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Applied Predictive Analytics

Dean Abbott · ISBN 9781118727966
Applied Predictive Analytics | Zookal Textbooks | Zookal Textbooks
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$82.95
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Publisher John Wiley & Sons Inc (US)
Author(s) Dean Abbott
Subtitle Principles and Techniques for the Professional Data Analyst
Edition 1
Published 4th April 2014
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Principles and Techniques for the Professional Data Analyst

Learn the art and science of predictive analytics ?
techniques that get results


Predictive analytics is what translates big data into
meaningful, usable business information. Written by a leading
expert in the field, this guide examines the science of the
underlying algorithms as well as the principles and best practices
that govern the art of predictive analytics. It clearly explains
the theory behind predictive analytics, teaches the methods,
principles, and techniques for conducting predictive analytics
projects, and offers tips and tricks that are essential for
successful predictive modeling. Hands-on examples and case studies
are included.



  • The ability to successfully apply predictive analytics enables
    businesses to effectively interpret big data; essential for
    competition today

  • This guide teaches not only the principles of predictive
    analytics, but also how to apply them to achieve real, pragmatic
    solutions

  • Explains methods, principles, and techniques for conducting
    predictive analytics projects from start to finish

  • Illustrates each technique with hands-on examples and includes
    as series of in-depth case studies that apply predictive analytics
    to common business scenarios

  • A companion website provides all the data sets used to generate
    the examples as well as a free trial version of software


Applied Predictive Analytics arms data and business
analysts and business managers with the tools they need to
interpret and capitalize on big data.

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