Business and Management Research

Erica Hallebone; Jan Priest · ISBN 9781137110787
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Publisher Bloomsbury UK
Author(s) Erica Hallebone; Jan Priest
Edition 1
Published 09162017
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Business and Management Research combines the philosophy and practicalities of research into one accessible volume. 3 popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects. Key Features: - Detailed graphics, life-cycle illustrations and 'helicopter' treatment of key ideas make this the ideal starting point to a research project - Case studies demonstrate the concepts and methodologies of research - Strong focus on methodology, a central aspect of successful research design
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