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Advanced Theory and Practice in Sport Marketing

Eric C. Schwarz, Jason D. Hunter · ISBN 9781138061583
Advanced Theory and Practice in Sport Marketing | Zookal Textbooks | Zookal Textbooks
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Publisher Taylor and Francis
Author(s) Eric C. Schwarz / Jason D. Hunter
Edition 3
Published 19th December 2017
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Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level.


This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources.


Advanced Theory and Practice in Sport Marketing

goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.

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