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Publisher | John Wiley & Sons Canada |
Author(s) | Morris Altman |
Edition | 1 |
Published | 3rd February 2012 |
Related course codes |
While classical economics is based on the notion that people act
with rational self-interest, many key money decisions?like
splurging on an expensive watch?can seem far from rational.
The field of behavioral economics sheds light on the many subtle
and not-so-subtle factors that contribute to our financial and
purchasing choices. And in Behavioral Economics For Dummies,
readers will learn how social and psychological factors, such as
instinctual behavior patterns, social pressure, and mental framing,
can dramatically affect our day-to-day decision-making and
financial choices.
Based on psychology and rooted in real-world examples,
Behavioral Economics For Dummies offers the sort of insights
designed to help investors avoid impulsive mistakes, companies
understand the mechanisms behind individual choices, and
governments and nonprofits make public decisions.
An essential component to improving your financial
decision-making (and even to understanding current events),
Behavioral Economics For Dummies is important for just about
anyone who has a bank account and is interested in why?and
when?they spend money.