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Business and Management Research
Details
Description
Description| Publisher | Bloomsbury UK |
| Author(s) | Erica Hallebone; Jan Priest |
| Edition | 1 |
| Published | 2017-09-16 |
| Related course codes |
Business and Management Research combines the philosophy and practicalities of research into one accessible volume. 3 popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects. Key Features: - Detailed graphics, life-cycle illustrations and 'helicopter' treatment of key ideas make this the ideal starting point to a research project - Case studies demonstrate the concepts and methodologies of research - Strong focus on methodology, a central aspect of successful research design
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