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Business Research Methods (with Qualtrics Printed Access Card)

William Zikmund · ISBN 9781111826925
 Business Research Methods (with Qualtrics Printed Access Card) | Zookal Textbooks | Zookal Textbooks
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Publisher Cengage Learning
Author(s) William Zikmund
Edition 9
Published 16th March 2012
Related course codes BUS101 Exploring Business
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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