Foundations for Practice

Coaching Brain in Mind

Foundations for Practice

David Rock and Linda J. Page, PhD

Discover the science behind brain-based coaching

By understanding how the brain works, coaching professionals can
better tailor their language, strategies, and goals to be in
alignment with an individual's "hard-wired" way of thinking.
Written by two well-known coaching professionals, David Rock and
Linda Page, Coaching with the Brain in Mind presents the tools and
methodologies that can be employed by novice and experienced
coaches alike to create an effective—and ultimately more
rewarding—relationship for both coach and client.

This informative guide to the neuroscience of coaching clearly
demonstrates how brain-based coaching works in practice, and how
the power of the mind can be harnessed to help an individual learn
and grow. Illustrated with numerous case examples and stories, this
book is organized for immediate use by professionals in their
client work.

Coverage includes:

• 
  

  A succinct but comprehensive overview of the major scientific
  and theoretical foundations for coaching and their implications for
  practice

  
  


• 
  

  How the language of coaching—setting goals, making
  connections, becoming more aware, seeking breakthroughs, and taking
  action—parallels what neuroscientists tell us about how the
  brain operates

  
  


• 
  

  Neuroscience as a natural platform for the ongoing development
  of coaching

  
  

Building on the existing foundation of coaching by adding
neuroscience as an evidence base for the profession, Coaching with
the Brain in Mind shows that it is possible to become a better
professional coach by understanding how the brain works. As well,
the authors, through their research, present that an understanding
of neuroscience research, however new and speculative, can help
coaches and leaders fulfill their potential as change agents in the
lives of others.