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Basic Marketing Research, Pearson New International Edition

Naresh K Malhotra · ISBN 9781292020488
Basic Marketing Research, Pearson New International Edition | Zookal Textbooks | Zookal Textbooks
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Publisher Pearson Education Heg USA
Author(s) Naresh K Malhotra
Edition 4
Published 26th July 2013
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For undergraduate-level courses in Marketing Research.

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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