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Applied Communication Research Methods

Michael Boyle, Mike Schmierbach · ISBN 9780367178727
Applied Communication Research Methods | Zookal Textbooks | Zookal Textbooks
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Publisher Taylor and Francis
Author(s) Michael Boyle / Mike Schmierbach
Subtitle Getting Started as a Researcher
Edition 2
Published 2nd December 2019
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Getting Started as a Researcher

A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers.


The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including:




  • Research in Depth—examples of methods as applied in scholarly research



  • Reflect & React—problems and issues that promote reflection and discussion



  • Voices from Industry—Q&As with professionals working in communication industries



  • End-of-Unit Activities—exercises that reinforce concepts and content


The text is ideally suited to both undergraduate and graduate courses in mass communication research methods.


Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.

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