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Publisher | John Wiley & Sons Inc (US) |
Author(s) | Alina Wheeler / Joel Katz |
Subtitle | Branding Intelligence Made Visible |
Edition | 1 |
Published | 25th February 2011 |
Related course codes |
Branding Intelligence Made Visible
"Carrying through Alina Wheeler's trademark of beautiful layout andA company's brand is its most valuable asset. Wheeler takes the
most seminal tools used by a wide variety of thought leaders and
practitioners and makes the information understandable, visible,
relevant, exportable and applicable. With her best-selling debut
book, Designing Brand Identity (Wall Street Journal,
Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina
Wheeler reinvented the marketing textbook using a straightforward
style to help demystify the branding process. This new offering
from Wheeler, Brand Atlas, builds on this user-friendly
approach to aggregate and simplify the science behind branding with
a unique visual teaching method suited for time-crunched
professionals.
Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha
era trend toward fast-paced visual instruction by neglecting
needless jargon and combining vivid, full-color images and
easy-to-follow diagrams to break down branding principles into
basic step-by-step concepts that can be immediately applied. This
handy reference:
With diagrams designed by Joel Katz, an internationally known
information designer and a global authority on the visualization of
complex information, Brand Atlas is a compact, no-nonsense
guide that shows how tactical innovation in the design process is
crucial to building brand assets.