ... and the increasing use of online panels. To strength its 'learning by doing' approach, this edition of Marketing Research integrates Qualtrics: a robust and easy-to-use online survey tool that provides students with a ...

    Textbook $149.95 $44.99
  73. 19% Off

    Strategic Shopper Marketing

    ... and methodologies, and enriched with examples, this book is ideal for marketing practitioners at strategic levels looking to integrate shopper marketing principles into their organization, as well as for those less ...

    Textbook $62.99 $51.18
  74. 17% Off

    Reconnecting Marketing to Markets

    ... . By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the ...

    Textbook $88.95 $74.16
  75. 17% Off

    Bundle: Marketing Principles with Online Study Tools + MindTap Printed Access Card 12 Months

    ... level online learning tool that helps you get better grades! , MindTap for Pride, Marketing Principles includes: the complete eBook, 'Marketing on the Street' videos to introduce the lesson and prompt you to think about ...

    Textbook $174.95 $145.80
  76. 17% Off

    Reconnecting Marketing to Markets

    ... . By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the ...

    Textbook $170.95 $142.53
  77. 17% Off

    Marketing

    ... to their personal goals and future careers. Students will be able to recognize effective marketing applications to create strategic plans for a large variety of business endeavors. This update maintains the hallmark ...

    Textbook $144.95 $120.80
  78. 9% Off

    Essentials of Marketing Communications

    ... and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation ...

    Textbook $129.95 $118.58
  79. 9% Off

    Marketing Research: An Applied Orientation, Global Edition

    ... to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.; authors: Naresh Malhotra; publicationDate: 5th ...

    Textbook $126.95 $115.84
  80. 9% Off

    Integrated Advertising, Promotion, and Marketing Communications, Global Edition

    ... blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-­life situations. The 8th Edition includes extensive analysis ...

    Textbook $119.95 $109.45
  81. 9% Off

    Marketing Management: An Asian Perspective

    ... on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice., , The world of marketing is changing everyday-and in order for students to have a competitive edge, they ...

    Textbook $139.95 $127.70
  82. 18% Off

    Marketing Strategy and Competitive Positioning

    ... and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage. In ...

    Textbook $104.95 $86.95
  83. 9% Off

    Marketing Research, Global Edition

    ... research, , , , Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The ...

    Textbook $112.95 $103.07
  84. 19% Off

    Essential Marketing Skills

    ... students who do not need the depth or detail supplied in the full edition of Peters Marketing: A Practical Approach. , Real world case studies and exercises are the Rix trademark. This new text takes the practical ...

    Textbook $64.96 $52.78
  85. 19% Off

    Marketing: The Core

    ... have a conversation with their students about marketing.Kerin, Marketing: The Core takes an active learning approach and combines many real-world examples, theory, cases, exercises and artwork. This, together with great ...

    Textbook $162.95 $132.40
  86. 19% Off

    BASIC MARKETING

    ... in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers., , , , , ; authors: William D. Perreault / Joseph P. Cannon / E. Jerome McCarthy ...

    Textbook $250.00 $203.13
  87. 19% Off

    Marketing Management: A Strategic Decision-Making Approach

    , , The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and ...

    Textbook $212.00 $172.25
  88. 19% Off

    International Marketing

    ... of companies, large and small, seeking market opportunities outside their home country•Why international marketing management strategies should be viewed from a global perspective•The role of emerging economies in ...

    Textbook $159.95 $129.96
  89. 19% Off

    Marketing Strategy: A Decision-Focused Approach

    ... the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from ...

    Textbook $206.00 $167.38
  90. 19% Off

    ISE Marketing

    ... in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and ...

    Textbook $149.95 $121.83
  91. 19% Off

    VALUE PACK: MARKETING + CONNECT

    ... thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing., , , ; authors: Dhruv Grewal / Michael Levy / Shane Mathews / Paul Harrigan / Tania Bucic ...

    Textbook $137.95 $112.08
  92. 17% Off

    Marketing Channel Strategy

    ... reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly., The omni-channel is different from the multi-channel. It recognizes not ...

    Textbook $410.00 $343.38
  93. 17% Off

    Digital and Social Media Marketing

    ... platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors ... be at the cutting edge of Digital and Social Media Marketing. ; authors: Heinze / Aleksej; Fletcher / Gordon ...

    Textbook $98.99 $82.90
  94. 13% Off

    Digital Marketing

    ... can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge ...

    Textbook $129.95 $113.71
  95. 17% Off

    E-marketing

    ... it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book ...

    Textbook $116.00 $97.15
  96. 19% Off

    Cross-Cultural Marketing

    ... relevance for stakeholders. As such, it is an invaluable text for students of international and cross-cultural marketing, as well as for practitioners who wish to assess new developments in the field.; authors: Dawn ...

    Textbook $273.00 $221.81
  97. 17% Off

    e-Marketing

    ... brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the ...

    Textbook $98.99 $82.90
  98. 19% Off

    The Routledge Companion to Marketing History

    ... , pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries ...

    Textbook $441.00 $358.31
  99. 19% Off

    The Rise and Fall of Mass Marketing (RLE Marketing)

    ... in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and ...

    Textbook $242.00 $196.63
    eTextbook $79.19 Get it instantly
  100. 19% Off

    Contemporary Issues in Green and Ethical Marketing

    ... underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers ...

    Textbook $252.00 $204.75
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