Business to Business Marketing | Zookal Textbooks | Zookal Textbooks

Business to Business Marketing

In stock at supplier

Leaves in 6-14 business days

$195.23 $213.95 Save $18.72
or 4 payments of $48.80 with Zookal accepts Afterpay
Add Homework Help FREE trial and save a further 10% 


$175.71 + free shipping

(10% off - save $19.52)

Homework Help Free trial

14-day FREE trial. $19.95/mo after. Cancel anytime.

*Discount will apply at checkout.

 See terms and conditions

You will get a further 10% off for this item ($175.71 after discount) because you have added Homework Help Premium Free Trial to your bag.

For this discount to apply, you will need to complete checkout with the Homework Help Premium Free Trial in your bag.

  • Author(s)Robert Vitale / Waldemar Pfoertsch / Joseph Giglierano
  • Edition1
  • Published20th July 2010
  • PublisherPearson Education Heg USA
  • ISBN
  • University course codes
For undergraduate courses in Business Marketing.

A foundation in business-to-business marketing that emphasises the dynamics of the marketplace.

Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasises the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know.

translation missing: