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An Introduction to Television Studies

Jonathan Bignell · ISBN 9780415598170
An Introduction to Television Studies | Zookal Textbooks | Zookal Textbooks
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Publisher Taylor and Francis
Author(s) Jonathan Bignell
Edition 3
Published 31st October 2012
Related course codes


In this comprehensive textbook, now updated for its third edition, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audience research, television history and broadcasting policy, and the analytical study of individual programmes.



Features include:



  • a glossary of key terms

  • key terms defined in margins

  • suggestions for further reading

  • activities/assignments for use in class






New and updated case studies feature:



  • ‘Every Home Needs a Harvey’ ad

  • approaches to news reporting

  • television scheduling

  • CSI Crime Scene Investigation

  • animated cartoon series



Individual chapters address: studying television, television histories, television cultures, television texts and narratives, television genres and formats, television production, television and quality, television realities, television you can’t see, television audiences, beyond television.

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