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  • Author(s)Jill Walker Rettberg
  • Edition1
  • Published4th October 2013
  • PublisherJohn Wiley & Sons (UK)
  • ISBN
Thoroughly revised and updated, this new edition of Blogging
provides an accessible study of a now everyday phenomenon and
places it in a historical, theoretical and contemporary context.
The second edition takes into account the most recent research and
developments and provides current analyses of new tools for
microblogging and visual blogging.

Jill Walker Rettberg discusses the ways blogs are integrated into
today?s mainstream social media ecology, where comments and
links from Twitter and Facebook may be more important than the
network between blogs that was significant five years ago, and
questions the shift towards increased commercialization and
corporate control of blogs. The new edition also analyses how smart
phones with cameras and social media have led a shift towards more
visual emphasis in blogs, with photographs and graphics
increasingly foregrounded.

Authored by a scholar-blogger, this engaging book is packed with
examples that show how blogging and related genres are changing
media and communication. It gives definitions and explains how
blogs work, shows how blogs relate to the historical development of
publishing and communication and looks at the ways blogs structure
social networks.
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