close

Competitive Marketing (RLE Marketing)

John O'Shaughnessy · ISBN 9781138971387
Competitive Marketing (RLE Marketing) | Zookal Textbooks | Zookal Textbooks
Format:
Out of stock
$90.99  Save $4.61
$86.38
-
+
Publisher Taylor and Francis
Author(s) John O'Shaughnessy
Subtitle A Strategic Approach
Published 26th November 2015
Related course codes

A Strategic Approach

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

Translation missing: en.general.search.loading