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Business and Management Research | Zookal Textbooks | Zookal Textbooks
  • Author(s) Erica Hallebone; Jan Priest
  • Edition1
  • Published09162017
  • PublisherMacmillan International Higher Education
  • ISBN9781137110787
Business and Management Research combines the philosophy and practicalities of research into one accessible volume. Three popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects. Key Features: • Detailed graphics, life-cycle illustrations and 'helicopter' treatment of key ideas make this the ideal starting point to a research project • Case studies demonstrate the concepts and methodologies of research • Strong focus on methodology, a central aspect of successful research design

Business and Management Research

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  • Author(s) Erica Hallebone; Jan Priest
  • Edition1
  • Published09162017
  • PublisherMacmillan International Higher Education
  • ISBN9781137110787
Business and Management Research combines the philosophy and practicalities of research into one accessible volume. Three popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects. Key Features: • Detailed graphics, life-cycle illustrations and 'helicopter' treatment of key ideas make this the ideal starting point to a research project • Case studies demonstrate the concepts and methodologies of research • Strong focus on methodology, a central aspect of successful research design
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