close
Congress and the Media | Zookal Textbooks | Zookal Textbooks
  • Author(s) Danielle Vinson
  • SubtitleBeyond Institutional Power
  • Edition
  • Published11th May 2017
  • PublisherOxford University Press USA
  • ISBN9780190632250

Beyond Institutional Power

Over the last four decades, members of Congress have increasingly embraced media relations as a way to influence national policymaking and politics. In 1977, nearly half of congressional members had no press secretary. Today, media relations is a central component of most congressional offices, and more of that communications effort is directed toward national media, not just the local press. Arguing that members of Congress turn to the media to enhance their
formal powers or to compensate for their lack of power, Congress and the Media explains why congressional members go public and when they are likely to succeed in getting coverage. Vinson uses content
analysis of national newspaper and television coverage of congressional members over time and members' messages on social media as well as case studies to examine how members in different political circumstances use the media to try to influence policymaking and how this has changed over time. She finds that members' institutional position, the political context, increasing partisan polarization, and journalists' evolving notions of what is newsworthy all affect which congressional members are
interested in and successful in gaining media coverage of their messages and what they hope to accomplish by going public. Ultimately, Congress and the Media suggests that going public can be a way
for members of Congress to move beyond their institutional powers, but the strategy is not equally available to all members nor effective for all goals.

Congress and the Media

Format
Print on Demand

Leaves 10-15 days after printing

$43.19 $48.95 Save $5.76
or 4 payments of $10.79 with Zookal accepts Afterpay
Add Zookal Study FREE trial and save a further 10% 

NEW PRICE

$38.87 + free shipping

(10% off - save $4.32)

Zookal Study Free trial

14-day FREE trial. $14.95/mo after. Cancel anytime.

*Discount will apply at checkout.

 See terms and conditions

You will get a further 10% off for this item ($38.87 after discount) because you have added Zookal Study Premium Free Trial to your bag.

For this discount to apply, you will need to complete checkout with the Zookal Study Premium Free Trial in your bag.

-
+
  • Author(s) Danielle Vinson
  • SubtitleBeyond Institutional Power
  • Edition
  • Published11th May 2017
  • PublisherOxford University Press USA
  • ISBN9780190632250

Beyond Institutional Power

Over the last four decades, members of Congress have increasingly embraced media relations as a way to influence national policymaking and politics. In 1977, nearly half of congressional members had no press secretary. Today, media relations is a central component of most congressional offices, and more of that communications effort is directed toward national media, not just the local press. Arguing that members of Congress turn to the media to enhance their
formal powers or to compensate for their lack of power, Congress and the Media explains why congressional members go public and when they are likely to succeed in getting coverage. Vinson uses content
analysis of national newspaper and television coverage of congressional members over time and members' messages on social media as well as case studies to examine how members in different political circumstances use the media to try to influence policymaking and how this has changed over time. She finds that members' institutional position, the political context, increasing partisan polarization, and journalists' evolving notions of what is newsworthy all affect which congressional members are
interested in and successful in gaining media coverage of their messages and what they hope to accomplish by going public. Ultimately, Congress and the Media suggests that going public can be a way
for members of Congress to move beyond their institutional powers, but the strategy is not equally available to all members nor effective for all goals.
translation missing: en.general.search.loading