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Business Research Methods (with Qualtrics Printed Access Card)

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  • Author(s)William Zikmund
  • Edition9
  • Published16th March 2012
  • PublisherCengage Learning
  • ISBN
  • University course codes
    • Open Universities:MGMT617 - Research Methods
    • Southern Cross University:MNG03048 - Quantitative Research Methods
    • University of Newcastle:GSBS6002 - Foundation of Business Analysis
    • University of Newcastle:GSBS6002 - Foundations Of Business Analysis
    • University of Queensland:RBUS6902 - Multivariate Data Analysis
    • University of South Australia:BANK5036 - Research 2
    • University of South Australia:BUSS5397 - Research for Business Decision Making
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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