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Applied Business Research
Details
Description
Description| Publisher | John Wiley & Sons Australia |
| Author(s) | Cavana |
| Edition | 1 |
| Published | 17th July 2001 |
| Related course codes |
This book introduces students with little or no background in
applied research to a deeper understanding of the philosophies that
underlie the methods researchers use to acquire, verify and
validate information in applied research. It focuses on applied
research as a service to a client with a problem that research can
solve. It seeks to help students understand how they can apply
research to their own businesses, or employ consultants to do the
same in the knowledge that they can make informed decisions,
emphasising the efficient use of research resources while trying to
maximise the likelihood of providing a useful product.
Applied Business Research is aimed at improving students?
understanding of the practical application of both qualitative and
quantitative research methods. It provides a detailed examination
of the different methodologies available, such as interviews, focus
groups and questionnaires and how to select and apply these
different techniques. It explores the various analytical
approaches, including both constant comparative analysis and
statistics. Above all, it details the full research cycle, from the
research catalyst and definition of research objectives to the
management of the research project and the writing of the final
report. The book emphasises a practical orientation, focusing on
the development of research questions and the use of research
methods for effective decision making in business.
SPECIFIC TO AUSTRALIAN EDITION
applied research to a deeper understanding of the philosophies that
underlie the methods researchers use to acquire, verify and
validate information in applied research. It focuses on applied
research as a service to a client with a problem that research can
solve. It seeks to help students understand how they can apply
research to their own businesses, or employ consultants to do the
same in the knowledge that they can make informed decisions,
emphasising the efficient use of research resources while trying to
maximise the likelihood of providing a useful product.
Applied Business Research is aimed at improving students?
understanding of the practical application of both qualitative and
quantitative research methods. It provides a detailed examination
of the different methodologies available, such as interviews, focus
groups and questionnaires and how to select and apply these
different techniques. It explores the various analytical
approaches, including both constant comparative analysis and
statistics. Above all, it details the full research cycle, from the
research catalyst and definition of research objectives to the
management of the research project and the writing of the final
report. The book emphasises a practical orientation, focusing on
the development of research questions and the use of research
methods for effective decision making in business.
SPECIFIC TO AUSTRALIAN EDITION
- Retains the strong theoretical framework of Uma Sekaran?s
Research Methods for Business with regard to the full research
cycle
- Emphasises both qualitative and quantitative research
methods
- Guides students through the various processes in the nine
stages in the research cycle
- Expands the discussion of other research methods, such as
laboratory experimentation and case study analysis
- Includes new material on managing a research project, covering
issues such as topic analysis, client brief, guidelines for
managing the process and putting together a proposal
- Offers broader coverage of the outcomes of the research,
covering evaluating the implications of the findings, writing a
research report and presenting results to different clients
- Contains examples of Australian and New Zealand research
projects.
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