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Business Models For Dummies

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  • Author(s)Jim Muehlhausen
  • Edition1
  • Published31st May 2013
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN
  • University course code
Write a business model? Easy.

Business Models For Dummies helps you write a solid
business model to further define your company's goals and increase
attractiveness to customers. Inside, you'll discover how to: make a
value proposition; define a market segment; locate your company's
position in the value chain; create a revenue generation statement;
identify competitors, complementors, and other network effects;
develop a competitive strategy; and much more.



  • Shows you how to define the purpose of a business and its
    profitability to customers

  • Serves as a thorough guide to business modeling techniques

  • Helps to ensure that your business has the very best business
    model possible


If you need to update a business model due to changes in the
market or maturation of your company,Business Models For
Dummies
has you covered.

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