Your one-stop guide to creating a winning business plan from
scratch

Whether you're starting a new business or growing an established
one, you'll need a solid business plan to get you where you want to
go. Revised for today's rocky economic climate, this edition of the
UK's bestselling business plan guide gives you what you need to map
out your business strategy and stay on course – including a
complete sample plan that you can easily adapt for your
business!

• 
  

  Chart your course – assess the current state of your
  business and where you'd like to take it, and establish clear,
  achievable objectives

  
  


• 
  

  Get to know your customers – learn the latest techniques
  for getting a better idea of who your customers are and what they
  want

  
  


• 
  

  Scope out the competition – find out who your competitors
  are and what it'll take to get your share of the market pie (and
  theirs)

  
  


• 
  

  Sort out your finances – construct a value chain, examine
  your cash flow and calculate a sensible budget

  
  


• 
  

  Enter the Dragons' Den – convince bankers, investors,
  venture capitalists and other funding sources your business is a
  good investment

  
  


• 
  

  Read the tea leaves – learn to decipher changing cultural,
  political and technological trends and to alter your strategies as
  needed

  
  

Open the book and find:

• 
  

  Tips on developing a sure-fire business strategy

  
  


• 
  

  How to set realistic objectives

  
  


• 
  

  Forecasting and budgeting strategies

  
  


• 
  

  Keys to writing a motivational mission statement

  
  


• 
  

  How to decipher the latest consumer trends

  
  


• 
  

  Advice on building your brand and brand loyalty

  
  


• 
  

  Tips for seeing and seizing opportunities before the
  competition

  
  


• 
  

  Ways to adapt your plan to economic change

  
  

Learn to:

• 
  

  Prepare a watertight business strategy

  
  


• 
  

  Assess the marketplace

  
  


• 
  

  Devise a sensible forecast and budget