Audience | Zookal Textbooks | Zookal Textbooks
  • Author(s) Jeffrey K. Rohrs
  • SubtitleMarketing in the Age of Subscribers, Fans and Followers
  • Edition1
  • Published1st November 2013
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9781118732731

Marketing in the Age of Subscribers, Fans and Followers

Proprietary audience development is now a core marketing
responsibility.


Every company needs audiences to survive.  They are where
you find new customers and develop more profitable
relationships.  And yet, most companies today treat their
email, mobile, and social media audiences like afterthoughts
instead of the corporate assets they are. 


With AUDIENCE, Jeff Rohrs seeks to change this dynamic
through adoption of The Audience Imperative.  This
powerful mandate challenges all companies to use their paid, owned,
and earned media to not only sell in the short-term but also
increase the size, engagement, and value of their proprietary
audiences over the long-term. 


As content marketing professionals have discovered, the days of
?build it and they will come? are long gone.  If
you?re looking for a way to gain a lasting advantage over
your competition, look no further and start building your email,
Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and
YouTube audiences to last.

Audience

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  • Author(s) Jeffrey K. Rohrs
  • SubtitleMarketing in the Age of Subscribers, Fans and Followers
  • Edition1
  • Published1st November 2013
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9781118732731

Marketing in the Age of Subscribers, Fans and Followers

Proprietary audience development is now a core marketing
responsibility.


Every company needs audiences to survive.  They are where
you find new customers and develop more profitable
relationships.  And yet, most companies today treat their
email, mobile, and social media audiences like afterthoughts
instead of the corporate assets they are. 


With AUDIENCE, Jeff Rohrs seeks to change this dynamic
through adoption of The Audience Imperative.  This
powerful mandate challenges all companies to use their paid, owned,
and earned media to not only sell in the short-term but also
increase the size, engagement, and value of their proprietary
audiences over the long-term. 


As content marketing professionals have discovered, the days of
?build it and they will come? are long gone.  If
you?re looking for a way to gain a lasting advantage over
your competition, look no further and start building your email,
Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and
YouTube audiences to last.

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