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Celebrity Politics

Mark Wheeler · ISBN 9780745652498
Celebrity Politics | Zookal Textbooks | Zookal Textbooks
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$34.95
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Publisher John Wiley & Sons (UK)
Author(s) Mark Wheeler
Edition 1
Published 28th June 2013
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In this new book, Mark Wheeler offers the first in-depth analysis
of the history, nature and global reach of celebrity politics
today.



Celebrity politicians and politicized celebrities have had a
profound impact upon the practice of politics and the way in which
it is now communicated. New forms of political participation have
emerged as a result and the political classes have increasingly
absorbed the values of celebrity into their own PR strategies.
Celebrity activists, endorsers, humanitarians and diplomats also
play a part in reconfiguring politics for a more fragmented and
image-conscious public arena.



In academic circles, celebrity may be viewed as a
?manufactured product?; one fabricated by media
exposure so that celebrity activists are no more than ?bards
of the powerful.? Mark Wheeler, however, provides a more
nuanced critique contending that both celebrity politicians and
politicized stars should be defined by their ?affective
capacity? to operate within the public sphere. This timely
book will be a valuable resource for students of media and
communication studies and political science as well as general
readers keen to understand the nature and reach of contemporary
celebrity culture.
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