This is a value pack comprising Pride, Marketing Principles print book with online study tools + MindTap premium online study tools ' access for up to 12 months. When your instructor creates a course using MindTap, they will let you know your course key so you can access the content. Please purchase only when directed by your instructor. Access duration is set by your instructor. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform. MindTap is the next-level online learning tool that helps you get better grades! MindTap for Pride, Marketing Principles includes: the complete eBook, 'Marketing on the Street' videos to introduce the lesson and prompt you to think about your own opinion, 'You Make the Decision' activities help you apply and connect concepts from multiple chapters to realistic scenarios.