How to Choose the Right People and Make the Right People Choose You

Building a culture of purpose is one of the greatest challenges
facing modern leaders, as today's best minds are looking for
meaning, not just jobs. More than any other single factor, cultures
of purpose power winning organizations, attracting the smartest,
most creative, most passionate talent.

For leaders building cultures of purpose, the commercial pursuit
of sustainability provides the most reliable blueprint. While
sustainability has been commonly misconstrued as a description of a
set of problems, Christoph Lueneburger shows that it is really a
solution to problems, capable of inspiring people and forging
cultures.Sharing his exclusive, in-depth dialogues with chief
sustainability officers, CEOs, and board chairmen, Lueneburger
reveals how sustainability works at places where it works best,
including Chrysler, Unilever, TNT, Walmart, and Bloomberg.
Featuring a clear three-phase process that helps leaders assess the
talent needed to develop organizations characterized by energy,
resilience, and openness, A Culture of Purpose offers
leaders the right questions to ask in order to:

• Tap and Nurture Your Current Corporate Strengths: Learn
  how to recognize, cultivate, and leverage the competencies of your
  current talent to develop your leadership team.


• Hire the Right Team: Ask the right questions to identify
  the innate personality traits in potential new hires, regardless of
  level and function, to bring on board those most likely to succeed
  in and shape your organization.


• Craft Your Culture: Create an environment that unleashes
  these competencies and traits and pushes them to the fore. Shape
  how people relate to one another and collectively go for what would
  be out of reach to them individually.

Many books have described the "what" and the "how" of
sustainability, but this is the first to reveal the "who."
Lueneburger changes dated preconceptions to show that
sustainability is not an ideological mindset but a cultural trait
of a resilient business. For leaders ready to build and strengthen
a winning business, A Culture of Purpose is an education, a
revelation, and an invitation to the next generation of
success.