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Concepts in Strategic Management and Business Policy, Global Edition

Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford · ISBN 9781292227290
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Description

Publisher Pearson Education Heg USA
Author(s) Thomas L. Wheelen / J. David Hunger / Alan N. Hoffman / Charles E. Bamford
Edition 15
Published 7th September 2017
Related course codes

For courses in Strategic Management and Business Policy.


Utilise a strategic management model to learn and apply key concepts  


Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text’s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on global strategy.

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