Featuring top practitioners from organizations including Deloitte, PricewaterhouseCoopers, Simon-Kucher & Partners and Mission Burrito, Business Economics offers students real insight into how economics is used in business and why it is relevant to their future careers.
Renowned for its engaging style and clarity of explanation, students are carefully guided through economic concepts and models, with stimulating examples and questions to reinforce learning and test understanding. Video walkthroughs help explain more difficult economic concepts and give readers the opportunity to go back over what they have learnt.
Packed full of engaging and topical cases which students can easily relate to, the author considers economics in the context of business and management, equipping students with the tools necessary to apply economics to business issues and decisions.
New to this edition
New insights from top business practitioners explaining how economics is used in their day to day work
Increased coverage of macro economics and game theory
Updated coverage of the financial crisis, integrated throughout the chapters
Tips from business practitioners on the essential skills and attributes required in the workplace
Fully updated examples and cases to illustrate economics in business