close

Competitive Marketing (RLE Marketing)

John O'Shaughnessy · ISBN 9781317646006
Competitive Marketing (RLE Marketing) | Zookal Textbooks | Zookal Textbooks
Out of stock
$525.00  Save $61.76
$463.24
-
+
Zookal account needed
Read online instantly with Zookal eReader
Access online & offline
$90.19
Note: Subscribe and save discount does not apply to eTextbooks.
-
+
Publisher Taylor and Francis
Author(s) John O'Shaughnessy
Subtitle A Strategic Approach
Published 22nd August 2014
Related course codes

A Strategic Approach

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

Translation missing: en.general.search.loading