Casebook on General Management in Asia Pacific

Dominique Turpin; Xiaobai Shen · ISBN 9781349274741
Casebook on General Management in Asia Pacific | Zookal Textbooks | Zookal Textbooks
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Publisher Bloomsbury UK
Author(s) Dominique Turpin; Xiaobai Shen
Edition 1
Published 05101999
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This text consists of cases of European Businesses in Asia Pacific, Asian Businesses in Asia Pacific and Asian Businesses in Global Competition. It covers a wide range of topics including, human resources, corporate culture, strategic planning, cross-cultural marketing, marketing strategy, manufacturing, alliances and partnership, utilising information technologies, entry into new markets and many more. It will be relevant to many courses in the areas of general management, international management and strategy.
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