Cases in Public Relations

Brigitta Brunner, Corey Hickerson · ISBN 9780190631383
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Publisher Oxford University Press USA
Author(s) Brigitta Brunner / Corey Hickerson
Subtitle Translating Ethics into Action
Published 25th January 2019
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Translating Ethics into Action

Cases in Public Relations presents the diversity of public relations practice in today's complex world, offering the most contemporary and diverse set of cases available. While clearly illustrating the functions and contexts of public relations practice, each case also challenges students to consider and discuss real-world ethical dimensions of public relations.KEY FEATURES Organised by function and context, this casebook can complement any existing course while adding guidance for considering the ethical dimensions of each real-world caseProvides diverse voices and multiple perspectives from faculty of practice and research nationwideIncludes contemporary cases to spark discussion and ensure these important cases are professionally relevant for the next generation of students
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