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  1. 50% Off

    Social Marketing

    ... can and cannot achieve. This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing. Key ...

    Textbook $100.95 $50.48 In stock Leaves in 1-2 days
  2. 17% Off
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    Marketing

    ... on marketing planning, market selection and marketing objective setting and what design brings to strategic marketing and planningNew chapter: Social Marketing Focuses on the application of social marketing, application ...

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  3. 17% Off

    Marketing Management

    ... interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail ...

    Textbook $294.00 $246.22
  4. 17% Off

    Marketing Management

    ... interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail ...

    Textbook $88.99 $74.53
  5. 50% Off

    E-marketing

    ... Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical ...

    Textbook $122.00 $61.00
  6. 71% Off

    E-marketing | USED

    ... Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical ...

    Textbook $110.91 $33.27 In stock Leaves in 1-2 days
  7. 50% Off

    Digital Marketing Fundamentals

    ... aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product ... of social media and mobile communications is seamlessly integrated into the topics., Digital Marketing ...

    Textbook $122.00 $61.00 In stock Leaves in 1-2 days
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  8. 19% Off

    Greener Marketing

    ... and social considerations, as well as providing new perspectives on marketing for environmental managers. , To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic ...

    Textbook $110.00 $89.38
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  9. 17% Off
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    Social Media Marketing : A Strategic Approach

    ... or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current ...

    Textbook $122.95 $102.45
  10. 17% Off

    The Blueprint for Strategic Advertising

    ... and exclusive look into the strategic use of visual, verbal, social media, integrated, and ... strategic implementation of the visual and verbal union. , , This guide will be useful to students in advertising, marketing ...

    Textbook $263.00 $220.26
  11. 17% Off

    The Blueprint for Strategic Advertising

    ... and exclusive look into the strategic use of visual, verbal, social media, integrated, and ... strategic implementation of the visual and verbal union. , , This guide will be useful to students in advertising, marketing ...

    Textbook $96.99 $81.23
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  12. 17% Off

    Strategic Brand Management in Higher Education

    ... market their programs. Technological, social, and economic changes have necessitated a customer-oriented marketing ... are exposed to the critical elements of strategic brand management, gain insights into the planning ...

    Textbook $252.00 $211.05
  13. 17% Off

    Sustainable Strategic Management

    ... pursuing a vision of social and ecological responsibility can dominate its market. Further, because the book is relatively short, reasonably priced, and very thorough in its coverage of strategic management concepts and ...

    Textbook $273.00 $228.64
  14. 17% Off

    Sustainable Strategic Management

    ... pursuing a vision of social and ecological responsibility can dominate its market. Further, because the book is relatively short, reasonably priced, and very thorough in its coverage of strategic management concepts and ...

    Textbook $126.00 $105.53
  15. 17% Off
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    Marketing

    ... marketing applications to create strategic ... market goods, services, and ideas to consumers. Professional development, customer service, and digital marketing strategies including social media are presented as key marketing ...

    Textbook $144.95 $120.80
  16. 17% Off

    Digital and Social Media Marketing

    ... , Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of ... platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested ...

    Textbook $98.99 $82.90 In stock Leaves in 1-2 days
  17. 17% Off

    Frameworks for Market Strategy

    ... market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market ... :, • A strong strategic focus, teaching students how to analyze markets, customers, and competitors ...

    Textbook $525.00 $439.69
  18. 17% Off

    Digital and Social Media Marketing

    ... into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media ...

    Textbook $77.99 $65.32
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  19. 17% Off

    Frameworks for Market Strategy

    ... market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market ... :, • A strong strategic focus, teaching students how to analyze markets, customers, and competitors ...

    Textbook $179.00 $149.91
    eTextbook $178.20 Get it instantly
  20. 17% Off

    Digital and Social Media Marketing

    ... into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media ...

    Textbook $252.00 $211.05
  21. 17% Off

    Strategic Communications in Russia

    ... communication as a field, as a discipline, and as a social institution in Russia. It then samples current studies in Russian strategic communications, examining this professional specialization's current state and likely ...

    Textbook $252.00 $211.05
  22. 9% Off

    Integrated Advertising, Promotion, and Marketing Communications, Global Edition

    ... and transmitted. , This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow ...

    Textbook $119.95 $109.45 In stock Leaves in 1-2 days
  23. 17% Off

    Marketing Strategy and Competitive Positioning

    ... two central issues in marketing strategy formulation - the identification of target markets and the creation of ... offerings through the recognition of environmental and social concerns.; authors: Graham Hooley / Brigitte ...

    Textbook $104.95 $87.25 In stock Leaves in 1-2 days
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  25. 17% Off
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    Dictionary of Marketing: Concepts Laws Theories and Effects

    ... theories and 45 marketing-related laws and principles are ... Social Marketing, Stealth Marketing, Substitute Awareness Effect, Sunk Cost, Fallacy, Sustainable Competitive Advantage, Value-Based Marketing, Viral Marketing ...

    Textbook $88.95 $74.16
  26. 13% Off

    Marketing

    ... . This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.; authors ...

    Textbook $137.95 $120.71
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  27. 50% Off

    Marketing Strategy: A Decision-Focused Approach

    ... offers a clear and comprehensive overview of marketing strategy, beginning with analysis of marketing relationships, moving to key steps in the strategic planning process and ultimately the creation and implementation ...

    Textbook $129.95 $64.98 In stock Leaves in 1-2 days
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  28. 19% Off

    Advertising: An Integrated Marketing Communication Perspective 4e

    ... by beginning from the premise that everything is digital. To introduce students to the power of digital marketing, this edition contains two new chapters on Search and Analytics, which underpin all modern communication ...

    Textbook $164.95 $134.95
  29. 19% Off

    The Routledge Companion to the Future of Marketing

    ... sequential optimization by each of the competitors in a market place in a game theoretic context. In such a ... to guide future research to improve the field of Marketing and define the next generation of research efforts as ...

    Textbook $420.00 $341.25
    eTextbook $78.00 Get it instantly
  30. 70% Off

    Marketing Principles with Online Study Tools 12 months | USED

    ... and best practices in Asia-Pacific undergraduate marketing through: o The importance of being market-oriented, considering the expanded marketing mix through all areas of marketing o The need for a dynamic outlook ...

    Textbook $149.95 $44.99 In stock Leaves in 1-2 days
  31. 71% Off

    Marketing Strategy: A Decision-Focused Approach | USED

    ... offers a clear and comprehensive overview of marketing strategy, beginning with analysis of marketing relationships, moving to key steps in the strategic planning process and ultimately the creation and implementation ...

    Textbook $118.14 $35.44 In stock Leaves in 1-2 days
  32. 50% Off
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    Marketing Principles with Online Study Tools 12 months

    ... and best, practices in Asia-Pacific undergraduate marketing through:, o The importance of being market-oriented, considering the expanded marketing mix through all areas of marketing, o The need for a dynamic outlook ...

    Textbook $164.95 $82.48 In stock Leaves in 1-2 days
  33. 17% Off
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    Strategic Marketing: Decision-making and Planning with Online Study Tool s 12 months

    ... . It is particularly appropriate for business students studying marketing in subjects such as strategic marketing, strategic marketing planning and strategic marketing management. The emphasis on the application of ...

    Textbook $134.95 $112.46
  34. 19% Off

    Foundations of Marketing, 6e

    ... value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement ...

    Textbook $130.96 $106.41
  35. 17% Off

    Value in Marketing

    ... defines firm's competitive market positioning. Recent advances in marketing theory have enhanced the interpretation ... , social and ecological value of products and services to customers. It is the marketing thought ...

    Textbook $252.00 $211.05
  36. 19% Off

    Marketing, Rhetoric and Control

    ... has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing's value in the modern organisation, a mysterious black box inside the otherwise rational and ...

    Textbook $252.00 $204.75
  37. 13% Off

    Wired Marketing

    ... provides a unique mix of strategic and, technical knowledge designed primarily for students on, marketing-related courses. It focuses on the Internet as a, marketing tool in the context of rapidly changing ...

    Textbook $105.95 $92.71
  38. 71% Off

    Marketing Management, Global Edition | USED

    ... in reasonable to good condition. All sales are final and non-refundable. For undergraduate and graduate courses in marketing management. , \r\nStay on the cutting-edge with the gold standard text that reflects the latest ...

    Textbook $145.41 $43.62
  39. 18% Off

    Marketing Strategy

    ... integrating data analytics into the decision-making process. Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA ...

    Textbook $117.95 $96.85 In stock Leaves in 1-2 days
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  40. 20% Off
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    Marketing Research: Asia-Pacific Edition with Online Study Tools 6 month s

    ... covers both SPSS and EXCEL outputs. , , This text is indispensable for students studying marketing research in any business or marketing course.; authors: William Zikmund / Steve D'Alessandro / Hume Winzar / Ben Lowe / ...

    Textbook $164.95 $132.85 In stock Leaves in 1-2 days
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  41. 17% Off
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    The Art and Science of Marketing

    ... programs work. This is the province of academics and market researchers. The science of marketing provides the foundations for good marketing practice. Sometimes this science is ignored in the rush to embrace new ...

    Textbook $82.95 $69.16
  42. 19% Off

    Marketing, 2nd Edition

    ... 2e thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing., , ; authors: Dhruv Grewal / Michael Levy / Shane Mathews / Paul Harrigan / Tania ...

    Textbook $127.95 $103.96
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  43. 17% Off

    Accountable Marketing

    ... ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities., , This book marks the first-ever reference point for practicing professionals, faculty and ...

    Textbook $98.99 $82.90
  44. 17% Off

    Fundamentals of Marketing

    ... in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. , Visit the Companion website at www.routledge.com/textbooks/9780415370974; authors: Marilyn A Stone ...

    Textbook $122.00 $102.17
  45. 19% Off

    Marketing Performativity

    ... uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing-theorising landscape of ...

    Textbook $81.99 $66.62
  46. 19% Off

    Interactive Marketing

    ... technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it ...

    Textbook $83.99 $68.24
  47. 19% Off

    Strategic Marketing Management (RLE Marketing)

    ... of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is ...

    Textbook $242.00 $196.63
  48. 19% Off

    Strategic Marketing Management (RLE Marketing)

    ... of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is ...

    Textbook $81.99 $66.62
    eTextbook $79.19 Get it instantly
  49. 19% Off

    Interactive Marketing

    ... technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it ...

    Textbook $263.00 $213.69
  50. 19% Off

    Marketing Performativity

    ... uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing-theorising landscape of ...

    Textbook $242.00 $196.63
  51. 17% Off

    Accountable Marketing

    ... ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities., , This book marks the first-ever reference point for practicing professionals, faculty and ...

    Textbook $252.00 $211.05
    eTextbook $98.99 Get it instantly
  52. 19% Off

    Expanding Disciplinary Space: On the Potential of Critical Marketing

    ... they originate., This book was originally published as a special issue of the Journal of Marketing Management.; authors: Douglas Brownlie / Paul Hewer / Mark Tadajewski; publisher: Taylor and Francis; publicationDate ...

    Textbook $252.00 $204.75
  53. 23% Off

    Global Marketing, Global Edition

    ... . , , , , Familiarises students with global marketing and the global business environment , , , , Global Marketing's environmental and strategic approach outlines the major dimensions of the global business ...

    Textbook $124.95 $96.75 In stock Leaves in 1-2 days
  54. 50% Off

    Principles of Marketing + Marketing: A Snapshot

    ... Process Concept. , Students will learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations and markets. , A full length real-life case study on ASCA ...

    Textbook $152.95 $76.48 In stock Leaves in 1-2 days
  55. 13% Off

    Services Marketing Management

    ... students with an, overview of services marketing from this clear strategic, orientation. , It is built around five core guiding principles:, , Market orientation , Assets and capabilities , Characteristics ...

    Textbook $105.95 $92.71
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    Integrated Marketing Communications with Online Study Tools 12 months

    ... and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer ...

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    Services Marketing : Concepts, Strategies, & Cases

    ... -friendly, streamlined structure, this book explores services marketing not only as an essential focus for service ... as a competitive advantage for companies that market tangible products. Real examples feature businesses ...

    Textbook $204.95 $102.48 In stock Leaves in 1-2 days
  58. 50% Off

    Services Marketing: Integrating Customer Focus Across the Firm

    ... such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e ...

    Textbook $200.00 $100.00 In stock Leaves in 1-2 days
  59. 19% Off

    ISE Essentials of Marketing

    ... and hundreds of smaller ones. The many, dramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials ...

    Textbook $149.95 $121.83
  60. 19% Off

    Tourism and Social Marketing

    ... selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice ...

    Textbook $88.99 $72.30
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  61. 17% Off

    Strategic Marketing

    ... learn to:, , examine the role of corporate, business, and marketing strategy in strategic marketing; , recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth ...

    Textbook $252.00 $211.05
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    Strategic Marketing

    ... learn to:, , examine the role of corporate, business, and marketing strategy in strategic marketing; , recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth ...

    Textbook $67.99 $56.94
  63. 19% Off

    Truth in Marketing

    ... , this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR. ; authors: Thomas Boysen Anker; publisher: Taylor and Francis; publicationDate: 1st ...

    Textbook $105.00 $85.31
  64. 17% Off

    Airport Marketing

    ... and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book ...

    Textbook $242.00 $202.68
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  65. 19% Off

    Historical Research in Marketing Management

    ... . Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include ...

    Textbook $81.99 $66.62
  66. 17% Off

    Airport Marketing

    ... and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book ...

    Textbook $92.99 $77.88
  67. 19% Off

    Historical Research in Marketing Management

    ... . Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include ...

    Textbook $252.00 $204.75
  68. 19% Off

    Ethnic Marketing

    ... to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities ...

    Textbook $273.00 $221.81
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  69. 19% Off

    The Routledge Companion to Nonprofit Marketing

    ... arenas, including: , , , , voluntary sector marketing , fundraising , arts marketing , education marketing , political marketing , social marketing , volunteer recruitment, management and retention , public ...

    Textbook $90.99 $73.93
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    Tourism and Social Marketing

    ... selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice ...

    Textbook $242.00 $196.63
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    Integrated Marketing Communications with Online Study Tools 12 months

    ... the target market. , , Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the ...

    Textbook $164.95 $135.45
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  72. 13% Off

    Sustainability Marketing

    ... finally an analysis of how marketing can go beyond responding to social change to contribute to a ... belz., View the authors blog at: www.sustainability-marketing.com; authors: Frank-Martin Belz / Ken Peattie; ...

    Textbook $90.95 $79.58
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    Marketing Principles with Online Study Tools 12 months

    ... Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the ...

    Textbook $159.95 $133.30
  74. 19% Off

    Marketing: The Core

    ... a 'breath of fresh air', Kerin allows lecturers to have a conversation with their students about marketing.Kerin, Marketing: The Core takes an active learning approach and combines many real-world examples, theory, cases ...

    Textbook $162.95 $132.40
  75. 19% Off

    BASIC MARKETING

    ... in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers., , , , , ; authors: William D. Perreault / Joseph P. Cannon / E. Jerome McCarthy ...

    Textbook $250.00 $203.13
  76. 19% Off

    Marketing Strategy: A Decision-Focused Approach

    ... the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from ...

    Textbook $206.00 $167.38
  77. 19% Off

    ISE Marketing Management

    ... has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management in really practiced in the 21st century business ...

    Textbook $149.95 $121.83
  78. 17% Off

    Marketing the e-Business

    ... updated edition features coverage of such emerging topics as:, Mobile marketing, Social networking and blogging , E-segmentation, Customer relationship marketing online, Providing a new approach to the subject matter ...

    Textbook $368.00 $308.20
  79. 19% Off

    Cross-Cultural Marketing

    ... societies., , , Given the importance of new emerging markets in the Far East, Middle East, Asia and ... invaluable text for students of international and cross-cultural marketing, as well as for practitioners who wish to ...

    Textbook $273.00 $221.81
  80. 17% Off

    e-Marketing

    ... brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the ...

    Textbook $98.99 $82.90
  81. 19% Off

    The Routledge Companion to Marketing History

    ... , pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries ...

    Textbook $441.00 $358.31
  82. 19% Off

    The Rise and Fall of Mass Marketing (RLE Marketing)

    ... in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and ...

    Textbook $242.00 $196.63
    eTextbook $79.19 Get it instantly
  83. 19% Off

    Contemporary Issues in Green and Ethical Marketing

    In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical ...

    Textbook $252.00 $204.75
  84. 17% Off

    Imagining Marketing

    ... adopt more imaginative modes of academic expression, * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette., , This book provokes a new way of thinking about ...

    Textbook $273.00 $228.64
  85. 17% Off

    Marketing the e-Business

    ... updated edition features coverage of such emerging topics as:, Mobile marketing, Social networking and blogging , E-segmentation, Customer relationship marketing online, Providing a new approach to the subject matter ...

    Textbook $98.99 $82.90
  86. 19% Off

    Contemporary Issues in Social Media Marketing

    ... , • Microblogging strategy, And many more., The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about ...

    Textbook $221.00 $179.56
    eTextbook $81.39 Get it instantly
  87. 17% Off

    Fashion Marketing and Communication

    ... facing the future of fashion media in the twenty-first century., Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry ...

    Textbook $231.00 $193.46
    eTextbook $73.65 Get it instantly
  88. 19% Off

    The Rise and Fall of Mass Marketing (RLE Marketing)

    ... in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and ...

    Textbook $81.99 $66.62
  89. 17% Off

    Fashion Marketing and Communication

    ... facing the future of fashion media in the twenty-first century., Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry ...

    Textbook $73.99 $61.97
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    The Marketing Environment (RLE Marketing)

    ... , covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic ...

    Textbook $263.00 $213.69
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    Integrated Marketing Communication

    ... He considers the integration of digital technology, such as social media platforms and mobile apps, and how these ... their own integrated marketing communication plan based on consumer, product, and market research along ...

    Textbook $116.00 $97.15
  92. 19% Off

    Contemporary Issues in Social Media Marketing

    ... , • Microblogging strategy, And many more., The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about ...

    Textbook $81.99 $66.62
  93. 19% Off

    Contemporary Issues in Green and Ethical Marketing

    In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical ...

    Textbook $77.99 $63.37
  94. 19% Off

    Foundations of Marketing Thought

    ... from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong ...

    Textbook $263.00 $213.69
  95. 17% Off

    Integrated Marketing Communication

    ... He considers the integration of digital technology, such as social media platforms and mobile apps, and how these ... their own integrated marketing communication plan based on consumer, product, and market research along ...

    Textbook $315.00 $263.81
    eTextbook $115.50 Get it instantly
  96. 17% Off

    Ethics in Marketing

    ... associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain., Ethics in Marketing contains 20 cases that deal with a ...

    Textbook $252.00 $211.05
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    Ethics in Marketing

    ... associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain., Ethics in Marketing contains 20 cases that deal with a ...

    Textbook $92.99 $77.88
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    Greener Marketing

    ... viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed ...

    Textbook $73.99 $60.12
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    Cross-Cultural Marketing

    ... societies., , , Given the importance of new emerging markets in the Far East, Middle East, Asia and ... invaluable text for students of international and cross-cultural marketing, as well as for practitioners who wish to ...

    Textbook $98.99 $80.43
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    e-Marketing

    ... brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the ...

    Textbook $263.00 $220.26
    eTextbook $98.99 Get it instantly
  101. 19% Off

    Imagining Marketing

    ... adopt more imaginative modes of academic expression, * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette., , This book provokes a new way of thinking about ...

    Textbook $81.99 $66.62
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