How to Navigate the New Global Economy

Navigate the economy with this insightful new book

The world is awash with economic information. Governments
release reports. Pundits give their interpretation on television.
And the stock market may go its own way, confusing everyone. How
can you better understand what it means for you?

Big Picture Economics, a new book by award-winning
columnist and futurist Joel Naroff and veteran journalist Ron
Scherer, says the thread that ties everything together is
"context."

The authors show how consumers, business, the Federal Reserve,
and government take into account what's going on around them to
make critical decisions like buying new products, building new
factories, changing interest rates, or setting budget goals. The
book provides a clear roadmap to understanding the whole story
behind the global economy.

Big Picture Economics helps readers understand how
context impacts decisions and decision makers.



- The Federal Reserve and Congress in formulating economic
policy

- Consumers in a shopper nation and what makes us buy or not
buy

- Corporations making decisions on whether to build new factories
and buy other companies

- The federal budget that must deal with complex issues, including
the reduction of health care spending

- A simple test for tax cuts or increases: will they help the
economy grow?

- Where to produce and where to sell in a global economy that is
more like a Mobius strip than a flat world

- International events that can ripple through the economy and
ultimately affect workers in the Midwest

- Technology, such as intelligent drones to wearable computers, are
changing the future

Experts laud the book for its perceptive insights:



"It all sounds like common sense, but it is actually based on a
close, expert reading of economic history and what that history
implies for the future. Read this book to become a more educated
judge of economic policy."

?Robert Moffitt, Krieger-Eisenhower Professor of
Economics at Johns Hopkins University



"Naroff and Scherer show how seemingly unrelated things like an
upgrade of the Panama Canal, a Tex-Mex restaurant's menu change, or
how many Americans are overweight turn out to be intricately linked
to our daily experiences. What brings the book to life is the
authors' focus on these hidden interconnections."

?Brendan Conway, blogger and columnist,
Barron's