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Behavioral Economics For Dummies

Morris Altman · ISBN 9781118085035
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Publisher John Wiley & Sons Canada
Author(s) Morris Altman
Edition 1
Published 3rd February 2012
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A guide to the study of how and why you really make
financial decisions

While classical economics is based on the notion that people act
with rational self-interest, many key money decisions?like
splurging on an expensive watch?can seem far from rational.
The field of behavioral economics sheds light on the many subtle
and not-so-subtle factors that contribute to our financial and
purchasing choices. And in Behavioral Economics For Dummies,
readers will learn how social and psychological factors, such as
instinctual behavior patterns, social pressure, and mental framing,
can dramatically affect our day-to-day decision-making and
financial choices.


Based on psychology and rooted in real-world examples,
Behavioral Economics For Dummies offers the sort of insights
designed to help investors avoid impulsive mistakes, companies
understand the mechanisms behind individual choices, and
governments and nonprofits make public decisions.



  • A friendly introduction to the study of how and why people
    really make financial decisions

  • The author is a professor of behavioral and institutional
    economics at Victoria University


An essential component to improving your financial
decision-making (and even to understanding current events),
Behavioral Economics For Dummies is important for just about
anyone who has a bank account and is interested in why?and
when?they spend money.

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